Animalz blog
SEPTEMBER 24, 2024
Ah, content attribution. The delightful practice of tying our work to business results. Some get away with doing hardly any of it, a select few overindulge, but most of us just try to get it over with. Maybe you’re here because you’re looking for a silver attribution bullet — a tool, a model, anything that brings ease and accuracy. We feel you, because we’ve been on that search.
Hubspot Marketing
SEPTEMBER 24, 2024
When I first heard how HubSpot’s YouTube team bumped one channel’s views up by over 400%, I begged for permission to share the story. (I’m not above debasing myself on your behalf.) It’s a lesson that applies to nearly all content marketing — and one I promise you’re not going to hear anywhere else. Are you ready for it? Not all distribution is good distribution.
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Martech
SEPTEMBER 24, 2024
Yes, I meant what I said in the headline. And I say that with confidence, not arrogance, after being in email marketing for 25 years and watching company after company, vertical after vertical, falling somewhere on the spectrum of email investment. On one end, companies invested significant time and money in email; on the other, they stumbled into it without that same investment.
Social Media Examiner
SEPTEMBER 24, 2024
Are you looking to leverage AI to boost your eCommerce sales? Want to know how to apply AI to your business? In this article, we explore how to employ AI in an online business. The Power of AI and Personalization in eCommerce In the rapidly evolving eCommerce landscape, artificial intelligence (AI) revolutionizes how businesses connect […] The post AI for eCommerce: Putting AI to Work to Sell Products appeared first on Social Media Examiner.
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Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.
Martech
SEPTEMBER 24, 2024
“Architecture vision” is the third of six core competencies marketers need to develop, and what is means for marketers. In previous articles, I discussed the first two of those competencies: generalized system understanding and martech tool management. This third competency, architecture vision, might be thought of as the sum of those first two competencies.
Hubspot Marketing
SEPTEMBER 24, 2024
Here’s a real story. Upon writing this piece, I tried to set up a PPC campaign on a whim with no plan or clue (practicing on my friend’s small business—oops). I just set the budget and let it run. Was it good? I’ll leave it up to you. So, I consulted with a bunch of PPC pros and watched a dozen webinars to provide you with practical and powerful stuff.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Hubspot Marketing
SEPTEMBER 24, 2024
The biggest topic on everyone’s minds this year at INBOUND was the same as last year: AI. But the nature of the conversation has changed. In 2023, headlines indicated that AI would change everything, for better or for worse. It was going to bring an economic revolution , usher in a gold rush , and destroy humanity , all at once. One year later, the headlines say the opposite story: the AI revolution is losing steam and the AI hype bubble is deflating.
Search Engine Land
SEPTEMBER 24, 2024
TikTok is taking a direct shot at Google with the launch of TikTok Search Ads Campaign in the U.S. Advertisers can now target users on its search results page. Previously, ads on TikTok’s search page were more generic. But now brands can tailor their ads to align with specific search behaviors. Why it matters. TikTok has a growing role as a search engine for younger users – 57% of users use the app’s search function, according to internal TikTok data.
Hubspot Marketing
SEPTEMBER 24, 2024
As the cofounder of a boutique B2B marketing agency, I’m always looking for the best AI tools for B2B marketing — partly for me and partly for my clients. The more time I spend getting acquainted with automation and AI, the more comfortable I’ve become with the genuine benefits AI can bring to marketing and business. In this article, I’m sharing, in no particular order, the best AI tools for marketing in 2024.
The LeadG2 Blog
SEPTEMBER 24, 2024
The B2B sales cycle is widely known for being lengthy and intricate, in stark contrast to B2C transactions that are typically more straightforward and swifter, often involving fewer decision-makers and a quicker decision process. B2B purchases require thorough research, the involvement of multiple stakeholders, and substantial financial investments, making the decision-making process more complex and time-consuming.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Search Engine Land
SEPTEMBER 24, 2024
Page speed is important for a good user experience. Google’s Core Web Vitals metrics also can impact organic search rankings. This article will review some new and less well-known approaches to make your website faster. What is Largest Contentful Paint? Largest Contentful Paint (LCP) measures how soon visitors can see the main content after opening a webpage.
