Tue.Oct 22, 2024

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What is Content Marketing, and Why Does It Matter?

Aspiration Marketing

Imagine scrolling through your social media feed only to be bombarded with endless ads for products you have no interest in. It's a frustrating experience, one that countless consumers face daily. This constant barrage of irrelevant advertising has led to a growing distrust of traditional marketing tactics. Consumers are no longer passive recipients of messages; they are active seekers of information and value.

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How Marketers Save Time and Make Data-Backed Decisions with AI Reporting [+ Expert Insights]

Hubspot Marketing

Marketers are often asked to do more with less. I’ve been there too. I’ve battled the constant pressure to juggle multiple campaigns, track their performance, and present insight-packed reports. This process is overwhelming, time-consuming, and riddled with challenges. After years of struggling to prepare reports for my marketing campaigns, I discovered how AI reporting can truly transform the process — and empower creativity with data-backed strategies.

Analytics 123
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How to revamp your lead scoring strategy for 2025

Martech

If you’re concerned about the effectiveness of your lead generation strategy, you’re not alone. As we approach 2025, B2B marketers increasingly adopt data-driven strategies to refine their lead management processes and ensure they deliver sales-ready leads optimally. About 50% of marketers prioritize lead generation in their campaigns and 65% cite generating traffic and leads as their biggest marketing challenge, per HubSpot’s 2024 State of Marketing Report.

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Employee advocacy: How it works + how to get started

Hootsuite

If you’re not running an employee advocacy program, you could be missing out on a lot of potential reach. Why? Your employees are one of your biggest untapped marketing resources — and psst, they’re already on social media. Yup, these influencers and brand ambassadors have been under your nose all along. Read on to learn everything you need to know about kick-starting your own employee advocacy program.

Gen Z 109
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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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Stop Sending Boring Newsletters: Lessons from MKT1's Emily Kramer

Hubspot Marketing

"An obsession with quality" is what I wish 12-year-old me had… but alas, I ended up with boatloads of Forever 21 T-shirts. As it turns out, quality really does matter. Our master today — Emily Kramer , a marketer, investor, and advisor for B2B growth-stage startups (and MKT1 newsletter creator) — told me her "obsession with quality" is the reason she's been so successful in the newsletter space.

eBook 117
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How to Optimize Your Blog for SEO: Tips for Higher Rankings

Marketing Insider Group

Optimizing a blog for SEO is still one of the most effective ways to boost visibility and increase organic traffic, regardless of what some say. Search engines are constantly evolving, and keeping up with best practices is essential for any business that wants to rank higher in search results. Using the right SEO tips can enhance your blog’s reach, audience engagement, and authority.

SEO 115

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How Gen Z uses social media and what that means for brands

Sprout Social

Before the 1960s, young people were seen as an undesirable marketing audience and mostly ignored. Everything changed with Baby Boomers. They were the largest and most influential generation in the history of modern consumerism, yet their social movements and corporate distrust confounded advertisers who had to completely rethink their playbooks. Sound familiar?

Gen Z 95
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The service model evolving around CDPs

Martech

I’ve been involved with over 200 CDP implementations in the past decade. In most of these, the client or stakeholders have felt oversold and/or under-serviced by their CDP provider. First, don’t allow yourself to be in this position. Run an RFP on your terms with your use cases. Make sure the vendor can help you. Or, at least, know where you need more help than the vendor can provide.

Analytics 110
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Streamlining Your Sales Funnel with HubSpot Automation

The LeadG2 Blog

In this episode of The B2B Sales & Marketing Hotline, Maryanne and Emily dive into the art of streamlining your sales funnel with HubSpot Automation. By the end you'll see that embracing automation not only enhances efficiency but also empowers teams to focus on building meaningful relationships with prospects.

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Use AI to supercharge your ABM campaigns by Edna Chavira

Martech

As we head into 2025, the intersection of Account-Based Marketing (ABM) and Artificial Intelligence (AI) creates opportunities for marketers to drive personalized, data-driven campaigns that deliver better results. In this webinar, experts from Demandbase explore three game-changing uses that leverage the power of ABM and AI. Join ABM and AI for Marketers: Priority Use Cases for 2025 on Tuesday, October 29 and walk away with actionable tips and real-world examples you can immediately implement i

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Making the Moment: The Art of Creating Events That Drive Results

Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective

In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.

