Thu.Nov 14, 2024

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The History of Social Media Marketing and Why It's Here to Stay

Aspiration Marketing

In today's interconnected world, social media has become integral to our daily lives. From sharing personal moments to staying updated on global events, these platforms have revolutionized how we communicate and connect. But beyond personal use, social media has also emerged as a powerful tool for businesses to reach and engage with their target audience.

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Building Authentic Social Media Engagement

Calvyn Lee Blog

In a compelling session at the conference, international brand consultant Frank Vinchon shared valuable insights on creating meaningful social media engagement. With over 20 years of experience working with major brands like Google, EA Games, L’Oreal, and Toyota, Vinchon emphasized that successful social media marketing isn’t just about talking – it’s about creating genuine conversations.

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How Marketing Leaders Can Transform Marketing From a Support Function to a Growth Driver

The CMO Survey

The post How Marketing Leaders Can Transform Marketing From a Support Function to a Growth Driver appeared first on The CMO Survey.

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How Social Media Marketing Drives Business Growth

Calvyn Lee Blog

Social media has become an indispensable tool for business growth, but many organizations struggle to use it effectively. In a recent conference session, chartered marketer Luan Wise shared valuable insights on leveraging social media marketing to drive business success. Here are the key takeaways from her presentation. Understanding Business Growth Fundamentals Growth isn’t just about increasing revenue or headcount.

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The Power of Community: Why a Branded Community is a Must-Have for Every Association

Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.

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Klaviyo Tools: 20 Must-Have Solutions for Smarter Email Marketing

Customers.ai

Email marketing isn’t as easy as it used to be. With inboxes crammed full of promotions, newsletters, and offers, getting your emails noticed (and actually read) has become a real challenge. The days of sending a basic email blast and hoping for the best are long gone. Now, it takes strategy, precision, and the right tools to stand out in the crowd.

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13 Ways to Get More Followers on Instagram in 2024

Buffer Marketing

There are no definitive “growth hacks” for increasing your number of followers on Instagram — but there are still plenty of things you can do to build your Instagram growth strategy. Here are 13 steps you can take for organic Instagram growth, in the order we recommended doing them. Before we dive in: If you’re just  starting with Instagram for your business  or as a creator, the first step is to tighten the nuts and bolts of your Instagram presence.

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What's Below the Line Marketing Anyway? I Dove Deep Into BTL Marketing to Find Out

Hubspot Marketing

I cringe whenever I look at how many unopened emails live in my work inbox. I’m lucky if I open maybe ten percent of them — including anything promotional. But, of those ten percent, what convinced me to open and respond to them? Those companies did below the line (BTL) marketing right. Email marketing, direct mail, events — below the line marketing includes these and similar targeted tactics to convince and convert buyers.

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How advanced customer journey analytics is shaping the future of engagement

Martech

Understanding the customer journey is essential for businesses looking to boost engagement and build loyalty. However, achieving a cohesive view is increasingly challenging, with customer interactions now spanning multiple channels and touchpoints. Customers navigate a complex path, engaging with brands at various stages before making a commitment. As we look ahead to 2025, the transformative potential of AI in analyzing and enhancing the customer journey is set to reshape how organizations conn

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3 Missteps with AI Image Generation and How You Should Be Using Them

Hubspot Marketing

For marketers, AI-generated imagery tools open up new possibilities for content personalization and campaign engagement…but only when applied in strategic, targeted ways. AI-generated imagery platforms like Flux , Runway , and DALL-E are becoming a valuable part of marketing, design, and UX toolkits. But with all the options available, it’s sometimes difficult to understand where and how these tools actually bring value — and where they fall short.

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Marketers link AI to revenue growth and plan to increase 2025 investments

Martech

After a year of widespread AI adoption, marketers like what they see and plan to double down in 2025. Ninety-four percent of marketers say AI technologies positively impacted revenue in 2024, and 95% plan to increase AI investment in the year ahead, according to a new study of 600 U.S. and U.K. marketers by research firm Sago and conversation analytics software company Invoca.

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Evolving Beyond Intent: Create Customer Value with Signals

Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester

Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!

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Facebook and Instagram Ads Updates for 2025: What Marketers Need to Know

Social Media Examiner

Are you struggling to keep up with the latest Meta advertising changes? Wondering how AI is reshaping the ads landscape? In this article, we'll explore important Facebook and Instagram ad updates for marketers. Why Meta's AI-Powered Ads Features Matter for Digital Marketing As Meta continues to evolve its social advertising platform, AI and machine learning […] The post Facebook and Instagram Ads Updates for 2025: What Marketers Need to Know appeared first on Social Media Examiner.

