Martech

DECEMBER 15, 2023

Marketing automation isn’t just for enterprises with endless budgets. Marketing automation software for small business provides many of the same benefits as their enterprise counterparts. The big difference is that small business platforms are streamlined and more affordable. Increasingly, marketing automation is a must-have for small business so they can carry out marketing functions with a limited staff and budget.

Marketing Automation Platform 132

Marketing Automation Platform Price Marketers Marketing 132

Sprout Social

DECEMBER 15, 2023

It’s common knowledge amongst social media marketers that Facebook’s organic reach is tough to get. It involves a hefty strategy of great content and consistency. In fact, without continuously engaging your Facebook audience, you may lose credibility, authority and brand loyalty, on top of your reach. If the concept of maintaining a steady stream of content seems daunting, don’t worry—you have the ability to schedule Facebook posts in one of three different methods.

Thought Leadership 132

Thought Leadership Analytics Management Social Media Marketing 132

Hubspot Marketing

DECEMBER 15, 2023

PPC landing pages are the newest incarnation of an age-old sales problem: How do you keep warm bodies in their seats long enough to hear your message? In the digital age, the key is to craft effective PPC landing pages that entice customers to stay, read, and follow the path you’ve carved — a customer journey from curiosity to conversion. Stick with us as I explain and explore PPC landing pages and the elements that make them work.

Price 131

Price Analytics Advertisers Advertising 131

Search Engine Land

DECEMBER 15, 2023

Leading U.S. marketing company Cox Media Group (CMG) has reportedly admitted to monitoring conversations for the purpose of targeted advertising. Working with renowned brands like CBS, Fox News and ESPN, CMG has allegedly been promoting its ability to eavesdrop on consumers through microphones in smartphones, TVs, and smart speakers. The agency has coined this capability “Active Listening” and has been actively pitching this service it to advertisers, showcasing the feature on its we

Promotion 131

Promotion Price Advertisers Advertising 131

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Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.

Transform

Hubspot Marketing

DECEMBER 15, 2023

Though generative AI is everywhere , the fear around the state of AI is real. From our survey of 1350+ business professionals in the US, including marketers, we found that 63% of marketers not already using generative AI are not looking to start. Yet, there are vast amounts of data and use cases to support AI as a productive and efficient tool to support marketing efforts.

Education 129

Education User-Generated Marketers Marketing 129

Content Marketing Institute

DECEMBER 15, 2023

Take five minutes to dig into the 525,600 minutes that made up 2023 for marketers and what should happen with that time next year.

Branding 122

Branding Marketers Marketing 122

Customers.ai

DECEMBER 15, 2023

A few weeks ago, Google rolled out its new AI spam filter for Gmail. The filter, known as RETVec, stands for Resilient & Efficient Text Vectorizer and is used to identify things like homoglyphs (manipulated letters and symbols), invisible characters, or keyword-stuffed text that is often used to try and bypass spam filters. According to Google , their new spam filter can help improve the spam detection rate by 38% and reduce the false positive rate by 19.4% This is great news for Gmail users

Email Marketing 119

Email Marketing Outbound Marketing Marketers Marketing 119

Hubspot Marketing

DECEMBER 15, 2023

In today's competitive job market, your income and career rely on knowing how to communicate your skills and experiences. To do so, you can choose one of two primary vehicles: a resume or a portfolio. As a freelance writer and author , a portfolio is my greatest asset (and one I've been building since my first article was published at 19). Yet, when job searching over the years, a resume has been required by many positions.

Management 119

Management Communications SEO Personalized Marketing 119

Litmus

DECEMBER 15, 2023

Email marketers don’t wear many hats—they wear them all. We asked email marketers what they’re responsible for in this year’s State of Email Workflows report, and out of a list of eleven options from design to development to deliverability, 22% said they handle ‘all of the above.’ When nearly a quarter of all email marketers routinely manage eleven essential functions in their team, having an email marketing strategy is non-negotiable to focus those important efforts and move the marketin

Email Marketing 103

Email Marketing Marketing Strategy Marketers Marketing 103

Hubspot Marketing

DECEMBER 15, 2023

When you think about search engine optimization (SEO) , one major search engine probably comes to mind: Google. But what about Bing SEO? With more than a billion monthly users , Bing is the second most popular search engine globally. Moreover, since Microsoft’s acquisition of OpenAI earlier this year, Bing has begun integrating AI technology into its search engine, and its traffic has increased by more than 15%.

