Aspiration Marketing
APRIL 22, 2025
Picture this: your company is exploding onto the global scene, but your marketing team is drowning in spreadsheets, frantically trying to translate website copy, social media posts, and email campaigns for each new market. Deadlines are missed, messages get lost in translation, and your brand image suffers. Sounds familiar? Here is where multilingual marketing automation comes in.
SocialPilot
APRIL 22, 2025
Since the Instagram feature Close Friends was released, the dynamic of the social networking app has been reinvented. The Close Friends feature introduces intimacy in social media and allows users and even businesses to gain more control over their accounts when it comes to Instagram Stories. This also enables audiences to feel a little more connected and privileged.
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Martech
APRIL 22, 2025
After years of threatening to remove third-party cookies, Google today announced that it is keeping them in Chrome. “We’ve made the decision to maintain our current approach to offering users third-party cookie choice in Chrome, and will not be rolling out a new standalone prompt for third-party cookies,” wrote Anthony Chavez, vice president of Privacy Sandbox at Google, in a blog post today. “Users can continue to choose the best option for themselves in Chrome’s P
Hootsuite
APRIL 22, 2025
Key takeaways Facebook marketing involves promoting your company on Facebook to build awareness for your products, grow an audience, and generate leads and sales. A Facebook marketing strategy can include various types of content such as organic posts, Stories and Reels, as well as paid ads. To effectively market on Facebook, you need to create and optimize a Facebook Page, verify it (if possible), and set up a Facebook Ads account.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Martech
APRIL 22, 2025
Mondays verdict that Google unlawfully monopolized key ad tech markets marks a seismic shift for the industry. Beyond its impact on Google and other providers, the ruling presents a pivotal moment for marketers to rethink their strategies and demand greater transparency. “This ruling isn’t a minor adjustment; it signals a significant, long-term foundational shift for Google,” said Brian Binder, senior innovation and growth director at Tinuiti. “It is this fundamental chan
Marketing Insider Group
APRIL 22, 2025
You dont want your next campaign to be just another fundraising ask. Product fundraisers are inherently more enticing because they give donors something in return for their contributions. However, you still have to put thought into your marketing strategy to grab your audiences attention. Use these tips to effectively promote your next product fundraiser and encourage supporters to contribute. 1.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Hubspot Marketing
APRIL 22, 2025
I have seen things I wouldnt have believed even a few years ago. ChatGPT drafting content strategies from a three-sentence prompt. Grammarly solving my Oxford comma woes across an entire manuscript. I have yet to watch C-beams glitter in the dark. But Ive witnessed AI reshape how I work and its only just begun. One area I find most compelling is agentic AI.
illumin
APRIL 22, 2025
As the world increasingly embraces sustainable practices, industries across the board are rethinking how they operate, and digital marketing is no exception. Programmatic advertising , which automates the buying and selling of digital ad inventory in real-time, has revolutionized the advertising landscape. However, with great power comes great responsibility.
Hubspot Marketing
APRIL 22, 2025
Inclusive marketing is all about brands acknowledging the many ways that people are different, says this marketing master. Her voice drops to a conspiratorial tone. And this is the very important part: Choosing which identities youre going to serve. Also important (to this Marvel fan, anyway): What does inclusive marketing have to do with the MCU? Meet the Master Name: Sonia Thompson, Founder, Inclusion & Marketing Job: Thompson consults with brands that want to use inclusive marketing to g
Martech
APRIL 22, 2025
I’ve seen it too many times. The CMO leans back, impressed by the digital experience platform (DXP) vendor demo. The marketing team nods along to promises of omnichannel this and data-driven that. Everyone walks out buzzing about their digital future. But they don’t take the advice they’ve paid me to provide. Twelve months later, I’m back, sitting around that conference room table with the same folks.
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
Buffer Marketing
APRIL 22, 2025
As a creator or brand trying to get going with video marketing it can feel like everyone else has a ring light, a script, and a multi-camera setup — and you’re still figuring out where to start. You know what helps to remember, though? All of those folks started out exactly where you are now. Video is a great format to explore: it helps your audience connect with you more deeply and puts a face to the (brand) name.
