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Have you ever found yourself puzzled by how a marketing campaign that's a hit in North America doesn't resonate in China or vice versa? Cultural nuances and consumer behaviors can significantly influence the success of your marketing strategies. As companies increasingly look to globalize, embracing differences becomes essential. Whether Chinese companies are looking to broaden their horizons or we, Westerners, explore the vibrant Chinese markets, understanding and adapting to these diverse land
Want your marketing to be more memorable? Looking for psychology-backed tactics that will improve your results? In this article, you’ll discover how to put applied behavioral science to work in marketing. The Relevance of Behavioral Science to Marketing In today's crowded and chaotic digital landscape, capturing consumer attention and driving meaningful behavior change has never […] The post Hacking the Human Mind With Applied Behavioral Marketing appeared first on Social Media Examiner.
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“Curation” is most often associated with Art World professionals. Art curators skillfully choose and organize art around a central theme or idea. This creates an impactful experience for the viewer. Content curators do the same thing. When you curate content effectively, you are bringing together a carefully selected experience to enhance the value to your readers that has them returning again and again.
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From fireside chats to expert-led sessions featuring digital leaders who are blazing a trail in the world of omnichannel marketing, this year’s Emarsys Omnichannel and AI Masterclass is packed full of insights that will leave you buzzing with new ideas. In this article, we’re going to take a look at three key sessions from the likes of Home Depot, Colgate-Palmolive and Kellanova that you won’t want to miss.
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