Content Marketing Institute
DECEMBER 19, 2023
Are you headed into this holiday season feeling unfinished or uncertain? Here’s how to ditch those gnawing feelings and head into 2024 stronger than ever in your professional life and brand’s marketing.
Aspiration Marketing
DECEMBER 19, 2023
SEO isn't an option in modern marketing–it's a necessity. So, whether you're a seasoned marketer or just starting your journey, mastering SEO is essential. Fortunately, HubSpot Academy offers an invaluable platform for learning and honing your SEO skills. From understanding the basics to unlocking advanced strategies, we'll navigate the courses, certifications, and resources that make HubSpot Academy a trusted hub for SEO education.
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Martech
DECEMBER 19, 2023
One of the joys of living in a place where the winters tend to be long and dark is the time it allows for reading. Make a fire in the fireplace, pour yourself a drink and open a good book. I often do the bulk of my reading for the year between October and March because then it’s outside time (which isn’t to say you can’t read outside). We live in a time when we’re surrounded by marketing.
Social Media Examiner
DECEMBER 19, 2023
Are you up to date on changes from LinkedIn? Wondering which recent LinkedIn updates are important to marketers and business owners? In this article, we explore LinkedIn changes that affect your marketing. #1: LinkedIn AI-Powered Content Moderation System LinkedIn has implemented a new artificial intelligence (AI) powered content moderation system to detect policy-violating posts more […] The post LinkedIn Updates: Newsletter Analytics, Ads Features, and More appeared first on Social Media
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Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.
Buffer Marketing
DECEMBER 19, 2023
As a Gen X founder, I initially thought TikTok was not for me. I didn’t want to dance, figured the Gen Z audience of TikTok wouldn’t be interested in seeing me on screen, and didn’t think entertaining videos would lead to sales for my company, PerfectDD , which designs clothes specifically tailored to fuller busts. I had the privilege to attend Gary Vaynerchuk’s 4Ds program , where he encouraged me to rethink TikTok, emphasizing that the message of my company would re
Hubspot Marketing
DECEMBER 19, 2023
It’s that time of the year… We asked a few badass colleagues and expert Trendsters what they think will be huge in 2024. Here’s what they said: 1. Niche Sports Sara Friedman, Senior Writer of The Hustle Pickleball has grown into a national craze , with courts and other related businesses popping up everywhere. In 2024, more niche sports will follow.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Sprout Social
DECEMBER 19, 2023
It’s not enough to resolve issues quickly anymore. Businesses need to meet their customers with the personalized service they’re accustomed to on other channels. Like how the barista at your neighborhood coffee shop asks you “the usual?” when you walk in the door. In the early days of social media customer care , speed was the most critical performance metric.
Martech
DECEMBER 19, 2023
Leading U.S. marketing company Cox Media Group (CMG) has reportedly admitted to monitoring conversations for targeted advertising. Working with renowned brands like CBS, Fox News and ESPN, CMG has allegedly been promoting its ability to eavesdrop on consumers through microphones in smartphones, TVs and smart speakers. The agency has coined this capability “Active Listening” and has been actively pitching this service to advertisers, showcasing the feature on its website, reports 404.
Customers.ai
DECEMBER 19, 2023
As we head into the new year, marketers are racing to the finish line and getting their plans set for 2024. To inspire your teams and help kick things off right, Mitchell Trulli, our Head of Product, teamed up with Erika Varangouli, Head of SEO Branding at Semrush to discuss how marketers can increase traffic and conversions in the age of AI. If you aren’t familiar, Semrush is a leading online visibility management platform and is used by over 10 million digital marketers worldwide.
