Fri.Jan 31, 2025

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7 AI in social media examples to inspire your strategy

Sprout Social

Artificial intelligence (AI) is supercharging social media marketing. Think of AI social media tools like Sprout Social as your marketing pit crew. They can fine-tune your social media engine, swap out tired tactics and keep you running at peak performancethey just cant drive the car. The AI in social media examples were sharing in this article come from brands with a skilled driver and a solid race strategy to help them win.

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Jaguar's Rebrand: Bold Move or Costly Mistake?

Hubspot Marketing

Welcome to Creator Columns , where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Jaguars recent rebrand has people talking, but not in the way most marketers hope for. Gone are the classic cues of British elegance. In their place is minimalism and modernist exuberance. Their rebrand campaigns involve cryptic videos, high-fashion models, and a new mantra: Copy nothing.

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Data literacy for marketers: What you need to know

Martech

Humans are collecting more data than ever. Some figures show that 90% of all the data ever collected was collected in the last two years and its constantly increasing. There has never been a time when data literacy was more important. Still, a Forrester study commissioned by Tableau concluded that data literacy has not kept pace with the tremendous expansion of data collection.

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Grammys 2025 predictions, according to social media

Hootsuite

Popularity matters whether youre running for class president, looking to nab your first Oscar, or trying to win big at the Grammys. The more attention you can earn, the greater your chance of success. With the 2025 Awards Season in full swing, much of the spotlight is on the upcoming 67th annual Grammy Awards in Los Angeles on February 2nd. Last year, when Taylor Swift made history by winning her fourth Album of the Year award, social media erupted with opinions was the win deserved?

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Making the Moment: The Art of Creating Events That Drive Results

Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective

In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.

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5 ways to transition from tactical to strategic marketing

Martech

Marketing isnt about tactics, tricks or tools its about having the right conversation with the right audience. Without a brand-first strategy, all your efforts are just noise. Heres how to shift your approach, connect with ideal clients and drive real results. Marketing without strategy is just noise Marketing is not advertising. Its not begging for leads or trying to trick people into buying.

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How to Sell SEO Services in 5 Steps+ Expert Tips & Templates

Backlinko

Learning how to sell SEO isn’t easy. Why? Your prospects don’t want to buy SEOthey want to buy results. I learned this the hard way. After years of trial and error, I found a system. It consistently delivers what people want: more customers, revenue, and growth. In fact, I’ve maintained a 75% close rate by focusing on one thing: demonstrating value before asking for the sale.

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6 pop-up ad targeting techniques to skyrocket your results (Part 2)

SmartBrief - Marketing

In part one of this pop-up ad targeting series , we explored six types of high-converting pop-ups and why they are effective. Now, it’s time to take it a step further. This time, I’ll show you actionable strategies you can use for each of these pop-ups to boost engagement, conversions and sales. Time-based targeting Here are a few ways to use time-based pop-up targeting to connect with your audience: 1.

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Boost Your Business with Effective Email Marketing ROI Strategies

Vertical Response

Email marketing ROI is crucial for evaluating the success of your campaigns. Are your efforts paying off? Understanding this helps you make smarter decisions and boost profitability. In this article, well walk you through practical strategies, from calculating ROI to optimizing your campaigns for better returns. Integrating email into your overall marketing program is essential for enhancing your marketing strategies and outcomes.

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How to grow your agency and get more conversions for clients, without burning billable hours

Unbounce

/ Marketing agencies How to grow your agency and get more conversions for clients, without burning billable hours By Andrew Dod. Updated on January 31, 2025. 7 min read Marketing agencies are up against a daunting reality: Keep up with client conversion goals or lose to the competition. The digital marketing ecosystem is becoming more and more complex, demanding pivoting strategies, personalized campaigns, and new channelsall expected to be delivered at a similar (if not faster) speed and at the

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Mobile marketing with RCS: What you need to know

Martech

By adding support for RCS (rich communication services) to iPhones with its iOS 18 update in the fall of 2024, Apple gave U.S. marketers a larger audience to engage with new tools over messaging. SMS mobile campaigns are an effective way of reaching customers if they trust you enough to give you their mobile numbers. Texts are a popular way for customers to receive receipts, shipping updates, appointment confirmations and, increasingly, deals.

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The Intersection of AI and Sales: Personalization Without Compromise

Speaker: Jesse Hunter and Brynn Chadwick

Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.