Aspiration Marketing
FEBRUARY 27, 2024
You've explored the intricacies of Marketing Qualified Leads (MQLs), uncovering the key elements that distinguish them in the B2B marketing funnel. Here, we will focus on the next step in the funnel: SQLs (Sales Qualified Leads), the pivotal bridge that propels prospects from interest to opportunity and deal creation.
Social Media Examiner
FEBRUARY 27, 2024
Are you up to date on changes from Facebook? Wondering which recent Facebook updates are important to marketers and business owners? In this article, we explore Facebook changes that affect your marketing. #1: Facebook Groups Changes On January 23, Meta announced it would shut down the Facebook Groups API within 90 days. The API allows […] The post Facebook Updates: Groups Changes, Ads Features, Influencer Management, and More appeared first on Social Media Examiner.
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Search Engine Land
FEBRUARY 27, 2024
Google is giving advertisers more control over ad placement within the Search Partner Network. From March 4, advertisers using Performance Max will have access to impression-level placement reporting of Search Partner Network sites. Additionally, if you exclude certain ad placements at the account level, it will now apply to the Search Partner Network, as well as YouTube and display ads, according to Ad Age.
Martech
FEBRUARY 27, 2024
Content creators and influencers are now achieving the same level of engagement once reserved for traditional advertising methods like billboards, print ads and TV commercials. They’re captivating millions with content that deeply connects with their followers. Influencer and creator marketing is becoming the mainstay for brands aiming to reach their audience where they are: online and engaged in a two-way conversation.
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Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.
Marketing Insider Group
FEBRUARY 27, 2024
Impactful marketing campaigns transcend product promotion, playing a pivotal role in sculpting a brand’s identity, forging emotional bonds with the audience, and ultimately driving tangible results in leads and ROI. Launching a campaign is easy; launching a successful one is not so easy. In a world saturated with marketing campaigns, especially in advertising—a subset emphasizing creative and persuasive messages—the public is inundated, presenting a significant challenge to stand out.
Martech
FEBRUARY 27, 2024
While many brands talk about focusing on the customer, few do it. Less than a quarter (24%) of global brands are mapping customer behavior and sentiment, according to Braze’s 2024 Customer Engagement Review. What’s worse, only 6% apply customer insights to their product and brand approach. “At the end of the day, a lot of companies operate based on their structure and not how the consumer interacts with them,” Mariam Asmar, VP of strategic consulting, told MarTech.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Buffer Marketing
FEBRUARY 27, 2024
Life as a creator can occasionally be a little… lonely. Whether you’re growing your audience as a full-time gig or side project, a career as a creator doesn’t come with colleagues to grow with and learn from — unless you join one of these communities. As content creation continues to blossom into a viable, lucrative career path, so too do the networks of support that can help you level up — whether you’re an influencer, personal brand builder , or
Search Engine Land
FEBRUARY 27, 2024
Google has removed the option to click “more” or “view all” under the local pack within the Google Search results. The local results that show up in the main Google search results for locally intended queries, such as pizza near me, dentists near me and so on, now only shows three listings without the option to see more. What it looks like.
Martech
FEBRUARY 27, 2024
We learned to wear masks during the pandemic, safeguarding ourselves and each other from a physical threat. Now it’s time to shed a different kind of mask: the one we wear over our emotions. While the COVID mask protects us from the outside world, the emotional mask holds us back from truly thriving within it. Just as taking off the physical mask allows us to breathe freely, taking off the emotional mask allows us to experience life authentically.
Search Engine Land
FEBRUARY 27, 2024
BuzzFeed was one of the first major publishers to adopt heavy AI publishing. They drew scrutiny when a litany was plagiarized, copy-and-pasted, factually incorrect, awkward and simply poorly written. Most recently, they’ve resorted to shutting down entire business units because of their inability to compete. Sports Illustrated, also an early adopter, suffered from similar issues and is now also laying off staff to stem the bleeding.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Martech
FEBRUARY 27, 2024
AI is going to completely transform marketing. It is the enabling technology that will give us the ability to manage, analyze, and act upon the customer data we’ve collected to truly personalize and enhance the customer experience and journey. This isn’t going to happen overnight and it’s not yet clear how this is all going to unfold but what we do know is that: AI technology is rapidly becoming enterprise-ready and will give us the power to leverage the data we have in new ways to drive revenue
SmartBrief - Marketing
FEBRUARY 27, 2024
The livestreaming market is estimated to grow from $1.49 billion in 2023 to $3.09 billion by 2028. With more than doubling in five years, livestream marketing can be a successful business strategy for your next campaign. By livestreaming events, you can expand possibilities for real-time engagement with a global audience, significantly extending your brand’s reach.
Martech
FEBRUARY 27, 2024
Today, marketing automation platform Klaviyo launched Klaviyo AI, a new suite of AI-powered tools and features. The new tools aim to use AI-generated insights and messages, including product recommendations, for better deployment to the right customers at the right time. Why we care. The big question for any AI updates is how the new tools will lead to conversions and other business goals.
Search Engine Land
FEBRUARY 27, 2024
The next phase in ChatGPT’s meteoric rise is the adoption of GPTBot. This new iteration of OpenAI’s technology involves crawling webpages to deepen the output ChatGPT can provide. AI improvement seems positive, but it’s not so clear-cut. Legal and ethical issues surround the technology. GPTBot’s arrival has highlighted these concerns, as many major brands are blocking it instead of leveraging its potential.
