CMO Network

DECEMBER 5, 2023

What would happen if CMOs and marketers stopped marketing? Like the "Got Milk" campaign, could a deprivation strategy help CEOs better see marketing's value?

Marketing 117

Marketing Marketers CMO 117

Aspiration Marketing

DECEMBER 5, 2023

A well-structured and user-friendly website is the cornerstone of a successful online presence. It serves as your business's virtual storefront, making the right impression on visitors and converting them into customers. HubSpot CMS Hub stands out as a robust solution that empowers companies to manage their websites effectively. Whether you're a seasoned marketer or a newcomer to website management, this how-to guide will equip you with the knowledge and tools to harness the full potential of Hu

Management 175

Management Customer Marketing Marketers 175

Sprout Social

DECEMBER 5, 2023

“Who do consumers think runs brand accounts?” That’s the question we set out to answer when we surveyed 1,623 consumers from the US and the UK. The results are telling: According to our Q4 2023 Sprout Pulse Survey, respondents believe the average social media manager is: white (65%), female (73%), 25-40 years old (55%), and a part-time employee or freelancer (40%).

Millennials 138

Millennials Education Social Media Marketing Management 138

Social Media Examiner

DECEMBER 5, 2023

Are you up to date on changes from TikTok? Wondering which recent TikTok updates are important to marketers and business owners? In this article, we explore TikTok changes that affect your marketing. #1: TikTok Feed TikTok Launches New Feed Customization Tool TikTok has introduced a new “Customize Feed” option that lets users provide text guidance […] The post TikTok Updates: Custom FYP, Ads Features and Tools, Effect Editor, and More appeared first on Social Media Examiner.

Customer 136

Customer Social Media Marketing Marketing Marketers 136

Speaker: Speakers:

Ready to become the email wizard your team didn’t know they needed? Join our live webinar to uncover the secrets of mixing AI magic with human flair, crafting emails so good your audience can't help but write back. We'll spill the beans on: Scaling personal touches Tracking metrics (like revenue, duh) Building smarter campaigns that actually work Oh, and we’re throwing in multi-channel tips too—think LinkedIn ads and webinars that wow.

Email Marketing

Buffer Marketing

DECEMBER 5, 2023

My mom taught me a neat trick when I went to college: Take the leftover veggies from dinner, chop some fine onion, add some hot sauce, and use it as your sandwich spread. I used the hack all the time — sometimes for breakfast on busy mornings and other times for snacking in late evenings. I was always surprised at how different yet familiar the sandwich tasted.

eBook 132

eBook Influencer Marketing Whitepaper Promotion 132

Hubspot Marketing

DECEMBER 5, 2023

Welcome to The Creative, a series that gives content creators actionable advice from professionals in the creator economy. Whether you're a seasoned creator or just starting out, read The Creative to learn how to grow your platform, improve your content, and stay ahead in the ever-shifting creator landscape. If you're anything like me, you're probably still racking your brain trying to find the perfect gift for your loved ones this holiday season.

Price 128

Price Finance Management Place 128

Hubspot Marketing

DECEMBER 5, 2023

Let‘s talk AI. We’ve all dabbled in it, been awed by its potential, and maybe even been a bit overwhelmed. Our State of AI Report found that one in five business professionals use AI and/or automation in their role. In marketing, it’s even higher. But here‘s the catch: AI isn’t just about algorithms and automation. It‘s about creating genuine, transparent connections.

Transform 125

Transform Communications Management Branding 125

Sprout Social

DECEMBER 5, 2023

With millions of people signing up daily across social media platforms, keeping track of conversations about your brand online is becoming an uphill battle. What customers say and how they relate with your business can greatly affect your online reputation. It can take as little as one bad review to send all your hard work crashing like a pack of cards.

Management 120

Management Analytics User-Generated Branding 120

Martech

DECEMBER 5, 2023

Creating the annual marketing budget is notoriously challenging. Trying to justify every line item to finance teams that don’t understand marketing can be frustrating and overwhelming. This article explores practical tips for navigating the annual budgeting process smoothly. 1. Appoint a lead to run the annual budget planning process In a perfect world, someone on the marketing operations team manages the overall marketing budget, working closely with a trusted finance partner.