Martech
APRIL 22, 2025
The U.S. Department of Justice and a coalition of states unveiledtheir proposed remedies yesterday to dismantleGoogles illegal monopoly in search and search advertising. These includebreaking off Chrome and banning default search payments. The remedies break down into five categories meant to enable and increase competition: Distribution remedies. Ending payments that freeze the ecosystem in place, including Googles multi-billion-dollar payments to Apple and Android device makers.
Hubspot Marketing
APRIL 22, 2025
A Microsoft study found that people spend 15% of the workday checking email thats about six hours a week squinting at their inboxes. While many want that number to be lower, the truth is that email is still a valuable communication tool. When I opt into an email list, its because I anticipate something of value in return: expert insights, a story or case study, a free trial, or an event invitation.
Martech
APRIL 22, 2025
Legacy platforms werent built for todays pace of marketing. When content teams are blocked by outdated systems, slow performance, or too much developer dependencegrowth suffers. Join us for a strategic session on what modern CMS platforms can (and should) enable for marketing teams ready to scale smarter. In Future-Proof Your Content Strategy with the Right CMS , youll learn: The 4 CMS capabilities that unlock faster, omnichannel content delivery How to reduce internal bottlenecks without overha
Speaker: Speakers:
Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.
The LeadG2 Blog
APRIL 22, 2025
For PEOs, Q4 isnt just another quarterits the Super Bowl of selling. Between October and December, decision-makers are finalizing budgets, seeking efficiency, and making vendor changes before the new year kicks off. But heres the catch: if you want to influence those decisions, your marketing strategy needs to be in motion now. Spring and summer are your ramp-up seasons.
Exposure Ninja
APRIL 22, 2025
The battle for B2B leads is intensifying. As digital ad costs continue to rise and competition grows fiercer, your landing pages have become the critical conversion point that determines whether your marketing budget delivers a stellar ROI or disappointing results. For marketing directors and CMOs, this presents both a challenge and an opportunity optimise your landing pages correctly, and you can outperform competitors who are spending significantly more on traffic acquisition.
Welcome Software
APRIL 22, 2025
Ever feel like you're playing editorial whack-a-mole with inconsistent messaging across your content? On one day, your brand is sounding like a scholarly professor and the next? More like your cool Gen Z cousin who's "just vibing". Using AI for content creation is one thing, but making sure it's consistent with everything else you're creating is another.
SocialPilot
APRIL 22, 2025
Looking to monetize your Facebook profile with Professional Mode? Facebooks new Professional Mode lets creators, freelancers, and business owners turn their personal profiles into powerful tools for growth and income. With access to exclusive features like in-stream ads and Reels monetization, you can reach Facebooks massive 3.065 billion monthly active users , attract new customers, and earn while sharing content that connects with your audience.
Speaker: Speakers:
Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.
Practical eCommerce - Marketing
APRIL 22, 2025
Deloitte's 19th annual survey of U.S. consumers focuses on the rise of social platforms in media and entertainment. The post Charts: U.S. Digital Media Trends 2025 appeared first on Practical Ecommerce.
verse.ai
APRIL 22, 2025
In the current economic climate of inflation, possible recession, and consumer hesitancy, sales and marketing teams want to eliminate risks and shift into protection mode. How can sales and marketing teams mitigate potential risks in an inflationary environment and grow ROI? If you’re looking for a recession sales strategy that actually works, this blog will provide practical advice for B2C teams under pressure right now.
yorCMO
APRIL 22, 2025
Discover the 3 marketing metrics that actually drive strategic decisions, improve ROI, and align marketing with business growth.
SMA Marketing
APRIL 22, 2025
With so many businesses fighting for attention online, standing out requires a smart Search Engine Marketing (SEM) strategy. SEM uses paid ads to help businesses appear on search engine results pages, making it easier for potential customers to find them. In this article, well explore the benefits of SEM and how it can boost your.
Speaker: Speakers:
Discover why a traditional website is no longer enough to meet B2B buyer expectations in our must-attend session of The B2B Growth Show, The AI Revolution: Why B2B Buyers Expect More Than Just a Website. Learn how cutting-edge AI tools can transform your B2B website into a results-driven powerhouse that delivers the right message to the right visitor, every time.
Hubspot Marketing
APRIL 22, 2025
Engagement on social media is like mingling at a party. There could be tons of people in the room (read: following you), the music could be great, and the vibe could be just right, but if no ones conversing, the partys dead and no one wants to throw a lousy party. By prioritizing social media engagement, businesses can avoid this fate and accomplish their marketing goals.
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