Martech

FEBRUARY 22, 2024

Marketers are making martech a priority, although some organizations have found their stacks becoming increasingly complex and are looking to simplify them. Some 57% of marketers are feeling overwhelmed by the number of martech platforms available on the market, according to a new study by U.K.-based Clevertouch Consulting. Fifty-four percent of marketers say they’re using 50 tech platforms or more.

Marketers 127

Marketers Marketing Management Marketing Strategy 127

Aspiration Marketing

FEBRUARY 22, 2024

In a world dominated by digital interactions, user-generated content (UGC) stands out as a powerful force reshaping the landscape of online engagement. But what exactly is UGC, and why has it become integral to modern marketing strategies?

User-Generated 216

User-Generated Marketing Strategy Inbound Marketing Marketing 216

Social Media Examiner

FEBRUARY 22, 2024

Want more leads from Instagram? Wondering which Instagram content types to use at each stage of the buyer journey? In this article, we'll explore Instagram lead generation strategy. Why Should Marketers Use Instagram to Generate Leads? With over 2 billion monthly active users, Instagram presents a significant opportunity for businesses to connect with potential customers. […] The post Instagram Lead Generation Strategy appeared first on Social Media Examiner.

User-Generated 139

User-Generated Customer Social Media Marketing Marketing 139

Buffer Marketing

FEBRUARY 22, 2024

You’ve probably received dozens of spammy, impersonal direct messages (DMs) in your social media inboxes that you never bothered replying to. Think messages from people who misspell your name, are clearly looking to sell you something you don’t need, or are just copy-pasting text en masse.  It’s little wonder that DMs get a bad rap, and most tend to shy away from sending them.

PR 134

PR Management Customer Social Media Marketing 134

Advertisement

Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.

Transform

Hubspot Marketing

FEBRUARY 22, 2024

Goodbyes are hard. And it’s even more challenging when you must say goodbye through email. Recently, I left my full-time teaching position to pursue a writing career. Sending a farewell email to my close colleagues, unaware of my decision to transition to a new job, was bittersweet. I preferred to say goodbye in person, but sometimes, time only allows for a farewell email.

Communications 133

Communications Management 133

Martech

FEBRUARY 22, 2024

The marketing landscape is increasingly oversaturated, making niche advertising crucial for marketers aiming to connect with specific audiences. More businesses are investing in targeted strategies to capture specific market segments, but navigating the challenges and staying ahead of the curve requires a strategic approach. This article delves into the world of niche markets, exploring the challenges marketers face, the evolution of niche advertising and actionable strategies to succeed.

Target Market 131

Target Market Advertising Advertisers Neuromarketing 131

Search Engine Land

FEBRUARY 22, 2024

Google announced several update to Performance Max (PMax): Asset generation is expanding globally in English with more languages to come. Image editing will finish rolling out in the U.S. in March, with global English expansion following shortly after. In the coming weeks, as Google upgrades its image generation models to Imagen 2, you’ll be able to generate lifestyle imagery using PMax that shows people in action.

Advertisers 127

Advertisers Advertising Search Marketers Management 127

Martech

FEBRUARY 22, 2024

As a marketer, you are an orchestrator of people, processes, and technology. Purposefully harnessing the energy of the tools and minds needed to produce a desired state. As you zoom in and out of your organizational stack, you see the various levers to pull, tweaks to make, and approvals to get to reach your goals. Each system that you own impacts another.

Product 122

Product Energy Communications Management 122

Sprout Social

FEBRUARY 22, 2024

While the right influencer endorsements are worth their weight in gold, brands have to be strategic with their influencer campaigns to get positive results. That means finding influencers with followers in your target audience and creating campaigns that feel natural and inspire conversions. It’s no small task, but the right influencer marketing analytics can help.

