Martech

OCTOBER 29, 2024

In design school, I spent many nights seeking inspiration by pouring through biology books, wandering kitchenware stores or exploring empty playgrounds. As a student, I might have been looking for a novel concept for an identity system or a new look for a cookie box. My odd explorations were part of a five-step innovation method I’ve used for many problem-solving projects as a marketer, consultant and analyst.

Energy 115

Energy Marketers Marketing Customer Journey 115

Hubspot Marketing

OCTOBER 29, 2024

On a recent Marketing Against the Grain podcast episode, HubSpot founder and CTO Dharmesh Shah sat down with hosts Kipp Bodnar and Kieran Flanagan to discuss the rise of AI agents. When I heard the term “AI agents,” I thought of little robots sneaking around like spies, completing tasks for marketers. Obviously, that‘s not completely true (they don’t wear suits), but they are very helpful to marketers and are predicted to greatly improve their efficiency and productivity.

CMO 106

CMO Real Estate CRM Price 106

Martech

OCTOBER 29, 2024

Last month, I attended the Marketing AI Conference (MAICON) hosted by the Marketing AI Institute, an annual event that has grown into a hub for marketers advancing AI in their field. Now in its fifth year, MAICON attracted over 1,100 people interested in AI’s rapid progress and potential. Industry experts like Paul Roetzer, Adam Brotman and Andy Sack shared insights and the unveiling of OpenAI’s new model, “Strawberry,” added a sense of urgency to the event.

Native Marketing 113

Native Marketing Communications New Technology Education 113

Hubspot Marketing

OCTOBER 29, 2024

B2B ecommerce is a thriving industry. Growing at a rate of over 10% each year, B2B ecommerce will generate over $3 billion in sales by 2027. However, no matter how familiar you are with B2C (business-to-consumer) ecommerce, selling to businesses is an entirely different beast. I wanted to find out how exactly B2B ecommerce strategies differ from B2C ones, the different types of B2B ecommerce channels, and how to successfully market a B2B business, so I talked to the people who know it best.

eCommerce 124

eCommerce B2C Manufacturing Retail 124

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Martech

OCTOBER 29, 2024

Customer data platforms (CDPs) are a versatile tool in the martech stack. Whether you’re looking for a solution to power your personalization efforts, consent management, attribution tracking or other use cases where a point solution is available, a CDP is likely capable of meeting your needs. Here are 12 ways your marketing team can use a CDP. 1. A centralized hub for data and reporting The first and most obvious way to use a CDP is as your centralized hub for data and reporting.

Customer 109

Customer Customer loyalty Customer Journey Analytics 109

Marketing Insider Group

OCTOBER 29, 2024

Although having a website is vital for businesses of all sizes, it’s only part of the process. You need customers to notice your site to succeed in your industry. Getting your website noticed is where SEO optimization (Search Engine Optimization) comes in. SEO is the task of improving your website’s visibility on Google and other search engines so it’s easier for people to find you when searching for relevant content.

SEO 101

SEO User-Generated Advertising Advertisers 101

Social Media Examiner

OCTOBER 29, 2024

Interested in how AI can transform your creative process? Looking for practical tips to use AI to expand your creativity and drive marketing innovation? In this article, you'll discover how to use AI to unlock your creativity. Why Marketers Should Embrace Artificial Intelligence for Creativity In the past, innovative marketing ideas were often difficult to […] The post AI Creativity Unlocked: Making Anything Seem Possible appeared first on Social Media Examiner.

Transform 113

Transform Marketers Marketing 113

Martech

OCTOBER 29, 2024

Only 36% of respondents to a recent Plus Company-Statista survey of 350 marketing leaders revealed they were very happy with using their existing tools to measure the impact of their creative content. Marketers relied on traditional tools like brand tracking, trend analysis on sales/revenue, campaign performance metrics, media mix modeling, attribution modeling and incrementality testing for decades.

New Technology 106

New Technology Target Market Management Branding 106

Content Marketing Institute

OCTOBER 29, 2024

It’s time to rewrite your B2B content and marketing playbook for 2025. These three trends explain what will (and won’t) move audiences and customers next year.

Marketing Strategy 95

Marketing Strategy Marketers Marketing Customer 95

Martech

OCTOBER 29, 2024

Online success hinges on making it fast and easy for users to find what they’re looking for. Shifting channels, evolving consumer expectations, and technologies like AI require teams to be more dynamic than ever. Every customer experience requires extensive planning, with content and technology working together behind the scenes to deliver personalized journeys that engage and convert.

eCommerce 94

eCommerce Management Product Whitepaper 94

Speaker: Kevin Burke

AI is reshaping marketing and sales, empowering professionals to work smarter, faster, and more effectively. This webinar will provide a practical introduction to AI, focusing on its current applications, transformative potential, and strategies for successful implementation in your organization. Using real-world examples and actionable insights, we’ll examine how businesses are leveraging AI to increase efficiency, enhance personalization, and drive measurable results.

