Marketing Insider Group
JULY 1, 2024
Knowing where customers search for the information and products they need is vital. According to Statista, Google processes 6.3 million searches every minute, which equals over 9 billion daily queries. However, social media and e-commerce sites are also part of the puzzle. Over 5 billion people use social media, and many are customers looking to buy.
Martech
JULY 1, 2024
European Union regulators today said Facebook’s parent Meta violated its Digital Markets Act with its “pay or consent” ad model and may face massive fines. In this model, users must either pay to use Meta’s platforms ad-free or consent to their data being processed for personalized advertising. A statement released today said the model does not allow users to exercise their “right to freely consent” to the combination of their personal data.
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The Marketing Operations Leader
JULY 1, 2024
In this edition: All the Behind-the-Scenes Work That Makes Marketing Effective What Marketing Ops Leaders are Doing in a Tough Economy How Marketing Ops Pros Learn Their Skills For Paid Subscribers: How to Write a Non-Fiction Book Thao Ngo and I are hosting another Marketing Ops Breakout Event! This one is about how marketing ops leaders in tech are succeeding despite less resources and less budget.
Martech
JULY 1, 2024
With intense pressure on marketing teams, capturing and retaining user attention is more competitive than ever. Many B2B marketers focus on generating leads for sales, but the real goal is to create strategic nurture paths that guide potential customers through discovery, trust-building and self-driven conversion. While there are many ways to build a powerful nurturing campaign, everything we’ll unpack here is simply based on what makes the most sense when you put yourself in the end user’
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Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.
Buffer Marketing
JULY 1, 2024
Move over YouTube Studio: there’s another video creator platform in town. TikTok has launched a brand-new companion app, TikTok Studio — and it comes with some handy dandy new features. TikTok Studio is an overhauled version of ‘Creator tools’ within the TikTok app and the Creator Center web app, and bears a striking resemblance to YouTube Studio.
Martech
JULY 1, 2024
Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Zumvu
JULY 1, 2024
The benefits of a positive corporate culture are undeniable. Studies have shown a direct correlation between a strong culture and increased employee satisfaction, productivity, retention, and customer satisfaction.
Search Engine Land
JULY 1, 2024
Microsoft added a new guideline to its Bing Webmaster Guidelines named “prompt injection.” Its goal is to cover the abuse and attack of language models by websites and webpages. Prompt injection guideline. The new guideline was posted at the bottom of the current Bing Webmaster Guidelines. It reads: Prompt injection: Do not add content on your webpages which attempts to perform prompt injection attacks on language models used by Bing.
SocialPilot
JULY 1, 2024
We all know how great Instagram Reels are at boosting engagement and reach. 2.35 billion people interact with Instagram Reels monthly. However, making Reels consistently from scratch is a time-consuming and challenging task. The good news is, though, that you can always repost Instagram Reels to keep your Instagram presence active. Do you know how to repost Instagram reels?
Search Engine Land
JULY 1, 2024
Google quietly expanded availability of Audience Signal Targeting for App campaigns, a feature previously only available for Performance Max campaigns. While Google hasn’t made an official announcement, advertisers are reporting the ability to use Audience Signal Targeting in their App campaigns. Why it matters. This update gives advertisers more control over their App campaign targeting, potentially improving campaign efficiency and performance.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Vertical Response
JULY 1, 2024
Marketing promos are crucial for boosting sales and attracting customers. This article covers 15 impactful marketing promos that can enhance your strategy, ranging from flash sales to loyalty programs. Key Takeaways Effective marketing promotions are essential to foster brand awareness, stimulate demand, and boost sales by offering limited-time offers, discounts, and innovative strategies like bundling products or free shipping.
Search Engine Land
JULY 1, 2024
Google Merchant Center will soon track conversion events beyond those attributed to clicks on Shopping free listings, including conversions from Search web results and other sources. Why it matters. This change aims to provide merchants with more comprehensive performance data and optimize the Google shopping experience. Key details: The update will roll out in the coming months.
Kuno Creative
JULY 1, 2024
Technology companies are built on innovation and a mission to disrupt the status quo with products or solutions that can, quite literally, change lives. But you know it takes more than a brilliant idea and pure grit to achieve limitless success. It also takes a steady flow of high-quality leads, customer loyalty and a positive reputation.
Search Engine Land
JULY 1, 2024
Microsoft Advertising introduced Property Center, an evolution of Hotel Center, and made Lodging Campaigns globally available. Why they matter. These new features aim to help property owners and managers attract more customers and increase bookings with simplified campaign management and expanded reach. Key features: Property Center: A centralized hub for managing assets for Lodging Campaigns, including Hotel Price Ads and Property Promotion Ads.
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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.
Lusha
JULY 1, 2024
Have you ever wondered who kickstarts the sales engine for most companies? It’s the Sales Development Representative (SDR). Think of them as the spark that ignites the entire sales process. They’re not just making cold calls; they’re the bridge between marketing and sales, the prospect whisperers, and the revenue generators. In today’s fast-paced business world, SDRs play an absolutely pivotal role in driving growth.
