Aspiration Marketing

OCTOBER 22, 2024

Imagine scrolling through your social media feed only to be bombarded with endless ads for products you have no interest in. It's a frustrating experience, one that countless consumers face daily. This constant barrage of irrelevant advertising has led to a growing distrust of traditional marketing tactics. Consumers are no longer passive recipients of messages; they are active seekers of information and value.

Content Marketing 229

Content Marketing Traditional Marketing Marketers Marketing 229

Martech

OCTOBER 22, 2024

If you’re concerned about the effectiveness of your lead generation strategy, you’re not alone. As we approach 2025, B2B marketers increasingly adopt data-driven strategies to refine their lead management processes and ensure they deliver sales-ready leads optimally. About 50% of marketers prioritize lead generation in their campaigns and 65% cite generating traffic and leads as their biggest marketing challenge, per HubSpot’s 2024 State of Marketing Report.

Communications 128

Communications CRM Target Market Price 128

Hubspot Marketing

OCTOBER 22, 2024

Marketers are often asked to do more with less. I’ve been there too. I’ve battled the constant pressure to juggle multiple campaigns, track their performance, and present insight-packed reports. This process is overwhelming, time-consuming, and riddled with challenges. After years of struggling to prepare reports for my marketing campaigns, I discovered how AI reporting can truly transform the process — and empower creativity with data-backed strategies.

Analytics 117

Analytics Transform CRM Marketers 117

Martech

OCTOBER 22, 2024

Salesforce will offer integrated ecommerce storefronts within its Starter and Pro Suites, all-in-one offerings that span marketing, sales, service and now commerce. Features include low code setup for branded storefronts and tools to manage products and prices. The new offering is available immediately but only to customers in the United States. Why we care.

eCommerce 124

eCommerce Transform CRM Price 124

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Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.

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Marketing Insider Group

OCTOBER 22, 2024

Optimizing a blog for SEO is still one of the most effective ways to boost visibility and increase organic traffic, regardless of what some say. Search engines are constantly evolving, and keeping up with best practices is essential for any business that wants to rank higher in search results. Using the right SEO tips can enhance your blog’s reach, audience engagement, and authority.

SEO 115

SEO Analytics Marketing Marketers 115

Martech

OCTOBER 22, 2024

I’ve been involved with over 200 CDP implementations in the past decade. In most of these, the client or stakeholders have felt oversold and/or under-serviced by their CDP provider. First, don’t allow yourself to be in this position. Run an RFP on your terms with your use cases. Make sure the vendor can help you. Or, at least, know where you need more help than the vendor can provide.

Analytics 123

Analytics Customer Branding Management 123

Hootsuite

OCTOBER 22, 2024

If you’re not running an employee advocacy program, you could be missing out on a lot of potential reach. Why? Your employees are one of your biggest untapped marketing resources — and psst, they’re already on social media. Yup, these influencers and brand ambassadors have been under your nose all along. Read on to learn everything you need to know about kick-starting your own employee advocacy program.

Gen Z 99

Gen Z PR Thought Leadership Communications 99

Hubspot Marketing

OCTOBER 22, 2024

"An obsession with quality" is what I wish 12-year-old me had… but alas, I ended up with boatloads of Forever 21 T-shirts. As it turns out, quality really does matter. Our master today — Emily Kramer , a marketer, investor, and advisor for B2B growth-stage startups (and MKT1 newsletter creator) — told me her "obsession with quality" is the reason she's been so successful in the newsletter space.

eBook 105

eBook Personalized Marketing Product Branding 105

Sprout Social

OCTOBER 22, 2024

Before the 1960s, young people were seen as an undesirable marketing audience and mostly ignored. Everything changed with Baby Boomers. They were the largest and most influential generation in the history of modern consumerism, yet their social movements and corporate distrust confounded advertisers who had to completely rethink their playbooks. Sound familiar?

