Martech
JUNE 13, 2024
As spring blossoms into summer, it feels like an apt time to address “walled gardens” in digital advertising. The term refers to closed marketing ecosystems in which the owner controls the content, data, inventory and engagement experience. Google, Meta and Amazon (a.k.a. the Big 3) are today’s dominant players. Reliance on these platforms can offer marketers significant advantages and limitations.
Aspiration Marketing
JUNE 13, 2024
Did you know guest blogging can increase website traffic by a staggering 50%? It's true! Guest blogging is a powerful content marketing strategy that can benefit both businesses and individual bloggers.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Buffer Marketing
JUNE 13, 2024
Content distribution is critical in getting your hard work in front of the right people, driving brand awareness and engagement. Why isn’t it just about developing awe-inspiring content anymore? Creators worldwide publish about 500 minutes of video to YouTube, 116 blog posts, 1,099 Instagram posts, and six new websites per second. And don’t even get me started on TikTok (with an estimated 34 million videos posted every. single. day).
MarketingOps
JUNE 13, 2024
Campaigns are not a single act. This is a friendly reminder that campaigns are a series of strategic actions, not just isolated tasks. Here’s what a campaign is not: Sending an email is not a “campaign.” Posting a message on social media is not a “campaign.” Hosting one webinar is not a “campaign.” Campaigns should be a strategic motion that consolidates all your actions related to your growth hypothesis.
Advertisement
Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.
Martech
JUNE 13, 2024
With one line in an earnings call on Tuesday full of positive talk around cloud computing and artificial intelligence, Oracle CEO Safra Catz put an end to a line of business Oracle built through acquisitions for more than a decade. “In Q4, we decided to exit the advertising business, which had declined to about $300 million in revenue in fiscal year ’24,” Catz said.
Social Media Examiner
JUNE 13, 2024
Struggling to sell your products or services on Instagram? Want to know how to effectively create content that leads to sales? In this article, you'll learn a proven organic framework for selling more on Instagram without relying on paid ads. The Power of Instagram for Selling In today's digital age, businesses are always looking for […] The post Selling More With Instagram: A Proven Organic Strategy appeared first on Social Media Examiner.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Martech
JUNE 13, 2024
Adtech platform XR Extreme Reach and ad identification technology company AD-ID announced a new partnership to improve ad experiences through cross-platform identification of creative assets. The collaboration is the first implementation of IAB Tech Lab’s Ad Creative ID Framework (ACIF). “We applaud the IAB Tech Lab for moving the Ad Creative Identification Framework forward and we are thrilled to partner with AD-ID to drive adoption at scale, making it seamless for brands and publishers to trac
Hubspot Marketing
JUNE 13, 2024
I’ve been helping people create letters of recommendation for jobs they want, internships, promotions, and more, for over ten years. I’ve learned during this time that if you’re not selling yourself effectively, you won’t make a lasting impression. A recommendation letter differs from a resume or a cover letter because it comes from someone who knows you well, so it should feel more personal.
Martech
JUNE 13, 2024
Was the text in the ad AI-generated or did it require a human to create the typo in “where your brush”? Does anyone need a toothbrush with AI? The fine folks at Oral-B think so and have unleashed the Genius X to see if they’re right. For an MSRP of $219, you get “a revolutionary Artificial Intelligence technology that enables it to recognize your brushing style and coaches you for your best results every day.
Content Marketing Institute
JUNE 13, 2024
Don’t let fears around the tech revolution thwart your marketing success. See AI and other technologies as the opportunity to do things on behalf of your brand and audience that you could only imagine a few years ago.
Advertisement
What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Search Engine Land
JUNE 13, 2024
YouTube is testing serving ads directly embedded into video streams – the latest move in its war on ad-blockers. Why it matters. The “server-side ad injection” approach bakes ads into the core video file itself, making them indistinguishable from content for client software and extensions that try to filter out advertising. Why we care. By embedding ads directly into video streams, this approach will have an advertiser’s ads mirror the look of the content, effectively bypassing ad-bl
Martech
JUNE 13, 2024
Pega solutions like Customer Decision Hub, Knowledge Buddy and Blueprint are aimed primarily at large enterprise clients. It takes some digging to understand the architecture of these solutions so it helps to hear from Pega customers about use cases. Some of the world’s largest telcos were talking about Pega’s role in their stacks at this week’s PegaWorld conference.
SocialPilot
JUNE 13, 2024
Have you ever wondered how some brands are so consistent on Instagram? It seems crazy how they pump out engaging and trendy content daily. Maybe you have heard of something called an Instagram content calendar! If you are struggling to keep up with your Instagram posts and not creating consistent content, you also need to create a calendar for your Instagram.
