Thu.May 30, 2024

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Marketing in China and Marketing in North America - A Set of Learnings

Aspiration Marketing

Have you ever found yourself puzzled by how a marketing campaign that's a hit in North America doesn't resonate in China or vice versa? Cultural nuances and consumer behaviors can significantly influence the success of your marketing strategies. As companies increasingly look to globalize, embracing differences becomes essential. Whether Chinese companies are looking to broaden their horizons or we, Westerners, explore the vibrant Chinese markets, understanding and adapting to these diverse land

Marketing 264
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Hacking the Human Mind With Applied Behavioral Marketing

Social Media Examiner

Want your marketing to be more memorable? Looking for psychology-backed tactics that will improve your results? In this article, you’ll discover how to put applied behavioral science to work in marketing. The Relevance of Behavioral Science to Marketing In today's crowded and chaotic digital landscape, capturing consumer attention and driving meaningful behavior change has never […] The post Hacking the Human Mind With Applied Behavioral Marketing appeared first on Social Media Examiner.

Marketing 144
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How to use Instagram Threads in your brand strategy

Sprout Social

Our guide shows how to use Instagram Threads to create a seamless, cross-channel marketing strategy. Learn how brands are thriving on the platform and more.

Branding 129
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AI Search, Cookieless Ads Boost Content Marketing

Practical eCommerce - Marketing

Content marketing is more than articles. Taking a broader view and using alternative content forms can overcome traffic losses. The post AI Search, Cookieless Ads Boost Content Marketing appeared first on Practical Ecommerce.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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Influencer pricing: how much influencers really cost

Sprout Social

According to the Sprout Social Q3 Pulse Survey, 80% of marketers agree influencers are an essential part of their strategy. That doesn’t mean everyone has mastered influencer marketing. In fact, our 2024 Influencer Marketing Benchmarks Report shows most marketers struggle to measure the ROI of their influencer campaigns because of the complexity of influencer marketing.

Price 128
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The 12+ Best Instagram Editing Apps for Creators in 2024

Buffer Marketing

Have you ever been scrolling on Instagram and seen a post that looked so good it could be displayed in a gallery? That’s a slight exaggeration, but a specific genre of post probably came to mind with that statement. There are many elements to creating great Instagram posts, and editing is at the top of the list. With the development of visual social media has come an equal development in the apps that support visual content creation.

Price 121

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Emarsys Omnichannel & AI Masterclass – 3 sessions you won’t want to miss by Emarsys

Martech

From fireside chats to expert-led sessions featuring digital leaders who are blazing a trail in the world of omnichannel marketing, this year’s Emarsys Omnichannel and AI Masterclass is packed full of insights that will leave you buzzing with new ideas. In this article, we’re going to take a look at three key sessions from the likes of Home Depot, Colgate-Palmolive and Kellanova that you won’t want to miss.

Transform 110
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Navigating the Ethical Implications of AI Strategies

yorCMO

Ethical risks associated with AI, the consequences of ignoring these risks, and how to practically implement AI while keeping ethics in mind.

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Email deliverability vs. email warmup: Which can skyrocket your outreach efforts?

Martech

“I use a warm-up tool, but my emails still end up in spam. Did I choose the wrong tools?” This is a common struggle new clients bring to our demos, and here’s the truth: warm-up tools are great for beginners but are ineffective at improving email deliverability. So, chances are that you got them initially for the wrong reason. Let’s be clear: email warm-up tools have their place.

Health 109
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Google explains how it is improving its AI Overviews

Search Engine Land

Google responded to the bad press surrounding its recently rolled out AI Overviews in a new blog post by its new head of Search, Liz Reid. Google explained how AI Overviews work, where the weird AI Overviews came from, the improvements Google made and will continue to make to its AI Overviews. However, Google said searchers “have higher satisfaction with their search results, and they’re asking longer, more complex questions that they know Google can now help with,” and basically, th

Health 97
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Making the Moment: The Art of Creating Events That Drive Results

Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective

In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.

