SocialPilot

MAY 7, 2024

Gone are the days of waiting for slow and impersonal marketing messages. Twitter offers direct communication between consumers and brands, gathers real-time feedback, addresses customer concerns publicly, and fosters stronger, more trusting relationships. The question is: are you doing it all correctly? If not, stick with us. Whether you’re a small business owner or a social media agency wanting to make the most of Twitter marketing efforts , this blog is for you.

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Real Estate Marketers Marketing Promotion 96

Aspiration Marketing

MAY 7, 2024

Imagine you're browsing an online clothing store overwhelmed by hundreds of dresses. Wouldn't it be helpful to quickly filter by color or price? That's the magic of URL parameters – tiny bits of extra information tucked into website addresses. These hidden helpers make your online shopping experience smoother and play a crucial role behind the scenes for website owners.

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Chief Martec

MAY 7, 2024

Happy #MartechDay to you! On the first Tuesday of May, we celebrate the martech industry and all the talented marketing technologists and marketing ops professionals who work in it. Cheers to you for all you do in pioneering this wild and woolly field. It’s also the day when Frans Riemersma and I release our annual update to the marketing technology landscape.

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Product Law Marketers Marketing 132

Search Engine Land

MAY 7, 2024

“Google is not about blue links. It’s about organizing the world’s information,” according to former executive chairman and CEO of Google Eric Schmidt, speaking earlier today on CNBC. Schmidt was asked about the “blue link economy,” and all the brands and businesses that have benefited from Google Search. But Google is changing.

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Advertisers Advertising Branding SEO 132

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Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.

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Martech

MAY 7, 2024

The martech landscape continues to expand relentlessly, year after year. In 2024, this translates to a compound annual growth rate (CAGR) of 41.8%, marking an astounding 9,295% increase over a span of 13 years. The State of Martech 2024: Scott Brinker and Frans Riemersma That number is daunting, and so is the growth. With that sheer growth rate, it is fair to ask yourself and your team: “Do we control our martech, or does our martech control us?

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Sprout Social

MAY 7, 2024

Harnessing the power of TikTok is crucial for staying relevant and engaging with many audiences. The TikTok comments section alone is ripe with information brands can use to form stronger connections and improve their product or services. But navigating the dynamic landscape of TikTok can be challenging. That’s where TikTok monitoring comes into play.

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Branding Analytics Management Customer 118

Search Engine Land

MAY 7, 2024

Meta today introduced new generative AI features to help businesses create more engaging ad content across Facebook and Instagram. The big picture. Meta’s latest update will allow advertisers to automate parts of ad creation using brand products and guidelines to inspire the creations. Why we care. Automating the ad-creation process frees up time for advertisers to work on other parts of account management tasks that can’t be automated.

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Advertisers Advertising Management Product 116

Martech

MAY 7, 2024

Today, Meta introduced new genAI-powered features allowing advertisers to automate the creation of text and images in ads on the company’s social platforms. New tools and features will be added incrementally, but the aim is to have them available globally by the end of the year. The company also announced Meta Verified for Businesses, a multi-tiered subscription service for businesses to help build credibility with customers.

Advertising 122

Advertising Advertisers User-Generated Price 122

Orbit Media Studios

MAY 7, 2024

By Mackenzie Pelletier Hola, bonjour, gutentag, hello! If you’re reading this, you’re likely considering or currently working on designing a multi-language website. This can be an expensive and time-consuming undertaking, but one that can provide many benefits. Not only is a multilingual site more accessible to a wider audience, but providing content in more than one language is sometimes necessary for your business model or legal requirements.

Copywriting 111

Copywriting User-Generated Transform SEO 111

Martech

MAY 7, 2024

“Nothing exists except atoms and empty space.” So said Democritus, but he wasn’t talking about the marketing technology landscape. Adobe, HubSpot, Oracle, Salesforce — these aren’t atoms; nor are they empty spaces. They are obvious examples of suites one might find at the center of martech stacks. What surrounds them might be atoms; often tiny atoms; often a lot of them.

