Aspiration Marketing

NOVEMBER 27, 2024

Are your emails constantly landing in the spam folder, leaving you frustrated and wondering where your audience has gone? High-volume senders often face this challenge, but there's a solution: email warm-up. This strategic process can drastically improve email delivery and ensure your messages reach the inbox. But what exactly is email warm-up, and is it the only answer to your deliverability woes?

Email Marketing 262

Email Marketing Marketing Marketers 262

Martech

NOVEMBER 27, 2024

Ecommerce holiday spending is higher than anticipated, according to Adobe Analytics. For the first 24 days of November, U.S. ecommerce sales were up 9.6% year-over-year. This exceeds the record-breaking 8.4% increase expected for the entire 2024 holiday shopping season. And all this spending — $77.4 billion thus far — comes before the biggest discounts take effect.

eCommerce 120

eCommerce Shoppers Retail Analytics 120

Customers.ai

NOVEMBER 27, 2024

You’ve got visitors rolling into your ecommerce store but how many are actually pulling out their wallets? Not as many as you’d like, right? Ouch. It’s not because your products aren’t amazing (they are). It’s because your site isn’t doing enough to turn curious browsers into loyal buyers. Here’s the thing…most ecommerce store owners focus on the obvious stuff like adding flashy CTAs and running discount ads.

eCommerce 95

eCommerce Shoppers Shipping Promotion 95

Martech

NOVEMBER 27, 2024

As artificial intelligence continues to reshape industries, a new battle is brewing between startups and tech giants. Companies like Perplexity are raising billions to challenge the dominance of Google, Microsoft, Apple and Meta. Still, the question remains: Will the AI wave create lasting winners, or is it a bubble waiting to burst? AI search wars: Perplexity vs.

Transform 118

Transform B2C CMO New Technology 118

Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

Marketing

Duct Tape Marketing

NOVEMBER 27, 2024

How To Sell Customer Experiences Not Customer Service written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Jeannie Walters In this episode of the Duct Tape Marketing Podcast, I had the pleasure of interviewing Jeannie Walters. Jeannie Walters is an award-winning customer experience expert, international keynote speaker, and Founder of Experience Investigators, a firm that helps companies increase sales and customer retention through elevated customer expe

Customer 73

Customer Customer Journey PR Transform 73

Martech

NOVEMBER 27, 2024

AI continues to embed itself into the fabric of business. However, the conversation often neglects a key component in the shadows: people. Training people in prompt engineering and system integrations is not enough. Today’s “AI experts” are too focused on the technology and process sides of the “People, Process and Technology” paradigm.

Transform 111

Transform Management Education Communications 111

Content Marketing Institute

NOVEMBER 27, 2024

Since tomorrow is Thanksgiving in the United States, we’ve gathered six tasty content treats to consume while traveling, giving thanks, or getting ready for a shopping marathon. Enjoy!

Marketing 117

Marketing Marketers 117