Martech

OCTOBER 21, 2024

This is a warning to all business professionals. If you’re an agency in the world of data collection (analytics, marketing, etc.), this might be a “shame on you” moment. Data is the lifeblood of all organizations. Without it, how can executives, business owners and managers make day-to-day and long-term decisions? Yet, for many organizations, the question of who owns their data rarely arises — until problems emerge.

Transform 132

Transform Analytics User-Generated Management 132

Marketing Insider Group

OCTOBER 21, 2024

Competition is everywhere. Thanks to widespread digitization, your company isn’t just competing with the business down the street. On the contrary, you’re competing with businesses around the globe — and more businesses keep popping up all the time. Is it any wonder that it’s so challenging to get your brand the recognition it deserves? While it may be more difficult to grab attention from busy consumers, it’s not an impossible task.

Marketing Strategy 124

Marketing Strategy Marketers Marketing Influencer Marketing 124

Martech

OCTOBER 21, 2024

It’s crunch time: eight weeks until your flagship conference. Sales and events aren’t even on the same page. Customer success is scrambling to find reference customers for panels. Product marketing wonders why their shiny new features aren’t getting more of the spotlight on the agenda. It’s a familiar scenario for any company that’s ever hosted a large event.

Transform 124

Transform PR Event Marketing Target Market 124

Hubspot Marketing

OCTOBER 21, 2024

The prevalence of artificial intelligence (AI) has many concerned about job security. AI writing , AI images , AI videos — while the final products are far from perfect, they raise the question of what jobs AI could eventually replace, even if we don’t want them to. But, heck, if AI can create a marketing plan for me, I say, "Welcome to the team!" A marketing plan is a foundational piece of any marketing strategy.

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Marketing Plan Key Performance Indicator Marketers Marketing 123

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Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.

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Customers.ai

OCTOBER 21, 2024

It takes an average of 2 to 3 purchases for a DTC business to break even or start making a profit on the cost to acquire a customer. So, making the most of those repeat customers is where the real growth happens. To do that, you need to be able to segment new vs. returning purchases. This allows you to send the right message to the right customer at the right time, whether they’re a first-time buyer or a loyal repeat shopper.

Shoppers 97

Shoppers Shipping Analytics User-Generated 97

Backlinko

OCTOBER 21, 2024

Ever stumbled upon a competing post and thought, “Damn, I wish I wrote that”? That feeling of envy mixed with respect? It usually means you learned something new. This concept is known as “information gain” in SEO. Information gain measures how unique and valuable your content is compared to existing content. It’s about offering new perspectives, data, or insights on a topic not found in other pages targeting the same search query.

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SEO Finance User-Generated Food 92

Hubspot Marketing

OCTOBER 21, 2024

Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success.

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Gen Z Copywriting Influencer Marketing Education 98

Customers.ai

OCTOBER 21, 2024

It takes an average of 2 to 3 purchases for a DTC business to break even or start making a profit on the cost to acquire a customer. So, making the most of those repeat customers is where the real growth happens. To do that, you need to be able to segment new vs. returning purchases. This allows you to send the right message to the right customer at the right time, whether they’re a first-time buyer or a loyal repeat shopper.

Shoppers 95

Shoppers Shipping Analytics User-Generated 95

ConsumerTalk

OCTOBER 21, 2024

Nut Butters Marketing Strategies for 2025 As we look towards 2025, the nut butters industry is poised for significant growth and transformation. With consumers increasingly seeking healthier and more sustainable food options, nut butters have become a staple in many households. This presents a unique opportunity for brands to innovate and capture market share.

Marketing Strategy 52

Marketing Strategy Transform Food Marketers 52

Zumvu

OCTOBER 21, 2024

Choosing the right email marketing and marketing automation platform can be a real challenge in today’s digital world. Especially if you’re an SMB, entrepreneur, or solopreneur. There are many options out there but only the right digital tools can help you engage your customers, save money, and generate demand.

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Marketing Automation Platform Email Marketing Customer Marketing 59

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Management

ConsumerTalk

OCTOBER 21, 2024

Dips and Spreads Marketing Strategies for 2025 As we look towards 2025, the dips and spreads industry is poised for exciting growth and innovation. With consumers increasingly seeking diverse flavors and healthier options, brands have a unique opportunity to capture market share through strategic marketing initiatives. This article explores effective marketing strategies tailored for the dips and spreads sector, offering insights into how businesses can enhance their reach and engagement.

