Martech
JUNE 7, 2024
As the advertising industry grapples with the growing importance of brand safety, sustainability and supporting diverse and inclusive content, marketers face the challenge of translating these ideals into actionable strategies. While many have been vocal about these issues, implementing responsible media practices is proving more complex than anticipated.
Search Engine Land
JUNE 7, 2024
Google launched a new marketing resource hub called Accelerate with Google as part of a “Summer of AI Essentials” program aimed at helping advertisers supercharge their campaigns with AI tools. What’s happening. Accelerate with Google will serve as a central destination rooted in Google’s AI Essentials resources for ads products like Search and Performance Max.
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Martech
JUNE 7, 2024
Google kicked off its “Summer of AI Essentials” with two new features for marketers. One is a marketing resource hub called Accelerate with Google. The other is AI-powered “Brand Recommendations” within the Recommendations page of Google Ads. Accelerate with Google What it is. Accelerate with Google is a central destination rooted in Google’s AI Essentials resources for ad products like Search and Performance Max.
Content Marketing Institute
JUNE 7, 2024
What’s going on with content and marketing celebrating Pride Month? Some brands have cut back in publicizing their support of the LGBTQ+ communities; others have cut back on their celebration of Pride. What’s a marketer to think and do?
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Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.
Search Engine Land
JUNE 7, 2024
Google announces the v17 release of the Google Ads API, bringing several new features and changes that advertisers and developers need to be aware of. Why we care. The updated version of Google Ads offers a range of new tools and capabilities to help you better manage and monitor the performance of campaigns. It’s also important to be aware of these changes so as to take full advantage of new capabilities while avoiding disruptions from deprecated features or policy changes.
Zumvu
JUNE 7, 2024
In 2024, the landscape of search engine optimisation will be revolutionised by artificial intelligence. This guide explores the 11 best AI SEO software, showcasing tools that enhance website rankings and boost traffic. By leveraging these innovative solutions, businesses can stay ahead in the competitive digital arena.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Rock Content
JUNE 7, 2024
Thorough search engine optimization (SEO) is a must when it comes to streamlining any site. But it’s just as important to tailor your strategy with your platform of choice in mind. Effectively optimizing a Shopify site requires a full understanding of how Shopify SEO differs from other types. In this comprehensive guide, we’ll go over everything you need to know to help your Shopify store rank well.
Search Engine Land
JUNE 7, 2024
For any SEO professional, staying focused and productive can be a challenge. With constant algorithm updates , changing trends and a barrage of emails and notifications, it can feel like you’re always playing catch-up. That’s where deep work sessions come in. Like any skill, developing deep work sessions takes practice. At first, you might find yourself really struggling to retain focus.
Lusha
JUNE 7, 2024
Are you launching a new product or service? A go-to-market (GTM) strategy is your roadmap to success, a comprehensive plan guiding you from conception to launch and beyond. Whether you’re a startup or an established enterprise, a GTM strategy aligns your entire organization towards a common goal: successfully launching and scaling your offering.
Six & Flow
JUNE 7, 2024
Learn how RevOps helps optimise technologies by streamlining processes, enhancing data utilisation, and fostering collaboration effectively.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Martech
JUNE 7, 2024
The Adobe Experience Platform AI Assistant, previewed at Adobe Summit in March, is now generally available to users. Threaded through the Experience Platform and apparently able to pop up almost anywhere is the new Adobe AI Assistant. Clicking on its icon opens a simple dialogue box into which the user can type natural language questions and instructions.
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