Mon.Jan 27, 2025

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Strategies for Improving Employer Branding in 2025

Aspiration Marketing

What are the most important factors in attracting top candidates? Besides attractive paychecks, the best talents consider corporate culture, stability, healthy work-life balance, flexibility, and opportunities for personal development. In this regard, an employer's reputation plays a crucial role in how best talent perceives the company, which explains why you should consider building a solid employer brand in 2025.

Branding 168
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Your 90 Day MOPs and RevOps Plan - Template Included

The Marketing Operations Leader

In this edition: Your 90 Day MOPs and RevOps Plan - Template Included Major Takeaways from Marketing Ops Interview Bootcamp Poll: What’s the Biggest Challenge Teams Face in Campaign Operations Exclusive For Paid Subscribers: How to Manage a Marketing or Ops Team That Has More Experience Than You WEBINAR: Attend to learn how to overcome the core struggles in email operations Future-proof your email marketing operations in 2025 - live session tomorrow Email marketing teams face increasing ch

CRM 130
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How SEO agencies can earn recurring revenue with site management services by Kinsta

Martech

SEO agencies are perfectly positioned to expand their services to include website management. The connection between SEO and site maintenance is clear: both prioritize keeping websites fast, functional, and optimized for search engines. Tasks like improving load times, fixing errors, and maintaining security align with what SEO agencies already do. By offering website management alongside SEO, agencies can build new revenue streams, potentially including reselling site hosting.

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The Advantages of Outsourcing PPC Campaigns to Agencies

Marketing Insider Group

Managing pay-per-click (PPC) campaigns effectively demands expertise, time, and precision. Many businesses choose to outsource PPC management to marketing agencies for a strategic edge (and much more). Outsourcing can help drive meaningful results while allowing internal teams to focus on their strengths. Quick Takeaways PPC outsourcing offers access to specialized knowledge without hiring in-house experts.

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AI in Marketing & Sales: Today’s Tools, Tomorrow’s Potential

Speaker: Kevin Burke

AI is reshaping marketing and sales, empowering professionals to work smarter, faster, and more effectively. This webinar will provide a practical introduction to AI, focusing on its current applications, transformative potential, and strategies for successful implementation in your organization. Using real-world examples and actionable insights, we’ll examine how businesses are leveraging AI to increase efficiency, enhance personalization, and drive measurable results.

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How the Salesforce Lead Object broke B2B marketing (and how to fix it)

Martech

B2B marketing and sales have long been at odds. Sales teams frequently criticize the quality of leads they receive, while marketers question sales ability to follow up effectively. At the heart of this frustration is a structural problem rooted in CRM systems. I personally think Salesforce, the most widely used CRM in B2B, is to blame for this disconnect.

CRM 106
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How Much Does a Super Bowl Ad Cost [& Does It Get ROI]? A Data-Backed Deep Dive

Hubspot Marketing

Whether youre a diehard Super Bowl fan or, like me, prefer watching superb owls, you gotta admit: Super Bowl commercials are pretty great. Theyre also pretty expensive. And still, Fox, which holds the rights to Super Bowl LIX, easily sold all the ad spots for the big game on February 9, 2025. Lets take a look at what goes into the most expensive TV ads in the world, how much theyve cost throughout the history of the big game, and what brands are really getting out of them.

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HubSpot's 2025 State of Blogging Report [Data from 500+ Marketers]

Hubspot Marketing

Full disclosure, I think my team and I are a little embarrassed. Believe it or not, blogging is kind of our main thing here at The HubSpot BLOG so the fact that its taken over a decade for us to put together our first-ever report on the state of blogging isnt the best look. But hey! As that Chinese proverb says, The best time to plant a tree is 20 years ago.

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What’s the difference between agentic AI and generative AI?

Martech

In MarTechs MarTechBot explains it all feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. Q: Whats the difference between agentic AI and generative AI? Agentic AI represents a significant evolution in the realm of artificial intelligence, particularly in its application within marketing and other business functions.

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Why AI Makes Content Planning Out Loud More Important Than Ever

Content Marketing Institute

Why worry about making your content plans visible if you can create content at the speed of AI? Because content created doesnt equal content impact. Heres how to get people and tools working better together.

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An open letter to CEOs and CFOs about GTM

Martech

Over the past 22 months, Ive spoken with several hundred Fortune 2000 CEOs and CFOs about GTM for a book Im finishing. The insights from these conversations, along with our collective experiences in 2023-24 and the anticipated volatility of 2025-26, led me to write this open letter to all of you. At this point, its clear to many that GTM is not the deterministic, coin-operated machine that many founders and VCs thought it would be almost two decades ago.

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Campaigns that Click: Practical Personalization Strategies to Boost ROI

Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified

Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.

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How to master social media for retail in the UK

Sprout Social

In todays ever-changing retail landscape, brands are divided into two groups. Those who see social media marketing as a key part of their customer engagement strategy and those who view it as a nice to have. The significance of social media in the retail sphere has only amplified. The latest data indicates a notable surge in its use. In a 2022 report, it was found that 78% of consumers in the UK have upped their social media engagement over the past year.

