Martech
APRIL 5, 2024
In 2023, martech utilization was only at 33% per Gartner — a steep decline from 42% in 2022 and 58% in 2020. The underutilization of martech has unintended consequences. For example, it may lead to future budget reductions based on past platform usage. Insufficient usage of martech may also hinder the improvement of marketing processes. There are different reasons why martech is underutilized.
Hubspot Marketing
APRIL 5, 2024
Remember the story about Plato’s cave ? Here’s a refresher. One group of people lives in a cave only sees shadows; the philosopher who escapes can see things for what they are. That’s somewhat how it feels when making conclusions about B2B marketing without the right stats. You simply have no ground to stand on, no lifeline to grab, before the naysayers and doubters sway your decision-making and alter the success of your strategies.
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Martech
APRIL 5, 2024
Google issued a reminder that it will be discontinuing all Universal Analytics (UA) services and APIs on July 1. With Google Analytics 4 (GA4) properties fully replacing UA, access to UA properties through the Google Analytics front-end and APIs will no longer be available starting in July. If you haven’t fully migrated to GA4 properties, Google advises following the migration guide to begin transitioning as soon as possible.
Hubspot Marketing
APRIL 5, 2024
When I was growing up, QVC was the channel my mother would watch to discover new products and deals. From hair straighteners to trendy blouses to jewelry, QVC would display everything during its 24/7 live broadcast. Fast-forward to 2024, and I thought the live QVC era was long gone, thanks to the rise of online shopping. However, it looks like it is making a comeback via TikTok Live Shopping.
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Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.
Content Marketing Institute
APRIL 5, 2024
You’ve read the headlines, clicked the research, and gone down the generative AI rabbit hole. Yes, it’s got great hype people. But they all miss the first lesson of generative AI and marketing.
CopyBlogger
APRIL 5, 2024
Most local business owners have tried a few local SEO tips, but it’s easy to get lost in the weeds. Continue Reading The post How To Optimize Your Website For Local Search in 2024 appeared first on Copyblogger.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Kuno Creative
APRIL 5, 2024
You probably don’t need anyone to tell you that video has taken over as the preeminent digital channel. Ours has been a visually driven culture for decades; all computers needed was the technology to support it, and that tech is now fully integrated into everything from cell phones and cars to refrigerators. With the advent and oversaturation of video, though, comes the consumer’s ability to tune out: the classic, ‘200 channels and nothing’s on!
Bannerflow
APRIL 5, 2024
Effective collaboration between a brand and an agency can sometimes be a challenge. Yet, when two companies match each other perfectly the results can prove very fruitful.
Marketing Sherpa
APRIL 5, 2024
I categorize effective content into Stephen Covey’s quadrants – specifically Quadrant I (urgent and important) and Quadrant II (not urgent but important). For example, MarketingSherpa helps you with the urgent and important by publishing marketing case study articles.
Tiecas
APRIL 5, 2024
A documented industrial marketing strategy is critical for success. Did you know 80% of successful content marketers have a documented content marketing strategy? ( Source ) Unfortunately, only 32% of manufacturing marketers have a documented content marketing strategy, even though one in four manufacturing marketers reported that their organization spends 25% to 49% of their total marketing budget on industrial content marketing. ( Source ) Why is that?
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Search Engine Land
APRIL 5, 2024
“ SEO audits are a waste of time.” That one hurts to read, doesn’t it? Recently, I came across a LinkedIn post that lamented on SEO audits. My comment got a lot of engagement, so the idea for this article was born: There are good arguments why you could say that audits are indeed a waste of time, but this cannot be generalized. It’s more an issue of both doing the audit and selling it the wrong way, which is the root cause of the perception that “SEO audits are a waste of time.
Customers.ai
APRIL 5, 2024
The biggest challenge in Shopify Marketing has tripped up marketers for decades. You have to have the right product and then reach the right customers at the right time with the right message. It’s harder than it sounds–and it doesn’t sound easy! Even worse: it’s only going to get more difficult. Changes by Meta and Apple had significantly diminished the accuracy and reach of Shopify marketing.
Search Engine Land
APRIL 5, 2024
Microsoft is testing removing the cache link from the Bing search results a couple of months after Google officially removed the cache link from its search results. Fabrice Canel from Microsoft confirmed this is a Bing test, he wrote , “Yes. Our team continuously experiments and tests various experiences to learn and deliver the best possible customer experience.” The test.
Customers.ai
APRIL 5, 2024
The biggest challenge in Shopify Marketing has tripped up marketers for decades. You have to have the right product and then reach the right customers at the right time with the right message. It’s harder than it sounds–and it doesn’t sound easy! Even worse: it’s only going to get more difficult. Changes by Meta and Apple had significantly diminished the accuracy and reach of Shopify marketing.
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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.
Sachs Marketing Group
APRIL 5, 2024
Determining your Facebook ad spend depends on your budget and campaign goals. Start small to test effectiveness, possibly $1 to $5 daily. For more impact, allocate 5-12% of your marketing budget. Regularly review performance metrics to adjust your spending for the best investment return. Tailor your budget to your specific business needs and market conditions.
Zumvu
APRIL 5, 2024
In today's digital marketing world, social media has become a powerhouse for connecting with customers. But getting likes and shares is just the start; the real challenge is turning that engagement into sales.
Six & Flow
APRIL 5, 2024
Winning in business isn't just about having a great product or service anymore. It's also about giving your customers a great experience and driving revenue growth as much as you can. Getting your go-to-market) strategy right can really make a difference, and that's where the right tools come in. Let's dive into how HubSpot, our trusted customer relationship management (CRM) platform, can completely revamp your go-to-market game.
Zumvu
APRIL 5, 2024
Content marketing has emerged as a powerful tool for healthcare e-commerce businesses to establish trust, educate customers, and drive sales
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
Martech
APRIL 5, 2024
This week, JPMorgan Chase launched Chase Media Solutions, its new digital media business. It’s the first bank-led media platform, allowing advertisers to send relevant promotions to some 80 million financial customers. Chase acquired transaction-based digital advertising platform Figg in 2022 — a key component in Chase’s two-sided commerce platform.
Zumvu
APRIL 5, 2024
For the past couple of years, phrases like these have become so common that you would have to be living under a rock if you haven’t heard any of them.
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