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Why marketers must move from retention tactics to customer respect

Martech

Remember when your martech stack was manageable — maybe just one CRM platform paired with an email automation tool? Fast forward to today and your SaaS expenses ballooned. What began as a focused investment in digital efficiency expanded into a maze of overlapping tools and monthly charges that are difficult to track and justify. This trend mirrors what happened in consumer markets.

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Murder! Mystery! Marketing! How Caspian Studios Brought Fiction to B2B Content

Content Marketing Institute

A-list actors. A who-dun-it narrative. More twists than an M. Night Shyamalan plot. No, it’s not the latest box-office blockbuster. It’s a B2B podcast. Yes, really. Here’s the story of how this award-winning project came to be.

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AI Target Audience: What I Learned [+ Tools to Try]

Hubspot Marketing

I‘ll be honest: I don’t know anything about an “AI target audience” or finding an audience via AI. However, I want to learn because I recently started working with a local pole fitness studio in my neighborhood. I want to help it gain new students. So, dear reader, we are going to learn about AI audience targeting, its benefits, and helpful AI target audience tools together.

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Marketing Operations in 2025: A New Framework for Success

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

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How to Use the Hook Model to Make Your Content Irresistible

Animalz blog

What If Your Content Could Have the Same Pull as Your Favorite App? If you’re like me (or anyone I know), you probably spend way too much time on your phone. I do use my phone for some important things — like calling my grandmas, receiving invitations to glamorous parties, and reading intellectual highbrow essays in the London Review of Books. But, unfortunately, most of my phone use is spent compulsively scrolling through social media.

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Speed to Lead: Why the Holidays Could Be Your Strategic Advantage

verse.ai

Unlock Engagement Opportunities When Everyone Else Is Off the Clock With the holiday season approaching, our team started having the age-old discussion of lead seasonality and how sales and marketing numbers might be affected. When we think about the holidays, we tend to think they are supposed to be a slow time for business. People are taking a break, spending time with family, and are definitely not thinking about your company’s product or services, right?

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Retail media lacks crucial measurement

illumin

In 2024 retail media grew substantially, becoming a pivotal part of ad budgets. With a strong media buying partner, measuring retail media success can be easy. Where the medium thrives in first-party data, it flounders in robust measurement. Filling the measurement gap is critical to optimizing and taking advantage of the first-party data retail media provides.

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AI agents: Changing the way you use AI (for the better)

Welcome Software

Imagine if you could have an intelligent assistant at your fingertips; one that analyzes data, generates content, understands your brand, does all the boring things you don't want to. Enter : AI agents. Get ready to say goodbye to mundane tasks and hello to a whole new level of efficiency, innovation, and happy marketing. And no, we're not joking—here's everything you need to know (including more about Optimizely's own AI agents).

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Unlock the Secrets to Building Community

Unlock the secrets to building strong communities and sustaining growth with GrowthZone’s “5 Pillars of Community” ebook. In today's digital era, fostering a sense of belonging is more important than ever. GrowthZone’s informative ebook will help you transform your association’s community and discover new opportunities for growth. Explore the importance of personal and virtual communities, the ACHIEVE Model for success, and the key pillars including Direction, Shared Responsibility, Personal Val

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3 Ways Leading Travel Brands Increase Conversion | 2022

Bannerflow

Mastering display advertising can often be a challenge for travel brands. With less customer loyalty, numerous touchpoints across channels, and increasing competition; it’s no longer enough to offer exciting destinations at reasonable prices.

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What Your Law Firm Website Design Does (and Doesn’t) Need

SMA Marketing

Whether launching a new law firm or considering new marketing strategies for your established practice, your website is vital to your digital marketing efforts. First impressions matter when attracting new clients. Your digital marketing efforts directly impact your potential client’s impression of your firm. Today, we’re covering the details of everything your law firm website.

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Top Tips for Efficient Creator Partnerships

Traackr

Maximize your influencer marketing ROI with these creator partnership tips from LVMH.

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Personalize Employee Benefits By Granting The Right To Choose

Duct Tape Marketing

Personalize Employee Benefits By Granting The Right To Choose written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Brandy Burch In this episode of the Duct Tape Marketing Podcast, I had the pleasure of interviewing Brandy Burch, CEO and co-founder of BenefitBay , a company innovating the employee health benefits industry through Individual Coverage Health Reimbursement Arrangements (ICHRAs).

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Increase Revenue With Better, Faster Sales Onboarding

Quotas need to be hit. Revenue goals need to be met. This reality makes shortening sales onboarding time a top priority. Organizations with a standard onboarding process boost employee retention by 58% and increase productivity by 50%. Unfortunately, many companies struggle with inefficient processes that lead to high turnover and missed revenue opportunities.