Aspiration Marketing
SEPTEMBER 5, 2024
In today's hyper-competitive job market, securing top talent is no longer a luxury; it's a necessity. With countless companies vying for the same skilled professionals, standing out has become exponentially challenging. A staggering 80% of candidates now research a company's culture before applying, underscoring the critical role that employer reputation plays in the hiring process.
Martech
SEPTEMBER 5, 2024
The customer journey for B2B software is long and complex for everything but the most basic, inexpensive products. Regardless of the complexity of the product or process, it’s safe to say most B2B SaaS buyers want to see the product in action before they invest. In response, vendors have several strategies to get the product in front of prospects. Free trials: Users try the software for a limited number of days.
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Content Marketing Institute
SEPTEMBER 5, 2024
Creating more videos for the sake of video won’t get you far (even when the requests come from your CEO or other executives). But a customer-centric video strategy will. Here’s what to consider as you build yours.
Practical eCommerce - Marketing
SEPTEMBER 5, 2024
Algorithms on Google, Meta, and others evaluate an ad and its linked landing page, assigning a relevancy score that influences cost and performance. The post Optimized Landing Pages Reduce Ad Costs appeared first on Practical Ecommerce.
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Ready to streamline your marketing efforts and achieve more with less? Our guide provides a step-by-step roadmap to: Build a Strong Foundation: Set up your automation infrastructure for success. Execute Proven Tactics: Implement effective strategies to nurture leads and drive conversions. Measure and Optimize: Track your results and make data-driven adjustments.
Search Engine Land
SEPTEMBER 5, 2024
Product-focused, keyword-only campaigns are a common type of campaign used in Google Ads. If you sell vintage T-shirts for women, you might set up standalone keyword campaigns based on the keyword “vintage T-shirts women.” For many B2C retailers, this approach works well. But for others, product-based, keyword-focused campaigns aren’t necessarily your best strategy.
Social Media Examiner
SEPTEMBER 5, 2024
Need help developing a winning Instagram Reels strategy? Wondering how to create Reels that both entertain and sell? In this article, we’ll explore a short-form video strategy that helps you connect, engage, and sell across Instagram and beyond. The Importance of Short-Form Video Instagram has become a powerful platform for businesses and creators to connect […] The post Instagram Reel Strategy: How to Connect, Engage, and Sell appeared first on Social Media Examiner.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Hubspot Marketing
SEPTEMBER 5, 2024
Learn how to build professional relationships that don't just open doors — but blow them wide open. Building strong professional relationships is your secret weapon for marketing success. The right connections can open you up to new ideas, reveal valuable opportunities, and give you the insights you need to solve tough problems. As Kieran and I discuss in a recent episode of Marketing Against the Grain , however, building impactful relationships takes more than just attending networking events a
Search Engine Land
SEPTEMBER 5, 2024
Without content, SEO practitioners would have nothing to optimize. And content is less likely to ever be found without SEO. Improving the collaboration and communication between SEO and editorial teams can help boost your site’s rankings, traffic and user engagement. Here’s how to do it. Define roles and responsibilities SEO and content are closely linked.
Martech
SEPTEMBER 5, 2024
Customer engagement platform Braze launched two new free offerings, Braze for Startups and Braze Free Trial. These are both limited time offerings allowing start-ups or established companies that are not Braze users to trial the platform for four months or fourteen days respectively. Why we care. Freemium offerings are nothing new. HubSpot has long offered free basic tools.
Zumvu
SEPTEMBER 5, 2024
Discover how the new discoveries in AI can be utilized, how chatbots can change the style of marketing, as well as how they help customers
Speaker: Jesse Simms, VP at Giant Partners
This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.
Search Engine Land
SEPTEMBER 5, 2024
Google Ads will automatically opt new accounts out of serving ads on parked domains, starting in October. A parked domain is basically a placeholder web address. It’s been registered, but typically it has little or no content and sometimes shows ads. Why we care. This update allows advertisers to avoid wasting budget on low-value ad placements, ensuring ads are shown on websites that better align with their target audience and brand messaging.
Scoop.it!
SEPTEMBER 5, 2024
We’re living in an era where consumers are wising up to brands, and talk is becoming increasingly cheap. In this brave new world built on meaningful social interactions and trust, content curation can become more impactful than generative AI for brands. The omnipresence of social media has caused customers to expect deeper connections between themselves and brands.
Search Engine Land
SEPTEMBER 5, 2024
Google Ads rolled out a new feature under its Insights page called Unintended Consequences. This card is designed to alert you about potential issues within your campaigns, such as ads being displayed to irrelevant audiences or appearing in unintended locations. Why we care. The Unintended Consequences card provides you with critical insights into how your campaigns might be missing the mark, helping to identify and address these issues to stop them negatively impacting performance.
The LeadG2 Blog
SEPTEMBER 5, 2024
If your business constantly seeks ways to optimize operations and drive growth, outsourcing B2B lead generation is an effective strategy. There are many benefits for a B2B organization looking to improve its sales. This approach enhances your marketing efforts and aligns seamlessly with your sales objectives. Here’s why outsourcing your B2B lead generation can be a game-changer for your business.
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Tired of your emails getting lost in the noise? Ready to turn subscribers into customers? Our comprehensive toolkit will help you break through the noise and drive business impact. Key Benefits: Maximize Deliverability: Ensure your emails reach inboxes consistently. Personalize at Scale: Craft targeted messages that resonate with every recipient. Optimize for Results: A/B test your way to higher open rates, click-through rates, and conversions.
