Aspiration Marketing

DECEMBER 19, 2024

When it comes to SEO, Google's E-E-A-T guidelines are paramount. While we often discuss Expertise, Authoritativeness, and Trustworthiness, the often-overlooked "Experience" is gaining traction. So, what does Experience truly mean in Google's eyes, and how can you showcase it effectively to boost your website's visibility? Let's dive in and uncover the strategies to master this crucial aspect of E-E-A-T.

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SEO Content Marketing Marketers Marketing 149

Martech

DECEMBER 19, 2024

In this tutorial, Ill show you how to harness large language models (LLMs) to elevate your targeting strategies. Ill walk you through a powerful “meta-prompting” technique that helps you craft detailed prompts to get the most valuable insights from AI models like Google Gemini, ChatGPT and the brand new Amazon Nova model. Im using the STP framework Segmenting, Targeting and Positioning as a starting point.

Market Segmentation 69

Market Segmentation Customer Acquisition Marketers Marketing 69

Backlinko

DECEMBER 19, 2024

Need help analyzing your competition to find ways to outperform them? Youve come to the right place. Check out our list of the top competitor analysis tools for 2025. How to Choose the Right Competitor Analysis Tool With so many competitive analysis tools out there, how do you choose the right one for your needs? Consider the following: Features: Which aspects of your competitors business are you looking to analyze?

Price 62

Price Non-Profit Advertisers Advertising 62

Martech

DECEMBER 19, 2024

Imagine walking through a supermarket. Youve planned to buy bread, but now youre standing in front of a display of snacks with a sign that reads, Limited time only Grab yours now! Without thinking, your hand reaches for the chips. Why does this happen? Its all about how your brain processes information. The same split-second decision-making applies when people encounter calls to action (CTAs) online.

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Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.

Transform

Animalz blog

DECEMBER 19, 2024

Weve turned our content program into something of an R&D lab this year. With a full-time, dedicated marketing role at our agency, weve had plenty of opportunities to test new ideas before recommending them to clients. As we wrap up 2024, I want to share what’s worked well for us this year, so you can use these insights to inform your 2025 content strategy.

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Content Marketing Thought Leadership PR Marketers 57

Martech

DECEMBER 19, 2024

Its common for companies to invest in a new technology and then, a year later, wonder why theyre not getting anything out of it. Sometimes its the Jane Fonda effect: Ill get in shape if I buy the workout video. Unfortunately, technology, like workout videos, doesnt work that way. In this article Ill outline some of the key ways CDP projects fail, but Im going to start with a generic overview of why any sort of big project or investment might fail.

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New Technology Law B2C Fashion 59

Buffer Marketing

DECEMBER 19, 2024

The creator economy is “beautiful,” Bluesky says — and they’re going to be a part of it. This according to the decentralized social platform ’s Chief Operating Officer, Rose Wang , who shared details about the company’s plans to create a way for creators to monetize, along with a subscription model, in the coming months.

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Promotion Advertisers Advertising Customer 55

Hubspot Marketing

DECEMBER 19, 2024

Welcome to Creator Columns , where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Stories have a unique ability to capture our attention, change our perspective, and inspire action. We intuitively know this, but theres actually research that backs this up. The better the story, the more influence that story has on us.

Entertainment 55

Entertainment Marketers Marketing Product 55

Customers.ai

DECEMBER 19, 2024

Nobodys getting excited about another generic email that starts with “Hi [First Name].” In fact, 72% of consumers say they only engage with messages that are personalized to their interests. Thats why your outreach game needs an upgrade and contact enrichment is the cheat code. So, whats contact enrichment? Basically, its like giving your lead data a glow-up.

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CRM Transform Price Outbound Marketing 52

Social Media Examiner

DECEMBER 19, 2024

Are you tired of feeling like you're constantly chasing customers? Wondering how to get people lining up to buy from you instead? In this article, you'll discover a multi-step strategy to naturally create demand and create a sense of urgency without relying on pushy tactics. What Is Anticipation Marketing? Marketers face many challenges, not the […] The post Anticipation Marketing: Crushing Your Next Launch Without Being Salesy appeared first on Social Media Examiner.