Content Marketing Institute
SEPTEMBER 24, 2024
Navigating a complex content marketing landscape becomes easier when you have a strategically aligned roadmap to guide your efforts. Here’s what you need to build one.
Search Engine Land
SEPTEMBER 24, 2024
Max Conversion Value consistently delivers better ROAS and CPA compared to other Google Ads strategies, while Max Clicks is a strong but underutilized option. That’s just one interesting finding from a new analysis conducted by Optmyzr, a PPC management platform. Why we care. Choosing the right bidding strategy is crucial for maximizing ad performance, but conflicting advice and updates on the choices available make it tough to determine the best path.
Marketing Insider Group
SEPTEMBER 24, 2024
Social media marketing has become a cornerstone of business success, offering unprecedented opportunities to connect with audiences, build brand awareness, and drive growth. There are more than three billion active monthly users on Facebook alone, and learning how to become a good social media marketer means connecting with a chunk of those people. However, succeeding in this field requires more than just posting content; it demands a unique blend of creativity, strategy, and resilience.
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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.
Search Engine Land
SEPTEMBER 24, 2024
Reddit unveiled new features for its Ads Manager, including an ads inspiration library, AI copywriter and image auto-cropper. These tools aim to help advertisers, especially small businesses, create more effective ads that resonate with Reddit’s unique community. Why we care. Small businesses often lack the time and resources to craft platform-specific ad content.
Sprout Social
SEPTEMBER 24, 2024
Marketing teams can’t afford to lose direction when navigating influencer collaborations, hashtag campaigns and content creation. Without a clear strategy when partnering with creators and influencers, you risk losing time, opportunity and resources. That’s where this flexible seven-week influencer marketing plan comes in. It provides a framework with clear milestones and walks you through a process that covers everything from defining your goals to measuring your campaign’s su
Search Engine Land
SEPTEMBER 24, 2024
Browse the web these days, and you’ll likely run into AI-created content (whether you realize it or not). The line between AI and human-written content continues to blur rapidly, causing confusion and misplaced trust in flawed AI detection tools. But these so-called electronic gatekeepers – meant to separate human-crafted content from its artificial counterparts – mistakenly flag genuine human writing as AI-generated.
Martech
SEPTEMBER 24, 2024
TikTok is taking a direct shot at Google with the launch of TikTok Search Ads Campaign in the U.S. Advertisers can now target users on its search results page. Previously, ads on TikTok’s search page were more generic. But now brands can tailor their ads to align with specific search behaviors. TikTok’s testing shows that combining Search Ads with In-Feed Ads boosts conversions by 20%, with users who don’t engage with an ad initially more likely to interact after seeing a related search ad.
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
Search Engine Land
SEPTEMBER 24, 2024
We’re constantly seeking ways to optimize our PPC campaigns and maximize impact. Testing is critical to this process, but traditional methods like A/B tests , incrementality evaluations and geo experiments often have significant limitations. Large data requirements, extensive planning and reliance on ad platform functionality can make it challenging to get clear, reliable insights.
Martech
SEPTEMBER 24, 2024
SAP today announced integrations with customer success and product experience vendor Gainsight and online marketplace integrator ChannelEngine. It also released the SAP Emarsys annual Customer Loyalty Index. The announcements coincided with SAP CX Live, an online event. The integrations are clearly aimed at enterprise-level SAP customers. Gainsight is likely to be of more interest in the B2B space while ChannelEngine offers opportunities for ecommerce businesses.
Search Engine Land
SEPTEMBER 24, 2024
Google has fully and completely killed off its cache operator. Google said it would do this after removing the cache link from the search result snippets back in January of this year but has not done until nine-months later. Maybe Google waited to completely disable the cache operator until after it added links to the Wayback Machine as an alternative, which it did about two weeks ago.