SmartBrief - Marketing
SEPTEMBER 5, 2024
This post is sponsored by Expedia Group Media Solutions Over the past few years, there’s been a lot of talk about sunsetting third-party cookies. This has grabbed the attention of travel advertisers and marketers, generating anxiety about the future of addressability and attribution. Why are advertisers concerned? For almost 30 years, the digital advertising industry has relied on third-party cookies to understand, target, retarget, track and report on consumers’ purchasing journey.
SocialPilot
SEPTEMBER 5, 2024
Are you on social media? Of course, you are. But are you harnessing its power to promote your travel agency on social media? Maybe not—and here’s why that matters! We live in a world where 72% of potential travelers use social media to research and plan their vacations before they even pack a bag, which is why simply having a presence on social media isn’t enough.
SmartBrief - Marketing
SEPTEMBER 5, 2024
Everyone knows that online reviews are now essential when it comes to deciding what to buy. Over 90% of people say that they are influenced by reviews. Therefore, if you use Google Reviews as a growth strategy, you can make a big difference in how people perceive your business and how much money you can ultimately make. Yet, it’s essential to note that Google Reviews strategies aren’t just about asking satisfied customers for feedback.
Six & Flow
SEPTEMBER 5, 2024
Ever thought about why some businesses seem to hit their revenue targets effortlessly while others struggle? It often boils down to one thing: knowing exactly who your ideal customer is. The Ideal Customer Profile (ICP) is more than just a spreadsheet of characteristics—it's a powerful framework that helps you zero in on the customers who will drive your growth.
Speaker: Alex Moore, Co-Founder of Stratagon Marketing & Technology
Ever wondered why sales and marketing teams often struggle to collaborate effectively? Diverging goals, poor communication, and conflicting strategies frequently create silos, leading to a disconnect where marketing efforts fail to translate into substantial sales conversions. Enter Account-Based Marketing (ABM). ABM aligns marketing and sales efforts toward specific target accounts, fostering personalized interactions with high-value prospects.
illumin
SEPTEMBER 5, 2024
Artificial intelligence is growing in popularity, but before you adopt AI into your advertising business, many regulations must be considered. Knowing and understanding which regulations affect your business ensures your adoption of AI is successful and sustainable. While AI technology is evolving faster than most governments can pass regulations, several pieces of existing legislation impact how AI can be developed and used.
Six & Flow
SEPTEMBER 5, 2024
Discover how defining your Ideal Customer Profile (ICP) can significantly boost sales velocity, improve lead quality, and drive sustainable growth.
yorCMO
SEPTEMBER 5, 2024
Discover actionable steps to align your strategy with customer needs and drive long-term growth for your business.
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Ensure you are contacting leads on their schedule with this report! In our study of over 754,000 leads, we looked at what time of day people are most likely to respond, as well as response rates and qualification rates during business hours and after-hours. Download now to learn more.
Buffer Marketing
SEPTEMBER 5, 2024
The Buffer blog is one of our most valuable assets for our Marketing team, bringing in hundreds of thousands of pageviews each month. The original Buffer Marketing team started posting to the blog as far back as 2013, a very different time for content on the Internet. As you can probably guess, we don’t do things the same way anymore. Our blog and writing process have seen many iterations throughout the years.
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Martech
SEPTEMBER 5, 2024
Email and testing go together like peanut butter and chocolate. What is your email audience anyway but a microcosm of your customer base? Email tests give insights into your customers, which messages resonate with them, what motivates them to buy and even what turns them off. The catch (and there’s always a catch!) is you must set up your tests correctly.
Sales Force: CMO
SEPTEMBER 5, 2024
Click here for part 1 of this blog. Building an ecosystem for thriving customer-driven relationships is a two-step process. The first step is honing a strategy and org structure that can support seamless handoffs between your internal departments no matter where the customer is in their journey. The second is having the data foundation in place to engage with your audience on a 1:1 level and deliver what they need, when they need it.
Martech
SEPTEMBER 5, 2024
It’s been a bad week for Microsoft’s AI products. On Tuesday, the Wall Street Journal reported that many games don’t work on the company’s new Copilot+ PCs. The computers, which debuted in May, use Qualcomm chips which have a different architecture than the industry-standard Intel x86 — which most games are designed for. Microsoft told the Journal, “Players who want a high-performance native gaming experience may choose an alternate PC optimized for gaming.
Duct Tape Marketing
SEPTEMBER 5, 2024
The 7 Ways You Might Be Doing Email Wrong written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Jay Schwedelson In this episode of the Duct Tape Marketing Podcast, I interview Jay Schwedelson, a leading marketing expert in the US k nown for his research-backed approach. He’s the Founder of SubjectLine.com, a top-ranked free subject-line rating tool, and has tested over 15 million subject lines.
Speaker: Steven Bryerton, SVP of Sales at ZoomInfo & Robin Izsak-Tseng, VP of Revenue Marketing at G2
Join Steven Bryerton, SVP of Sales at ZoomInfo, and Robin Izsak-Tseng, VP of Revenue Marketing at G2 in this webinar where you're guaranteed to walk away with a fresh understanding of and a new perspective on intent data! Turn your go-to-market motions around with intent data! Instead of searching for ways to showcase your products, reach out to the customers that are searching for your solutions — then build your messaging around their needs to set you apart from the competition. 🚀 With
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