Mon.Sep 02, 2024

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6 Insightful Content Marketing Tests You Should Do NOW

Marketing Insider Group

Content marketing is more than just creating and sharing engaging content; it’s about connecting with your audience in meaningful ways that inspire action and foster loyalty. However, crafting content alone isn’t enough to guarantee success. The secret lies in continuously testing and refining your strategies. Semrush reports that 70% of the companies with the most successful content marketing campaigns measure their content marketing ROI and continually improve their offerings.

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Will AI in martech make buyer experiences better or worse? It depends…

Chief Martec

How do you know you’re at the peak of a Hype Cycle? When means outweigh ends. Martech professionals and marketing ops leaders are being driven to apply AI in marketing — use it for something, anything! — with the belief that automating and accelerating things with AI, especially with generative AI, must produce beneficial outcomes. It reminds me of the old joke about the overly-optimistic kid excitedly digging through a giant pile of horse manure, “There must be a pony in here somewh

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Essential Strategies for Marketing Success in the Digital Age

Aspiration Marketing

Marketing in the digital age has transformed how businesses connect with consumers. The rapid evolution of technology and online platforms demands innovative strategies to capture attention and drive results. Successful digital marketing requires a comprehensive approach that blends content creation, social media engagement, and data-driven decision-making.

Transform 264
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The 7 Best Social Media Management Tools in 2024 (+ Their Alternatives)

Buffer Marketing

On any given day, you're creating social media posts, repurposing existing content, staying on top of trends across platforms, reviewing your analytics for social media reporting, and so much more. Phew. Doing all of this manually can make you bone tired and burned out. Luckily, there are plenty of social media management tools to take some of the tasks off your to-do list.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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How much does a landing page cost: landing page design prices in 2024

Unbounce

/ Landing pages How much does a landing page cost: landing page design prices in 2024 By Josh Gallant. Updated on September 2, 2024. 19 min read Landing pages are some of the most useful tools available to marketers everywhere. They’re a great way to get what you have to offer in front of your audience—and then get them to convert. “That’s all well and good,” we hear you saying (typing?

Price 90
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The Essential Guide to Asking for Google Reviews: 4 Tips and Examples

SocialPilot

Your customers seldom find themselves wondering about choosing between you and your competitor. When customers make up their minds, Google reviews play an important role in helping them compare you and your competitors. Therefore, you must gather more Google reviews from all your customers. But how do you ask for Google Reviews? Google Reviews has an effect on your Google Business Profile.