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AI-powered martech news and releases: May 30

Martech

Since OpenAI made ChatGPT publicly available at the end of 2022, artificial intelligence has ridden a tidal wave of earned media attention. This has created widespread awareness in the general public, but little interest in using it, according to a study by The Reuters Institute and Oxford University. Around 50% of the 12,000 people from six countries surveyed have heard of ChatGPT, far more than any other AI product.

Price 107
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Contextual targeting isn’t a third-party cookie replacement, but it’s part of a greater solution

illumin

Contextual targeting is not a one-to-one replacement for third-party cookies, but it is an important part of a holistic targeting strategy in the wake of Google’s decision to remove third-party cookies from its platform. Contextual targeting is effective because it connects users to relevant content, increasing the impact of ad campaigns and reducing ad fatigue.

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Maximizing martech’s impact: Insights from the CMO Survey

Martech

The latest edition of The CMO Survey shows contradictions which, in my view, hinder the realization of marketing technology benefits and ROI. The CMO Survey is conducted biannually since 2008. The spring 2024 report includes data collected during Q1 2024 from CMOs across various industries and company sizes. Here, we will analyze the marketing technology portion of the report.

CMO 105
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6 guiding principles to leverage AI for SEO content production

Search Engine Land

If you’ve been following SEO trends over the past two years, you’ve probably heard the term “AI” more than enough times already. While I’ll admit it is getting a tad bit repetitive, it’s not without good reason. AI technology will set the trajectory of nearly every industry in the modern economy. Some industries are further along the adoption curve than others, but at some point, the world we see today will be seamlessly woven together with AI.

Product 92
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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

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Build Success from a Struggling Agency with a Multimillion-Dollar Pivot

Duct Tape Marketing

Build Success from a Struggling Agency with a Multimillion-Dollar Pivot written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Chris Martinez , a dynamic entrepreneur who transformed his struggling startup into a thriving multimillion-dollar agency.

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Google adds opt-in for Video Enhancements for ads

Search Engine Land

Google is allowing more advertisers to opt into new “video enhancements” for video ad campaigns. These aim to improve performance by automatically creating additional video formats from advertisers’ original assets. Why we care. With more video consumption happening on mobile devices, having ads properly formatted for different screen sizes and orientations is crucial.

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How to create and configure custom dimensions in GA4

Martech

Understanding all the features of Google Analytics 4 (GA4) is essential to making the most of it. Doing so allows you to configure the tool to analyze data accurately and efficiently. It also lets you draw the best conclusions for designing, refocusing and defining your digital strategies. GA4 users can configure many functionalities, including custom dimensions, which allow for more detailed and personalized data analysis.

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Unleashing the Hunters: A Manager's Guide to Building a Thriving New Business Team

The LeadG2 Blog

As a sales manager, you know the importance of a strong new business pipeline. But how do you transform your team from order takers to assertive hunters, consistently closing deals and driving growth? One of the most important first steps is understanding your team. Understanding your team’s talents and how they work with your managerial talents is one of the most effective ways to know what you have and how to press the levers of talents to get the most out of your team.

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The Intersection of AI and Sales: Personalization Without Compromise

Speaker: Jesse Hunter and Brynn Chadwick

Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.

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Google Search Console link report may be broken today

Search Engine Land

Google Search Console link report may be broken or maybe Google decided to report on fewer links in that tool. Many are seeing huge declines in the number of links the tool is showing them when compared to last week. More details. Starting Monday, May 27th, many SEOs began to notice a decline in the number of links being reported and then as of this morning, many are noticing massive declines , some even showing zero links being reported in the tool.

SEO 81
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How To Rank Your Website In ChatGPT: 10 Strategies

CopyBlogger

ChatGPT is stealing traffic from Google Search, and as a result, most websites are seeing less traffic and brand awareness. Continue Reading The post How To Rank Your Website In ChatGPT: 10 Strategies appeared first on Copyblogger.

