Aspiration Marketing

DECEMBER 23, 2024

Small businesses are adopting new technology more frequently in the fast-paced digital age of today in an effort to improve client engagement, streamline operations, and spur growth. Digital tools have completely changed the way small businesses run, from sales to marketing, by facilitating the creation of individualized, successful marketing strategies and reaching their target audience.

Transform 149

Transform New Technology Marketers Marketing 149

The Marketing Operations Leader

DECEMBER 23, 2024

The live workshop unlike any other is here 👋 Hey, it’s Darrell. If you’re ready to level up your marketing ops career, this is for you. I’ve been working behind the scenes with Mike Rizzo and MarketingOps.com to bring you something I’m really excited about: 👉 Lead with Confidence: A Practical Workshop for Marketing Ops Mastery Why this workshop?

New Markets 130

New Markets Marketers Marketing Management 130

Hubspot Marketing

DECEMBER 23, 2024

Heres a startling reality: while 88% of marketers believe AI and automation are essential for meeting customer expectations, theyre only using about 56% of the tools they buy. This disconnect raises important questions: Are marketers investing in the wrong tools, or are they simply not harnessing their full potential? I spoke to several marketing experts to understand how they are integrating AI into their core stack and what areas there are still room for improvement.

Transform 85

Transform User-Generated Marketers Marketing 85

The CMO Survey

DECEMBER 23, 2024

The post Investimentos em Marketing Devem Crescer em 2025, Revela The CMO Survey appeared first on The CMO Survey.

CMO 100

CMO Marketers Marketing 100

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Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.

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Martech

DECEMBER 23, 2024

Best of the MarTechBot showcases the MarTechBots responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content.

Whitepaper 64

Whitepaper Key Performance Indicator Thought Leadership Email Marketing 64

Backlinko

DECEMBER 23, 2024

As a general contractor, you want a steady stream of customers for your business. Whats a surefire way to get your business top-of-mind for potential clients? Make sure they can find you online through search engine optimization (SEO). When someone in your local area searches for services like yours, you want your website at the top of the results. Specifically, you want to appear in the local pack (also called the map pack): In this guide, you’ll learn all about SEO for contractors, inclu

SEO 66

SEO User-Generated Analytics Place 66

Backlinko

DECEMBER 23, 2024

Finding competitor keywords is essential to building your SEO strategy. Why? Because they show whats working for others, highlight opportunities, and uncover gaps in your approach. At Backlinko, weve spied on Ahrefs, Moz, and Semrushs keywords for yearsand found many opportunities. For instance, Ahrefs gets an estimated 2.5k monthly organic visits from the keyword “website authority checker.” But this is only part of the story.

SEO 54

SEO User-Generated Management Product 54

Customers.ai

DECEMBER 23, 2024

If youre still judging your email campaigns by open rates, its time to upgrade the ole playbook. Sure, they were the gold standard once upon a time, but lets face it – open rates just dont cut it anymore. Why? For starters, privacy updates like Apples Mail Privacy Protection have thrown a wrench into the works, making open rates unreliable for tracking engagement.

Price 52

Price Email Marketing Transform Direct Mail 52

Businesses Grow

DECEMBER 23, 2024

What were the most popular blog posts of 2024? This is more difficult to answer today than a few years ago because my posts are read in so many different places today. I don’t spend the time curating social media views across all the various channels (like Medium, Substack, and LinkedIn) but certainly can see when a post goes “viral.” Here at least is an estimate of the most popular posts of 2024 based on post views. 1.

Education 52

Education Place Branding Marketers 52

Customers.ai

DECEMBER 23, 2024

Your website traffic isnt just numbers. Its potential customers. Real people are clicking, scrolling, and exploring, yet most of them remain a mystery. How are you supposed to convert visitors if you dont know who they are? And even if you do know who they are, you need more information than just their name and email. The answer is behavioral data. By tracking not just who your visitors are but they do on your site (think what pages they visit, how long they stay, the actions they take, etc.), y

Price 52

Price eCommerce Shipping Transform 52

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Management

SocialPilot

DECEMBER 23, 2024

At the end of the day, the most powerful form of marketing for your brand is what consumers have to say about your products and services. In fact more then 80% of consumers like to know what your existing customers have to say about your brand. This means that a customer’s honest review is pure marketing gold. A good Google Business review serves as a virtual word-of-mouth, appearing whenever someone looks for your business online.

Management 52

Management User-Generated Customer Place 52

Backlinko

DECEMBER 23, 2024

What Is Manufacturing SEO? Manufacturing SEO is the process of making changes to a manufacturing website to increase its visibility in organic search results. This can help it rank (appear high in search results) for keywords related to your company. For example, your target keywords might include plastic manufacturers, manufacturing services, or clothing manufacturer.