Analytics 118

Analytics Influencer Marketing Health eCommerce 118

illumin

FEBRUARY 22, 2024

Amazon Prime is switching to an ad-supported business model in 2023. As of February 2024, Prime will start airing commercials, leaving many television enthusiasts wondering if viewers continue to choose streaming services over traditional television options. Will audiences still choose streaming if they have to watch ads to do so? The answer? Yes. Even though the introduction of ads to streaming services like Amazon Prime may be fraught with unhappy users, they are still likely to pay for on-d

Shipping 116

Shipping Price Advertisers Advertising 116

Advertisement

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Management

Martech

FEBRUARY 22, 2024

One of my problems with AI isn’t the hallucinations, but how boring those hallucinations are. I want Hunter-Thompson-on-illicit-substances visions and what I get are mumbles from an incompetent, prejudiced CPA with too little sleep. I am happy to announce that ChatGPT and Google took big steps towards meeting my needs this week. ChatGPT kicked things off by giving a trippy response to a Redditor’s request for recommendations for recordings by the Bill Evans Trio.

User-Generated 115

User-Generated PR Marketing Automation Platform Social Media Marketing 115

Content Marketing Institute

FEBRUARY 22, 2024

Having a thriving online community requires a lot of work by your brand. But what if you could get help? Learn how Intuit’s TurboTax, Women in Tech SEO, and CMI incentivize, hire, and support members as leaders.

SEO 114

SEO Branding 114

Search Engine Land

FEBRUARY 22, 2024

Now we know – Google is the unnamed AI company that Reddit reached a content licensing deal with, Reuters reported. Why we care. Reddit was already facing backlash among SEOs because Google appears to be favoring the platform in the Discussions and forums SERP feature. Reddit is even outranking original sources of content in some instances. Now the question some people will naturally ask: did Reddit get all this valuable visibility in Google’s super-valuable search results because of, or p

SEO 114

SEO 114

CopyBlogger

FEBRUARY 22, 2024

There are plenty of multi-millionaires that have built their wealth from their social media following, and most of them are. Continue Reading The post How To Make (Substantial) Money On Social Media appeared first on Copyblogger.

Social Media Marketing 111

Social Media Marketing Marketing Marketers 111

Advertisement

Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.

Branding

Search Engine Land

FEBRUARY 22, 2024

Google Ads has evolved significantly in recent years, with more automation and artificial intelligence being introduced to simplify campaign management. One area where PPC advertisers now have to make strategic decisions is geotargeting – whether to let Google’s algorithms determine where ads are shown based on performance data or to set specific geographic targets manually.

User-Generated 113

User-Generated Advertisers Advertising Product 113

Kuno Creative

FEBRUARY 22, 2024

In the not-so-distant past, search engine optimization (SEO) was often treated as a standalone entity, with businesses focusing on improving rankings and driving organic traffic. Then AI hit the scene and sent everyone scrambling to figure out the new rules of ‘the game’, leaving some companies to wonder if SEO services are worth it. The answer is absolutely.if you use SEO the right way.

SEO 104

SEO Marketers Marketing Marketing Strategy 104

Search Engine Land

FEBRUARY 22, 2024

Google Ads introduced a “Recently Used” Call To Action on Performance Max cards. You’ll see the label when setting up a new Google Ads campaign. Noticeably, the CTA is missing from other campaign types, making the PMax card stand out more than others. Why we care. Marketers have long claimed that Google is pushing automation to gain more advertising control.

Advertisers 107

Advertisers Advertising Performance Marketing Digital Marketing 107

SocialPilot

FEBRUARY 22, 2024

All the creators out there would agree to the fact that creating Reels is a tougher task than other content types. But they also receive over 200 billion plays on Instagram and Facebook daily, making them one of the most watched content. It would be unwise of you to invest resources in content and then not leverage it in every way possible. To use these short videos effectively, you must know how to share a Reel to your Story.

Promotion 100

Promotion User-Generated Social Media Marketing Customer 100

Advertisement

Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

Marketing

Search Engine Land

FEBRUARY 22, 2024

Google announced the v16 release of the Google Ads API. To leverage some of its features, you’ll need to update your client libraries and code. Look out for the updated client libraries and code examples, which will be released next week. Why we care. The updated version of Google Ads offers a range of new tools and capabilities to help you better monitor the performance of campaigns, so that you can make data led decision to improve optimization efficiency.

Advertisers 105

Advertisers Advertising Search Marketers Customer 105

Backlinko

FEBRUARY 22, 2024

This is a complete list of the most important AI statistics every marketer needs to know in 2024. So if you want to find data and facts on: AI Market Size AI Adoption AI Use by Marketers Consumers Views on AI AI Impact on Jobs and Employment You’ll love the massive list of up-to-date stats on this page. Here’s a summary of what you’ll learn: 1. AI Market Size 2.

