Practical eCommerce - Marketing
MAY 17, 2024
Matt Ragland has been creating marketing emails for a decade. Storytelling drives performance, he says. The post The Best Email Marketing Tells a Story appeared first on Practical Ecommerce.
Search Engine Land
MAY 17, 2024
The Department of Justice’s laid out a damning case against Google in the antitrust lawsuit closing argument. Search Engine Land Managing Editor Danny Goodwin highlighted some of the damaging evidence – including how Google has been increasing costs for advertisers – in How Google harms search advertisers in 20 slides In light of the revelations, I contacted search marketers to get their thoughts on Google Ads to evaluate the current confidence level.
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Martech
MAY 17, 2024
Ah, there it is again — the genAI buzz. It’s going to transform B2B sales and marketing, right? You’ve been on LinkedIn. Like me, you’ve come across a flood of posts waving hands in the air — AI is a magic pill promising to skyrocket productivity, slash costs and practically do your laundry. But here’s the wet blanket: If AI adoption was as straightforward as these posts suggest, why does nearly everyone find themselves with a case of the hives when they think about it?
Content Marketing Institute
MAY 17, 2024
OpenAI and Google’s AI ecosystems made headlines this week. They’re going all in on analyzing images, video, and speech features. But it’s what they didn’t say or do this week that marketers should pay attention to.
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Martech
MAY 17, 2024
The Department of Justice made a pretty damning argument in its anti-trust case against Google. Judging by the government’s closing summary, the tech giant seems to have done everything wrong if it didn’t want to look like a monopoly. This is, of course, a very biased view. However, it’s worth looking at to understand the basis for the lawsuit. Here, using slides from the DOJ’s summary, are the main points of the case.
Search Engine Land
MAY 17, 2024
Another Google Analytics 4 migration project deadline is fast approaching, and this deadline is hard set. On July 1, Google will delete all historical data from Universal Analytics properties. This deadline also affects Analytics 360 customers. With little more than a month until the deadline, if you have not done so by now, your organization needs to prioritize archiving your historical data.
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Search Engine Land
MAY 17, 2024
TikTok is testing a new 60-minute video upload limit, which could unlock new content possibilities for brands, marketers and content creators. Why we care. TikTok is already a powerful discovery engine , but the ability to upload 60-minute videos opens up TikTok’s potential as a platform to host long-form branded video content – rather than breaking up videos into multiple parts.
Martech
MAY 17, 2024
CabinetM has released its Q1 2024 MarTech Innovation Report, a quarterly summary of new technology introductions, feature updates and acquisitions. It found a substantial decrease in martech investment year over year, a significant increase in new products and more. Investment shifts. Investment in martech companies was spread across 27 categories and significantly increased from only $699 million in Q4 2023 to $1.8 billion in Q1 2024.
Tiecas
MAY 17, 2024
An industrial website redesign is more than a facelift; it’s a strategic investment in your company’s digital presence. A first impression can make or break a potential customer’s decision to engage with your brand. (For more on the complexities of industrial website redesigns, see my article Industrial Website Redesign: Why It’s Not a DIY Project. Table of Contents Strategic Framework for Industrial Website Design Creating an Industrial Value Proposition that Converts: Understanding Your Target
Search Engine Land
MAY 17, 2024
As the traditional search box becomes obsolete and the vast majority of searches shift to the extreme long tail, SEO will invariably evolve in the future. It’s actually not such a bold prediction if you have been in the search space for a while. Data has shown time and time again that searchers don’t want to “search” but “find.” AI will finally make that happen, which is why every major tech company is shifting its focus to it.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
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