Aspiration Marketing
SEPTEMBER 23, 2024
In today's fast-paced digital world, content is king. Whether you're a seasoned writer, a marketer, or a small business owner, the demand for high-quality content is relentless. But let's be honest—creating content that resonates with your audience can be a time-consuming and, at times, daunting task. That's where Artificial Intelligence (AI) comes into play.
Martech
SEPTEMBER 23, 2024
Sixty-five percent of consumers still send letters and packages with nearly half (48%) of Gen Z sending mail one to two times per month. That’s according to new research from online postage and shipping vendor Stamps.com. Why we care. Not only does mail still exist (it’s that stuff in your mailbox) but direct mail continues to play a role in marketing.
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Search Engine Land
SEPTEMBER 23, 2024
Meta Ads provides a solid foundation of basic metrics like ROAS and conversion rate, but savvy marketers know that true optimization lies in the details. Are your clicks translating into quality visits? Is your audience reach expanding or stagnating? These questions demand more nuanced data. Below are six advanced key performance indicators (KPIs) that Meta Ads doesn’t readily offer out of the box but which can dramatically elevate your paid social strategy. 1.
Martech
SEPTEMBER 23, 2024
Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content.
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Ready to streamline your marketing efforts and achieve more with less? Our guide provides a step-by-step roadmap to: Build a Strong Foundation: Set up your automation infrastructure for success. Execute Proven Tactics: Implement effective strategies to nurture leads and drive conversions. Measure and Optimize: Track your results and make data-driven adjustments.
Hubspot Marketing
SEPTEMBER 23, 2024
Before becoming a marketer, I was a journalist who loved the opportunity to tell stories about my community and share perspectives that would otherwise go unnoticed. When I left the journalism business, I thought my storytelling days were over; however, visual storytelling is critical in the marketing world. Visual storytelling allows brands to connect with audiences on an emotional and personal level by sharing stories accompanied by stunning imagery.
Martech
SEPTEMBER 23, 2024
Memo To : Marketing directors, VPs, SVPs and CMOs Re : Recommendations to optimize your automated marketing campaigns Your investment in technology to support marketing automation was smart. Automated campaigns increase relevance for your target audience and boost the productivity of your marketing team, which together should improve your bottom-line performance.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Hubspot Marketing
SEPTEMBER 23, 2024
I work in and around SEO on a daily basis. And although I’m on the content creation side of things, I can tell you with certainty that SEO budgets impact every part of the process. It’s obvious to me when companies have a clear SEO budget and when they don’t. The ones that do have an organized list of target keywords and a carefully laid out plan for ranking for those keywords — from content creation for landing pages and blog posts to building a backlink strategy.
SmartBrief - Marketing
SEPTEMBER 23, 2024
You may have heard that people shouldn’t judge a book by its cover. But when you consider that 7.5 million blog posts are published each day, it’s hard to deny that people look at the cover (headline) before deciding whether they want to read a post. If your headline is bland, generic and doesn’t capture your audience’s attention right away, there’s a pretty good chance they’ll move on to another post, and your article will be all but forgotten.
Search Engine Land
SEPTEMBER 23, 2024
Google Ads is rolling out a new Video Enhancement feature for Performance Max (PMax) campaigns. This feature aims to improve video ad performance through automated adjustments. Why we care. The feature is designed to optimize video creatives, but you may not want to give Google this level of control. So, depending on many caveats, it may be worth testing.
Zumvu
SEPTEMBER 23, 2024
Maintaining online consistency is more significant than ever with this fast-paced digital world today. Whether you're an influencer, a small business owner, or a creative entrepreneur, that easy tool which will help blend several links into one goes without saying.
Speaker: Jesse Simms, VP at Giant Partners
This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.
Content Marketing Institute
SEPTEMBER 23, 2024
Most marketers know the power of storytelling. Nearly all know the value of data. But here’s what many don’t understand: How to apply the two to persuade and motivate executives and other departments to support your mission.
Buffer Marketing
SEPTEMBER 23, 2024
When it comes to forming a new habit, even the most disciplined person has to work at it. From new workouts to studying, we can all agree that no matter what it is, adding something new to our routines takes time and effort. Content creation is no exception to habit forming. To the untrained eye, anyone with a phone can pick it up and film or type their way into an empire.