Transform 98

Transform B2C User-Generated Communications 98

Search Engine Land

FEBRUARY 22, 2024

Google Analytics 4 is updating its Advertising workspace to simplify reporting for advertisers and publishers. The update will see the implementation of two dedicated spaces for GA4 users: one for marketers to track and analyze their campaigns, and another for behavioral insights. What’s changing? With this update, you can now use the following sections for either behavioral or performance reporting: The Reports section provides insights into how users engage with your websites and apps so

Analytics 95

Analytics Advertising Advertisers Place 95

Duct Tape Marketing

FEBRUARY 22, 2024

Unlocking the Secrets to Premium Pricing in Professional Services written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I uncover the intricate world of pricing for professional services. Pricing in the realm of professional services can often feel like a nebulous task, as unlike tangible products, services are intangible and the value they provide can vary greatly from client to client.

Price 91

Price Communications CMO Product 91

Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester

Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!

Customer

InTouch Marketing

FEBRUARY 22, 2024

Are you struggling with how to pick an inbound marketing company for your business? Here are the top things that you want to be looking for when.

Inbound Marketing 90

Inbound Marketing Marketers Marketing 90

Scoop.it!

FEBRUARY 22, 2024

As an HR pro, you know that engaging with talent, building your brand, establishing authority, and networking is crucial for success. But with so much competition and noise out there, it takes work to stand out. That’s where strategic content marketing comes in. Consistently creating and distributing quality, relevant content allows you to promote your employer brand to prospective and current employees authentically.

Content Marketing 83

Content Marketing Whitepaper Thought Leadership eBook 83

Customers.ai

FEBRUARY 22, 2024

With all the changes happening in the world of Facebook advertising, staying ahead requires more than just a basic understanding of ad placements and targeting. As technology evolves and privacy concerns continue to intensify, advertisers tasked with maximizing ROI must continuously refine their approaches. This means going beyond the basics and focusing on things like advanced segmentation and targeting, AI and machine learning for optimization, creative testing, and more.

Advertisers 64

Advertisers Advertising User-Generated Outbound Marketing 64

Whos Mailing What

FEBRUARY 22, 2024

This article will explore which key mail elements leave a lasting impression on the audience, as well as those that can result in a missed opportunity.

Direct Mail 52

Direct Mail 52

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

Marketing

The LeadG2 Blog

FEBRUARY 22, 2024

I spend a lot of time talking to people about their business needs, and if there’s one thing I know for sure, it’s that nobody needs inbound marketing. Just like nobody needs TV advertising, or retargeting ads, or email marketing, or sponsored LinkedIn posts. What we need are more customers, new revenue streams, more leads, better leads, more renewals, more referrals, and so on and so on.

Inbound Marketing 52

Inbound Marketing Marketers Marketing Advertisers 52

Whos Mailing What

FEBRUARY 22, 2024

This article will explore which key mail elements leave a lasting impression on the audience, as well as those that can result in a missed opportunity.

Direct Mail 52

Direct Mail 52

SMA Marketing

FEBRUARY 22, 2024

Disavowing links is an action to address penalties imposed by Google on your website. If you receive a notification from Google regarding “unnatural links,” your website is being penalized, regardless of whether you were intentional or unaware of these links. It is crucial to address penalties promptly. A webmaster or SEO specialist most often completes this task.

SEO 52

SEO Energy Communications Management 52

Zumvu

FEBRUARY 22, 2024

SaaS adoption refers to the process that earns your product a permanent place in your user’s workflow.

Email Marketing 52

Email Marketing Place Marketers Marketing 52

Advertisement

Unlock the secrets to building strong communities and sustaining growth with GrowthZone’s “5 Pillars of Community” ebook. In today's digital era, fostering a sense of belonging is more important than ever. GrowthZone’s informative ebook will help you transform your association’s community and discover new opportunities for growth. Explore the importance of personal and virtual communities, the ACHIEVE Model for success, and the key pillars including Direction, Shared Responsibility, Personal Val

Transform