Search Engine Land
JANUARY 12, 2024
Google Ads customer service has plummeted to an unacceptable all-time low, according to search marketers. From incorrect account suspensions to uncomfortable sales calls “aggressively” pushing automation to confusion over the platform’s own products, advertisers have told Search Engine Land that they are exasperated by the lack of help offered by their reps.
SMEI
JANUARY 12, 2024
On the morning of January 6, 2024, SMEI Vietnam, representative of Sales & Marketing Executives International (SMEI), organized the ceremony to award the Certificate of Sales Professional (SCPS – SMEI Certified Professional Salesperson ) and the Certificate of Professional Marketing Specialist. (SCPM – SMEI Certified Professional Marketer -) for students of Course 22 of the High Quality Program, Marketing Major of Ton Duc Thang University at No. 19 Nguyen Huu Tho, Tan Phong Ward,
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Martech
JANUARY 12, 2024
As we slide into 2024, B2B marketing leaders face new challenges: deals are harder to close, budgets are shrinking, and expectations are rising. It’s a challenge beyond being more efficient with limited resources. We must rethink what it means to be effective in marketing. Traditionally, aiming for something like a 20% improvement in activity or efficiency in marketing, especially during budget constraints, has been normal.
Hubspot Marketing
JANUARY 12, 2024
In my early days as a content marketing manager, I was asked a tough question: how often should you blog to see results? As a newly minted manager, I felt obligated to offer an accurate and well-informed response. But I simply didn’t have one at the time. Fast forward to today, I’ve helped companies build powerful content marketing engines. Having learned from experts and from my own mistakes, I finally have a nuanced answer to this question.
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Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.
Martech
JANUARY 12, 2024
On the eve of the National Retail Federation’s annual convention, Google Cloud announced a slew of new AI-powered tools for retailers. They are designed to ease the rollout of chatbots and AI, improve search and create more personalized shopping experiences. There appears to be a significant need for improvement in all these areas. Only about one-third of consumers who have used virtual assistants are satisfied with them and nearly 20% don’t want to use them again, according to a new survey from
Search Engine Land
JANUARY 12, 2024
If you have a Google Business Profile , it’s a good idea to frequently check and see how your it’s performing. Just like your website’s analytics, checking your GBP’s performance helps you understand: How many calls you’re getting. How people are finding your listing. How many users are getting directions to your business. And more. Let’s look at how you can get these performance insights from your Google Business Profile to track how people interact with your listing.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Search Engine Land
JANUARY 12, 2024
YouTube video layouts can now be edited when converting long-form clips into Shorts. The new editing feature, compatible with all Remix tools, is currently accessible only on iOS but will be rolled out to Android in the near future. Why we care. The new editing tool could prove useful for brands and marketers wanting to capitalize on the popularity of Shorts, viewed by 2 billion monthly logged-in users.
Hubspot Marketing
JANUARY 12, 2024
As a copywriting tactic, the postscript (P.S.) has made its way from standard direct mail copy to email marketing copy. With the right approach, all companies need is two paragraphs, a few links, and a P.S. to effectively communicate their message, create urgency, and drive conversions. What is a P.S. in email? The P.S. is a sentence or a paragraph added after the main body and signature of a letter (or other body of writing).
Customers.ai
JANUARY 12, 2024
When it comes to advertising, there is no rest for the weary. Platforms are constantly changing, privacy updates are wreaking havoc on attribution, costs are rising, and customers are becoming more and more particular about what they want. Despite these challenges, advertisers are going full force ahead when it comes to spending on paid channels. According to Dentsu , digital ad spend is estimated to grow 6.5% in 2024 to total $442.6 billion.