SEO 112

SEO User-Generated Marketers Marketing 112

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Management

Search Engine Land

DECEMBER 15, 2023

Artificial intelligence offers exciting opportunities but also raises understandable concerns – including the potential for generative AI models to “take” or misuse content created by human writers and marketers. This article aims to clearly define these risks, analyze scenarios of how AI could replicate or plagiarize your work, and offer practical tips to protect yourself in generative AI-powered world while still benefiting from emerging technologies.

User-Generated 103

User-Generated SEO Thought Leadership Place 103

Sachs Marketing Group

DECEMBER 15, 2023

Before partnering with an SEO agency, asking pertinent questions is pivotal. It helps assess their expertise, understand their strategic approach, and ensure they align with your business goals. This proactive inquiry sets the foundation for transparent communication, mutual expectations, and a partnership to achieve measurable, successful results in your digital marketing efforts.

SEO 98

SEO Key Performance Indicator Price Communications 98

Search Engine Land

DECEMBER 15, 2023

YouTube creators can now give away 10 free subscriptions each month as part of a new program aimed at facilitating audience growth. Eligible creators with channel memberships can use this benefit at no extra cost to promote the perks of their memberships. Why we care. This promotion is designed to give viewers a taste of the benefits offered by subscribing to your channel.

Promotion 93

Promotion Branding Search Marketers Management 93

Rock Content

DECEMBER 15, 2023

The whole B2B customer experience has changed, and companies that haven’t realized it or done anything about it will be left behind. So, for companies who really want to outsell the competition and provide an excellent customer experience, the questions are “Why does customer experience matter for B2B?” and “How to improve B2B customer experience?” Understanding the Essence of B2B Customer Experience and the differences between B2B vs B2C Customer Experiences When you shop for yourself online in

Customer 92

Customer B2C Price Customer Journey 92

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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.

Branding

Search Engine Land

DECEMBER 15, 2023

Video content is hugely popular on Instagram , with up to 91% of users watching videos on the platform weekly. This presents a major opportunity for businesses to capture audience attention through Instagram video ads. Below are key strategies for developing compelling Instagram video ads that translate to returns. 1. Think mobile-first Craft mobile-first Instagram video ads to seamlessly integrate with the mobile experience.

Real Estate 92

Real Estate User-Generated Fashion Communications 92

Six & Flow

DECEMBER 15, 2023

Sales productivity serves as the pivot point for a company's success, especially when it comes to effectively leveraging RevOps. Yet, sales teams often face a myriad of challenges that hinder productivity and reduce efficiency. These obstacles can range from misaligned strategies and priorities to inadequate technology, tools, and inefficient processes.

Product 52

Product 52

Search Engine Land

DECEMBER 15, 2023

You have a client emailing every half an hour asking if that analysis you promised is ready. Your boss is demanding your end-of-year self-appraisal, and you still haven’t started your clients’ monthly reports. Life as a search marketer – freelance, agency, or client-side – is full of deadlines. So, how can you better structure our approach to our work to help us meet these ever-looming deadlines?

Communications 83

Communications SEO Search Marketers Management 83

Welcome Software

DECEMBER 15, 2023

Here's the Romantic Lie of content: Creativity is the ex nihilo product of a singular human mind. "Ex nihilo" is Latin for "from nothing." It's the idea that creative ideas spring forth, unbidden and spontaneously, from a single person's mind. They need no help, no support, no details—just glorious content, pouring out like the mighty Nile. I maintain that Hollywood has drilled this into us.

Finance 40

Finance Management Place Content Marketing 40

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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

Marketing

Martech

DECEMBER 15, 2023

Data silos — isolated collections of data within different departments or systems — hinder companies from gaining a complete picture of their customers. This is the first of two articles exploring data silos in marketing. Part one focuses on: Significance, effect and root cause of data silos. Breaking down silos with processes and tools. Beginning the integration journey.

Finance 128

Finance Management Marketers Marketing 128