Marketing Strategy 52

Marketing Strategy Marketers Marketing Branding 52

Set Up

OCTOBER 21, 2024

The Set up Pulse: Trends CMOs Need to Know Right Now Welcome to the Set up Pulse for Brands + Agency marketers alike! Every other week, we’ll provide three trending topics in the Marketing industry, as well as a new story that you will want to get your eyes on. Read about what’s being talked about this week! 68% of Clients want to Review their Partners The results of the Set up 2024 Marketing Relationship Survey are out!

Gen Z 52

Gen Z Entertainment CRM Branding 52

ConsumerTalk

OCTOBER 21, 2024

Aluminum Foil and Wraps Marketing Strategies for 2025 As we approach 2025, the aluminum foil and wraps industry is poised for significant transformation. With evolving consumer preferences and technological advancements, businesses in this sector must adapt their marketing strategies to stay competitive. This article explores innovative approaches to marketing aluminum foil and wraps, offering insights into how companies can effectively engage their target audience and drive growth.

Marketing Strategy 52

Marketing Strategy Transform Marketers Marketing 52

Traackr

OCTOBER 21, 2024

Learn about the fashion influencer marketing trend, leopard print, and what creators and brands are driving it forward on social media.

Fashion 52

Fashion Influencer Marketing Market Trends Marketers 52

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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.

Branding

ConsumerTalk

OCTOBER 21, 2024

Food Marketing Strategies for 2025 As we approach 2025, the food industry is poised for transformative changes driven by evolving consumer preferences, technological advancements, and sustainability concerns. To stay competitive, businesses must adapt their marketing strategies to meet these new demands. This article explores innovative food marketing strategies that can help brands thrive in this dynamic landscape.

Food 52

Food Marketing Strategy Transform Marketers 52

Tiecas

OCTOBER 21, 2024

Effective technical content writing is crucial for manufacturers to stand out and rise above the noise. It is not about stringing together words and sentences stuffed with technical jargon. Technical content writing helps translate complex concepts into clear, valuable information that resonates with technical audiences and buyers of industrial products.

Manufacturing 52

Manufacturing Content Marketing Marketers Marketing 52

ConsumerTalk

OCTOBER 21, 2024

Wet Wipes Marketing Strategies for 2025 As we look towards 2025, the wet wipes industry is poised for significant growth and transformation. With increasing consumer demand for convenience and hygiene, businesses in this sector must adapt their marketing strategies to stay competitive. This article will explore innovative approaches to marketing wet wipes, offering insights and practical tips for industry players looking to enhance their market presence and connect with their target audience eff

Marketing Strategy 52

Marketing Strategy Transform Marketers Marketing 52

Vertical Response

OCTOBER 21, 2024

Looking to boost your holiday sales with email marketing Xmas 2024? This guide offers strategies and tips for planning, crafting engaging emails, and maximizing engagement during the festive season. Key Takeaways Start planning your Christmas email marketing campaigns early to ensure smooth execution and maximize sales opportunities. Personalize and segment your email content to increase engagement, making your messages more relevant and appealing to your audience.

Email Marketing 76

Email Marketing Shoppers Promotion Marketers 76

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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

Marketing

ConsumerTalk

OCTOBER 21, 2024

Batteries Marketing Strategies for 2025 As the demand for sustainable energy solutions continues to rise, the battery industry is poised for significant growth. With advancements in technology and increasing consumer awareness, companies in the battery sector must adopt innovative marketing strategies to stay competitive. The year 2025 presents unique opportunities and challenges for battery manufacturers and marketers.

Marketing Strategy 52

Marketing Strategy Manufacturing Energy Marketers 52

Martech

OCTOBER 21, 2024

Google is changing how Performance Max and Standard Shopping campaigns compete in ad auctions. Key changes: Performance Max will no longer automatically trump Standard Shopping campaigns Highest Ad Rank will now determine which ad serves for overlapping campaigns Brings these campaigns in line with other campaign types’ auction behavior Why we care.

eCommerce 124

eCommerce Advertisers Advertising Management 124

ConsumerTalk

OCTOBER 21, 2024

Eyewear Marketing Strategies for 2025 The eyewear industry, particularly the segment focusing on non-prescription sunglasses and blue light glasses, is poised for significant growth in 2025. As digital device usage continues to rise, so does the demand for protective eyewear. This presents a unique opportunity for brands to innovate and capture market share.

