Wed.Nov 27, 2024

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What is Email Warm-Up, and Should I Use It?

Aspiration Marketing

Are your emails constantly landing in the spam folder, leaving you frustrated and wondering where your audience has gone? High-volume senders often face this challenge, but there's a solution: email warm-up. This strategic process can drastically improve email delivery and ensure your messages reach the inbox. But what exactly is email warm-up, and is it the only answer to your deliverability woes?

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Will big tech burst the AI bubble?

Martech

As artificial intelligence continues to reshape industries, a new battle is brewing between startups and tech giants. Companies like Perplexity are raising billions to challenge the dominance of Google, Microsoft, Apple and Meta. Still, the question remains: Will the AI wave create lasting winners, or is it a bubble waiting to burst? AI search wars: Perplexity vs.

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Hungry for Marketing Inspiration? Feast on These 6 Tantalizing Examples

Content Marketing Institute

Since tomorrow is Thanksgiving in the United States, we’ve gathered six tasty content treats to consume while traveling, giving thanks, or getting ready for a shopping marathon. Enjoy!

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How to build AI strategies that prioritize people

Martech

AI continues to embed itself into the fabric of business. However, the conversation often neglects a key component in the shadows: people. Training people in prompt engineering and system integrations is not enough. Today’s “AI experts” are too focused on the technology and process sides of the “People, Process and Technology” paradigm.

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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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10 Overlooked Ecommerce Store Conversion Optimizations You Need to Try Now

Customers.ai

You’ve got visitors rolling into your ecommerce store but how many are actually pulling out their wallets? Not as many as you’d like, right? Ouch. It’s not because your products aren’t amazing (they are). It’s because your site isn’t doing enough to turn curious browsers into loyal buyers. Here’s the thing…most ecommerce store owners focus on the obvious stuff like adding flashy CTAs and running discount ads.

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Holiday ecommerce start surpasses record-breaking forecast

Martech

Ecommerce holiday spending is higher than anticipated, according to Adobe Analytics. For the first 24 days of November, U.S. ecommerce sales were up 9.6% year-over-year. This exceeds the record-breaking 8.4% increase expected for the entire 2024 holiday shopping season. And all this spending — $77.4 billion thus far — comes before the biggest discounts take effect.

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How Internal Marketing Helps You Build a Strong Brand From the Inside Out [Experts Weigh In]

Hubspot Marketing