Manufacturing 122

Manufacturing Retail Marketers Marketing 122

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Management

Search Engine Land

MAY 7, 2024

The Killer Whale is back. The latest Knowledge Graph update, released in March, continued the laser focus on person entities. It appears Google is looking for person entities to which it can fully apply E-E-A-T credibility signals and aims to understand who is creating content and whether they are trustworthy. In March, the number of Person entities in the Knowledge Graph increased by 17%.

SEO 101

SEO Place Education Promotion 101

Martech

MAY 7, 2024

Google’s deprecation of third-party cookies is causing disruption in digital marketing. Many businesses are increasing their focus on first-party data and tools to help them better identify and reach their audience members. Among the tactics available to help marketers navigate a cookie-less world: Technology solutions like Google Privacy Sandbox , customer data platforms (CDPs) and data clean rooms.

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Rock Content

MAY 7, 2024

Customer service is a far too often forgotten component of a well-rounded digital marketing program. It represents the fine line between having a one-time customer and having a repeat customer who is happy to spread the news of your brand’s products and services. Customer service bridges the gap between a purchase and a return customer by providing help, answering questions, and handling complaints or issues.

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Customer Transform Price User-Generated 98

Search Engine Land

MAY 7, 2024

Have you ever clicked on a brand’s ad and ended up on a website you weren’t expecting? That’s ad hijacking. And it hurts advertisers and users. Keep reading to learn how ad hijacking works, the risks it poses and how to protect your brand. What is ad hijacking? Ad hijacking is when an affiliate mimics a brand’s ads to steal clicks and revenue on their trademarked keywords.

Branding 96

Branding Advertisers Advertising Place 96

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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.

Branding

The LeadG2 Blog

MAY 7, 2024

Creating a lead-generating form is more than just placing a few fields on a webpage—it’s about crafting an experience that engages users and compels them to take action. Today, attention spans are short, and competition is fierce; every element of your form plays a crucial role in converting visitors into valuable leads. So, what exactly should every great form have to maximize lead generation?

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User-Generated Place 92

Search Engine Land

MAY 7, 2024

Technical SEOs aren’t concerned that the rise of artificial intelligence (AI) will negatively impact their job security. That’s one insight from the State of Technical SEO Report 2024, released by digital marketing agency Aira and the Women in Tech SEO community. 64% said they were “not at all” worried. 36% said they were either “a little worried” (30% in-house; 33% agency) or “very worried” (6% in-house; 3% agencies). “While such worries are

SEO 94

SEO User-Generated Digital Marketing Search Marketers 94

Traackr

MAY 7, 2024

Creators can turn your local product launch into a massive success. Here are 3 local influencer marketing campaign tips you should know.

Influencer Marketing 75

Influencer Marketing Product Marketers Marketing 75

Search Engine Land

MAY 7, 2024

Google Search now has made it harder to find the number of search results for a search query. Instead of it being displayed under the search bar, at the top of the search results, now you need to click on the “tools” button to reveal the results count number. What it looks like. Here is a screenshot of the top of the search results page: To see the results, you need to click on “Tools” at the top right of the bar and then below that you will see Google show you the estima

SEO 93

SEO 93

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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

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Set Up

MAY 7, 2024

Networking. The key to any business’s success, but loaded with the pressures of capturing leads, making good impressions, not wasting time, and the ultimate nightmare for introverts. At Set up , we know networking can be stressful, which is why we work hard to create pitch-free, comfortable event environments where our attendees can focus on the root of any business matter: human connection and chemistry.