Manufacturing 54

Manufacturing SEO Key Performance Indicator Customer Acquisition 54

SocialPilot

DECEMBER 23, 2024

Social media is a crowded space, and capturing attention is more challenging than ever. But, did you know: In Hubspot’s 2023 survey on The State of AI in Marketing, it was revealed that 33% of marketers use AI for idea generation, 28% for copywriting, 26% for creating marketing images, and 25% for summarizing texts. These statistics confirm that AI is becoming a non-negotiable for social media marketing.

User-Generated 52

User-Generated Social Media Marketing Promotion Transform 52

Customers.ai

DECEMBER 23, 2024

Your website traffic isnt just numbers. Its potential customers. Real people are clicking, scrolling, and exploring, yet most of them remain a mystery. How are you supposed to convert visitors if you dont know who they are? And even if you do know who they are, you need more information than just their name and email. The answer is behavioral data. By tracking not just who your visitors are but they do on your site (think what pages they visit, how long they stay, the actions they take, etc.), y

Price 52

Price eCommerce Shipping Transform 52

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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.

Branding

Practical eCommerce - Marketing

DECEMBER 23, 2024

This year's outstanding campaigns feature collaborations, dupes, celebrity spots, mobile apps, mascots, dance routines, pop-ups, and AI-powered videos. The post Outstanding Marketing Campaigns from 2024 appeared first on Practical Ecommerce.

eCommerce 58

eCommerce Marketers Marketing Advertising 58

SocialPilot

DECEMBER 23, 2024

2024 was a year of solving real problems, making bold moves, and, honestly, having a bit of fun along the way. Imagine sitting down with your morning coffee, opening SocialPilot, and realizing that every update feels like it was designed just for you. Thats what this year was about; listening to what matters and delivering exactly that. Whether youre here for smarter analytics, smoother publishing, or hacks to skip the mundane and get it automated, the probability is that this list might have it

User-Generated 52

User-Generated Analytics Management Branding 52

Duct Tape Marketing

DECEMBER 23, 2024

Top 10 Duct Tape Marketing Podcast Episodes of 2024 written by John Jantsch read more at Duct Tape Marketing As we wrap up 2024, I cant help but look back at all the incredible conversations I had on the Duct Tape Marketing Podcast this year. Marketing is changing faster than ever, and small businesses have been riding the waveadapting to new trends, embracing tech, and finding fresh ways to connect with their customers.

Transform 45

Transform Price Marketers Marketing 45

Marketing Insider Group

DECEMBER 23, 2024

Investing in search engine optimization (SEO) gets your content in front of its intended audience. One aspect of SEO you might be overlooking, however, is page speed optimization. Your site has to load quickly to hold the reader’s attention. A fast-loading website keeps visitors engaged and boosts your search engine rankings. Equally important is mobile optimization, as Statista reports that nearly 60% of all global website visits are on mobile devices.

SEO 52

SEO Marketers Marketing 52

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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

Marketing

SocialPilot

DECEMBER 23, 2024

In todays digital age, managing your online reputation is crucial. Negative reviews, unmanaged social media interactions, and lack of customer feedback can significantly harm a business. Thats where reputation management software comes in, offering essential tools to monitor, analyze, and influence public perception. For businesses, choosing the right software isnt just about handling reviews or social media; its about building a strong brand that thrives on trust and customer feedback.

Management 40

Management Price Retail Transform 40

The Marketing Journal

DECEMBER 23, 2024

Gabriele Carboniis the co-author ofEnlightened Management(along withPhilip Kotler). He is the co-founder ofWeevo Benefit Corporation, an integrated marketing and communication strategy agency, empowering businesses to achieve sustainable growth and global reach. What inspired the concept of “Enlightened Management,” and how do you believe it sets a new standard for SMEs navigating today’s complex business environment?

Management 40

Management Communications Marketers Marketing 40

SmartBrief - Marketing

DECEMBER 23, 2024

Did you know that the Snow Miser and Heat Miser in A Year Without a Santa Claus were respectively based on Agnew and Nixon? OK, I cant find an actual citation for that, but the rumor is all over the internet. Its just one part of the giant feedback loop between TV Christmas specials and the culture at large like how every time Ive helped a friend move, someone involved will look at a box and say Fra-gi-le, must be Italian, like in A Christmas Story, or a scrawny tree will inevitably draw Charli

Retail 57

Retail Product Place Marketers 57