Gen Z 92

Gen Z Branding User-Generated Influencer Marketing 92

Martech

OCTOBER 22, 2024

As we head into 2025, the intersection of Account-Based Marketing (ABM) and Artificial Intelligence (AI) creates opportunities for marketers to drive personalized, data-driven campaigns that deliver better results. In this webinar, experts from Demandbase explore three game-changing uses that leverage the power of ABM and AI. Join ABM and AI for Marketers: Priority Use Cases for 2025 on Tuesday, October 29 and walk away with actionable tips and real-world examples you can immediately implement i

Whitepaper 124

Whitepaper Marketing Marketers 124

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Management

Hubspot Marketing

OCTOBER 22, 2024

As a solopreneur, marketing my own business gets pushed to the back burner more times than I care to admit. There are just too many other tasks that require immediate attention. It’s why I’m a big fan of AI marketing bots. Automating certain marketing tasks means I have more time for other tasks, like creating connections with other business owners who need my services.

User-Generated 110

User-Generated Marketers Marketing CRM 110

The LeadG2 Blog

OCTOBER 22, 2024

In this episode of The B2B Sales & Marketing Hotline, Maryanne and Emily dive into the art of streamlining your sales funnel with HubSpot Automation. By the end you'll see that embracing automation not only enhances efficiency but also empowers teams to focus on building meaningful relationships with prospects.

Marketing 89

Marketing Marketers 89

Content Marketing Institute

OCTOBER 22, 2024

Will AI lead content and marketing into a complacency crisis? Maybe — if you outsource your most important work to it. But there is an antidote. Robert Rose explains how to break out of the mundane with some deeply human work.

Marketing 94

Marketing Marketers 94

Backlinko

OCTOBER 22, 2024

Shein is one of the largest fast-fashion retailers worldwide, shipping to customers in over 150 markets. Known for its relatively low-priced apparel and wide variety, Shein became one of the most popular shopping destinations among Gen Z and millennial consumers across the world. The Shein app was downloaded more than 260 million times in 2023 alone and Shein’s annual sales are forecasted to reach $50 billion in 2024.

Gen Z 92

Gen Z Fashion Millennials Retail 92

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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.

Branding

Martech

OCTOBER 22, 2024

With about a month to go until Black Friday, marketers are wondering how this year will stack up against previous holiday seasons. Amazon’s Prime Big Deal Days, which ran October 8 and 9 , saw lower U.S. sales than last year. This runs counter to an Adobe projection of a record-breaking ecommerce holiday season. A closer look at Amazon’s October promotion shows a silver lining, however.

Shoppers 75

Shoppers Retail Health Food 75

illumin

OCTOBER 22, 2024

The United States Department of Justice is cracking down on companies violating anti-trust laws. In particular, Google is under fire for allegedly operating a monopoly in the digital advertising industry. Google is now in a Virginia court defending its digital advertising business against monopolizing allegations, a process that is estimated to take four to six weeks.

Law 105

Law Manufacturing Advertisers Advertising 105

ConsumerTalk

OCTOBER 22, 2024

Bakery Goods Marketing Strategies for 2025 As we approach 2025, the bakery goods industry is poised for exciting changes and opportunities. With evolving consumer preferences and technological advancements, bakeries must adapt their marketing strategies to stay competitive. This article explores innovative marketing strategies tailored for bakery goods, offering insights into how businesses can effectively reach their target audience and enhance their brand presence.

Marketing Strategy 52

Marketing Strategy Marketers Marketing Branding 52

Whos Mailing What

OCTOBER 22, 2024

In this episode, we talked with Planet Direct Mail about the company’s recent growth in a new facility.

Direct Mail 59

Direct Mail 59

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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

Marketing

ConsumerTalk

OCTOBER 22, 2024

Spices and Seasonings Marketing Strategies for 2025 As we look towards 2025, the spices and seasonings industry is poised for significant growth and transformation. With evolving consumer preferences and the increasing demand for diverse and exotic flavors, businesses in this sector must adapt their marketing strategies to stay competitive. This article explores innovative marketing strategies tailored for the spices and seasonings industry, offering insights into how businesses can effectively

Marketing Strategy 52

Marketing Strategy Transform Marketers Marketing 52

Six & Flow

OCTOBER 22, 2024

Streamline content creation with HubSpot’s Breeze Content Agent, blending AI efficiency and human creativity for high-quality, engaging content.

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ConsumerTalk

OCTOBER 22, 2024

Candy Marketing Strategies for 2025 As the candy industry continues to evolve, staying ahead of the curve with innovative marketing strategies is crucial for success. The year 2025 promises to bring new challenges and opportunities for candy brands looking to capture the attention of consumers. With changing consumer preferences and advancements in technology, it's essential to adapt and implement effective marketing strategies that resonate with your target audience.