Marketing Strategy 52

Marketing Strategy Marketers Marketing Branding 52

Businesses Grow

OCTOBER 21, 2024

The other day I checked in on Twitter (Still can’t bring myself to say X) and saw this tweet: About a year ago, Twitter started injecting tweets into my “notifications” stream from people I don’t follow. So, I don’t know Faith Back Rub. Never heard of the account before. And yet, Twitter’s algorithm somehow thought this was one of the most important things for me to see that day.

Education 111

Education Product Branding Marketing 111

Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester

Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!

Customer

ConsumerTalk

OCTOBER 21, 2024

Sunscreen and Tanning Products Marketing Strategies for 2025 As we approach 2025, the sunscreen and tanning products industry is poised for significant growth and transformation. With increasing awareness about skin health and the effects of UV radiation, consumers are more discerning than ever. This shift presents both challenges and opportunities for brands looking to capture market share.

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Product Marketing Marketing Strategy Product Transform 52

Aspiration Marketing

OCTOBER 21, 2024

Writers have been using paragraph generators for a long while since these are now an important part of writing. These AI-powered assistants offer a tantalizing prospect: They produce structured blocks of text with just one click. For writers whose deadlines have crept closer or who have hit writer's block, the generators may seem like the easy fix. In addition, the tools enable easy customization of content specific to a particular tone or style.

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Customer Content Marketing Marketing Marketers 245

ConsumerTalk

OCTOBER 21, 2024

Cleaning Tools (sponges, mops, brooms) Marketing Strategies for 2025 As we look towards 2025, the cleaning tools industry, encompassing sponges, mops, and brooms, is poised for significant evolution. With increasing consumer awareness about hygiene and sustainability, businesses in this sector must adapt their marketing strategies to stay competitive.

Marketing Strategy 52

Marketing Strategy Marketers Marketing 52

ConsumerTalk

OCTOBER 21, 2024

Cosmetics Marketing Strategies for 2025 The cosmetics industry is ever-evolving, with trends and consumer preferences shifting rapidly. As we approach 2025, it's crucial for brands to stay ahead of the curve by adopting innovative marketing strategies. This article explores effective approaches that can help cosmetics companies thrive in a competitive market.

Marketing Strategy 52

Marketing Strategy Marketers Marketing Branding 52

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

Marketing

ConsumerTalk

OCTOBER 21, 2024

Trash Bags Marketing Strategies for 2025 As we look towards 2025, the trash bags industry is poised for significant transformation. With increasing environmental concerns and evolving consumer preferences, companies must adapt their marketing strategies to stay competitive. This article explores innovative approaches to marketing trash bags, offering insights into how businesses can effectively reach their target audience and drive growth in this essential sector.

Marketing Strategy 52

Marketing Strategy Transform Marketers Marketing 52

ConsumerTalk

OCTOBER 21, 2024

Cereal Marketing Strategies for 2025 As we look towards 2025, the cereals industry is poised for significant transformation. With evolving consumer preferences and technological advancements, companies must adapt their marketing strategies to stay competitive. This article explores innovative approaches and practical tips for implementing effective cereals marketing strategies that resonate with modern consumers.

Marketing Strategy 52

Marketing Strategy Transform Marketers Marketing 52

ConsumerTalk

OCTOBER 21, 2024

Deodorants and Antiperspirants Marketing Strategies for 2025 The deodorants and antiperspirants industry is poised for significant evolution as we approach 2025. With changing consumer preferences and technological advancements, brands must adapt their marketing strategies to stay competitive. This article explores innovative approaches and practical tips to enhance your marketing efforts in this dynamic sector.

Marketing Strategy 52

Marketing Strategy Marketers Marketing Product 52

ConsumerTalk

OCTOBER 21, 2024

Nail Care Products Marketing Strategies for 2025 The nail care industry is poised for significant growth as we approach 2025, driven by evolving consumer preferences and innovative product offerings. As the market becomes increasingly competitive, brands must adopt effective marketing strategies to stand out. This article explores various strategies that can help nail care brands capture the attention of their target audience and drive sales.

Product Marketing 52

Product Marketing Marketing Strategy Product Marketers 52

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Unlock the secrets to building strong communities and sustaining growth with GrowthZone’s “5 Pillars of Community” ebook. In today's digital era, fostering a sense of belonging is more important than ever. GrowthZone’s informative ebook will help you transform your association’s community and discover new opportunities for growth. Explore the importance of personal and virtual communities, the ACHIEVE Model for success, and the key pillars including Direction, Shared Responsibility, Personal Val

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