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Emarsys Omnichannel & AI Masterclass – 3 sessions you won’t want to miss by Emarsys

Search Engine Land

From fireside chats to expert-led sessions featuring digital leaders who are blazing a trail in the world of omnichannel marketing, this year’s Emarsys Omnichannel and AI Masterclass is packed full of insights that will leave you buzzing with new ideas. In this article, we’re going to take a look at three key sessions from the likes of Home Depot, Colgate-Palmolive and Kellanova that you won’t want to miss.

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Postie launches CRM Optimization for direct mail

Martech

Postie, the direct mail platform, has unveiled a new CRM Optimization engine that uses machine learning to automate the analysis of brands’ CRM data to identify best audiences for direct mail campaigns. Early usage showed CRM Optimization-identified audiences three-times outperforming audiences pulled randomly from the CRM data. Why we care. Direct mail?

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Relevance, Reach, Revenue: How to Turn Marketing Trends From Hype to High-Impact

Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader

Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.

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19 Social Media Best Practices Every Brand Should Follow in 2024

SocialPilot

You think your social media best practices are cutting-edge? Think again. Maybe what you are doing is already outdated. In 2024, social media is all about adapting and innovating. At once, it is about following trends, and at another, it is about setting new trends. Do you think you know social media? Think again. Maybe what you know is already gone by the time you read this.

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Digital Marketing for SMBs: Crushing It Online Without Crushing Your Budget

Zumvu

Despite offering quality goods and services, many small-to-medium-sized businesses (SMBs) find it difficult to get noticed. While it can be challenging at first.

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Streamline Processes: Breaking Silos with RevOps

Six & Flow

With revenue operations in the picture your organisation can achieve big wins with just a few incremental changes. By getting all the teams under the same roof to bridge gaps, uncover inefficiencies and strategise for growth, RevOps can prove really beneficial for your company. Implementing RevOps involves integrating key pillars: people, data, processes, and technology.

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Is the SDR Role Really Dead? How Sales is Evolving in 2024

Lusha

If you’ve been on LinkedIn lately, you may have heard about the supposed “death of the SDR.” When someone influential like Scott Leese says it, people tend to listen. With AI and sales automation tools rapidly advancing – not to mention decision-maker fatigue from endless sales conversations– some claim that SDR role is destined to go the way of the dodo.

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How to Build a Winning B2B Video Strategy in 2025

Speaker: Speakers:

Think creating impactful B2B video is intimidating, boring, or requires a Hollywood-level budget? Think again. Join our "B2B Growth Show" to uncover the secrets of building video strategies that drive ROI, captivate your audience, and leave your competition in the dust. What you’ll learn: Why video is non-negotiable for B2B in 2025 Storytelling tips to engage your target audience and keep them coming back Case studies from printing companies to telecom giants with jaw-dropping results Practical

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Top 10 Social Media Platforms in the Philippines

Spiralytics

In the Philippines, social media isn’t just a pastime—it’s a way of life. With an incredibly tech-savvy population, the country boasts a staggering 86.75 million social media users as of January 2024, making up 73.4% of the total population. These figures underscore just how deeply integrated social media is in Filipinos’ daily lives.

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Gain Price Confidence: How to Stop Undercutting and Start Profiting

Duct Tape Marketing

Gain Price Confidence: How to Stop Undercutting and Start Profiting written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Caroline Crewe, an expert on pricing strategies for businesses. Crewe’s extensive background includes earning an MBA, completing pricing courses at MIT, and nearly a decade of hands-on experience in the field.

Price 84
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Why RCS mobile marketing is set to go big in the U.S.

Martech

SMS mobile campaigns are an effective way of reaching customers if they trust you enough to give you their cell phone numbers. Texts are a popular way for customers to receive receipts, shipping updates, appointment confirmations and, increasingly, deals. A text, however, is a bare-bones experience — even if it includes an attached file for a picture, an emoji or link to a website (that makes it, technically, an MMS, or multimedia text).