Finance 119

Finance CMO eBook Marketing 119

Search Engine Land

DECEMBER 5, 2023

Google’s helpful content system has put pressure on ecommerce websites to improve their content’s value for users. This article explores practical ways to make ecommerce content more helpful without reinventing the wheel. Dynamic content on category pages Historically, content on ecommerce category pages hasn’t been great. Most websites include paragraphs with keyword-rich headers to target and show “authority” on the topic, such as “history of,” “best,” or “cheapest” modifiers being

eCommerce 116

eCommerce User-Generated Fashion Retail 116

Advertiser: ZoomInfo

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

eBook

Martech

DECEMBER 5, 2023

A successful cold email program — or “prospecting,” if you prefer — takes careful handling. You’re reaching out to strangers one-on-one to persuade them to initiate a business relationship with you. It’s like calling someone you’ve never met to arrange a dinner date. (Do people even do that anymore?) Cold emails take delicacy and precision. You have to show quickly that you know enough about your contact to have a reason for emailing them out of the blue and that engaging with you would drive a

Whitepaper 114

Whitepaper Email Marketing Law Marketing Strategy 114

Hubspot Marketing

DECEMBER 5, 2023

LinkedIn profiles are the new resumes. LinkedIn shows your skills, featured projects, recommendations, and certifications, to name a few. So, you certainly want to emphasize these skills and ensure they are recognized as your strongest assets. LinkedIn endorsements help you do just that, alongside building credibility, authority, and trust in you as a professional.

Thought Leadership 114

Thought Leadership Copywriting Education Email Marketing 114

Content Marketing Institute

DECEMBER 5, 2023

Generative AI’s integration in your marketing usually doesn’t save your team time. It just adds new items to the workload. So, if you truly want to succeed, you must identify what you’ll stop doing to start the other thing.

Marketing 111

Marketing Marketers 111

Martech

DECEMBER 5, 2023

Of the $88 billion spent on open web programmatic ads, $22 billion is wasteful or unproductive, a study by the Association of National Advertisers (ANA) found. The ANA’s Programmatic Media Supply Chain Transparency Study focused on the open web ad market and did not address the opportunity of walled gardens. It included 21 marketers and 12 supply chain companies, and tracked $123 million in total ad spend with 35.5 billion impressions between September 2022 and January 2023.

Advertising 105

Advertising Advertisers Price Product 105

Advertisement

Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.

Transform

Search Engine Land

DECEMBER 5, 2023

Are you looking to improve your website’s SEO and increase organic traffic? This white paper from Search Pilot presents 8 real-world examples of SEO A/B tests that led to organic traffic increases between 3-29% for the companies that ran these tests. Readers will discover real examples of: What page changes help SEO rankings and what don’t How to improve click-through rates Getting content indexed faster These are real test results from companies testing changes like removing page el

Whitepaper 104

Whitepaper Digital Marketing SEO Marketing 104

Chief Martec

DECEMBER 5, 2023

There was a meme circulating around social media last week of an agency marketer rambling in a “thought leadership” interview on TikTok. I have no idea if it was parody or real. Or more accurately, if it was intentional or accidental parody. It was a jumbled jubilee of buzzword bingo – personalization, data, brand, experience, customer-centricity — that wound up saying absolutely nothing at all.

Transform 98

Transform Thought Leadership Customer Journey Digital Marketing 98

Search Engine Land

DECEMBER 5, 2023

As 2023 draws near a close, marketers have to admit this about Google: they’ve been busy. Between Bard/SGE headlines and antitrust lawsuit admissions of auction gaming, Google has produced its usual share of releases. Sadly for B2B, most are either aimed at ecommerce/B2C or represent minor improvements that don’t make up for the advertising controls Google has stripped or the glaring lack of transparency behind auctions and pricing.

eCommerce 101

eCommerce Advertisers Advertising B2C 101

CMO Network

DECEMBER 5, 2023

Musk sent a message to advertisers fleeing X that he may have also given himself the same message. Brand safety and guidelines are more important than ever.

Advertising 98

Advertising Advertisers Branding CMO 98

Advertiser: ZoomInfo

In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.

Transform

AWeber

DECEMBER 5, 2023

Landing pages are fantastic at driving leads and sales, but they’re often not so good at bringing in organic traffic. Why? Because the very factors that help landing pages convert visitors — minimal content, few links, and highly promotional messaging — are pretty much the opposite of what search engines like Google are looking for. But, if you follow some tried-and-trusted methodologies, it’s totally possible to build landing pages that rank well, bring in tons of traffic, and achieve sky-high

SEO 95

SEO User-Generated Shoppers Retail 95

Duct Tape Marketing

DECEMBER 5, 2023

Fractional CMO: Reinventing Marketing Strategies written by John Jantsch read more at Duct Tape Marketing  Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast , I’m doing a solo show, and I’m gonna talk about how Fractional CMOs are becoming increasingly popular among business owners and marketing agencies. Key Takeaway: Strategy is one of the most essential elements to running a successful business today.

