SMEI

JANUARY 5, 2024

In today’s highly competitive job market, particularly in the dynamic fields of sales and marketing, standing out to prospective employers is more crucial than ever. With a multitude of candidates vying for the same positions, having a resume that not only showcases your experience but also highlights your unique qualifications is key. This is where professional certification comes into play, serving as a significant differentiator that can set you apart from the competition.

Transform 182

Transform Marketers Marketing Management 182

Search Engine Land

JANUARY 5, 2024

The AI-generated answers in Google’s Search Generative Experience (SGE) do not match any links from the top 10 Google organic search results 93.8% of the time. That’s according to a new Authoritas analysis, which focused primarily on commercial keywords. Why we care. Google SGE is expected to reduce organic traffic significantly to websites for many keywords because searchers will be able to get the answer directly in Google’s AI-generated answer.

Finance 140

Finance Fashion Food Entertainment 140

Martech

JANUARY 5, 2024

Like any transformative technological change in our history, the growing importance and availability of artificial intelligence (AI) will affect the people, processes, technologies and data powering our business operations. Its potential is unlimited. This is both exciting and concerning. It forces us to think about the potential in terms of actual processes right across the marketing function.

Management 130

Management Transform User-Generated Brand Management 130

Calvyn Lee Blog

JANUARY 5, 2024

Creating a topical map for cybersecurity industries’ website is an excellent strategy to establish authority and enhance visibility in search engine results. A well-structured topical map helps users easily navigate your content and ensures search engines understand the relevance and hierarchy of your information. Here’s a step-by-step guide: 1.

Law 130

Law SEO Analytics Education 130

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Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.

Transform

Martech

JANUARY 5, 2024

In recent years, many retailers have built out retail media networks (RMNs) to attract advertisers and improve customer experience with favorite brands and products. Access to the wealth of first-party data that many retailers have is hard for advertisers to pass up. But RMNs need to mature. This maturation took some big steps last year and will continue in 2024 as advertisers will test and integrate RMNs into their media strategy.

Retail 129

Retail Transform Shoppers Advertising 129

Calvyn Lee Blog

JANUARY 5, 2024

Creating a topical map for cybersecurity industries website is an excellent strategy to establish authority and enhance visibility in search engine results. A well-structured topical map helps users easily navigate your content and ensures search engines understand the relevance and hierarchy of your information. Here’s a step-by-step guide: 1.

Law 130

Law SEO Analytics Education 130

Hubspot Marketing

JANUARY 5, 2024

Confession — I have a long history of skin allergies. Recently, I've been searching for an app that would let me track all the cosmetics that I use (or plan to) to spot ingredients that could potentially cause skin irritation. I was overwhelmed with the options. I eventually found the "one," but it got me thinking — how much work did it take from the app creator to make it rank at the top of search results?

Marketers 127

Marketers Marketing Marketing Strategy SEO 127

Content Marketing Institute

JANUARY 5, 2024

The debut episode of CMI’s series What’s New features an old marketing metric that's back in a new way for 2024. Robert Rose explains why it’s hot once again – and how you can start tracking it.

Marketers 122

Marketers Marketing 122

Litmus

JANUARY 5, 2024

There’s no place like the inbox. 41% of marketers say that email is their most effective marketing channel, and it kind of leaves other channels in the dust. The runner-up, social media, got just 16% of votes. Part of the reason marketers love email is the ROI—organizations get an average of $36 back for every $1 invested in email. But what if your email marketing budget is a bit tight this year?

Email Marketing 120

Email Marketing Price eCommerce User-Generated 120

Hubspot Marketing

JANUARY 5, 2024

Content writing can mean many things. Crafting social media copy for a small business, drafting press materials for an insurance brand, and posting an essay on AI Ethics to Medium are all forms of writing that fall under the content writing umbrella. So, what is the actual definition of content writing? Content writing is creating and editing written content for the internet.

Health 115

Health Entertainment SEO eBook 115

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Management

Customers.ai

JANUARY 5, 2024

New year, new ad problems. #amiright As we dive into 2024, it’s no secret that the advertising landscape is evolving faster than a viral TikTok dance. The golden days of easy clicks and cookie-cutter strategies are gone thanks to continuous changes by ad platforms like Google and Meta. Unfortunately, this evolution is leading to new problems for advertisers.

Outbound Marketing 109

Outbound Marketing Advertisers Advertising CRM 109

Practical eCommerce - Marketing

JANUARY 5, 2024

Joe Anhalt, a growth marketer, says merchants should bring shoppers into their world. He says brand-building is world-building. The post Brand Building Is World Building appeared first on Practical Ecommerce.

Branding 98

Branding Shoppers eCommerce Marketing 98

CopyBlogger

JANUARY 5, 2024

Over six months, Alex Hormozi achieved astounding growth: He had been steadily publishing seven pieces of content weekly for the. Continue Reading The post Content Repurposing Strategy: From 180k to 1.2M Followers appeared first on Copyblogger.

Content Marketing 98

Content Marketing Marketing Marketers 98

Sachs Marketing Group

JANUARY 5, 2024

PPC advertising offers unique advantages over other advertising forms. It provides immediate visibility, precise targeting, and measurable results. Unlike traditional advertising, PPC campaigns can be quickly adjusted for better performance, making them ideal for businesses looking to stay agile in a competitive online environment. In the digital era, gaining online visibility has become a competitive battleground.

Advertising 91

Advertising Advertisers Customer Acquisition User-Generated 91

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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.

Branding

SocialPilot

JANUARY 5, 2024

I doubt you would find a brand post on social media without any hashtags accompanying it. Since its discovery, hashtags have been a huge part of social media evolution. Marketers have constantly been using social media hashtags to boost brand visibility. But lately, a lot of marketers feel that hashtags are obsolete and refrain from using them. It begs the question.

eBook 88

eBook User-Generated Branding Marketing Plan 88

Influence & Co

JANUARY 5, 2024

The content marketing landscape is extremely fluid. The industry is constantly in flux, which means the challenges marketers face are a moving target, too. A recent study from Content Marketing Institute found that marketers are currently facing three serious challenges: creating the right content, creating consistent content, and differentiating content.

Market Trends 82

Market Trends Content Marketing Marketers Marketing 82

Search Engine Land

JANUARY 5, 2024

TikTok is reportedly planning to rival Amazon by growing its U.S. ecommerce business, TikTok Shop, tenfold to $17.5 billion this year. Why we care. TikTok Shop is a prime opportunity for brands as 83% of users make purchase decisions on the platform. If TikTok is planning a major expansion, marketers will benefit from being able to showcase their products to a larger engaged audience in the States, maximizing ROI.

eCommerce 69

eCommerce Retail User-Generated Search Marketers 69

Welcome Software

JANUARY 5, 2024

Our worldwide network of partners is the foundation of our growth and success at Optimizely. During our annual Opticon events, we took the opportunity to celebrate and acknowledge the invaluable contributions of our partners across the globe. These partners play a pivotal role in shaping the outcomes of our mutual customers and the broader community.

Transform 40

Transform B2C eCommerce Customer Journey 40

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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

Marketing