Animalz blog
SEPTEMBER 24, 2024
Ah, content attribution. The delightful practice of tying our work to business results. Some get away with doing hardly any of it, a select few overindulge, but most of us just try to get it over with. Maybe you’re here because you’re looking for a silver attribution bullet — a tool, a model, anything that brings ease and accuracy. We feel you, because we’ve been on that search.
Hubspot Marketing
SEPTEMBER 24, 2024
When I first heard how HubSpot’s YouTube team bumped one channel’s views up by over 400%, I begged for permission to share the story. (I’m not above debasing myself on your behalf.) It’s a lesson that applies to nearly all content marketing — and one I promise you’re not going to hear anywhere else. Are you ready for it? Not all distribution is good distribution.
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Social Media Examiner
SEPTEMBER 24, 2024
Are you looking to leverage AI to boost your eCommerce sales? Want to know how to apply AI to your business? In this article, we explore how to employ AI in an online business. The Power of AI and Personalization in eCommerce In the rapidly evolving eCommerce landscape, artificial intelligence (AI) revolutionizes how businesses connect […] The post AI for eCommerce: Putting AI to Work to Sell Products appeared first on Social Media Examiner.
Martech
SEPTEMBER 24, 2024
Yes, I meant what I said in the headline. And I say that with confidence, not arrogance, after being in email marketing for 25 years and watching company after company, vertical after vertical, falling somewhere on the spectrum of email investment. On one end, companies invested significant time and money in email; on the other, they stumbled into it without that same investment.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Hubspot Marketing
SEPTEMBER 24, 2024
The biggest topic on everyone’s minds this year at INBOUND was the same as last year: AI. But the nature of the conversation has changed. In 2023, headlines indicated that AI would change everything, for better or for worse. It was going to bring an economic revolution , usher in a gold rush , and destroy humanity , all at once. One year later, the headlines say the opposite story: the AI revolution is losing steam and the AI hype bubble is deflating.
Martech
SEPTEMBER 24, 2024
This week, technology company IRCODE introduced an image-scanning platform aiming to replace QR codes in video ads. The company uses a patented technology called Exact Match that lets app users scan physical displays like outdoor ads, and video and TV ads. After unveiling the technology, the company gave MarTech a peek at how the app works in an exclusive interview.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Martech
SEPTEMBER 24, 2024
“Architecture vision” is the third of six core competencies marketers need to develop, and what is means for marketers. In previous articles, I discussed the first two of those competencies: generalized system understanding and martech tool management. This third competency, architecture vision, might be thought of as the sum of those first two competencies.
Sprout Social
SEPTEMBER 24, 2024
Marketing teams can’t afford to lose direction when navigating influencer collaborations, hashtag campaigns and content creation. Without a clear strategy when partnering with creators and influencers, you risk losing time, opportunity and resources. That’s where this flexible seven-week influencer marketing plan comes in. It provides a framework with clear milestones and walks you through a process that covers everything from defining your goals to measuring your campaign’s su
Search Engine Land
SEPTEMBER 24, 2024
TikTok is taking a direct shot at Google with the launch of TikTok Search Ads Campaign in the U.S. Advertisers can now target users on its search results page. Previously, ads on TikTok’s search page were more generic. But now brands can tailor their ads to align with specific search behaviors. Why it matters. TikTok has a growing role as a search engine for younger users – 57% of users use the app’s search function, according to internal TikTok data.
The LeadG2 Blog
SEPTEMBER 24, 2024
The B2B sales cycle is widely known for being lengthy and intricate, in stark contrast to B2C transactions that are typically more straightforward and swifter, often involving fewer decision-makers and a quicker decision process. B2B purchases require thorough research, the involvement of multiple stakeholders, and substantial financial investments, making the decision-making process more complex and time-consuming.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Search Engine Land
SEPTEMBER 24, 2024
Page speed is important for a good user experience. Google’s Core Web Vitals metrics also can impact organic search rankings. This article will review some new and less well-known approaches to make your website faster. What is Largest Contentful Paint? Largest Contentful Paint (LCP) measures how soon visitors can see the main content after opening a webpage.
