Tue.Dec 10, 2024

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What is Account-Based Marketing (ABM) and How Does It Work?

Aspiration Marketing

Tired of marketing to everyone and converting no one? Traditional B2B marketing often feels like shouting into a crowded room, hoping someone will hear your message. But what if you could have a one-on-one conversation with your ideal customer? That's the power of account-based marketing (ABM). Instead of casting a wide net, ABM focuses your efforts on high-value accounts, tailoring your message to resonate with their specific needs and challenges.

Marketing 264
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SEO for Startups: How Startups Can Unlock Growth With SEO

Hubspot Marketing

SEO for startups can be overwhelming but dont let it keep you from getting started. Contrary to what you might think, startups have many SEO advantages. Thanks to lean processes, startups can be reactive and publish faster. Im an SEO consultant, and one of my clients (a startup) began working with me when they had five clicks per month; theyre now getting 15,300 clicks.

SEO 132
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How marketers can succeed with generative engine optimization

Martech

The digital landscape is evolving rapidly, and marketers are feeling the shift. Generative AI is redefining how people search and engage with content, reshaping traditional marketing strategies. Features like Googles AI Overviews now provide instant, generated answers for search queries. This transformation poses both challenges and opportunities for marketers.

Transform 132
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Why Sourcing Pipeline Is Causing More Harm Than You Think

MarketingOps

B2B organizations have perpetuated an antiquated, fundamentally flawed model of sourcing pipelineone that breeds internal dysfunction, erodes productivity, and completely contradicts the core principles of executing an effective account-based strategy. The broken model? Dividing opportunities into marketing vs. sales-sourced pipeline. This article will explore why its time to abandon sales vs. marketing-sourced pipeline attribution.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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Email Marketing Set-up with CRM: A Step-by-Step Guide

Marketing Insider Group

CRM email marketing is a powerful tool that combines relationship management with targeted outreach, enabling your brand to reach customers more effectively. By integrating email marketing with your CRM, you gain a strong approach to audience segmentation, personalized messaging, and campaign tracking – all of which improve engagement. This guide will walk you through the steps to set up a CRM email marketing system that generates results.

CRM 111
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Beyond CRM Adoption: How to Leverage Process Optimization to Achieve Organization-Wide CRM Utilization

MarketingOps

The Problem with CRM Adoption If your company has invested in a Contact Relationship Management (CRM) tool whether its Marketo, Salesforce, HubSpot, or Zoho then by definition it has adopted that CRM. But that doesnt mean your organization has achieved utilization, which is the most important milestone in CRM implementation. For the sake of our conversation, lets establish some definitions what do I mean by CRM adoption and utilization ?

CRM 130

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5 Tips to Master the Art of Memorable Events, According to CultureCon’s Founder

Hubspot Marketing

Welcome to Creator Columns , where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Many people are surprised to learn that I am an introvert. I dont get my energy from being around lots of people (although I love being around people). Instead, I get my energy from recharging alone. Because of this, the spaces we build at The Creative Collective and CultureCon consider not only the extroverts experiences, but also the ambivert and introverted experience.

Transform 118
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How to Train AI to Work Smarter: A Proven Business Process

Social Media Examiner

Struggling to make AI work effectively for your business? Want to know how to create AI assistants that truly understand your unique needs? In this article, you'll discover a proven process for building a dream team of custom GPTs to elevate your marketing efforts and streamline your operations. Understanding the AI Implementation Journey Initially focusing […] The post How to Train AI to Work Smarter: A Proven Business Process appeared first on Social Media Examiner.

Customer 123
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7 Best BrightLocal Alternatives for Reputation Management (2025)

SocialPilot

When it comes to review management, BrightLocal emerges as a great platform that enables you to manage your business’s presence across multiple locations, platforms, and brands. While BrightLocal is a fantastic tool for review management, some customers have expressed concerns, such as the pay-as-you-go model for the citation builder feature, pesky reporting, and occasional challenges with customer support.

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In-game ads: The future of youth marketing

SmartBrief - Marketing

Forget the mall food court, the parking lot behind the 7-Eleven and the local bar when it comes to youth hangouts. For 40% of millennials and members of Generation Z, video games are the primary social outlet , a Deloitte study revealed. Deloitte Vice Chair Jana Arbanas explained that modern video games provide interaction, socialization and utility and their popularity with younger generations could potentially transform the media and entertainment industry.

Gen Z 111
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Making the Moment: The Art of Creating Events That Drive Results

Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective

In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.

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Holiday Rush vs. Everyday Sales: Building Sustainable Facebook Ad Campaigns

Customers.ai

Black Friday and Cyber Monday? Done and dusted. And wow, this year didnt disappoint! Shoppers in the U.S. spent a record-breaking $13.3 billion online during Cyber Monday alone, up 7.3% from last year. At Customers.ai, we also saw our ecommerce clients crush it on Black Friday , with 12.5 million emails captured and 30 million emails sent. But now comes the tricky part – transitioning from the high-stakes, big-budget energy of BFCM to the steadier rhythm of post-holiday campaigns.

