Aspiration Marketing
OCTOBER 23, 2024
Contrary to the fleeting nature of many online trends, blogging has proven its staying power. It's not a fad but a robust communication tool that has evolved alongside the internet itself. From its humble beginnings as personal online diaries to today's sophisticated content marketing channels, blogging has consistently demonstrated its ability to adapt and thrive.
Buffer Marketing
OCTOBER 23, 2024
When it comes to growing your Instagram following, it’s no secret that Instagram Reels can be a powerful tool. The Meta-owned platform has been doubling down on video content in recent years, with CEO Adam Mosseri candidly sharing that , “People are more interested in videos — they’re just more engaging.” Now, that may be true — but it depends on how you define, “engaging.
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Backlinko
OCTOBER 23, 2024
Want to create a content marketing strategy that actually works? You’re in the right place. Through content marketing, Backlinko attracts over 772,000 monthly sessions. Below, you’ll learn how to do the same. We’ll show you (step by step) how to create a content strategy that drives consistent, long-term traffic. Let’s get started. 1. Identify Your Goals Before you do anything, set specific, time-bound goals for your content marketing strategy.
Martech
OCTOBER 23, 2024
Welcome to the age of personalization: A time where customers are simultaneously expecting you to know everything about them before they land on your site, while still being extremely cautious about how their data is being collected and stored. Marketers have been walking this tight rope for nearly two decades at this point, but we’ve finally reached an inflection point; companies who don’t provide a personalized experience will fall behind those that do.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Sprout Social
OCTOBER 23, 2024
It’s time for another edition of the Post Performance Report (PPR), a series where we showcase social media posts and campaigns inspiring us, and explore what makes them so genius. We unpack how your brand can use these examples to spark your own scroll-stopping ideas—while maximizing your budget and doing more with less. We’ve officially entered the ‘ber months—the four-month stretch at the end of the year that has morphed into one elongated holiday season, unclear where one celebration stops a
Martech
OCTOBER 23, 2024
Google has announced major updates to its advertising tools, including the integration of its advanced Imagen 3 AI model to help with creative optimizations and new Performance Max capabilities. Key updates: Imagen 3 integration for AI-powered image generation. Sharable ad previews for easier team collaboration. Enhanced video creation capabilities.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Martech
OCTOBER 23, 2024
The number of new product releases in the martech sector slowed in Q3 2024, while investment shrunk and M&A activity increased. That’s according to CabinetM’ Q3 2024 MarTech Innovation Report. New product announcements decrease in Q3 2024 CabinetM saw a slight downturn in ne product announcements since last quarter with the number dropping to 72 in Q3 2024.
Marketing Insider Group
OCTOBER 23, 2024
Artificial intelligence (AI) is no longer a concept – it’s a driving force in social media marketing. As businesses look for more efficient ways to engage with their audience, AI marketing tools proved to be assets. But the role of AI in social media goes far beyond scheduling posts or analyzing basic data. It’s revolutionizing the way brands connect, personalize, and optimize their marketing efforts.
Businesses Grow
OCTOBER 23, 2024
I’ve written 11 books , and among those hundreds of thousands of words, there is just one chapter devoted entirely to one person. That would be Chapter 4 of Belonging to the Brand, which features Dana Malstaff, the most visionary person I have ever known on the topic of brand community. Dana Malstaff Dana’s success has been revolutionary, building a tribe that exceeded 80,000 members and a steady revenue stream from her devoted Boss Mom community fans.
Content Marketing Institute
OCTOBER 23, 2024
In 2019, Forrester predicted U.S. B2B e-commerce to hit $1.8 trillion by 2023. It almost hit that number in 2021. And by 2025, Gartner says, 80% of B2B sales interactions will be digital. Where do content and marketing fit into this revolution?
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Traackr
OCTOBER 23, 2024
Learn about the fashion influencer marketing trend, bag charms, and what creators and brands are driving it forward on social media.
Hubspot Marketing
OCTOBER 23, 2024
I write for a living. While I love allowing creative work space to breathe, grow, and develop, deadlines don‘t allow me the luxury of writer’s block. At some point in the project timeline, I‘ve got to get moving beyond that blank page. It doesn’t happen often, but when I'm really struggling to do this, I'll enlist AI to help me ideate and get the juices flowing.
Martech
OCTOBER 23, 2024
Keeping up with shiny new tools is one of the most demanding jobs of marketing professionals in the age of AI. How do we keep up? How do we keep track? How do we keep our budget in check? How do we keep our sanity? While there is no one-size-fits-all approach to managing martech in an age where the new tool spigot is wide open, one thing is obvious: If you don’t have a really good, easy-to-use system for evaluating, collaborating, deploying and managing your martech stack, you’re already falling
Litmus
OCTOBER 23, 2024
We all know by now that Dark Mode is here to stay, with more than 35% of subscribers opening emails in Dark Mode. There are many benefits of Dark Mode: it reduces eye strain, enhances battery life on devices, and can improve focus by providing a less distracting interface. But despite its growing popularity, many still aren’t designing or developing for it, which can impact the effectiveness of their email campaigns.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
DirectMail2.0
OCTOBER 23, 2024
The print industry has been facing unprecedented challenges, leading many print companies to ask the big question: Should I stay or should I go? During this webinar on Tuesday, October 22nd, industry experts discussed: The current economic pressures on print businesses Market consolidation trends and what they mean for your business Key factors to consider before selling or acquiring a print company How to increase your company’s value in a competitive market Strategies for surviving—and thrivin
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