Content Marketing Institute
JANUARY 12, 2024
Knowing how to create prompts for generative AI is akin to knowing how to create HTML codes in the early days of websites. Find out why prompt engineering shouldn’t be a must-have skill for high-quality content marketers.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Search Engine Land
JANUARY 12, 2024
Meta has been accused of running corporate ads next to content that sexualizes underage users. The allegations by Walmart, along with Tinder’s parent company Match Group, have been made public as part of a lawsuit filed by the New Mexico attorney general’s office last month. Why we care. Placing ads alongside illegal content poses a serious threat to brand safety.
illumin
JANUARY 12, 2024
There are many different ways that marketers can build their ad strategies on Meta and their social media marketing does not have to be an island. In fact, social media strategy ideally falls within a broader programmatic strategy, taking advantage of better targeting. Meta can and should be a part of a marketer’s programmatic approach. Marketers in the USA will spend more than $57 billion on digital display advertising in 2024 alone, with over half of this spent on social media – on trac
Search Engine Land
JANUARY 12, 2024
The repercussions of negative, false and defamatory content on the web are profound for businesses and individuals, especially when it ranks highly on Google. This article explores nine of the most effective and commonly used strategies for removing negative content from the web. The effectiveness of these methods can vary due to changes in laws, search engine policies and your specific situation. 1.
Lynton Web
JANUARY 12, 2024
When customers have a positive experience with a company, they’re likely to share their thoughts with an average of nine people. But they’ll share thoughts on negative experiences with about 16 people, nearly double the amount. Companies are wise to correct any issues that lead to poor experiences before customers share their negative opinions with the masses, but you won’t know what those issues are unless you ask.
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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.
Rock Content
JANUARY 12, 2024
In the ever-shifting landscape of digital marketing , Google has thrown a curveball by deciding to bid farewell to third-party cookies for many Chrome users. A few days ago, Chrome said goodbye to cookies for approximately 30 million users—around 1% of its entire user base. And by the time we say goodbye to the current year, cookies will be a thing of the past for everyone on Chrome—well, almost.
Lynton Web
JANUARY 12, 2024
As the landscape of digital marketing expands, email marketing continues to be a tool for direct, personalized communication with prospects and customers. Let's unfold the layers of email marketing, revealing its strategic importance, innovative trends, and varying techniques that elevate business engagement and growth. What is Email Marketing? Email marketing is a direct form of marketing that uses email to promote your business's products, services, or other content, enabling you to engage mea
Welcome Software
JANUARY 12, 2024
It’s the second week of January and although it’s a new year, I’m still the same old me. Back at work, I’ve got new enthusiasm powered by an endless stream of holiday treats that came across my plate in December, but I can already see the bright shiny content strategy I dreamed up in November slipping away. Sure, I’ll execute on the big stuff; those pillar posts will happen, for sure, and I’ll refresh some key pieces of content so they don’t fully atroph
Litmus
JANUARY 12, 2024
Part 1: Ultimate Guide to Dark Mode in Email Part 2: Dark Mode Email Code Snippets for Developers Part 3: Dark Mode Tools & Tips Part 4: The Dark Mode Toolkit Dark Mode. The tech industry started buzzing with these two words back when Apple added Dark Mode to its desktop email client in 2018. The following year, Dark Mode came to iOS Mail and other industry heavyweights, including Gmail, announced support for Dark Mode.
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
Welcome Software
JANUARY 12, 2024
The biggest difference between our legacy Full Stack experimentation solution and Feature Experimentation is that all experiments, targeted deliveries, and Multi-armed Bandits (MABs) are based on feature flags. By eliminating the legacy A/B Tests in favor of Rules Engine and A/B Test rules, all A/B Tests are essentially Feature Tests (from legacy), and winning variations can be rolled out without developer involvement.
Rock Content
JANUARY 12, 2024
Apesar do cenário de constantes mudanças do marketing digital , o Google surpreendeu a todos ao tomar a decisão de descontinuar os cookies de terceiros para alguns usuários do Chrome. Há poucos dias, o Chrome eliminou os cookies de 30 milhões de usuários, ou cerca de 1% de todos os usuários. Além disso, os cookies no Chrome serão completamente eliminados até o final deste ano – ou quase!
Welcome Software
JANUARY 12, 2024
It’s the second week of January and although it’s a new year, I’m still the same old me. Back at work, I’ve got new enthusiasm powered by an endless stream of holiday treats that came across my plate in December, but I can already see the bright shiny content strategy I dreamed up in November slipping away. Sure, I’ll execute on the big stuff; those pillar posts will happen, for sure, and I’ll refresh some key pieces of content so they don’t fully atroph
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