Calvyn Lee Blog

DECEMBER 10, 2023

Have you heard of the marketing mix, also known as the four Ps of marketing? This framework is a foundational model for developing a sound marketing strategy. The four Ps are product, price, place, and promotion. Just like the legs of a chair, if any of the four Ps are poorly executed, your entire marketing strategy can collapse. In this article, we’ll break down each of the four Ps into an easily understandable format you can use to thrive.

Marketing Mix 130

Marketing Mix Price Promotion Education 130

Aspiration Marketing

DECEMBER 10, 2023

Headlines are a crucial element of any successful blog post. Headlines are the first your visitors see; they get people to click on your content and can make or break your success, the difference between a great blog and a mediocre one. It's estimated that, on average, 8 out of 10 people will only read your headline. The other two will scroll through and read the article.

Content Marketing 130

Content Marketing SEO Marketing Marketers 130

Practical eCommerce - Marketing

DECEMBER 10, 2023

Emotions drive most purchase decisions, not product specs or features. The post The Key to Successful Advertising appeared first on Practical Ecommerce.

Advertisers 123

Advertisers Advertising eCommerce Product 123

The CMO Survey

DECEMBER 10, 2023

Major trends in Martech for 2024: the real changes underway in a 99% platitude-free report. The post Martech for 2024 appeared first on The CMO Survey.

CMO 100

CMO 100

Advertiser: ZoomInfo

As marketing becomes more tech-driven, the role of marketing operations (MOps) is getting more complex. Today, the discipline is increasingly interwoven with other vital go-to-market motions — including sales and customer support — and is responsible for all business elements associated with marketing, including the tech stack. In this eBook, we’ll show you how marketing operations can create efficiencies in your tech stack, reporting, and budget that will not just improve internal processes, bu

Chief Martec

DECEMBER 10, 2023

Last week, Frans Riemersma and I published our Martech for 2024 report , an in-depth analysis of the evolving martech landscape in the gen AI era and the underlying forces of aggregation and composability that are shaping it. You can download a free copy here. We also hosted an hour-long presentation, discussing many of the themes of the report, with the added color commentary of two giant martech nerds armchair industry analysts weighing in on some of these findings.

Marketers 97

Marketers Marketing 97