Management 59

Management Branding Customer Marketing 59

Search Engine Land

MAY 7, 2024

See how Lectric eBike has transformed SEO to gain valuable insights for any ecommerce business looking to significantly enhance organic search traffic and compete in high-stakes markets. At a glance Massive traffic increase: Organic clicks rose from 37,000 to 210,000 per month by targeting high-search commercial keywords. Top Google rankings: Secured top three positions for competitive terms like “electric bike” (246,000 searches) and “eBike” (90,500 searches), boosted by

eCommerce 83

eCommerce PR Real Estate SEO 83

Traackr

MAY 7, 2024

Takeaways from IMPACT NYC experts— which social platform to post on, how to collaborate with creators, influencer marketing measurement, and more.

Influencer Marketing 52

Influencer Marketing Marketers Marketing 52

Bannerflow

MAY 7, 2024

The clouds are clearing. The frost is melting. Leaves are appearing branches were bare before. This can only mean one thing.summer is coming! Usually, that would mean time to bask in the sun, relaxing away from the desk for a couple of weeks, but not this summer. Not with the Olympics in Rio and the European Football Championships in Paris!

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Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester

Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!

Customer

Tiecas

MAY 7, 2024

Huh? What the heck am I talking about, and why am I suggesting the pillar of B2B industrial marketing success is somehow broken? Is this clickbait? Have I lost my mind? Wait, don’t post your angry comments yet. Read on… Table of Contents The Problem: Let’s Talk About Industrial Marketing’s Obsession With New Leads Why Accurate Measurement Matters in Industrial Marketing The Challenge of Attribution Consequence: Proving Marketing ROI Why Industrial Content Marketing is the Key to Balancing New Le

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Thought Leadership Manufacturing Marketers Marketing 52

Bannerflow

MAY 7, 2024

Since the advent of online advertising, businesses the world over have been struggling to decide how best to spend their hard earned budget, but how do you decide between these two titans? Well, we thought we’d pit them against each other in a battle to the death. Which side are you on? Are you going to float like a butterfly or sting like FB?

Advertising 52

Advertising Advertisers 52

Traackr

MAY 7, 2024

Discover 10 rising and top influencers in the cleaning industry for your next influencer marketing campaign.

Influencer Marketing 52

Influencer Marketing Marketing Marketers 52

Bannerflow

MAY 7, 2024

How will wearable technology change advertising and marketing?

Marketers 52

Marketers Marketing Advertising Advertisers 52

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

Marketing

DirectMail2.0

MAY 7, 2024

Clearwater, Fla., May 7, 2024 — Florida-based marketing software firm DirectMail2.0 is pleased to announce it has expanded its tech ecosystem with the acquisition of 40-year-old mailing institution Who’s Mailing What! (WMW), a direct mail performance and insights tracking platform with a database of more than 300,000 scanned and cataloged mail pieces.

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Direct Mail Real Estate Finance Copywriting 52

Bannerflow

MAY 7, 2024

Which type of banner ad works best? We look at static, animated and dynamic ads, and review which is best.

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Six & Flow

MAY 7, 2024

Creating a strong partner ecosystem should be an important part of your go-to-market strategy. With a well-built partner marketing ecosystem, you’ll observe significant growth within your business - with access to new markets, audience, technology and expertise! We recently picked up the discussion on partnerships and partner ecosystems where we explore what is a partner ecosystem and how to build a partner ecosystem.

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Partner Marketing Marketers Marketing Marketing Strategy 52

Bannerflow

MAY 7, 2024

Video banner ads are a great way for digital marketers to create engaging campaigns which communicate with audiences with more than just still images. This article looks at the benefits of using video banner ads as part of your display advertising strategy and how to create them.

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Communications Digital Marketing Advertisers Advertising 52

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Unlock the secrets to building strong communities and sustaining growth with GrowthZone’s “5 Pillars of Community” ebook. In today's digital era, fostering a sense of belonging is more important than ever. GrowthZone’s informative ebook will help you transform your association’s community and discover new opportunities for growth. Explore the importance of personal and virtual communities, the ACHIEVE Model for success, and the key pillars including Direction, Shared Responsibility, Personal Val

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