Martech
DECEMBER 19, 2023
I thought I could get through 2023 without having to address a perennial problem for email marketers: how to manage seemingly unengaged subscribers without cutting them off. I was wrong. On Dec. 1, Google removed accounts people created over two years ago but never used. As Gmail is a Google product, Gmail accounts will be swept up in the deletion process.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Hubspot Marketing
DECEMBER 19, 2023
Over 60% of Amazon sales are made by independent sellers, with most running small to medium-sized businesses. AI for Amazon sellers has the potential to help smaller sellers close the distance between themselves and more prominent brands even more. But here's the catch: You must know how to use AI effectively. For this guide, I share my first-hand experiences as a content manager for a large e-commerce marketplace.
Sprout Social
DECEMBER 19, 2023
Social media marketing professionals aren’t ninjas, gurus or wizards—but they’re also more than just managers. What was once an individual role is now enough work for a whole crew, and the list of possible social media job titles keeps growing. As the marketing landscape continues to shift, it’s increasingly clear that social is a team effort. Brands looking to take advantage of all the channel has to offer need to think seriously about social media career progression.
Hubspot Marketing
DECEMBER 19, 2023
This year, global social media users swelled to a record-breaking 4.9 billion. Statistics like these suggest that social media stocks may be a great investment opportunity — but what are the best social media stocks to invest in? Social media is big business. One recent report valued the industry at a whopping $231 billion. It’s also an incredibly complex market, with countless platforms, technologies, and companies all doing their best to stay competitive in this rapidly evolving space.
Martech
DECEMBER 19, 2023
With a shared commitment to fostering a secure and trustworthy environment for publishers and advertisers, BidsCube and Pixalate have partnered to fortify the digital advertising industry and make it more transparent. Pixalate’s fraud protection, privacy and compliance analytics solutions integrate into BidsCube’s programmatic ecosystem, providing clients with comprehensive tools powered by AI and machine learning.
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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.
Search Engine Land
DECEMBER 19, 2023
Google’s Search Generative Experience (SGE) is now showing for 84% of search queries. SGE has three main variants: Opt-in (68% of the time) where users must request an AI-generated answer. Collapsed (16%) where a truncated AI-generated answer is shown. None (15%) where no SGE is triggered. Image credit: BrightEdge That’s according to new data released by enterprise SEO platform, BrightEdge, and its new experimental tool, BrightEdge Generative Parser.
Practical eCommerce - Marketing
DECEMBER 19, 2023
The power of AI to digest data from many sources results in next-generation content briefs. The post AI Tools for SEO Content Briefs appeared first on Practical Ecommerce.
Kuno Creative
DECEMBER 19, 2023
You’re a small, growing company that offers a superior product or service and you have a motivated, talented and well-trained group of sales, marketing and customer service professionals, yet you can’t seem to get over the hump and to that elusive next level. Or perhaps you’ve just undergone a merger or acquisition. In either case, you need to take an honest look at your brand.
Lynton Web
DECEMBER 19, 2023
Speed and efficiency are paramount for success in today's business landscape, and chatbots have emerged as crucial tools for enhancing customer interaction and operational efficiency. HubSpot , a leader in inbound marketing, sales, and service software, offers a robust chatbot tool integrated within its CRM platform to help. This guide provides an in-depth exploration of HubSpot's chatbot capabilities, equipping you with the knowledge and strategies needed to employ this technology effectively.
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
Litmus
DECEMBER 19, 2023
Did you know an email can display more than 300,000 different ways depending on the email client, device, and reading environment? In other words…there are 300,000 potential ways an email can break. And that’s before all of your stakeholders decide to poke and prod your code in different ways. With 60% of companies needing at least four stakeholders to review an email before it goes out, you’re going around and around and around testing and tweaking for every campaign.
AWeber
DECEMBER 19, 2023
I don’t have a creative bone in my body. So when I first started creating newsletters, I would always second guess myself, which usually left me just giving up and going with a plain white background, black text newsletter. I can’t tell you how many times I’ve tried to start writing only to quickly get discouraged that my newsletter doesn’t look all that great.