Shoppers 103
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Marketing Technology Must-Haves Every Marketing Leader Swears By

yorCMO

Unlock growth with MarTech tools every marketing leader swears by. Learn how the right tech can elevate your strategy and ROI. The post Marketing Technology Must-Haves Every Marketing Leader Swears By appeared first on yorCMO.

Marketing 103
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Common HubSpot Hosted Website Accessibility Mistakes

Lynton Web

Web accessibility ensures digital content is usable by everyone, regardless of their abilities. While creating accessible websites is crucial for inclusion and legal compliance, some organizations struggle with common accessibility pitfalls. Keep reading to explore these challenges and learn practical solutions to make your website more accessible to all users.

Transform 101
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TikTok Expands Shop Tools as Ban Looms

Practical eCommerce - Marketing

Despite political difficulties, TikTok's ecommerce efforts in the last year have been impressive. The post TikTok Expands Shop Tools as Ban Looms appeared first on Practical Ecommerce.

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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

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Why New Contacts Can Cause Email Deliverability Trouble (And How to Handle Them)

Customers.ai

Ah, the thrill of new contacts hitting your email list. Its like opening a mystery box – Could be treasure, could be a headache waiting to happen? Unfortunately, not all new contacts are good for business and some could tank your email deliverability faster than you can say unsubscribe. Think invalid emails, spam traps, or worse people who never wanted to hear from you in the first place.

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From Spotify Wrapped to Cow Appreciation Day - How Marketers Leverage Consumer Anticipation

Set Up

This blog was written by Madeline Evans , the Marketing Manager at Set up. Its the end of the year which means Spotify Wrapped is here to spread cheer. Whether youre embarrassed by the sheer number of times HOT TO GO played, or you are proud of your hip indie pop playlist of unpopular gems, theres nothing like a Spotify Wrapped drop. All of a sudden, social media accounts are swarmed with memes encouraging people to post and Instagram Stories are filled with shocking and expected lists.

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Automaker Website Frustrations Push Buyers Elsewhere

David Meerman Scott

Auto marketers at seem addicted to cookies and at the same time, they seem to assume that everybody visiting the site is ready to build a vehicle.

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Does HubSpot Offer the Best CRM Experience

Six & Flow

When choosing the right CRM for your business, you're not just looking for a platform to store customer datayou need a tool that helps you achieve goals, unify teams, and drive authentic relationships with customers. HubSpot's AI-powered customer platform is designed to do just that. With its intuitive interface and powerful functionality, HubSpot offers a unified view of your customers at every stage of their journey, making it easier than ever to manage your go-to-market (GTM) strategy effecti

CRM 52
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The Intersection of AI and Sales: Personalization Without Compromise

Speaker: Jesse Hunter and Brynn Chadwick

Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.

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From Clunky to Cohesive

Kuno Creative

How To Implement Service Automation for Seamless Customer Support Lets face it: todays world is all about speed. Customers expect swift, efficient service that keeps up with their need-it-now mindset. This is where automation steps in to save the day. By streamlining repetitive support tasks, service automation eliminates frustrating wait times and delivers instant, yesterday-level support.

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5 Tips to Maximize Executive Events for Advocacy

Base.ai

5 Tips to Maximize Executive Events for Advocacy Executive events can be a goldmine for customer advocacybut only if executed thoughtfully. Angela Wells , Senior Director of Customer Advocacy and Executive Programs at Splunk , and Amanda Crocker , Senior Customer Advocacy Manager, shared their expertise in a session packed with actionable strategies for creating impactful executive events.

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The 14 most impactful HubSpot updates from November 2024

Martech

HubSpot’s November 2024 updates focus on helping you capture cleaner data, engage contacts more effectively and streamline everyday tasks. From upgrading email personalization with user properties to improving your ability to resubscribe contacts effortlessly, these updates will give you better insights into customer behavior and more control over your processes.

CRM 110
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Social Media Calendar For Every Holiday of 2025 (+ Ideas for Posts)

Buffer Marketing

If you fail to plan, you plan to fail. OK, that’s a little dramatic — but a little planning ahead will go a long way in helping you map out your social media content for the coming months. My favorite way to start some content planning? Mapping out all the year's key dates and holidays. That’s where this hefty list comes in.

Health 111
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Relevance, Reach, Revenue: How to Turn Marketing Trends From Hype to High-Impact

Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader

Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.

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Adobe Express partners with Box

Martech

Box, a file-sharing and content management company, announced a new partnership. Adobe Express will now be the default image editor for Box. The company’s enterprise users will be able to work on images and soon videos collaboratively and securely with Adobe Express genAI editing tools. Adobe Express is powered by Adobes Firefly generative AI.

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Why your company needs a brand LLM to thrive

Martech

As businesses aim to deliver consistent, personalized engagement across multiple channels, a brand LLM stands out as a transformative solution. Powered by generative AI, a brand LLM ensures that customer interactions remain consistent, compliant and personalized at scale, effectively shaping every touchpoint to reflect the companys identity. What is a brand LLM?

Branding 117