Search Engine Land
JULY 1, 2024
Join Garrett French and James Wirth from Citation Labs to learn how to supplement your Digital PR efforts with white-hat, ROI-focused link-building campaigns that increase rankings for your sales landing pages. After this session, you’ll be able to: Plan, launch and track the impact of a sales page link building campaign Identify contextual, funnel-relevant topics Find, pitch and convert publishers Track and report the impact your links have Watch now!
Bannerflow
JULY 1, 2024
Personalisation is no longer a nice to have but the standard when it comes to connecting with existing or potential customers. The average person is bombarded with an unprecedented amount of messages and advertisements daily as businesses employ new and innovative ways to communicate with audiences. To stand out and connect to prospects or customers, it has become essential for businesses to move away from generic communication and transition towards more relevant, personalised experiences.
Search Engine Land
JULY 1, 2024
What’s the “new” SEO ? It’s “search everywhere optimization.” This means that, as organic search strategists, we must take more ownership to optimize beyond Google. Search is more fractured than ever, so people turn to places beyond Google to find what they need. My agency has access to a wealth of proprietary and client data and we’re seeing that, as search fractures, it’s tough to maintain and grow organic traffic.
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
Lusha
JULY 1, 2024
A sales funnel is a visual representation of the customer journey, from the initial awareness stage to the final purchase decision and beyond. It maps out the step-by-step process that potential customers go through as they move from being strangers to becoming loyal brand advocates. The sales funnel is essential for businesses to understand and optimize, as it helps them identify areas of strength, weakness, and opportunity within their customer acquisition and retention efforts.
Aspiration Marketing
JULY 1, 2024
Today, successful marketing goes far beyond selling products or services. It's about creating meaningful relationships with customers to grow the business sustainably. Leading marketers leverage the physique of their general audience to continually sell faster and bank big. They're not saints but mere human beings who follow specific strategies to accomplish such milestones.
Martech
JULY 1, 2024
You’ve launched new social campaigns, optimized your website and established thought leadership opportunities. While these are crucial to running a successful business today, there is a critical fourth element that can’t be overlooked: Data privacy. Six years ago, the European Union set global standards for data privacy compliance with the General Data Protection Regulation (GDPR).
Businesses Grow
JULY 1, 2024
In a coaching call this week, I was reminded about an important lesson about personal brands. A passion is about you. A hobby is about you. But the sustainable interest behind a personal brand is about how you serve others. What is the problem you solve? How do you uniquely solve it? I was working with a guy who wants to work with CEOs to “raise the consciousness of the world through ancient wisdom.” But if I’m the CEO at Nike or Amazon, am I worried about the consciousness of
Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester
Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!
Martech
JULY 1, 2024
Join Garrett French and James Wirth from Citation Labs to learn how to supplement your Digital PR efforts with white-hat, ROI-focused link-building campaigns that increase rankings for your sales landing pages. After this session, you’ll be able to: Plan, launch and track the impact of a sales page link building campaign Identify contextual, funnel-relevant topics Find, pitch and convert publishers Track and report the impact your links have Watch now!
SocialPilot
JULY 1, 2024
Are you worried that your Facebook page is not driving qualified business leads or that your Facebook ad spends are not yielding good ROI? Well, it is time for a Facebook audit. Conducting a Facebook audit is an essential practice for ensuring that your Facebook business page remains effective, engaging, and aligned with your business goals. A thorough audit can help you identify key areas for improvement, optimize your content strategy, and give a push to your overall Facebook marketing.
Search Engine Land
JULY 1, 2024
As we bid Google Universal Analytics (UA) its final adieu , we caught up with Product Director of Google Analytics, Steve Ganem, about its successor — Google Analytics 4 (GA4). We wanted to know how its meeting the needs of digital marketers, its privacy compliance, and what’s on the roadmap for enhancements. (The interview was edited for brevity and clarity.
Set Up
JULY 1, 2024
The Set up Women in Marketing series highlights the thoughts and advice of prominent marketing Brand and Agency leaders in companies such as Aflac, Mizuno, Great Clips, Lionsgate, Blackbaud, and Regal Cinemas. The takeaways from these blogs are not only informative, but incredibly insightful for any marketer on their career path. The contributors’ powerful stories and advice led to our all-women networking events: In This Dame and Age , where we host discussions and connect women marketing leade
Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com
Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.
Search Engine Land
JULY 1, 2024
An effective business strategy must align development, promotion and sales with overall business goals to ensure sustainable growth and a successful market approach. Marketing often becomes isolated from broader strategies, leading to missed opportunities, inefficiencies and a lack of visibility into what works. Bridging this gap is essential to advance marketing strategies and use data to refine key business questions, set executive objectives and develop go-to-market plans.
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