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Marketers Marketing Customer Social Media Marketing 61

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Management

Customers.ai

DECEMBER 19, 2024

The confetti is ready, the champagnes on ice, and were here to celebrate what has been an epic year for the team here at Customers.ai! 2024 wasnt just a banner year for ecommerce, it was a record-shattering one. With brands raking in massive sales during Black Friday and Cyber Monday (our customers led the charge, pulling in some serious ROI ), its clear that innovation and agility are the keys to the kingdom.

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Martech

DECEMBER 19, 2024

Using language to deceive, aka lying, was a uniquely human activity. I say was because artificial intelligence is now doing it, too. Research from Anthropic showed an AI model providing answers that it knew were counter to its original preferences. It was asked to describe dismemberment. Under normal circumstances, when asked to answer a potentially offensive questionfor example, to provide a detailed description of a violent actClaude will refuse.

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Communications Advertisers Advertising Place 59

Content Marketing Institute

DECEMBER 19, 2024

You have great content. It's published on the platforms where your audience is. But your content isn't revving your companys marketing engines. So, lets get to troubleshooting and fixing.

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Marketing Marketers 58

Welcome Software

DECEMBER 19, 2024

When you think of the (overused) phrase “people-first”, you’re probably not going to think of AI first. Because that’s the whole point of people-first; Marketing done by people for people. But, when it comes to personalization, that all goes out the window. What if we told you it’s not only incredibly difficult to create personalized experiences without AI, but that it’s nearly impossible?

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Customer eCommerce User-Generated Customer Journey 52

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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.

Branding

Marketing Insider Group

DECEMBER 19, 2024

Small businesses have a few advantages over big corporations. Chief among them is their ability to build a warm, inviting community that customers and other organizations are excited to participate in. Just think about your local coffee shop where the cashier remembers your name and order. Or, imagine a little yarn store that hosts knit-together events every Saturday.

Transform 52

Transform Customer loyalty Retail Communications 52

SmartBrief - Marketing

DECEMBER 19, 2024

Retail media networks* have progressed from the new channel phase a few years ago to the trendy phase to becoming an integral part of todays marketing budget for many brands. In 2016, $1 billion was spent on retail media in the US, eMarketer reports. That figure grew to $30 billion by 2021 and nearly $55 billion by the end of 2024. Retail media networks are on pace to account for 21.8% of all media spending by 2027.

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Sprout Social

DECEMBER 19, 2024

Several years ago, companies taking a stand on socially and politically charged issues was par for the course. In the wake of the COVID-19 pandemic, social reckonings and natural disasters, consumers demanded brands take action. In a flash, brands went from staying out of it to being at the center of social media activism. Companies rolled out corporate social responsibility initiatives and lengthy statements.

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Gen Z Communications Millennials Promotion 41

SocialPilot

DECEMBER 19, 2024

Sprout Social is an advanced social media management tool with great team collaboration and other advanced features. Its robust suite of features comes at a high price, though. The Sprout Social pricing plans are designed with large businesses in mind, so there may be better options for small businesses. If youre struggling to decide whether or not Sprout Social plans and pricing are worth it, youve come to the right place.

Price 40

Price Non-Profit Analytics CRM 40

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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

Marketing

SMA Marketing

DECEMBER 19, 2024

SEO focuses on optimizing a website to boost its search engine results pages (SERPs) ranking. For businesses in aerospace and aviation, effective SEO can enhance visibility, draw in potential clients, and build authority in a competitive landscape. In the aerospace and aviation industry, SEO focuses on improving how well your website and online content perform.

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SEO 52

Backlinko

DECEMBER 19, 2024

Blogging can be a fun pastimeor it can be a profitable side hustle. For some, it can even turn into a lucrative, full-time job. So, what separates the hobbyists from the high-earners? An action plan. Below, Ill teach you how to start a blog that attracts and converts visitors. Including a month-by-month timeline of exactly what to do and when to do it.

Affiliate Marketing 59

Affiliate Marketing Analytics SEO User-Generated 59

Duct Tape Marketing

DECEMBER 19, 2024

Building a $220M Empire: The Power of Training and Branding written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Tommy Mello In this episode of the Duct Tape Marketing Podcast , I interviewed Tommy Mello, a visionary entrepreneur and founder of a $220 million home services business operating across 20 states.

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Branding Price Manufacturing Customer loyalty 42