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Shein Revenue and Usage Stats

Backlinko

Shein is one of the largest fast-fashion retailers worldwide, shipping to customers in over 150 markets. Known for its relatively low-priced apparel and wide variety, Shein became one of the most popular shopping destinations among Gen Z and millennial consumers across the world. The Shein app was downloaded more than 260 million times in 2023 alone and Shein’s annual sales are forecasted to reach $50 billion in 2024.

Gen Z 101
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Discounts and election fatigue: What to expect for the holidays

Martech

With about a month to go until Black Friday, marketers are wondering how this year will stack up against previous holiday seasons. Amazon’s Prime Big Deal Days, which ran October 8 and 9 , saw lower U.S. sales than last year. This runs counter to an Adobe projection of a record-breaking ecommerce holiday season. A closer look at Amazon’s October promotion shows a silver lining, however.

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Bakery Goods Marketing Strategies for 2025

ConsumerTalk

Bakery Goods Marketing Strategies for 2025 As we approach 2025, the bakery goods industry is poised for exciting changes and opportunities. With evolving consumer preferences and technological advancements, bakeries must adapt their marketing strategies to stay competitive. This article explores innovative marketing strategies tailored for bakery goods, offering insights into how businesses can effectively reach their target audience and enhance their brand presence.

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9 easy wins for marketing ops, MOPs predictions for the next 5 years, and more

The Marketing Operations Leader

In this edition: 9 Easy Wins for Marketing Operations Teams Marketing Ops Predictions for the Next 5 Years POLL - What’s the Top Skill Marketers are Working on Now? For Paid Subscribers: Key Job Search and Interview Tips for Marketers and Ops Pros Reach thousands of marketing ops professionals! Reply to this email or reach out to me on Linkedin to learn about sponsorship opportunities.

Transform 130
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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

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Spices and Seasonings Marketing Strategies for 2025

ConsumerTalk

Spices and Seasonings Marketing Strategies for 2025 As we look towards 2025, the spices and seasonings industry is poised for significant growth and transformation. With evolving consumer preferences and the increasing demand for diverse and exotic flavors, businesses in this sector must adapt their marketing strategies to stay competitive. This article explores innovative marketing strategies tailored for the spices and seasonings industry, offering insights into how businesses can effectively

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9 Best AI Marketing Bots I Use at Work in 2024

Hubspot Marketing

As a solopreneur, marketing my own business gets pushed to the back burner more times than I care to admit. There are just too many other tasks that require immediate attention. It’s why I’m a big fan of AI marketing bots. Automating certain marketing tasks means I have more time for other tasks, like creating connections with other business owners who need my services.

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Embrace the Valuable Friction Between Creativity and Technology

Content Marketing Institute

Will AI lead content and marketing into a complacency crisis? Maybe — if you outsource your most important work to it. But there is an antidote. Robert Rose explains how to break out of the mundane with some deeply human work.

Marketing 112
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Frozen Desserts Marketing Strategies for 2025

ConsumerTalk

Frozen Desserts Marketing Strategies for 2025 As the frozen desserts industry continues to evolve, businesses must adapt their marketing strategies to stay competitive. With 2025 on the horizon, it's crucial to explore innovative approaches that resonate with modern consumers. This article delves into effective marketing strategies tailored for the frozen desserts sector, offering insights and practical tips to help brands thrive in a dynamic market.

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The Intersection of AI and Sales: Personalization Without Compromise

Speaker: Jesse Hunter and Brynn Chadwick

Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.

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Meet The Mailers: Expanding Mail Capabilities

Whos Mailing What

In this episode, we talked with Planet Direct Mail about the company’s recent growth in a new facility.

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Candy Marketing Strategies for 2025

ConsumerTalk

Candy Marketing Strategies for 2025 As the candy industry continues to evolve, staying ahead of the curve with innovative marketing strategies is crucial for success. The year 2025 promises to bring new challenges and opportunities for candy brands looking to capture the attention of consumers. With changing consumer preferences and advancements in technology, it's essential to adapt and implement effective marketing strategies that resonate with your target audience.

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Streamlining Content Creation with HubSpot’s Breeze Content Agent

Six & Flow

Streamline content creation with HubSpot’s Breeze Content Agent, blending AI efficiency and human creativity for high-quality, engaging content.