Set Up
SEPTEMBER 24, 2024
The fluctuating economy leading to job and spending uncertainty, shifts consumer preferences in ways that significantly impact marketing strategies - especially in Travel and Hospitality. To stay ahead, Brands need to rethink how to engage with customers to maintain their loyalty and their business. Here are some strategies to keep in mind as marketers prepare for the holiday season and approach 2025.
Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester
Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!
illumin
SEPTEMBER 24, 2024
Patents can make or break a tech company’s plans. If Roku’s recent moves are anything to go by, then the tech company is about to bring a major boon to the streaming industry. Evidence suggests that TV streaming giant Roku is angling for new tech, having taken the last steps before the issuing of a patent earlier this year. Roku filed a new ad-tech patent and has received a Notice of Allowance from the US Patent and Trademark Office (USPTO).
ConsumerTalk
SEPTEMBER 24, 2024
what makes CPG such a crucial, complex, and often misunderstood part of the marketing landscape
Search Engine Land
SEPTEMBER 24, 2024
Reddit is a powerful platform for advertisers looking to reach engaged, niche audiences. It offers unique opportunities for brands to connect with consumers in authentic and meaningful ways. This article explores the various ad formats available on Reddit, from basic promoted posts to high-impact takeovers. We’ll cover: Why Reddit is a valuable platform for advertisers.
Litmus
SEPTEMBER 24, 2024
As Black Friday approaches, the frenzy of shopping and deals is about to hit its peak. For marketers, this is the perfect moment to captivate your audience with standout email campaigns that cut through the noise. But with so many promotions flooding inboxes, how do you ensure yours stands out? In this blog, we’re diving into some of the best Black Friday email examples that not only captured attention but also drove impressive results, plus trends, steps for success, the various types of Black
Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com
Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.
Martech
SEPTEMBER 24, 2024
A collaboration between Canada’s major rail network VIA and newspaper The Globe and Mail demonstrated a 300%-plus increase in reach for a targeted segment over a general travel audience. The collaboration was enabled by data clean room vendor Optable. The statistics. Four data points were released to indicate the success in using the Optable platform: A segment based on insights into matched customers yielded a 3.4X greater reach than addressing a general travel audience.
Aspiration Marketing
SEPTEMBER 24, 2024
Gone are the days of simple chatbots; the AI revolution is ushering in a new era of autonomous agents. These digital entities, capable of performing tasks, making decisions, and interacting with the world, are poised to become our tireless assistants. Imagine having a personal AI agent tirelessly scouring the internet for the perfect travel deal, automating your mundane tasks, or even brainstorming creative concepts alongside you.
Marketing Insider Group
SEPTEMBER 24, 2024
Your customers are busy. Like you, they’re constantly bombarded by advertisements, push notifications, emails, texts, and a plethora of other messaging. And they’re getting pretty good at ignoring everything that doesn’t capture their attention. That’s why you should conduct a pulse check to see how marketable you are to customers. Otherwise, you’ll find it tougher and tougher to get noticed amidst all the chatter and noise of modern life.
Backlinko
SEPTEMBER 24, 2024
The term digital transformation describes the journey undertaken by companies to implement new technologies that promote change and improve business processes. Examples of digital transformation technologies include AI, hybrid cloud, and big data analytics. Digital transformation ranks among the top priorities for organizations in 2024. Yet, only around one-third of digital transformation initiatives are considered successful.
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Unlock the secrets to building strong communities and sustaining growth with GrowthZone’s “5 Pillars of Community” ebook. In today's digital era, fostering a sense of belonging is more important than ever. GrowthZone’s informative ebook will help you transform your association’s community and discover new opportunities for growth. Explore the importance of personal and virtual communities, the ACHIEVE Model for success, and the key pillars including Direction, Shared Responsibility, Personal Val
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