Aspiration Marketing
SEPTEMBER 5, 2024
In today's hyper-competitive job market, securing top talent is no longer a luxury; it's a necessity. With countless companies vying for the same skilled professionals, standing out has become exponentially challenging. A staggering 80% of candidates now research a company's culture before applying, underscoring the critical role that employer reputation plays in the hiring process.
Social Media Examiner
SEPTEMBER 5, 2024
Need help developing a winning Instagram Reels strategy? Wondering how to create Reels that both entertain and sell? In this article, we’ll explore a short-form video strategy that helps you connect, engage, and sell across Instagram and beyond. The Importance of Short-Form Video Instagram has become a powerful platform for businesses and creators to connect […] The post Instagram Reel Strategy: How to Connect, Engage, and Sell appeared first on Social Media Examiner.
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Martech
SEPTEMBER 5, 2024
The customer journey for B2B software is long and complex for everything but the most basic, inexpensive products. Regardless of the complexity of the product or process, it’s safe to say most B2B SaaS buyers want to see the product in action before they invest. In response, vendors have several strategies to get the product in front of prospects. Free trials: Users try the software for a limited number of days.
SocialPilot
SEPTEMBER 5, 2024
Are you on social media? Of course, you are. But are you harnessing its power to promote your travel agency on social media? Maybe not—and here’s why that matters! We live in a world where 72% of potential travelers use social media to research and plan their vacations before they even pack a bag, which is why simply having a presence on social media isn’t enough.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Hubspot Marketing
SEPTEMBER 5, 2024
Learn how to build professional relationships that don't just open doors — but blow them wide open. Building strong professional relationships is your secret weapon for marketing success. The right connections can open you up to new ideas, reveal valuable opportunities, and give you the insights you need to solve tough problems. As Kieran and I discuss in a recent episode of Marketing Against the Grain , however, building impactful relationships takes more than just attending networking events a
Buffer Marketing
SEPTEMBER 5, 2024
The Buffer blog is one of our most valuable assets for our Marketing team, bringing in hundreds of thousands of pageviews each month. The original Buffer Marketing team started posting to the blog as far back as 2013, a very different time for content on the Internet. As you can probably guess, we don’t do things the same way anymore. Our blog and writing process have seen many iterations throughout the years.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
SmartBrief - Marketing
SEPTEMBER 5, 2024
This post is sponsored by Expedia Group Media Solutions Over the past few years, there’s been a lot of talk about sunsetting third-party cookies. This has grabbed the attention of travel advertisers and marketers, generating anxiety about the future of addressability and attribution. Why are advertisers concerned? For almost 30 years, the digital advertising industry has relied on third-party cookies to understand, target, retarget, track and report on consumers’ purchasing journey.
Martech
SEPTEMBER 5, 2024
Customer engagement platform Braze launched two new free offerings, Braze for Startups and Braze Free Trial. These are both limited time offerings allowing start-ups or established companies that are not Braze users to trial the platform for four months or fourteen days respectively. Why we care. Freemium offerings are nothing new. HubSpot has long offered free basic tools.
Search Engine Land
SEPTEMBER 5, 2024
Without content, SEO practitioners would have nothing to optimize. And content is less likely to ever be found without SEO. Improving the collaboration and communication between SEO and editorial teams can help boost your site’s rankings, traffic and user engagement. Here’s how to do it. Define roles and responsibilities SEO and content are closely linked.
The LeadG2 Blog
SEPTEMBER 5, 2024
If your business constantly seeks ways to optimize operations and drive growth, outsourcing B2B lead generation is an effective strategy. There are many benefits for a B2B organization looking to improve its sales. This approach enhances your marketing efforts and aligns seamlessly with your sales objectives. Here’s why outsourcing your B2B lead generation can be a game-changer for your business.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Search Engine Land
SEPTEMBER 5, 2024
Product-focused, keyword-only campaigns are a common type of campaign used in Google Ads. If you sell vintage T-shirts for women, you might set up standalone keyword campaigns based on the keyword “vintage T-shirts women.” For many B2C retailers, this approach works well. But for others, product-based, keyword-focused campaigns aren’t necessarily your best strategy.
Content Marketing Institute
SEPTEMBER 5, 2024
Creating more videos for the sake of video won’t get you far (even when the requests come from your CEO or other executives). But a customer-centric video strategy will. Here’s what to consider as you build yours.
