Marketing Insider Group
JULY 1, 2024
Knowing where customers search for the information and products they need is vital. According to Statista, Google processes 6.3 million searches every minute, which equals over 9 billion daily queries. However, social media and e-commerce sites are also part of the puzzle. Over 5 billion people use social media, and many are customers looking to buy.
Martech
JULY 1, 2024
European Union regulators today said Facebook’s parent Meta violated its Digital Markets Act with its “pay or consent” ad model and may face massive fines. In this model, users must either pay to use Meta’s platforms ad-free or consent to their data being processed for personalized advertising. A statement released today said the model does not allow users to exercise their “right to freely consent” to the combination of their personal data.
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The Marketing Operations Leader
JULY 1, 2024
In this edition: All the Behind-the-Scenes Work That Makes Marketing Effective What Marketing Ops Leaders are Doing in a Tough Economy How Marketing Ops Pros Learn Their Skills For Paid Subscribers: How to Write a Non-Fiction Book Thao Ngo and I are hosting another Marketing Ops Breakout Event! This one is about how marketing ops leaders in tech are succeeding despite less resources and less budget.
Buffer Marketing
JULY 1, 2024
Move over YouTube Studio: there’s another video creator platform in town. TikTok has launched a brand-new companion app, TikTok Studio — and it comes with some handy dandy new features. TikTok Studio is an overhauled version of ‘Creator tools’ within the TikTok app and the Creator Center web app, and bears a striking resemblance to YouTube Studio.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Martech
JULY 1, 2024
With intense pressure on marketing teams, capturing and retaining user attention is more competitive than ever. Many B2B marketers focus on generating leads for sales, but the real goal is to create strategic nurture paths that guide potential customers through discovery, trust-building and self-driven conversion. While there are many ways to build a powerful nurturing campaign, everything we’ll unpack here is simply based on what makes the most sense when you put yourself in the end user’
Kuno Creative
JULY 1, 2024
All digital marketing bloggers want to believe their efforts will compel their readers to take action. The written word gets us to do things all of the time. Think about the last thing you bought online. Chances are you read up on it first, then reacted.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Zumvu
JULY 1, 2024
The benefits of a positive corporate culture are undeniable. Studies have shown a direct correlation between a strong culture and increased employee satisfaction, productivity, retention, and customer satisfaction.
SocialPilot
JULY 1, 2024
We all know how great Instagram Reels are at boosting engagement and reach. 2.35 billion people interact with Instagram Reels monthly. However, making Reels consistently from scratch is a time-consuming and challenging task. The good news is, though, that you can always repost Instagram Reels to keep your Instagram presence active. Do you know how to repost Instagram reels?
Search Engine Land
JULY 1, 2024
Microsoft added a new guideline to its Bing Webmaster Guidelines named “prompt injection.” Its goal is to cover the abuse and attack of language models by websites and webpages. Prompt injection guideline. The new guideline was posted at the bottom of the current Bing Webmaster Guidelines. It reads: Prompt injection: Do not add content on your webpages which attempts to perform prompt injection attacks on language models used by Bing.
Vertical Response
JULY 1, 2024
Marketing promos are crucial for boosting sales and attracting customers. This article covers 15 impactful marketing promos that can enhance your strategy, ranging from flash sales to loyalty programs. Key Takeaways Effective marketing promotions are essential to foster brand awareness, stimulate demand, and boost sales by offering limited-time offers, discounts, and innovative strategies like bundling products or free shipping.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Search Engine Land
JULY 1, 2024
Google quietly expanded availability of Audience Signal Targeting for App campaigns, a feature previously only available for Performance Max campaigns. While Google hasn’t made an official announcement, advertisers are reporting the ability to use Audience Signal Targeting in their App campaigns. Why it matters. This update gives advertisers more control over their App campaign targeting, potentially improving campaign efficiency and performance.
Kuno Creative
JULY 1, 2024
Technology companies are built on innovation and a mission to disrupt the status quo with products or solutions that can, quite literally, change lives. But you know it takes more than a brilliant idea and pure grit to achieve limitless success. It also takes a steady flow of high-quality leads, customer loyalty and a positive reputation.
Search Engine Land
JULY 1, 2024
Google Merchant Center will soon track conversion events beyond those attributed to clicks on Shopping free listings, including conversions from Search web results and other sources. Why it matters. This change aims to provide merchants with more comprehensive performance data and optimize the Google shopping experience. Key details: The update will roll out in the coming months.
Lusha
JULY 1, 2024
Have you ever wondered who kickstarts the sales engine for most companies? It’s the Sales Development Representative (SDR). Think of them as the spark that ignites the entire sales process. They’re not just making cold calls; they’re the bridge between marketing and sales, the prospect whisperers, and the revenue generators. In today’s fast-paced business world, SDRs play an absolutely pivotal role in driving growth.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Search Engine Land
JULY 1, 2024
Microsoft Advertising introduced Property Center, an evolution of Hotel Center, and made Lodging Campaigns globally available. Why they matter. These new features aim to help property owners and managers attract more customers and increase bookings with simplified campaign management and expanded reach. Key features: Property Center: A centralized hub for managing assets for Lodging Campaigns, including Hotel Price Ads and Property Promotion Ads.