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Victoria's Secret's Fashion Show: The Influencer Strategy Behind Its Latest Show

Traackr

A breakdown of the data and influencer strategy behind Victoria’s Secret’s fashion show.

Fashion 52
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Relevance, Reach, Revenue: How to Turn Marketing Trends From Hype to High-Impact

Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader

Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.

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Automate Your Sales Outreach With Prospecting Agent

Six & Flow

Automate your sales prospecting with HubSpot's Breeze Prospecting Agent. Streamline lead outreach, personalise communication, and save time with Breeze AI.

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Organic Foods Marketing Strategies for 2025

ConsumerTalk

Organic Foods Marketing Strategies for 2025 As the organic foods industry continues to grow, businesses must adapt their marketing strategies to stay competitive and meet the evolving demands of consumers. With an increasing number of people prioritizing health and sustainability, the organic foods market is poised for significant expansion. This article explores effective marketing strategies that can help businesses thrive in 2025 and beyond.

Food 52
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A Multi-Touch Strategy Is Key for Retention and Sales Growth

SMA Marketing

The path to purchasing isn’t as straightforward as it used to be. With endless options and information at our fingertips, it’s more important than ever for businesses to stay on top of mind with their audience. But the real question is, how do we do that? And that is where the multitouch strategy comes in.

SEO 52
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Shaving Creams and Razors Marketing Strategies for 2025

ConsumerTalk

Shaving Creams and Razors Marketing Strategies for 2025 As we look towards 2025, the shaving creams and razors industry is poised for significant transformation. With evolving consumer preferences and technological advancements, brands must adapt their marketing strategies to stay competitive. This article explores innovative approaches that can help companies effectively reach their target audience and enhance brand loyalty.

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How to Build a Winning B2B Video Strategy in 2025

Speaker: Speakers:

Think creating impactful B2B video is intimidating, boring, or requires a Hollywood-level budget? Think again. Join our "B2B Growth Show" to uncover the secrets of building video strategies that drive ROI, captivate your audience, and leave your competition in the dust. What you’ll learn: Why video is non-negotiable for B2B in 2025 Storytelling tips to engage your target audience and keep them coming back Case studies from printing companies to telecom giants with jaw-dropping results Practical

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Creating AI Assistants Using Claude Projects

Social Media Examiner

Want to create consistently high-quality content while maintaining your unique tone and brand identity? Are you looking for ways to streamline your workflow with AI assistants? In this article, you'll discover how to create AI assistants using Claude Projects. Claude Projects: A Game-Changer in AI Assistance Since the release of ChatGPT in November 2022, the […] The post Creating AI Assistants Using Claude Projects appeared first on Social Media Examiner.

Branding 133
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Soft Drinks Marketing Strategies for 2025

ConsumerTalk

Soft Drinks Marketing Strategies for 2025 As the soft drinks industry continues to evolve, marketing strategies must adapt to meet the changing preferences and behaviors of consumers. In 2025, the focus will be on innovative approaches that leverage technology, sustainability, and personalization. Companies will need to be agile, creative, and data-driven to capture the attention of a diverse and discerning audience.

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With Google in hot water with the DOJ, what exactly are anti-trust laws?

illumin

The United States Department of Justice is cracking down on companies violating anti-trust laws. In particular, Google is under fire for allegedly operating a monopoly in the digital advertising industry. Google is now in a Virginia court defending its digital advertising business against monopolizing allegations, a process that is estimated to take four to six weeks.

Law 105
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Hair Care Marketing Strategies for 2025

ConsumerTalk

Hair Care Marketing Strategies for 2025 As the hair care industry continues to evolve, businesses must adapt their marketing strategies to stay competitive. With 2025 on the horizon, it's crucial for brands to anticipate trends and consumer behaviors that will shape the market. This article explores innovative marketing strategies tailored for the hair care sector, offering insights into how companies can effectively engage their audience and drive growth.

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2025 Association Survey Results Report

GrowthZone’s 11th annual survey highlights trends, challenges, and strategies shaping the membership industry through insights from U.S. and Canadian association professionals. Get your copy of the 2025 Association Survey Results Report to see how your organization measures up: The biggest challenges associations are facing Membership retention trends and non-renewal insights Strategies for automatic renewals and reinstatements Shifts in member engagement tactics Why members are joining (and sta