Search Engine Land
SEPTEMBER 5, 2024
Google Ads will enforce stricter rules starting in November under its Circumventing Systems policy, specifically targeting advertisers in the Gambling and Games sector. Advertisers with a Gambling and Games certification must undergo recertification if their business has significantly changed since their original certification. Why we care. This update means that any significant changes to an advertiser’s product offerings, regulatory compliance, or licensing must be reported and could tri
Practical eCommerce - Marketing
SEPTEMBER 5, 2024
Algorithms on Google, Meta, and others evaluate an ad and its linked landing page, assigning a relevancy score that influences cost and performance. The post Optimized Landing Pages Reduce Ad Costs appeared first on Practical Ecommerce.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Search Engine Land
SEPTEMBER 5, 2024
Google Ads rolled out a new feature under its Insights page called Unintended Consequences. This card is designed to alert you about potential issues within your campaigns, such as ads being displayed to irrelevant audiences or appearing in unintended locations. Why we care. The Unintended Consequences card provides you with critical insights into how your campaigns might be missing the mark, helping to identify and address these issues to stop them negatively impacting performance.
Zumvu
SEPTEMBER 5, 2024
Discover how the new discoveries in AI can be utilized, how chatbots can change the style of marketing, as well as how they help customers
Search Engine Land
SEPTEMBER 5, 2024
Google Ads will automatically opt new accounts out of serving ads on parked domains, starting in October. A parked domain is basically a placeholder web address. It’s been registered, but typically it has little or no content and sometimes shows ads. Why we care. This update allows advertisers to avoid wasting budget on low-value ad placements, ensuring ads are shown on websites that better align with their target audience and brand messaging.
SmartBrief - Marketing
SEPTEMBER 5, 2024
Everyone knows that online reviews are now essential when it comes to deciding what to buy. Over 90% of people say that they are influenced by reviews. Therefore, if you use Google Reviews as a growth strategy, you can make a big difference in how people perceive your business and how much money you can ultimately make. Yet, it’s essential to note that Google Reviews strategies aren’t just about asking satisfied customers for feedback.
Speaker: Jesse Hunter and Brynn Chadwick
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
Sales Force: CMO
SEPTEMBER 5, 2024
Click here for part 1 of this blog. Building an ecosystem for thriving customer-driven relationships is a two-step process. The first step is honing a strategy and org structure that can support seamless handoffs between your internal departments no matter where the customer is in their journey. The second is having the data foundation in place to engage with your audience on a 1:1 level and deliver what they need, when they need it.
yorCMO
SEPTEMBER 5, 2024
Discover actionable steps to align your strategy with customer needs and drive long-term growth for your business.
Six & Flow
SEPTEMBER 5, 2024
Ever thought about why some businesses seem to hit their revenue targets effortlessly while others struggle? It often boils down to one thing: knowing exactly who your ideal customer is. The Ideal Customer Profile (ICP) is more than just a spreadsheet of characteristics—it's a powerful framework that helps you zero in on the customers who will drive your growth.
illumin
SEPTEMBER 5, 2024
Artificial intelligence is growing in popularity, but before you adopt AI into your advertising business, many regulations must be considered. Knowing and understanding which regulations affect your business ensures your adoption of AI is successful and sustainable. While AI technology is evolving faster than most governments can pass regulations, several pieces of existing legislation impact how AI can be developed and used.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
Six & Flow
SEPTEMBER 5, 2024
Discover how defining your Ideal Customer Profile (ICP) can significantly boost sales velocity, improve lead quality, and drive sustainable growth.
Martech
SEPTEMBER 5, 2024
Email and testing go together like peanut butter and chocolate. What is your email audience anyway but a microcosm of your customer base? Email tests give insights into your customers, which messages resonate with them, what motivates them to buy and even what turns them off. The catch (and there’s always a catch!) is you must set up your tests correctly.
Scoop.it!
SEPTEMBER 5, 2024
We’re living in an era where consumers are wising up to brands, and talk is becoming increasingly cheap. In this brave new world built on meaningful social interactions and trust, content curation can become more impactful than generative AI for brands. The omnipresence of social media has caused customers to expect deeper connections between themselves and brands.
Duct Tape Marketing
SEPTEMBER 5, 2024
The 7 Ways You Might Be Doing Email Wrong written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Jay Schwedelson In this episode of the Duct Tape Marketing Podcast, I interview Jay Schwedelson, a leading marketing expert in the US k nown for his research-backed approach. He’s the Founder of SubjectLine.com, a top-ranked free subject-line rating tool, and has tested over 15 million subject lines.
Speaker: Speakers:
Think creating impactful B2B video is intimidating, boring, or requires a Hollywood-level budget? Think again. Join our "B2B Growth Show" to uncover the secrets of building video strategies that drive ROI, captivate your audience, and leave your competition in the dust. What you’ll learn: Why video is non-negotiable for B2B in 2025 Storytelling tips to engage your target audience and keep them coming back Case studies from printing companies to telecom giants with jaw-dropping results Practical
Trade Press Services Newsletter
SEPTEMBER 5, 2024
In an increasingly digital environment, it’s easy to get caught up in the numbers game. How many followers do you have? How many likes did your latest post get? How many people viewed your content this month? How many users view a trade publication each month? While metrics like these seem important on the surface, quantity does not always equal quality.
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