CopyBlogger
JUNE 13, 2024
There are so many AI writing tools on the market, and it’s hard to understand how they differ from each. Continue Reading The post The 12 Best AI Writing Tools (And How They’re Different) appeared first on Copyblogger.
Advertisement
Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.
Traackr
JUNE 13, 2024
Learn about the latest TikTok trend, “unsexy products”, and what insights it sheds on consumer behavior and beauty influencer marketing.
Search Engine Land
JUNE 13, 2024
Google is rolling out an update to attribution models in Google Analytics 4 (GA4) to more accurately credit paid search campaigns for driving conversions. Why it matters. The change addresses an issue where conversions that should be attributed to paid search clicks were sometimes incorrectly assigned to organic search, especially for single-page applications.
Duct Tape Marketing
JUNE 13, 2024
The Power of Verified Reviews: Why Agencies Thrive with Clutch written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Katie Hollar, the marketing lead at Clutch , a leading global marketplace for business service providers. Think of it as Yelp for marketing agencies.
Search Engine Land
JUNE 13, 2024
Reddit is partnering with ad measurement firm Integral Ad Science (IAS) to provide advertisers with third-party validation for campaign delivery across its platform. Why it matters. The integration of IAS’s Total Media Quality suite gives Reddit advertisers globally an added layer of trusted, independent measurement around brand safety, viewability and invalid traffic.
Advertisement
Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
Sales Force: CMO
JUNE 13, 2024
Are you using your retail data from holiday shoppers effectively? The data you collect around special occasions and celebrations provides a wealth of information that, if used right, can make shopping easier for your loyal customers and gain you lots of new ones. Each time someone buys a gift, it could provide endless opportunities for the retailer.
Search Engine Land
JUNE 13, 2024
Your manager just informed you that you have a new PPC client. How exciting! Once the news settles in, the questions start flowing into your mind: When do I start working with them? What services am I going to provide them with? What does their business do? Where are they located? Overwhelmed and don’t know where to start? Here are a few tips and tricks to help you impress your boss and absolutely nail that first meeting with your new client.
SmartBrief - Marketing
JUNE 13, 2024
Health care and society at large are in the midst of “a technological revolution with human connection,” and while that holds promise, if we aren’t careful and intentional, personal and doctor-patient relationships will get lost amid the advancements, Abraham Verghese , a physician, professor and author, told attendees at Day 2 of AHIP 2024 on Wednesday.
Search Engine Land
JUNE 13, 2024
Losing your job in SEO can happen for various reasons, such as redundancy, a shift in the company’s focus or performance issues. However, the reason doesn’t change the outcome. What you need now is a well-crafted, step-by-step plan to not only survive but thrive in this situation. Here it is. The SEO reality check you need to take In May, my friend Nick LeRoy, who runs SEOJobs.com, wrote an article that shocked a lot of people in the SEO world.
Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester
Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!
yorCMO
JUNE 13, 2024
How to assess your employees’ current abilities, and how to measure the success of your development initiatives.
The LeadG2 Blog
JUNE 13, 2024
Traditional marketing approaches, characterized by isolated and uncoordinated efforts, often fall short in this highly competitive environment where businesses strive to stand out. Enter the campaign-driven marketing strategy: a cohesive, focused, and agile approach that can significantly enhance your marketing effectiveness and drive better business results by aligning all marketing efforts toward a common goal.
Six & Flow
JUNE 13, 2024
Learn how data integration can break down silos, drive revenue growth, and enhance decision-making in RevOps.
SmartBrief - Marketing
JUNE 13, 2024
How choice maps and other tools can boost viewer success In a world overflowing with entertainment options, the concept of choice has become increasingly complex. CTAM President and CEO Vicki Lins recently engaged in a thought-provoking conversation with Sheena Iyengar, a professor at Columbia Business School , acclaimed researcher and a leading expert on choice.
Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com
Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.
Martech
JUNE 13, 2024
What’s on your email rap sheet? In my last MarTech column, “ Stop! Or go directly to email jail ,” I listed 10 crimes that could send digital marketers to the email Big House — from misdemeanors like sending transactional emails without even a line of business-building promotional copy to felonies like buying a list or skipping authentication.
Scoop.it!
JUNE 13, 2024
Inboxes are outright overflowing nowadays, making it a real challenge for any email to actually grab the attention of your target audience. It’s easy for marketing teams to fall into the trap of sending out the same old content, which only leads to readers tuning out—but what if there was a way to make your emails a must-read? Well, that’s where the magic of content curation comes into play.
illumin
JUNE 13, 2024
On 15 May 2024, during Netflix’s second Upfront presentation to the advertising industry, the company announced it would be dipping its toes into the AdTech market with its very own in-house advertising technology. Amy Reinhard, Netflix’s President of Advertising, sha red the news : Netflix is planning to launch this exciting new platform by the end of 2025.
Expert insights. Personalized for you.
130 
Let's personalize your content