CMO 95

CMO Marketing Strategy Customer Journey Marketing 95

Hubspot Marketing

DECEMBER 5, 2023

Welcome to The Creative, a series that gives content creators actionable advice from professionals in the creator economy. Whether you're a seasoned creator or just starting out, read The Creative to learn how to grow your platform, improve your content, and stay ahead in the ever-shifting creator economy. If you're anything like me, you're probably still racking your brain trying to find the perfect gift for your loved ones this holiday season.

Price 92

Price Finance Influencer Marketing Management 92

yorCMO

DECEMBER 5, 2023

We are thrilled to announce the addition of Chris Daniello, Fractional CRO/CMO to the seasoned group of fractional leaders at yorCMO. The post yorCMO Expands Bench of Fractional Leaders appeared first on yorCMO.

CMO 81

CMO 81

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Management

Customers.ai

DECEMBER 5, 2023

As we approach the new year, the realization that December is upon us is nothing short of astonishing. Amidst the hustle and bustle of holiday campaigns that have likely consumed our attention in recent weeks, we find ourselves at a pivotal juncture to navigate the post-festive landscape. To help you prepare for this next phase, our CEO and Founder, Larry Kim, teamed up with Lizzie Chapman, VP of Partnerships & Channels at AdRoll to discuss how we can take all the hard work you put in these

Customer 72

Customer Outbound Marketing Customer loyalty Advertising 72

CMO Network

DECEMBER 5, 2023

The competition for consumer loyalty often peaks at "tent pole" holidays like Thanksgiving and Christmas.

Branding 63

Branding CMO 63

Set Up

DECEMBER 5, 2023

With the holiday season in full swing, the Retail industry is heavily on the mind. As a part of our Industry Blog series, we interviewed Angela Johnson , the Chief Innovation Officer at edible, about her thoughts on the Retail space, and what trends she is noticing. Having periodic conversations with marketing leaders not only helps us keep a pulse on every industry, but reveals common trends and challenges that all marketers face. 1.

Retail 59

Retail Shoppers Shipping User-Generated 59

CMO Network

DECEMBER 5, 2023

Kiss recently rocked their farewell concert with digital avatars, marking the first US band to announce they will now live as digital avatars forever.

Branding 58

Branding CMO 58

Advertiser: ZoomInfo

As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.

eBook

Buffer Marketing

DECEMBER 5, 2023

My mom taught me a neat trick when I went to college: Take the leftover veggies from dinner, chop some fine onion, add some hot sauce, and use it as your sandwich spread. I used the hack all the time — sometimes for breakfast on busy mornings and other times for snacking in late evenings. I was always surprised at how different yet familiar the sandwich tasted.

eBook 52

eBook Influencer Marketing Whitepaper Promotion 52

Rock Content

DECEMBER 5, 2023

A business partnership is a highly effective way to maximize professional resources and achieve success. Here’s a look at how you can determine whether forming one is the right move for your business. Sometimes, two (or more) heads really are better than one, including when it comes to business. Partnering up with another entrepreneur or company can potentially double your resource pool.

Finance 52

Finance Communications Management 52

Lusha

DECEMBER 5, 2023

It’s the most wonderful time of the year – unless you’re in B2B sales. In that case, it’s the time for the annual wave of “how about we come back to this in the new year” conversations with your prospects. But don’t give up hope; you don’t need a holiday miracle to close sales at the tail end of Q4. What you need is a strategy. Find – and avoid – the dead zones.

Price 52

Price Product Customer Management 52

Search Engine Land

DECEMBER 5, 2023

Pandu Nayak testified at the U.S. vs. Google antitrust trial back in October. All I remembered seeing at the time was what felt like a PR puff piece published by the New York Times. Then AJ Kohn published What Pandu Nayak taught me about SEO on Nov. 16 – which contained a link to a PDF of Nayak’s testimony. This is a fascinating read for SEOs.

SEO 145

SEO Promotion PR Place 145

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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

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