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The saying may be “content is king,” but marketers are realizing that data has become the true king, especially first-party data and zero-party data collection. Data creates new growth opportunities if companies can collect and use it efficiently while respecting consumers’ privacy. The importance of first-party data was thrust into the spotlight when Google first announced its intention to phase third-party cookies out in January 2020.
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One tiny little layout change netted us an almost 20% increase in on-page conversions. They say a butterfly flapping its wings can cause a rainstorm on the other side of the Earth. Well, today’s story makes me think that maybe that’s true. Conjurer of conversion, Rebecca Hinton, is back with another test you can try for yourself. This time it’s all about social proof and where it belongs on your page.
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In this edition: How to Map Marketing & Ops Workflows on a Canvas The Subjects That Should Be Taught in Marketing School POLL - What is The Biggest Bottleneck in Campaign Operations For Paid Subscribers: 6 Ways to Make the Most Out of Additional Martech Investment Imagine gaining 5 hours back each week. UTM.io makes tracking UTMs simple and efficient, so you can spend less time on admin tasks and more time optimizing campaigns.
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Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
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ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
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My friend Peggy Sullivan delivered a fabulous talk at TEDx Walden Pond last month titled “Eliminating time poverty by doing less”. Her message is a simple yet powerful one - “Eat, work, sleep, repeat” - busyness is the silent addiction that keeps individuals and organizations from reaching peak performance.
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Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
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Happy holiday season, ye merry marketing maestros! Here’s a marvelous way to get prepped and psyched for the New Year that’s right around the corner. Frans Riemersma and I just released our latest report, Martech for 2025. It’s 108 pages of our latest research and analysis of what’s actually happening with marketing technology in the maelstrom of AI madness.
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