Campaign Monitor
SEPTEMBER 23, 2024
When compared to other advertising media, email holds unique advantages, enabling deeper levels of user engagement. It benefits from distinct placement within the digital ecosystem, enjoys the ability to incorporate all types of content, and theoretically has no length restrictions. It offers unparalleled personalization abilities and serves as one of the best vehicles for brand storytelling.
Buffer Marketing
SEPTEMBER 23, 2024
At Buffer, we recently embarked on an ambitious project: uncovering the best times to post on every major social network in 2024. We poured over millions of posts, Reels, Tweets, TikToks, Shorts, videos, and more to pinpoint when the best-performing content was published. To predict the best time to post on Facebook, Instagram, LinkedIn, and X, we looked at the timeslots with the highest engagement rates on each platform.
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Tired of your emails getting lost in the noise? Ready to turn subscribers into customers? Our comprehensive toolkit will help you break through the noise and drive business impact. Key Benefits: Maximize Deliverability: Ensure your emails reach inboxes consistently. Personalize at Scale: Craft targeted messages that resonate with every recipient. Optimize for Results: A/B test your way to higher open rates, click-through rates, and conversions.
Zumvu
SEPTEMBER 23, 2024
WordPress is the most widely used Content Management System (CMS) in the world of internet, powering more than 40% of all websites on the internet. This makes it a number one target for cyber attacks.
Businesses Grow
SEPTEMBER 23, 2024
About a year ago, singer Ed Sheeran partnered with Heinz on a new hot sauce. This is a great lesson literally pointing to the future of influencer marketing, and I kept forgetting to blog about it. But before I get to the dazzling marketing lesson from Ed Sheeran, let’s talk about the marketing problem with soap … The new influencer landscape I recently attended a meeting at a CPG company famous for its iconic soap products.
Martech
SEPTEMBER 23, 2024
Many companies are struggling to prepare their organizations for generative AI. As they navigate this process, they typically choose from one of three models: the centralized, decentralized or open approach. But which one is best? Our data reveals that leading companies across industries aren’t struggling. They’ve embraced innovation and embedded it into their everyday operations.
Sprout Social
SEPTEMBER 23, 2024
Marketers: AI isn’t necessarily coming to replace you. But if you want to be the most skilled and well-equipped marketer in your field, you need to stay ahead of the curve with a strong command of how to use AI within your function. That’s the AI-powered culture we’re building at Sprout Social. Let’s be clear: AI and automation are, and will be, transformational to the art and science of marketing.
Speaker: Alex Moore, Co-Founder of Stratagon Marketing & Technology
Ever wondered why sales and marketing teams often struggle to collaborate effectively? Diverging goals, poor communication, and conflicting strategies frequently create silos, leading to a disconnect where marketing efforts fail to translate into substantial sales conversions. Enter Account-Based Marketing (ABM). ABM aligns marketing and sales efforts toward specific target accounts, fostering personalized interactions with high-value prospects.
The Marketing Journal
SEPTEMBER 23, 2024
We are republishing this article given the critical nature of the subject at hand. If you missed this the first time, now is your chance to join the conversation. Marketing, a subject that I dearly love, needs to be reformulated in terms of its purpose and constraints.
Martech
SEPTEMBER 23, 2024
Salesforce held its annual Dreamforce conference in San Francisco last week, and to the surprise of no one, the Bay Area air was filled with news about AI. With announcements covering the full range of the Salesforce universe, from Data Cloud to Service Cloud and everything in between, there was something for everyone in the revenue organization. But all the news makes it easy to lose track of what’s most important for marketers.
Search Engine Land
SEPTEMBER 23, 2024
Since its rebranding in 2018, Google Search Ads 360 has continued to be a powerful tool for PPC advertisers. However, many marketers still struggle to understand its full potential. This confusion often leads businesses, agencies and corporations to miss the benefits of integrating it into their marketing strategies. This article will address some of the most common questions about Google Search Ads 360 and help clarify how it can enhance your marketing efforts.
Search Engine Land
SEPTEMBER 23, 2024
Many redesigned websites fail to improve SEO , often damaging existing rankings and creating challenges for SEO teams trying to recover lost traffic. This can severely affect business visibility, lead generation and sales. I have been handed many a brand new website and asked to “SEO it” when untold damage has been done and significant time and effort must be spent just to get traffic levels back where they were before the redesign.
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Ensure you are contacting leads on their schedule with this report! In our study of over 754,000 leads, we looked at what time of day people are most likely to respond, as well as response rates and qualification rates during business hours and after-hours. Download now to learn more.
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