Bannerflow
JULY 1, 2024
Personalisation is no longer a nice to have but the standard when it comes to connecting with existing or potential customers. The average person is bombarded with an unprecedented amount of messages and advertisements daily as businesses employ new and innovative ways to communicate with audiences. To stand out and connect to prospects or customers, it has become essential for businesses to move away from generic communication and transition towards more relevant, personalised experiences.
Search Engine Land
JULY 1, 2024
Join Garrett French and James Wirth from Citation Labs to learn how to supplement your Digital PR efforts with white-hat, ROI-focused link-building campaigns that increase rankings for your sales landing pages. After this session, you’ll be able to: Plan, launch and track the impact of a sales page link building campaign Identify contextual, funnel-relevant topics Find, pitch and convert publishers Track and report the impact your links have Watch now!
Aspiration Marketing
JULY 1, 2024
Today, successful marketing goes far beyond selling products or services. It's about creating meaningful relationships with customers to grow the business sustainably. Leading marketers leverage the physique of their general audience to continually sell faster and bank big. They're not saints but mere human beings who follow specific strategies to accomplish such milestones.
Speaker: Jesse Hunter and Brynn Chadwick
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
Search Engine Land
JULY 1, 2024
What’s the “new” SEO ? It’s “search everywhere optimization.” This means that, as organic search strategists, we must take more ownership to optimize beyond Google. Search is more fractured than ever, so people turn to places beyond Google to find what they need. My agency has access to a wealth of proprietary and client data and we’re seeing that, as search fractures, it’s tough to maintain and grow organic traffic.
Lusha
JULY 1, 2024
A sales funnel is a visual representation of the customer journey, from the initial awareness stage to the final purchase decision and beyond. It maps out the step-by-step process that potential customers go through as they move from being strangers to becoming loyal brand advocates. The sales funnel is essential for businesses to understand and optimize, as it helps them identify areas of strength, weakness, and opportunity within their customer acquisition and retention efforts.
Businesses Grow
JULY 1, 2024
In a coaching call this week, I was reminded about an important lesson about personal brands. A passion is about you. A hobby is about you. But the sustainable interest behind a personal brand is about how you serve others. What is the problem you solve? How do you uniquely solve it? I was working with a guy who wants to work with CEOs to “raise the consciousness of the world through ancient wisdom.” But if I’m the CEO at Nike or Amazon, am I worried about the consciousness of
SocialPilot
JULY 1, 2024
Are you worried that your Facebook page is not driving qualified business leads or that your Facebook ad spends are not yielding good ROI? Well, it is time for a Facebook audit. Conducting a Facebook audit is an essential practice for ensuring that your Facebook business page remains effective, engaging, and aligned with your business goals. A thorough audit can help you identify key areas for improvement, optimize your content strategy, and give a push to your overall Facebook marketing.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
Martech
JULY 1, 2024
Join Garrett French and James Wirth from Citation Labs to learn how to supplement your Digital PR efforts with white-hat, ROI-focused link-building campaigns that increase rankings for your sales landing pages. After this session, you’ll be able to: Plan, launch and track the impact of a sales page link building campaign Identify contextual, funnel-relevant topics Find, pitch and convert publishers Track and report the impact your links have Watch now!
Search Engine Land
JULY 1, 2024
As we bid Google Universal Analytics (UA) its final adieu , we caught up with Product Director of Google Analytics, Steve Ganem, about its successor — Google Analytics 4 (GA4). We wanted to know how its meeting the needs of digital marketers, its privacy compliance, and what’s on the roadmap for enhancements. (The interview was edited for brevity and clarity.
Set Up
JULY 1, 2024
The Set up Women in Marketing series highlights the thoughts and advice of prominent marketing Brand and Agency leaders in companies such as Aflac, Mizuno, Great Clips, Lionsgate, Blackbaud, and Regal Cinemas. The takeaways from these blogs are not only informative, but incredibly insightful for any marketer on their career path. The contributors’ powerful stories and advice led to our all-women networking events: In This Dame and Age , where we host discussions and connect women marketing leade
Search Engine Land
JULY 1, 2024
An effective business strategy must align development, promotion and sales with overall business goals to ensure sustainable growth and a successful market approach. Marketing often becomes isolated from broader strategies, leading to missed opportunities, inefficiencies and a lack of visibility into what works. Bridging this gap is essential to advance marketing strategies and use data to refine key business questions, set executive objectives and develop go-to-market plans.
Speaker: Speakers:
Think creating impactful B2B video is intimidating, boring, or requires a Hollywood-level budget? Think again. Join our "B2B Growth Show" to uncover the secrets of building video strategies that drive ROI, captivate your audience, and leave your competition in the dust. What you’ll learn: Why video is non-negotiable for B2B in 2025 Storytelling tips to engage your target audience and keep them coming back Case studies from printing companies to telecom giants with jaw-dropping results Practical
Martech
JULY 1, 2024
You’ve launched new social campaigns, optimized your website and established thought leadership opportunities. While these are crucial to running a successful business today, there is a critical fourth element that can’t be overlooked: Data privacy. Six years ago, the European Union set global standards for data privacy compliance with the General Data Protection Regulation (GDPR).
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