Retail 67
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How Our Events Team Saved Thousands using AI for INBOUND '24

Hubspot Marketing

When HubSpots Global Events Team had its first kickoff planning session for INBOUND 2024, they werent sure about the creative direction theyd take. One thing was clear though: Given how huge AI has become in the last few years, they knew theyd incorporate it somehow. I connected with the team to learn more about the important role AI played in pre-production from creating eye-catching visuals with Midjourney to targeted agendas with Claude.

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Creating an Event Marketing Calendar: Essentials to Include

Marketing Insider Group

Marketing your event effectively requires careful planning, coordination, and a clear strategy. A well-organized calendar is a cornerstone of a successful event marketing plan. It ensures you stay on top of deadlines, maintain consistency in your promotional efforts, and effectively engage your target audience. Lets break down the key elements to include in an event marketing calendar to set your campaign up for success. 1.

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Why Gated Content Kills Your Marketing Success

Businesses Grow

Last week, a friend asked me to review a new research report he compiled as a lead magnet for his business. But I knew his strategy was flawed before I even saw the report. I had to provide an email address to access the research. I didn’t want to become part of his email “lead nurturing” program, so I never downloaded the report. “Gated content” killed his content marketing strategy.

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Top B2B Email Marketing Tactics to Drive Engagement and Pipeline in 2025

Speaker: Speakers:

Ready to become the email wizard your team didn’t know they needed? Join our live webinar to uncover the secrets of mixing AI magic with human flair, crafting emails so good your audience can't help but write back. We'll spill the beans on: Scaling personal touches Tracking metrics (like revenue, duh) Building smarter campaigns that actually work Oh, and we’re throwing in multi-channel tips too—think LinkedIn ads and webinars that wow.

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Reasons Why Customer Reviews Are Important for a Business

SocialPilot

The Internet revolution has radically transformed the way people shop for almost everything. Its rare to shop for customers without reading online reviews, especially when its the first encounter with a brand. A report found that 99% of shoppers read at least one online review before visiting a business. No matter which industry you belong to, from food and beverage to apparel to beauty and medical to everything in between, online ratings and reviews play a vital role in the customer journey.

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HubSpot Reporting Best Practices for Franchise Lead Rotation

Lynton Web

Successful franchise operations thrive on actionable data. Without clear visibility into lead management and distribution, franchises risk missing crucial opportunities and losing valuable insights that drive growth. Effective reporting transforms raw data into strategic decisions, strengthens accountability, and illuminates paths to expansion. In this blog, we'll explore essential reporting metrics for lead rotation, proven strategies for implementing effective reporting practices, and powerful

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How to close the communication gap between executives and social teams

Sprout Social

Ive been working in social media since its inception. Ive watched it evolve from a place where users poked their friends and posted #TBT photos to a connective tissue that drives international culture. Socials influence on global affairs and national elections is proof of just how deeply ingrained it is in our world. Its surreal to reflect on a time when brands creating online social presences seemed radical.

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SEGA Interview: Connecting with Audiences using Social Dynamic Ads

Bannerflow

SEGA, a renowned name in the gaming industry, partnered with Bannerflow to revolutionize their advertising efforts. As one of the world's most iconic video game publishers, SEGA sought a solution to streamline their creative processes and scale their advertising across multiple markets effectively. With challenges ranging from handling diverse formats and sizes to the need for language localization, Bannerflow emerged as the ideal platform.

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5 Ways You Can Win Faster with Gen AI in Sales

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

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Building Your Brand to Showcase the Value of Your Work

Base.ai

One of the biggest challenges facing Customer Marketing Advocates (CMAs) is ensuring their work is recognized internally, especially by senior management. When youre so busy driving customer-led growth, managing advocacy programs, and ensuring customer success stories shine, its easy for the impact of your efforts to go unnoticed, especially if you are a team of one.

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10 Best AI Detection Tools to Use in 2025

Zumvu

The development of artificial intelligence has been beneficial in many ways, but it has also brought issues particularly when it comes to recognizing between content produced by AI and that created by humans.

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Best practices for improving industrial ecommerce site search

Welcome Software

Modern B2C e-commerce search fuels seamless online buying experiences by eliminating zero-result searches and processing natural language. Today, intelligent, AI-driven search has become second nature – with Open AI’s October 2024 announcement of ‘ChatGPT Search’, we can expect search to become more exhaustive, accurate, and performant.

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How to Create a B2B Social Media Strategy [Examples and Tools]

SocialPilot

Social media for B2Bsounds tricky, doesnt it? After all, its not about trending dances or viral memes (although we wont judge if you try). Its about building meaningful relationships with your target audience, establishing authority, and fueling growth. But heres the catch: Creating a winning B2B social media strategy isnt just about posting your industry updates and calling it a day.

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How to Create a Community Your Members Cant Get Enough Of

Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.