Search Engine Land
DECEMBER 19, 2023
Google is actively looking into improving brand safety controls for Performance Max (PMax) following a damning report by Adalytics. The research , which was published last month, accused the search engine of serving ads on inappropriate non-Google websites through the Search Partner Network (SPN). Google denied the accusations but began giving advertisers the choice to opt out of the SNP a week later.
Scoop.it!
DECEMBER 19, 2023
Just because many business stakeholders are away during the holiday season doesn’t mean you can no longer promote your product or service. Chances are, they’re probably still thinking of ways to make their company better. And they might even browse the sites of solution providers for special holiday promotions. Either way, you can take advantage of this opportunity with the right B2B holiday marketing strategies.
Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester
Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!
Search Engine Land
DECEMBER 19, 2023
Google AdSense accounts can now be linked to Google Analytics 4 (GA4) properties. This integration allows your AdSense data to appear in GA4 reports and explorations for a more comprehensive analysis. Why we care. By combining AdSense data with GA4 metrics like traffic sources and user behavior, advertisers benefit from more detailed insights, enabling them to spot patterns, enhancing their ability to optimize ad revenue.
Duct Tape Marketing
DECEMBER 19, 2023
Mastering Marketing Strategy: Simplify Your Success with These 5 Key Questions written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I dive into the complexities of marketing strategy. I break down marketing strategy into five essential questions that you need to be able to answer if you want to be effective in your marketing efforts.
Search Engine Land
DECEMBER 19, 2023
Adding relevant statistics, quotations and citations can boost content visibility in generative engines by up to 40%, according to a recent research paper. That finding comes from a paper titled GEO: Generative Engine Optimization. It is authored by researchers from Princeton, Georgia Tech, The Allen Institute of AI and IIT Delhi. What is Generative Engine Optimization (GEO).
Martech
DECEMBER 19, 2023
Campaign management software helps marketers automate the manual tasks of planning, launching and measuring the impact of their campaigns. That’s important because there are a number of moving pieces to many modern marketing campaigns. Depending on the size of your marketing organization and the breadth of the campaign, people across internal departments (e.g., creative, media, brand, legal, etc.) and other companies (agencies, media partners or co-marketing partners) can all play a role in your
Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com
Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.
Search Engine Land
DECEMBER 19, 2023
Google is making it simpler to buy ads on YouTube by expanding its self-service purchasing system. Depending on its availability in your local market, this feature has now been rolled out to: YouTube Select Lineups : Reservation products that enable eligible clients to target the top 5% of popular channels on YouTube, focusing on the most passionate audiences in a given market.
SmartBrief - Marketing
DECEMBER 19, 2023
As more US and global brands turn to livestream marketing, they need to carefully plan their strategy for the China market because missteps can be costly and embarrassing, as one global luxury brand recently learned. China is the leading ecommerce and livestream market in the world. On Oct. 27, Traffic Yellow, the apprentice of top Douyin (China’s TikTok equivalent) key opinion leader (KOL) Crazy Little Brother Yang (“疯狂的小杨哥” in Chinese), created a scandal for French luxury brand YSL.
Search Engine Land
DECEMBER 19, 2023
With a shared commitment to fostering a secure and trustworthy environment for publishers and advertisers, BidsCube and Pixalate have partnered to fortify the digital advertising industry and make it more transparent. Pixalate’s fraud protection, privacy and compliance analytics solutions integrate into BidsCube’s programmatic ecosystem, providing clients with comprehensive tools powered by AI and machine learning.
David Meerman Scott
DECEMBER 19, 2023
If I was going to trial, I’d hire a lawyer to advise me. And if I faced a PR crisis, I would hire a public relations team expert in crisis communications to advise me.
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Unlock the secrets to building strong communities and sustaining growth with GrowthZone’s “5 Pillars of Community” ebook. In today's digital era, fostering a sense of belonging is more important than ever. GrowthZone’s informative ebook will help you transform your association’s community and discover new opportunities for growth. Explore the importance of personal and virtual communities, the ACHIEVE Model for success, and the key pillars including Direction, Shared Responsibility, Personal Val
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