Search Engine Land
MARCH 24, 2023
If your brand is like most, you create various types of content across multiple channels. You might even have more than one creator on your content marketing team. How do you ensure the content you publish stays consistent in look, feel, and sound anywhere it appears online? How do you make sure it stays true to your brand voice and style no matter who creates it?
Martech
MARCH 24, 2023
About 12 years ago, I met with a client and spoke about their approach to customer acquisition. There were whiteboard diagrams, initiatives posted to the wall and discussions about the strategy. Not far into the meeting, a director said, “If we focused solely on marketing to our customers, we would overachieve on our objectives.” He continued, “If we simply were able to renew 10% of our customer base, we would drive $40 million in incremental revenue this year.” He had do
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Search Engine Journal
MARCH 24, 2023
More content doesn't equate to better rankings. Here's the advice straight from SEO pro, Tony Wright, on deciding whether to keep, update, or remove it. The post How Do You Clean Up Content Without Effecting Rankings? appeared first on Search Engine Journal.
Content Marketing Institute
MARCH 24, 2023
Forget the never-ending conversations about AI-created content this week. We look to news from YouTube you may have missed – and share why you should consider it.
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Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.
Martech
MARCH 24, 2023
Salesforce has announced an integration between Salesforce Commerce Cloud and Google Merchant Center to help merchants highlight the availability of products in stores. The move builds on Salesforce data that suggests both the widespread use of online search in advance of brick and mortar store visits, and an increased likelihood of shopping trips when consumers can see that a store has an item in stock.
Search Engine Journal
MARCH 24, 2023
Is paid verification through Twitter Blue and Meta Verified worth it? Learn more about the benefits and drawbacks of paying for notability. The post Should You Invest In Paid Verification From Twitter Blue Or Meta Verified? appeared first on Search Engine Journal.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Search Engine Land
MARCH 24, 2023
Google Panda patent granted In 2014, a patent ( Ranking search results ) written by Google’s Navneet Panda and Vladimir Ofitserov – possibly describing the Google Panda algorithm update , or parts of it – was granted. However, the fact that Google was granted this patent didn’t necessarily mean it was being used by Google at the time, or that it hadn’t been modified since the application was filed.
Social Media Examiner
MARCH 24, 2023
Curious about the potential of non-fungible tokens (NFTs) in the gaming and entertainment industries? Want to learn how ZedRun is revolutionizing the online gaming space with its blockchain-based platform? In this article, you'll discover how Web3 will change the future of gaming and the entertainment industry. How Web3 Is Disrupting Traditional Gaming and Entertainment Many […] The post Web3 and Gaming: Lessons from ZedRun appeared first on Social Media Examiner.
Many Chat
MARCH 24, 2023
We keep our legal documents up-to-date in accordance with the changes in our product, evolving legal requirements, and feedback from our users. As part of our latest update, we’re making some changes to our Terms of Service , Privacy Policy , and Data Processing Addendum. The updates will go into effect on May 1, 2023. Here’s a summary of the key highlights: Terms of Service We made substantial changes to explain our rights and our customers’ rights more clearly with respect to our service
Search Engine Land
MARCH 24, 2023
Google search advocate John Mueller has always downplayed the value of HTML sitemaps. Recently, he reiterated his dissatisfaction with HTML sitemaps, saying: “I changed my mind on HTML sitemaps over the years, they should never be needed. Sites small [and] large should always have a clear navigational structure.” This is a slightly stronger stance than what he’s expressed in the past : “When it comes to SEO … for small sites, your site should be crawlable anyway (an
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Practical eCommerce - Marketing
MARCH 24, 2023
Allen Walton has overcome a Google Ads ban, rising competition, personal setbacks, and more. The post Amid Headwinds, SpyGuy Doubles Down appeared first on Practical Ecommerce.
Search Engine Journal
MARCH 24, 2023
WordPress plugin vulnerability allows full site takeover by unauthenticated attackers. Affects over 500,000 WordPress WooCommerce sites The post WordPress WooCommerce Payments Plugin Vulnerability appeared first on Search Engine Journal.
CMO Network
MARCH 24, 2023
The challenge facing most companies today is keeping the attention of remote teams to have more productive and efficient video meetings when you have them.
Digital Marketer
MARCH 24, 2023
How to build a content campaign that drives sales quarter after quarter. We all know the importance of creating content– but creating content for the sake of it doesn’t often result in increased sales. Content campaigns are a great way to engage your audience, build brand awareness, and drive sales quarter after quarter. In this article, you’ll learn how to create a 90-day content campaign that will deliver lasting value to your business, move prospects through the customer journey more efficien
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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.
Rock Content
MARCH 24, 2023
Computers have grown to be more versatile and robust tools, capable of solving a myriad of complex problems. From the introduction of the first electronic digital computers in the 1940s, the development of personal computing in the 1970s, networking in the 1980s, and artificial intelligence (AI) in more recent times. Artificial intelligence is the ability of a digital computer or machines to perform tasks commonly associated with normal human behavior, such as learning, reasoning, perception, pr
Zumvu
MARCH 24, 2023
You're probably in a competitive market if you sell fashion accessories, premium gadgets, or consumer-packaged products.
Rock Content
MARCH 24, 2023
Creating a digital marketing budget often requires a lot of guesswork and best assumptions on how the money will be best spent in your organization, without really knowing if you will receive any ROI. No one wants to put money towards an activity that doesn’t work, but teams also need a budget to experiment and see what types of initiatives will be successful.
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
Six & Flow
MARCH 24, 2023
The RevOps Diaries Ladies and gentlemen, welcome to the latest blog series where we dive headfirst into the world of Revenue Operations. We're gonna break down the nitty-gritty processes, share some key milestones, and reflect on the intricate changes made to the daily grind of our go-to-market teams.
Backlinko
MARCH 24, 2023
In this post, I’ll show you EXACTLY how to get higher rankings in Google. In fact, this is the same process I’ve used to rank #1 in Google for “SEO checklist”: And “link building tools”: So if you want to rank higher in Google in 2023 and beyond, you’ll love this new guide. What is Google Ranking? Google’s ranking metrics are designed to sort out billions of web pages to meet search intent by offering the most relevant and useful results within the shortest time possible.
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