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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.
Hubspot Marketing
FEBRUARY 27, 2024
The best-case scenario is that a cancellation email turns a churned subscriber into a retained customer. But that’s not all the cancellation email can do. Recently, I canceled a subscription. The truth was, I wasn’t entirely satisfied with the company, and someone else could do the same thing for the same money. I left. Within hours, I received a very polite email from customer service, which made me feel valued.
yorCMO
FEBRUARY 27, 2024
What should you consider when evaluating different fractional CMOs for your company? Learn about red flags to look out for, how to set clear expectations with your new fractional CMO, and how to maximize your relationship. The post The Real Value of Fractional CMOs: Hiring a Leader You Can Trust appeared first on yorCMO.
Content Marketing Institute
FEBRUARY 27, 2024
Marketers frequently measure the time a consumer spends with content as a proxy for trust. The more time spent with the content, the deeper the trust in the content or brand. That’s a big mistake. Find out why.
Litmus
FEBRUARY 27, 2024
The era of third-party cookie tracking is over. In the before times, marketers could access data about their customers’ travels around the Internet, picking up important information about their browsing habits and other purchases. You could easily manage advertising retargeting efforts or trigger the right kind of emails based on the data you’ve collected.
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
Chief Martec
FEBRUARY 27, 2024
First, a quick ask: please take this 5-minute survey on martech composability. We’ll share the full results back with everyone. I bet it will be very interesting. Thank you! Okay, back to today’s post… I prefer empircal data over gut-feel prognostications. For 12 years, I’ve been told that SaaS in general — and martech in particular — is going to dramatically consolidate.
Search Engine Land
FEBRUARY 27, 2024
Selecting the right digital marketing agency partner is key for businesses aiming to drive results and scale efficiently. With countless agencies vying for attention, marketers must ask the right questions to ensure they make the best choice for their company’s needs. Although I’ve owned an agency for seven years, most of my career was spent working on the client side.
Content Marketing Institute
FEBRUARY 27, 2024
Not sure if you should add a digital experience platform to your martech stack? Here’s how the latest systems make content easier to manage, optimize, and deliver to your audience.
Duct Tape Marketing
FEBRUARY 27, 2024
From Generalist to Specialist: The Blueprint for Vertical Market Domination written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Corey Quinn, former CMO of Scorpion and now a dedicated agency coach, Corey specializes in guiding agency founders to scale with vertical market specialization.
Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester
Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!
illumin
FEBRUARY 27, 2024
Walmart is diving into the streaming wars head first with its acquisition of VIZIO and its SmartCast Operating System. The real question is, will this acquisition position Walmart alongside the ranks of Amazon Prime, Netflix, Apple TV, and Disney+? And is there more to this acquisition than meets the eye? VIZIO is a leading developer of immersive entertainment and technology that is well known for its smart TVs and sound bars.
SmartBrief - Marketing
FEBRUARY 27, 2024
AI, AR and cloud gaming My partner handmade a coffee table that can run 30 1970s and 1980s arcade games. While I generally think of this as evidence that the guy’s awesome – he also beat “The Hitchhiker’s Guide to the Galaxy” text adventure without a hint book – it’s also evidence of how far video game technology has come since the days when people would make a special trip to the arcade to play Asteroids, or even since the Console Wars of my youth. (16 whole bits!
yorCMO
FEBRUARY 27, 2024
In this episode, Joe and the guests talk about the pivotal role of strategic marketing and the right team composition in scaling a business. The post Scaling Success with Strategic Marketing appeared first on yorCMO.
Customers.ai
FEBRUARY 27, 2024
On February 22, the Ad Universe Summit took the digital marketing world by storm, packing a punch with its 5-hour marathon of cutting-edge advertising wisdom. Bringing together 22 top-notch advertising experts, we dove deep into everything from crafting killer ad creatives to mastering Facebook and Google ads, not to mention YouTube and LinkedIn strategies.
Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com
Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.
Lusha
FEBRUARY 27, 2024
B2B sales can feel like a constant battle. The relentless hunt for new, quality leads to fill your pipeline is a non-stop process. You’re fighting to hit climbing quotas with limited time and resources. Getting prospects to return your calls, emails, and LinkedIn messages is a daily struggle. It’s easy to get overwhelmed and start leaning on ol’ (un)reliable: ineffective spray-and-pray tactics.
David Meerman Scott
FEBRUARY 27, 2024
As I wrote in my book Fanocracy and I say in every talk I deliver, passion is infectious. Your passion for whatever you love serves to draw people to you. Yet most people are reluctant to mix their personal and professional lives.
The LeadG2 Blog
FEBRUARY 27, 2024
Whether you're a small startup or a well-established enterprise, consistently attracting new prospects is essential for growth. One common strategy for doing this is having a solid lead generation plan in place that can help keep your sales pipeline full. However, in a crowded marketplace, it's not always easy to stand out and capture the attention of potential customers.
Traackr
FEBRUARY 27, 2024
Which social media platforms are best for influencer marketing? We surveyed 1,000 consumers.
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Unlock the secrets to building strong communities and sustaining growth with GrowthZone’s “5 Pillars of Community” ebook. In today's digital era, fostering a sense of belonging is more important than ever. GrowthZone’s informative ebook will help you transform your association’s community and discover new opportunities for growth. Explore the importance of personal and virtual communities, the ACHIEVE Model for success, and the key pillars including Direction, Shared Responsibility, Personal Val
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