Aspiration Marketing

DECEMBER 2, 2024

Software as a Service (SaaS) has become one of the fastest-growing industries in the world. Part of its rapid expansion is due to artificial intelligence (AI) and Machine Learning (ML). AI and ML are two similar but distinct forms of technology. This tech uses existing data and automated processing techniques to organize data, optimize digital systems, and make highly accurate predictions about consumer behavior.

Marketing 219

Marketing Marketers 219

Martech

DECEMBER 2, 2024

Marketing teams are leading the adoption of generative AI, but are they using the right tools to drive real outcomes? Predictive analytics helps CEOs and CFOs allocate credit through multi-touch attribution (MTA), while data scientists use it to forecast patterns. However, for marketers, success lies in understanding the interrelationships within programs that drive outcomes.

Transform 107

Transform Analytics Marketing Marketers 107

Hubspot Marketing

DECEMBER 2, 2024

Long before ChatGPT, I worked with clients who used AI and machine learning to speed up data analysis at scale. Their enthusiasm about AI's ability to improve everything from business operations to AI marketing funnels piqued my interest. So when ChatGPT took over the news cycle, after my initial skepticism, I haven’t looked back. While it’s always important to take AI with a grain of salt, it provides companies of all sizes opportunities to personalize marketing, deepen customer intimacy, and i

Customer Journey 92

Customer Journey Copywriting Marketing Marketers 92

The CMO Survey

DECEMBER 2, 2024

The post Generative AI and Human Expertise Are Revolutionising Ad Relevance appeared first on The CMO Survey.

CMO 100

CMO 100

Advertisement

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Management

Martech

DECEMBER 2, 2024

Generative AI is making inroads in search marketing, but it needs to win consumer trust if it wants to become a “Google killer,” according to a new study by Semrush and Statista. That said, genAI’s capabilities continue to win over digital marketers who find it a big boost to productivity and ROI. Google has been the dominant force in the online search market for more than 20 years.

Transform 87

Transform Search Marketers User-Generated Digital Marketing 87

Sprout Social

DECEMBER 2, 2024

Influencers and creators play a pivotal role in global social media marketing. Many leading brands rely on influencer marketing to raise awareness about their products, build brand recognition and increase their overall sales. Regardless of product, partnering with an influencer can get your business in front of the right audience. But the first hurdle can be challenging: influencer outreach.

Influencer Marketing 76

Influencer Marketing Food User-Generated Affiliate Marketing 76

Marketing Insider Group

DECEMBER 2, 2024

Building a strong online presence is one of the best ways to get your business in front of new eyes. One factor that plays a huge role in search engine optimization (SEO) is the use of high-quality backlinks. These inbound links from other websites signal to search engines that your content is valuable and trustworthy, leading to better rankings and visibility.

SEO 66

SEO Digital Marketing Branding Place 66

Martech

DECEMBER 2, 2024

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content.

User-Generated 78

User-Generated Retail Marketing Marketers 78

yorCMO

DECEMBER 2, 2024

This article explores how a feedback-focused marketing growth strategy can help businesses meet evolving customer needs, boost brand loyalty, and deliver stronger results. The post Unlocking Growth: The Surprising Power of Customer Feedback appeared first on yorCMO.

Customer 66

Customer Branding Marketing Marketers 66

Buffer Marketing

DECEMBER 2, 2024

Social media links make it easy for people visiting your website to find your business on social media — an essential first step toward growing your audience. Since every company has a different branding style, you might not want to use a social media platform's traditional icon styling. So, how can you find social media icons that suit your brand?

Branding 64

Branding Communications Place Social Media Marketing 64

Advertisement

Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.

Branding

Businesses Grow

DECEMBER 2, 2024

Jaguar has been an easy target for critics after the company re-branded itself with a foppish, silly ad and a strange new logo. However, I am not one of those critics. Today, I’ll explain why I’m the only marketer on earth defending the Jaguar strategy. In fact, they are on the only reasonable path for the brand. Let me be clear that at this point, I am separating the ad/logo from the strategy.

Gen Z 63

Gen Z Food Influencer Marketing Branding 63

Content Marketing Institute

DECEMBER 2, 2024

You can’t tap into the real value of your data if it isn’t clean. Worse, you could steer your efforts in the wrong direction. That’s why you need to learn the basics of data modeling, cleaning, governance, and observability.

Marketing 62

Marketing Marketers 62

Practical eCommerce - Marketing

DECEMBER 2, 2024

Will marketers and brands seek alternatives to publish real-time news and engage with followers? The post X Alternatives Compared, for Marketing appeared first on Practical Ecommerce.

eCommerce 57

eCommerce Marketing Marketers Branding 57

Six & Flow

DECEMBER 2, 2024

2024 hasn’t been an easy year for many in B2B. With fluctuating market conditions, growing competition, and declining win rates, sales leaders are struggling to hit their targets. Add in longer sales cycles, and it’s clear that increasing your pipeline alone won’t solve the problem.

Customer 52

Customer Inbound Marketing Marketing Marketers 52

Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester

Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!

Customer

SocialPilot

DECEMBER 2, 2024

Managing reviews for businesses with multiple locations can be a challenge. But it’s worth the effort! Positive reviews help you climb the search engine ranks, attract new customers, and build trust. On the flip side, negative feedback can damage your reputation. By effectively managing both, you can turn customer feedback into a powerful tool to improve your business and boost your online presence.

Management 54

Management CRM Price SEO 54

Six & Flow

DECEMBER 2, 2024

AI is transforming the way we work, and that too at a speed only a few of us could have imagined. Take ChatGPT for example, it hit 100 million active users in just two months, making it the fastest-growing consumer application in history. If that’s not a sign to start leveraging AI, what is? From addressing the fear of AI adoption to why delaying AI adoption is costly for your business, we will explore the impact AI has on your role.

Transform 52

Transform Marketing Strategy Marketing Marketers 52

Duct Tape Marketing

DECEMBER 2, 2024

Duct Tape Marketing’s Next Chapter: Leadership Transition Announcement written by Jordan E read more at Duct Tape Marketing At Duct Tape Marketing , we’ve always believed in the power of consistency, clarity, and continuous evolution—both in the marketing systems we create and how we grow as an organization. Today, we’re excited to share an important update about our leadership team and the future of Duct Tape Marketing.

CMO 41

CMO Thought Leadership Marketing Strategy Management 41

Litmus

DECEMBER 2, 2024

You’re ready to schedule an email, but last-minute additions and competing digital marketing priorities keep pushing the date back. Does that sound familiar? Having an actionable plan with clearly defined goals is key to sending emails on time. Use this guide to unlock actionable insights from campaign planning through launching your next successful campaign.

Copywriting 58

Copywriting Email Marketing Key Performance Indicator Whitepaper 58

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

Marketing

Duct Tape Marketing

DECEMBER 2, 2024

Weekend Favs November 30th written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but I encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one I took on the road.

User-Generated 41

User-Generated Analytics Communications SEO 41