Marketing Strategy 59

Marketing Strategy Marketers Marketing Branding 59

Six & Flow

OCTOBER 22, 2024

Automate your sales prospecting with HubSpot's Breeze Prospecting Agent. Streamline lead outreach, personalise communication, and save time with Breeze AI.

Communications 52

Communications 52

Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester

Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!

Customer

Traackr

OCTOBER 22, 2024

A breakdown of the data and influencer strategy behind Victoria’s Secret’s fashion show.

Fashion 52

Fashion 52

ConsumerTalk

OCTOBER 22, 2024

Organic Foods Marketing Strategies for 2025 As the organic foods industry continues to grow, businesses must adapt their marketing strategies to stay competitive and meet the evolving demands of consumers. With an increasing number of people prioritizing health and sustainability, the organic foods market is poised for significant expansion. This article explores effective marketing strategies that can help businesses thrive in 2025 and beyond.

Food 52

Food Marketing Strategy Health Marketers 52

SMA Marketing

OCTOBER 22, 2024

The path to purchasing isn’t as straightforward as it used to be. With endless options and information at our fingertips, it’s more important than ever for businesses to stay on top of mind with their audience. But the real question is, how do we do that? And that is where the multitouch strategy comes in.

SEO 52

SEO 52

ConsumerTalk

OCTOBER 22, 2024

Shaving Creams and Razors Marketing Strategies for 2025 As we look towards 2025, the shaving creams and razors industry is poised for significant transformation. With evolving consumer preferences and technological advancements, brands must adapt their marketing strategies to stay competitive. This article explores innovative approaches that can help companies effectively reach their target audience and enhance brand loyalty.

Marketing Strategy 52

Marketing Strategy Transform Marketers Marketing 52

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

Marketing

Social Media Examiner

OCTOBER 22, 2024

Want to create consistently high-quality content while maintaining your unique tone and brand identity? Are you looking for ways to streamline your workflow with AI assistants? In this article, you'll discover how to create AI assistants using Claude Projects. Claude Projects: A Game-Changer in AI Assistance Since the release of ChatGPT in November 2022, the […] The post Creating AI Assistants Using Claude Projects appeared first on Social Media Examiner.

Branding 101

Branding 101

ConsumerTalk

OCTOBER 22, 2024

Soft Drinks Marketing Strategies for 2025 As the soft drinks industry continues to evolve, marketing strategies must adapt to meet the changing preferences and behaviors of consumers. In 2025, the focus will be on innovative approaches that leverage technology, sustainability, and personalization. Companies will need to be agile, creative, and data-driven to capture the attention of a diverse and discerning audience.

Marketing Strategy 52

Marketing Strategy Marketers Marketing 52

ConsumerTalk

OCTOBER 22, 2024

Hair Care Marketing Strategies for 2025 As the hair care industry continues to evolve, businesses must adapt their marketing strategies to stay competitive. With 2025 on the horizon, it's crucial for brands to anticipate trends and consumer behaviors that will shape the market. This article explores innovative marketing strategies tailored for the hair care sector, offering insights into how companies can effectively engage their audience and drive growth.

Marketing Strategy 52

Marketing Strategy Marketers Marketing Branding 52

ConsumerTalk

OCTOBER 22, 2024

Protein Bars and Shakes Marketing Strategies for 2025 As the health and wellness industry continues to grow, the market for protein bars and shakes is becoming increasingly competitive. Brands are constantly seeking innovative ways to capture consumer attention and drive sales. In 2025, effective marketing strategies will be crucial for standing out in this crowded space.

Marketing Strategy 52

Marketing Strategy Health Marketers Marketing 52

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Unlock the secrets to building strong communities and sustaining growth with GrowthZone’s “5 Pillars of Community” ebook. In today's digital era, fostering a sense of belonging is more important than ever. GrowthZone’s informative ebook will help you transform your association’s community and discover new opportunities for growth. Explore the importance of personal and virtual communities, the ACHIEVE Model for success, and the key pillars including Direction, Shared Responsibility, Personal Val

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