Marketing

The LeadG2 Blog

OCTOBER 29, 2024

In this episode of The B2B Sales & Marketing Hotline, we're exploring the world of HubSpot integrations to help you craft a unified B2B strategy. While this may be an intimidating topic for many, it's applicable to businesses small, medium, and large. All of them find themselves working with integrations. Here, you'll learn: How connecting HubSpot with other tools can streamline your operations and make HubSpot your "single source of truth.

Management 89

Management Marketers Marketing 89

Duct Tape Marketing

OCTOBER 29, 2024

How Writing a Book is Good For Business & Why You Shouldn’t Do It Without a Coach written by John Jantsch read more at Duct Tape Marketing   The Duct Tape Marketing Podcast with Leigh Shulman In this episode of the Duct Tape Marketing Podcast, I interview Argentina-based author Leigh Shulman. A writing mentor with two decades of experience under her belt.

Transform 87

Transform Price Customer Place 87

Customers.ai

OCTOBER 29, 2024

If you’re in ecommerce, you know email isn’t just a channel – it’s a revenue machine! In fact, email marketing can account for up to 30% of total revenue for many brands, outpacing social media and paid ads in impact. And with an ROI of $42 for every $1 spent, email is basically the gift that keeps on giving. But to see those results, you’ve got to build your list—and that’s where email capture software comes in.

eCommerce 63

eCommerce Price User-Generated CRM 63

Six & Flow

OCTOBER 29, 2024

Discover the future of AI in marketing and how it is enhancing audience targeting, lead generation, and customer conversion.

Marketers 52

Marketers Marketing Customer 52

Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified

Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.

Customer Journey

Buffer Marketing

OCTOBER 29, 2024

Nothing hurts more than thoughtfully creating an Instagram carousel in Canva or curating a photo dump only to publish and receive…crickets. Don’t worry — your content’s fine. You just need a better engagement strategy. Instagram engagement is more than just a numbers game — it’s about building genuine connections with your audience.

User-Generated 119

User-Generated Analytics Finance Education 119

Litmus

OCTOBER 29, 2024

Litmus Live is well underway and we’re loving it. With sessions from 36 industry thought leaders to over 6,000 registrants, this might just be our best conference yet. If you aren’t familiar, Litmus Live is an annual email conference dedicated to all things email. This year’s event puts the spotlight on lifecycle marketing—and it’s where some of the brightest minds in email connect each year to get insights, gather inspiration, and connect with fellow email geeks.

Copywriting 83

Copywriting B2C Energy Price 83

Lynton Web

OCTOBER 29, 2024

Marketing operational excellence represents the systematic approach to optimizing marketing processes, technologies, and team structures to deliver consistent, measurable results. When organizations prioritize operational efficiency in their marketing departments, they typically see a 20-25% increase in marketing ROI. However, achieving this level of excellence requires more than just implementing new tools or creating additional documentation.

Transform 52

Transform Customer Journey Marketers Marketing 52

Aspiration Marketing

OCTOBER 29, 2024

Remember those days when filling a vacancy felt like tossing a pebble into a calm pond? You'd post a job ad, and qualified applicants would come swimming in. Those days are as gone as the fax machine. Today's talent landscape is a churning ocean, and simply throwing out a generic "Help Wanted" sign just won't cut it. Attracting top talent requires a strategic, targeted approach – enter recruitment marketing.

Marketers 259

Marketers Marketing Branding 259

Speaker: Speakers:

Ready to become the email wizard your team didn’t know they needed? Join our live webinar to uncover the secrets of mixing AI magic with human flair, crafting emails so good your audience can't help but write back. We'll spill the beans on: Scaling personal touches Tracking metrics (like revenue, duh) Building smarter campaigns that actually work Oh, and we’re throwing in multi-channel tips too—think LinkedIn ads and webinars that wow.

Email Marketing

Customers.ai

OCTOBER 29, 2024

If you’re in ecommerce, you know email isn’t just a channel – it’s a revenue machine! In fact, email marketing can account for up to 30% of total revenue for many brands, outpacing social media and paid ads in impact. And with an ROI of $42 for every $1 spent, email is basically the gift that keeps on giving. But to see those results, you’ve got to build your list—and that’s where email capture software comes in.

eCommerce 75

eCommerce Price User-Generated CRM 75