Aspiration Marketing

MAY 30, 2024

Have you ever found yourself puzzled by how a marketing campaign that's a hit in North America doesn't resonate in China or vice versa? Cultural nuances and consumer behaviors can significantly influence the success of your marketing strategies. As companies increasingly look to globalize, embracing differences becomes essential. Whether Chinese companies are looking to broaden their horizons or we, Westerners, explore the vibrant Chinese markets, understanding and adapting to these diverse land

Marketers 220

Marketers Marketing Marketing Strategy 220

Social Media Examiner

MAY 30, 2024

Want your marketing to be more memorable? Looking for psychology-backed tactics that will improve your results? In this article, you’ll discover how to put applied behavioral science to work in marketing. The Relevance of Behavioral Science to Marketing In today's crowded and chaotic digital landscape, capturing consumer attention and driving meaningful behavior change has never […] The post Hacking the Human Mind With Applied Behavioral Marketing appeared first on Social Media Examiner.

Marketers 127

Marketers Marketing Social Media Marketing 127

Buffer Marketing

MAY 30, 2024

Have you ever been scrolling on Instagram and seen a post that looked so good it could be displayed in a gallery? That’s a slight exaggeration, but a specific genre of post probably came to mind with that statement. There are many elements to creating great Instagram posts, and editing is at the top of the list. With the development of visual social media has come an equal development in the apps that support visual content creation.

Price 126

Price User-Generated Promotion Social Media Marketing 126

Martech

MAY 30, 2024

From fireside chats to expert-led sessions featuring digital leaders who are blazing a trail in the world of omnichannel marketing, this year’s Emarsys Omnichannel and AI Masterclass is packed full of insights that will leave you buzzing with new ideas. In this article, we’re going to take a look at three key sessions from the likes of Home Depot, Colgate-Palmolive and Kellanova that you won’t want to miss.

Transform 122

Transform Logistics Customer Journey Management 122

Advertisement

Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.

Transform

Sprout Social

MAY 30, 2024

Our guide shows how to use Instagram Threads to create a seamless, cross-channel marketing strategy. Learn how brands are thriving on the platform and more.

Branding 111

Branding Marketing Strategy Marketing Marketers 111

Martech

MAY 30, 2024

“I use a warm-up tool, but my emails still end up in spam. Did I choose the wrong tools?” This is a common struggle new clients bring to our demos, and here’s the truth: warm-up tools are great for beginners but are ineffective at improving email deliverability. So, chances are that you got them initially for the wrong reason. Let’s be clear: email warm-up tools have their place.

Health 121

Health User-Generated Email Marketing Place 121

Martech

MAY 30, 2024

Since OpenAI made ChatGPT publicly available at the end of 2022, artificial intelligence has ridden a tidal wave of earned media attention. This has created widespread awareness in the general public, but little interest in using it, according to a study by The Reuters Institute and Oxford University. Around 50% of the 12,000 people from six countries surveyed have heard of ChatGPT, far more than any other AI product.

Price 119

Price User-Generated Digital Marketing Advertisers 119

yorCMO

MAY 30, 2024

Ethical risks associated with AI, the consequences of ignoring these risks, and how to practically implement AI while keeping ethics in mind.

105

105

Martech

MAY 30, 2024

The latest edition of The CMO Survey shows contradictions which, in my view, hinder the realization of marketing technology benefits and ROI. The CMO Survey is conducted biannually since 2008. The spring 2024 report includes data collected during Q1 2024 from CMOs across various industries and company sizes. Here, we will analyze the marketing technology portion of the report.

CMO 117

CMO Customer Acquisition Customer Journey Management 117

Sprout Social

MAY 30, 2024

According to the Sprout Social Q3 Pulse Survey, 80% of marketers agree influencers are an essential part of their strategy. That doesn’t mean everyone has mastered influencer marketing. In fact, our 2024 Influencer Marketing Benchmarks Report shows most marketers struggle to measure the ROI of their influencer campaigns because of the complexity of influencer marketing.

Price 104

Price Influencer Marketing User-Generated Affiliate Marketing 104

Advertisement

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Management

Search Engine Land

MAY 30, 2024

Google responded to the bad press surrounding its recently rolled out AI Overviews in a new blog post by its new head of Search, Liz Reid. Google explained how AI Overviews work, where the weird AI Overviews came from, the improvements Google made and will continue to make to its AI Overviews. However, Google said searchers “have higher satisfaction with their search results, and they’re asking longer, more complex questions that they know Google can now help with,” and basically, th

Health 97

Health User-Generated Place Product 97

Scoop.it!

MAY 30, 2024

“Curation” is most often associated with Art World professionals. Art curators skillfully choose and organize art around a central theme or idea. This creates an impactful experience for the viewer. Content curators do the same thing. When you curate content effectively, you are bringing together a carefully selected experience to enhance the value to your readers that has them returning again and again.

Transform 97

Transform User-Generated Law Promotion 97

illumin

MAY 30, 2024

Contextual targeting is not a one-to-one replacement for third-party cookies, but it is an important part of a holistic targeting strategy in the wake of Google’s decision to remove third-party cookies from its platform. Contextual targeting is effective because it connects users to relevant content, increasing the impact of ad campaigns and reducing ad fatigue.

Advertisers 96

Advertisers Advertising Place Product 96

Martech

MAY 30, 2024

Understanding all the features of Google Analytics 4 (GA4) is essential to making the most of it. Doing so allows you to configure the tool to analyze data accurately and efficiently. It also lets you draw the best conclusions for designing, refocusing and defining your digital strategies. GA4 users can configure many functionalities, including custom dimensions, which allow for more detailed and personalized data analysis.

Customer 93

Customer Analytics eCommerce Management 93

Advertisement

Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.