Marketing Insider Group
SEPTEMBER 24, 2024
Social media marketing has become a cornerstone of business success, offering unprecedented opportunities to connect with audiences, build brand awareness, and drive growth. There are more than three billion active monthly users on Facebook alone, and learning how to become a good social media marketer means connecting with a chunk of those people. However, succeeding in this field requires more than just posting content; it demands a unique blend of creativity, strategy, and resilience.
Search Engine Land
SEPTEMBER 24, 2024
Reddit unveiled new features for its Ads Manager, including an ads inspiration library, AI copywriter and image auto-cropper. These tools aim to help advertisers, especially small businesses, create more effective ads that resonate with Reddit’s unique community. Why we care. Small businesses often lack the time and resources to craft platform-specific ad content.
Martech
SEPTEMBER 24, 2024
TikTok is taking a direct shot at Google with the launch of TikTok Search Ads Campaign in the U.S. Advertisers can now target users on its search results page. Previously, ads on TikTok’s search page were more generic. But now brands can tailor their ads to align with specific search behaviors. TikTok’s testing shows that combining Search Ads with In-Feed Ads boosts conversions by 20%, with users who don’t engage with an ad initially more likely to interact after seeing a related search ad.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Search Engine Land
SEPTEMBER 24, 2024
Browse the web these days, and you’ll likely run into AI-created content (whether you realize it or not). The line between AI and human-written content continues to blur rapidly, causing confusion and misplaced trust in flawed AI detection tools. But these so-called electronic gatekeepers – meant to separate human-crafted content from its artificial counterparts – mistakenly flag genuine human writing as AI-generated.
Martech
SEPTEMBER 24, 2024
SAP today announced integrations with customer success and product experience vendor Gainsight and online marketplace integrator ChannelEngine. It also released the SAP Emarsys annual Customer Loyalty Index. The announcements coincided with SAP CX Live, an online event. The integrations are clearly aimed at enterprise-level SAP customers. Gainsight is likely to be of more interest in the B2B space while ChannelEngine offers opportunities for ecommerce businesses.
Search Engine Land
SEPTEMBER 24, 2024
We’re constantly seeking ways to optimize our PPC campaigns and maximize impact. Testing is critical to this process, but traditional methods like A/B tests , incrementality evaluations and geo experiments often have significant limitations. Large data requirements, extensive planning and reliance on ad platform functionality can make it challenging to get clear, reliable insights.
Hubspot Marketing
SEPTEMBER 24, 2024
Here’s a real story. Upon writing this piece, I tried to set up a PPC campaign on a whim with no plan or clue (practicing on my friend’s small business—oops). I just set the budget and let it run. Was it good? I’ll leave it up to you. So, I consulted with a bunch of PPC pros and watched a dozen webinars to provide you with practical and powerful stuff.
Speaker: Jesse Hunter and Brynn Chadwick
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
Search Engine Land
SEPTEMBER 24, 2024
Google has fully and completely killed off its cache operator. Google said it would do this after removing the cache link from the search result snippets back in January of this year but has not done until nine-months later. Maybe Google waited to completely disable the cache operator until after it added links to the Wayback Machine as an alternative, which it did about two weeks ago.
Content Marketing Institute
SEPTEMBER 24, 2024
Navigating a complex content marketing landscape becomes easier when you have a strategically aligned roadmap to guide your efforts. Here’s what you need to build one.
