Martech

JUNE 7, 2024

As the advertising industry grapples with the growing importance of brand safety, sustainability and supporting diverse and inclusive content, marketers face the challenge of translating these ideals into actionable strategies. While many have been vocal about these issues, implementing responsible media practices is proving more complex than anticipated.

Advertisers 120

Advertisers Advertising Marketing Marketers 120

Content Marketing Institute

JUNE 7, 2024

What’s going on with content and marketing celebrating Pride Month? Some brands have cut back in publicizing their support of the LGBTQ+ communities; others have cut back on their celebration of Pride. What’s a marketer to think and do?

Branding 127

Branding Marketing Marketers 127

Search Engine Land

JUNE 7, 2024

Google launched a new marketing resource hub called Accelerate with Google as part of a “Summer of AI Essentials” program aimed at helping advertisers supercharge their campaigns with AI tools. What’s happening. Accelerate with Google will serve as a central destination rooted in Google’s AI Essentials resources for ads products like Search and Performance Max.

Advertisers 120

Advertisers Advertising Place Product 120

Martech

JUNE 7, 2024

Google kicked off its “Summer of AI Essentials” with two new features for marketers. One is a marketing resource hub called Accelerate with Google. The other is AI-powered “Brand Recommendations” within the Recommendations page of Google Ads. Accelerate with Google What it is. Accelerate with Google is a central destination rooted in Google’s AI Essentials resources for ad products like Search and Performance Max.

Marketing 117

Marketing Marketers Advertisers Advertising 117

Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

Marketing

Search Engine Land

JUNE 7, 2024

Google announces the v17 release of the Google Ads API, bringing several new features and changes that advertisers and developers need to be aware of. Why we care. The updated version of Google Ads offers a range of new tools and capabilities to help you better manage and monitor the performance of campaigns. It’s also important to be aware of these changes so as to take full advantage of new capabilities while avoiding disruptions from deprecated features or policy changes.

Advertisers 101

Advertisers Advertising Management Product 101

Zumvu

JUNE 7, 2024

In 2024, the landscape of search engine optimisation will be revolutionised by artificial intelligence. This guide explores the 11 best AI SEO software, showcasing tools that enhance website rankings and boost traffic. By leveraging these innovative solutions, businesses can stay ahead in the competitive digital arena.

SEO 97

SEO 97

Rock Content

JUNE 7, 2024

Thorough search engine optimization (SEO) is a must when it comes to streamlining any site. But it’s just as important to tailor your strategy with your platform of choice in mind. Effectively optimizing a Shopify site requires a full understanding of how Shopify SEO differs from other types. In this comprehensive guide, we’ll go over everything you need to know to help your Shopify store rank well.

SEO 52

SEO eCommerce User-Generated Analytics 52

Search Engine Land

JUNE 7, 2024

For any SEO professional, staying focused and productive can be a challenge. With constant algorithm updates , changing trends and a barrage of emails and notifications, it can feel like you’re always playing catch-up. That’s where deep work sessions come in. Like any skill, developing deep work sessions takes practice. At first, you might find yourself really struggling to retain focus.

SEO 75

SEO Energy Product Search Marketers 75

Lusha

JUNE 7, 2024

Are you launching a new product or service? A go-to-market (GTM) strategy is your roadmap to success, a comprehensive plan guiding you from conception to launch and beyond. Whether you’re a startup or an established enterprise, a GTM strategy aligns your entire organization towards a common goal: successfully launching and scaling your offering.

Marketing Strategy 52

Marketing Strategy Price CRM Key Performance Indicator 52

Martech

JUNE 7, 2024

The Adobe Experience Platform AI Assistant, previewed at Adobe Summit in March, is now generally available to users. Threaded through the Experience Platform and apparently able to pop up almost anywhere is the new Adobe AI Assistant. Clicking on its icon opens a simple dialogue box into which the user can type natural language questions and instructions.

User-Generated 110

User-Generated Product Marketing Marketers 110

Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective

In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.

Branding

Six & Flow

JUNE 7, 2024

Learn how RevOps helps optimise technologies by streamlining processes, enhancing data utilisation, and fostering collaboration effectively.

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