Branding

Search Engine Land

MAY 30, 2024

If you’ve been following SEO trends over the past two years, you’ve probably heard the term “AI” more than enough times already. While I’ll admit it is getting a tad bit repetitive, it’s not without good reason. AI technology will set the trajectory of nearly every industry in the modern economy. Some industries are further along the adoption curve than others, but at some point, the world we see today will be seamlessly woven together with AI.

Product 92

Product SEO Transform User-Generated 92

Duct Tape Marketing

MAY 30, 2024

Build Success from a Struggling Agency with a Multimillion-Dollar Pivot written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Chris Martinez , a dynamic entrepreneur who transformed his struggling startup into a thriving multimillion-dollar agency.

Transform 91

Transform Management Price Customer 91

Search Engine Land

MAY 30, 2024

Google is allowing more advertisers to opt into new “video enhancements” for video ad campaigns. These aim to improve performance by automatically creating additional video formats from advertisers’ original assets. Why we care. With more video consumption happening on mobile devices, having ads properly formatted for different screen sizes and orientations is crucial.

Advertisers 92

Advertisers Advertising 92

Martech

MAY 30, 2024

Postie, the direct mail platform, has unveiled a new CRM Optimization engine that uses machine learning to automate the analysis of brands’ CRM data to identify best audiences for direct mail campaigns. Early usage showed CRM Optimization-identified audiences three-times outperforming audiences pulled randomly from the CRM data. Why we care. Direct mail?

Direct Mail 90

Direct Mail CRM Management Customer 90

Advertisement

Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

Marketing

Search Engine Land

MAY 30, 2024

Google Search Console link report may be broken or maybe Google decided to report on fewer links in that tool. Many are seeing huge declines in the number of links the tool is showing them when compared to last week. More details. Starting Monday, May 27th, many SEOs began to notice a decline in the number of links being reported and then as of this morning, many are noticing massive declines , some even showing zero links being reported in the tool.

SEO 81

SEO Product 81

The LeadG2 Blog

MAY 30, 2024

As a sales manager, you know the importance of a strong new business pipeline. But how do you transform your team from order takers to assertive hunters, consistently closing deals and driving growth? One of the most important first steps is understanding your team. Understanding your team’s talents and how they work with your managerial talents is one of the most effective ways to know what you have and how to press the levers of talents to get the most out of your team.

Transform 80

Transform Management 80

Search Engine Land

MAY 30, 2024

From fireside chats to expert-led sessions featuring digital leaders who are blazing a trail in the world of omnichannel marketing, this year’s Emarsys Omnichannel and AI Masterclass is packed full of insights that will leave you buzzing with new ideas. In this article, we’re going to take a look at three key sessions from the likes of Home Depot, Colgate-Palmolive and Kellanova that you won’t want to miss.

Transform 76

Transform Logistics Customer Journey Management 76

CopyBlogger

MAY 30, 2024

ChatGPT is stealing traffic from Google Search, and as a result, most websites are seeing less traffic and brand awareness. Continue Reading The post How To Rank Your Website In ChatGPT: 10 Strategies appeared first on Copyblogger.

Branding 70

Branding Copywriting Content Marketing SEO 70

Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester

Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!

Customer

SocialPilot

MAY 30, 2024

You think your social media best practices are cutting-edge? Think again. Maybe what you are doing is already outdated. In 2024, social media is all about adapting and innovating. At once, it is about following trends, and at another, it is about setting new trends. Do you think you know social media? Think again. Maybe what you know is already gone by the time you read this.

Branding 69

Branding Social Media Marketing User-Generated Analytics 69

Zumvu

MAY 30, 2024

Despite offering quality goods and services, many small-to-medium-sized businesses (SMBs) find it difficult to get noticed. While it can be challenging at first.

Digital Marketing 52

Digital Marketing Marketers Marketing 52

Six & Flow

MAY 30, 2024

With revenue operations in the picture your organisation can achieve big wins with just a few incremental changes. By getting all the teams under the same roof to bridge gaps, uncover inefficiencies and strategise for growth, RevOps can prove really beneficial for your company. Implementing RevOps involves integrating key pillars: people, data, processes, and technology.

52

52

Lusha

MAY 30, 2024

If you’ve been on LinkedIn lately, you may have heard about the supposed “death of the SDR.” When someone influential like Scott Leese says it, people tend to listen. With AI and sales automation tools rapidly advancing – not to mention decision-maker fatigue from endless sales conversations– some claim that SDR role is destined to go the way of the dodo.

Education 52

Education Customer 52

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

Marketing

Spiralytics

MAY 30, 2024

In the Philippines, social media isn’t just a pastime—it’s a way of life. With an incredibly tech-savvy population, the country boasts a staggering 86.75 million social media users as of January 2024, making up 73.4% of the total population. These figures underscore just how deeply integrated social media is in Filipinos’ daily lives.

Entertainment 52

Entertainment Fashion User-Generated Social Media Marketing 52

Duct Tape Marketing

MAY 30, 2024

Gain Price Confidence: How to Stop Undercutting and Start Profiting written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Caroline Crewe, an expert on pricing strategies for businesses. Crewe’s extensive background includes earning an MBA, completing pricing courses at MIT, and nearly a decade of hands-on experience in the field.

Price 77

Price Law Transform Communications 77

Martech

MAY 30, 2024

SMS mobile campaigns are an effective way of reaching customers if they trust you enough to give you their cell phone numbers. Texts are a popular way for customers to receive receipts, shipping updates, appointment confirmations and, increasingly, deals. A text, however, is a bare-bones experience — even if it includes an attached file for a picture, an emoji or link to a website (that makes it, technically, an MMS, or multimedia text).

User-Generated 122

User-Generated Analytics Communications Shipping 122