Hootsuite
DECEMBER 13, 2024
Competitive intelligence is crucial for informed decision making, from your next social media post to creating your entire digital marketing strategy. Using competitor analysis software to see what your competitors are doing isnt about copying them. Its about deeply understanding the market so you can set your organization apart to reach your audience in the most effective way.
Backlinko
DECEMBER 13, 2024
Content distribution is the process of sharing, promoting, and repurposing your content across a variety of marketing channels. These may include social media platforms, email marketing, paid ads, and other websites. For example, Backlinko distributes content by sending new blog posts to email subscribers each week: And sharing them on social media: Content distribution can help you reach a wider audience with each piece of content you create.
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Martech
DECEMBER 13, 2024
We are days away from closing the books on 2024 (thank goodness). How did your year go? I can’t believe how fast this year has gone. Yet, at times, it seemed to crawl. We’ve been confronted by one head-turning moment after another: the economy, the election, and people buying Tesla Cybertrucks. That’s not even including the changes that continue to transform marketing.
Sprout Social
DECEMBER 13, 2024
Building a social presence isn’t limited to engagements on networks. It takes bringing real-life experiences to your audience’s fingertips to nurture community and connection. Blavity is known for combining social media and IRL experiences, hosting events throughout the year. But their key annual event is AfroTech, the largest multicultural conference in the United States.
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Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.
Martech
DECEMBER 13, 2024
The level of your AI adoption may have something to do with your salary and role, and maybe the size of your company. Two recent studies point to gaps in AI adoption existing within organizations, based on role and the size of the organization. Role gap. More marketing executives say theyre adopting AI tools than their entry-level colleagues. Sixty-one percent of marketing executives said theyre using AI tools weekly in their work, while 42% of entry-level marketers say the same, according to a
Backlinko
DECEMBER 13, 2024
Want to learn about the state of Google Search in 2025? How many Google searches are there? How popular is Google visual search? Whats the Google market share in the search engine market worldwide? Keep reading as we will cover answers to these questions and more with a curated list of 21 recent Google Search statistics to know in 2025. General Google Search Statistics An estimated 6.3 million searches are conducted on Google every minute ( Statista ) The size of Google’s search index exce
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Backlinko
DECEMBER 13, 2024
You might be thinking, “What can I really do on the Semrush free account?” I was asked to test the limits of the free plan. Admittedly, this was an adjustment after using the paid tier for many years. But I was pleasantly surprised by what you can do. In this guide, I’ll walk you through concrete examples of how you can squeeze all the juice from the Semrush free account.
Litmus
DECEMBER 13, 2024
You invest so much time and effort into creating emails that drive brand awareness, engage subscribers, and encourage your audience to take action and convert. But if your email never hits the inbox, all that hard work can be for nothing. While email deliverability can be a bit of a mystery, understanding some of the more technical terms that play into it can make it a little less daunting.
illumin
DECEMBER 13, 2024
Generative Artificial Intelligence (GenAI) capabilities when used alongside traditional AI helps organizations immensely across two main business functions, according to recent research by McKinsey, Beyond image or text creation, the use case for GenAI in advertising is expanding, with AdTech companies leveraging GenAI for research, content generation, distribution, and tracking.
SmartBrief - Marketing
DECEMBER 13, 2024
As streaming services gain popularity, brands must adapt their media strategies. Digital video will dominate linear TV, growing 32% faster than total media, demonstrating the importance of incorporating interactive TV and CTV technology into marketing strategies. Ed Abis, CEO of Dizplai , advises brands to invest in interactive TV and CTV technology by creating engaging experiences that resonate with their audience.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Litmus
DECEMBER 13, 2024
Email is the trusty workhorse of marketing, always showing up when you need it with an average 36:1 ROI. With email playing such a critical role in business success, marketers need to stay on top of the latest trends and shifts in the industry. Youre already setting your priorities and goals for the year aheadbut what should you focus on? Heres a look at the predictions based on the latest email marketing trends we expect to see soon: Privacy-proofing for the long term Generative AI for content
Hubspot Marketing
DECEMBER 13, 2024
Faced with an urgent need to brush up my spreadsheet skills, I went online and searched for the best Excel resources available. I discovered a lot of amazing options, both free and paid. Microsoft Excel is a versatile spreadsheet application thats useful for data entry and storage, budgeting, data analysis, project management, reporting, inventory management, and much more.
Martech
DECEMBER 13, 2024
What if all teams were truly working toward the same goal? Often, it feels like everyone is on separate paths, not fully aligned to reach the same destination. For example, the social media team focuses on engagement. The email team aims for high click-through rates. The website team works to improve site performance. However, none of this contributes to a unified improvement of the company’s overall goals.
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