ConsumerTalk
SEPTEMBER 24, 2024
what makes CPG such a crucial, complex, and often misunderstood part of the marketing landscape
Search Engine Land
SEPTEMBER 24, 2024
Reddit is a powerful platform for advertisers looking to reach engaged, niche audiences. It offers unique opportunities for brands to connect with consumers in authentic and meaningful ways. This article explores the various ad formats available on Reddit, from basic promoted posts to high-impact takeovers. We’ll cover: Why Reddit is a valuable platform for advertisers.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
Litmus
SEPTEMBER 24, 2024
As Black Friday approaches, the frenzy of shopping and deals is about to hit its peak. For marketers, this is the perfect moment to captivate your audience with standout email campaigns that cut through the noise. But with so many promotions flooding inboxes, how do you ensure yours stands out? In this blog, we’re diving into some of the best Black Friday email examples that not only captured attention but also drove impressive results, plus trends, steps for success, the various types of Black
Martech
SEPTEMBER 24, 2024
A collaboration between Canada’s major rail network VIA and newspaper The Globe and Mail demonstrated a 300%-plus increase in reach for a targeted segment over a general travel audience. The collaboration was enabled by data clean room vendor Optable. The statistics. Four data points were released to indicate the success in using the Optable platform: A segment based on insights into matched customers yielded a 3.4X greater reach than addressing a general travel audience.
Aspiration Marketing
SEPTEMBER 24, 2024
Gone are the days of simple chatbots; the AI revolution is ushering in a new era of autonomous agents. These digital entities, capable of performing tasks, making decisions, and interacting with the world, are poised to become our tireless assistants. Imagine having a personal AI agent tirelessly scouring the internet for the perfect travel deal, automating your mundane tasks, or even brainstorming creative concepts alongside you.
Marketing Insider Group
SEPTEMBER 24, 2024
Your customers are busy. Like you, they’re constantly bombarded by advertisements, push notifications, emails, texts, and a plethora of other messaging. And they’re getting pretty good at ignoring everything that doesn’t capture their attention. That’s why you should conduct a pulse check to see how marketable you are to customers. Otherwise, you’ll find it tougher and tougher to get noticed amidst all the chatter and noise of modern life.
Speaker: Speakers:
Think creating impactful B2B video is intimidating, boring, or requires a Hollywood-level budget? Think again. Join our "B2B Growth Show" to uncover the secrets of building video strategies that drive ROI, captivate your audience, and leave your competition in the dust. What you’ll learn: Why video is non-negotiable for B2B in 2025 Storytelling tips to engage your target audience and keep them coming back Case studies from printing companies to telecom giants with jaw-dropping results Practical
Backlinko
SEPTEMBER 24, 2024
The term digital transformation describes the journey undertaken by companies to implement new technologies that promote change and improve business processes. Examples of digital transformation technologies include AI, hybrid cloud, and big data analytics. Digital transformation ranks among the top priorities for organizations in 2024. Yet, only around one-third of digital transformation initiatives are considered successful.
Search Engine Land
SEPTEMBER 24, 2024
Max Conversion Value consistently delivers better ROAS and CPA compared to other Google Ads strategies, while Max Clicks is a strong but underutilized option. That’s just one interesting finding from a new analysis conducted by Optmyzr, a PPC management platform. Why we care. Choosing the right bidding strategy is crucial for maximizing ad performance, but conflicting advice and updates on the choices available make it tough to determine the best path.
illumin
SEPTEMBER 24, 2024
Patents can make or break a tech company’s plans. If Roku’s recent moves are anything to go by, then the tech company is about to bring a major boon to the streaming industry. Evidence suggests that TV streaming giant Roku is angling for new tech, having taken the last steps before the issuing of a patent earlier this year. Roku filed a new ad-tech patent and has received a Notice of Allowance from the US Patent and Trademark Office (USPTO).
Search Engine Land
SEPTEMBER 24, 2024
Google has added support for sale pricing examples and priceType property to the schema and markup in its Merchant listing documentation. Google said that this makes “it easier for merchants to specify sale pricing through structured data and bring parity with price features in Merchant Center.” Sales pricing examples. Google added a new section to the Merchant listing documentation with sale pricing examples.
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