Social Media Examiner

MARCH 6, 2024

Are you an agency strategist? Do you also enjoy content creation? Wondering how to balance both roles effectively? In this article, you'll discover how to embrace a hybrid creator-strategist role and how to charge for your creative services. Defining the Modern Content Creator and Evolving Social Media Marketing Strategist Content creators and social media managers […] The post How Marketing Strategists Can Become In-House Content Creators appeared first on Social Media Examiner.

Social Media Marketing 127

Social Media Marketing Marketers Marketing Management 127

Aspiration Marketing

MARCH 6, 2024

Google's algorithm just got a significant upgrade! Their March 2024 core update and new spam policies mean one thing: it's time to ditch the shortcuts and focus on creating content that genuinely crushes it for your audience. We're breaking down the changes to allow you to future-proof your strategy and dominate those search results.

Content Marketing 269

Content Marketing SEO Marketing Marketers 269

Martech

MARCH 6, 2024

Marketers are ready to embrace AI in the retail media space. A majority (53%) of marketers believe AI will “significantly enhance” the way shoppers are targeted and served relevant ads, according to a survey of 200 CPG advertisers commissioned by in-store media technology company Cooler Screens. Another 37% of marketers said AI’s impact on the space will be “moderate, improving some aspects [of retail media], but not transformative.

Retail 130

Retail Shoppers Transform Advertisers 130

Aspiration Marketing

MARCH 6, 2024

Understanding the buyer’s journey is critical for success when creating marketing-driven content. After all, if you give a first-time visitor content designed for someone ready to purchase, you could lose a customer before they even show interest. This is why crafting content targeted for each stage is so important , starting with awareness.

Customer 249

Customer Inbound Marketing Marketing Marketers 249

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Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.

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Content Marketing Institute

MARCH 6, 2024

You’re busy enough doing marketing. You don’t have time to search for content that can help. So here are over 50 favorite blogs, newsletters, podcasts, and YouTube channels recommended by your content and marketing peers.

Marketers 127

Marketers Marketing 127

Martech

MARCH 6, 2024

If you could increase your revenue from email just by sending messages more often, you’d do it, right? So, what’s stopping you from communicating more often? To be fair, that’s a bit of a rhetorical question. I know why many email marketers hesitate to send more messages and it has nothing to do with revenue. It’s because, once upon a time, someone on the email team set up a test to determine what would happen if the brand increased email frequency from one campaign per w

Email Marketing 126

Email Marketing Management Customer Communications 126

Martech

MARCH 6, 2024

Billions of users log into Meta technologies like Facebook and Instagram every day – an advertiser’s dream. But reaching these users with ads that are relevant to what they’re looking for is a challenge if you don’t have the right data, particularly in the era of third-party cookie deprecation and data privacy restrictions. To reach the right customers at the right time with the right message, you need a strong data strategy.

eBook 124

eBook Advertisers Advertising Customer 124

Hubspot Marketing

MARCH 6, 2024

I recently had a pleasant experience at a local restaurant. Everyone I interacted with was friendly, the service was fast, and my food was excellent. Not long after I got home, I saw an email from the restaurant in the inbox. It was a request to take a survey to tell them about my experience. And I was more than thrilled to share my positive feedback.

Food 122

Food Finance User-Generated Promotion 122

Martech

MARCH 6, 2024

Since February, Google and Yahoo’s new spam policy updates have shaken things up for businesses using cold email outreach. The aim is to make inboxes safer and less cluttered. For companies in the gray area, the time to adjust is now. With stricter rules, the stakes are undeniably high — the risk of company-wide email blocks looms large. Rather than see this as a setback, our agency views it as a call to action — a chance to hone our cold emails for precision and compliance.

Energy 122

Energy Non-Profit Real Estate Health 122

Search Engine Land

MARCH 6, 2024

Crafting winning ads is crucial for attracting the right audience, enhancing brand visibility and driving business growth in today’s highly competitive paid search landscape. As we navigate an AI-driven world, we must adapt our strategies to create impactful ads that resonate with their target audience. This article explores top practices and insightful tips for creating successful paid search ads in 2024, leveraging historical data, incorporating engaging visuals and aligning messaging ac

User-Generated 120

User-Generated Transform Advertisers Advertising 120

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Management

Martech

MARCH 6, 2024

There’s a problem with the infusion of generative AI into marketing: finding people with the skills to use it. This isn’t just a problem for marketing, of course. Some 90% of businesses are facing a shortage of AI professionals, according to a study by IBM’s Institute for Business Value. This isn’t just because AI is suddenly showing up in all facets of business.

User-Generated 119

User-Generated Analytics Partner Marketing Place 119

Search Engine Land

MARCH 6, 2024

TikTok is encouraging creators to post more high-quality content by expanding its incentives, including: Allowing all creators to offer subscription packages. Bringing its Creativity Program out of beta. Upgrading its Creator Academy. Why we care. Encouraging creators to share lengthier videos not only expands advertising opportunities for brands but also enhances engagement.

Advertisers 119

Advertisers Advertising Search Marketers Branding 119

Martech

MARCH 6, 2024

Are you searching for the right marketing automation platform to help scale your marketing efforts? As strategies like ABM and personalization become critical for engaging today’s buyers, many companies find they’ve outgrown their current tools and need enhanced functionality. That’s why we’ve just published our fully updated guide to the top marketing automation platforms on the market.

Marketing Automation Platform 119

Marketing Automation Platform Marketers Marketing Analytics 119

Search Engine Land

MARCH 6, 2024

LinkedIn is back up and running after a global outage prevented users from accessing their accounts. The technical glitch was impacting users globally, including the U.S. and UK, with more than 48,000 reports of issues via Downdetector. Why we care. If you were running ad campaigns on LinkedIn, expect a significant decrease in reach, engagement, and conversions from when the error began until it was resolved.

Search Marketers 117

Search Marketers Management Marketing Marketers 117

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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.

Branding

Buffer Marketing

MARCH 6, 2024

Many people battle with imposter syndrome—mine was compounded by the fact that I dreamed of starting my own coaching company in my non-native language.  I was born and raised in Peru, and even though I attended a bilingual school from the age of five, the idea of taking the plunge of building a business in my non-native language filled me with fear and discomfort.

Product 117

Product Marketing Marketers 117

Search Engine Land

MARCH 6, 2024

Google has turned off some event rich results and changed the way some event rich results appear in the Google search results. As a result, you may see a drop in impressions and clicks reported in Google Search Console with that specific search appearance filter set to on. What Google said. Google posted this news in the data anomalies section of the Search Console help area.

SEO 113

SEO 113

Litmus

MARCH 6, 2024

Are your emails not converting as well as they should? While you’re switching up your copy or content to optimize the subscriber experience, you might be overlooking one very critical element: design. Design isn’t just about making things look pretty. And beautiful designs alone don’t automatically equate to high performance. If you want to create good looking emails that sell, you need conversion-centered design.

Price 109

Price Promotion Product Email Marketing 109

Search Engine Land

MARCH 6, 2024

Marketing channels and the teams managing them should be constantly collaborating and avoiding operating within silos. But it’s easier said than done sometimes. One partnership that commonly gets overlooked is between SEO and social media teams – both organic and paid – and how they can collaborate to maximize output, performance, ROI and, most importantly, customer connections.

SEO 112

SEO PR Branding Customer 112

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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

Marketing

Litmus

MARCH 6, 2024

We’ve all been there. You craft the perfect automated welcome email, test it thoroughly, review it with all of your key stakeholders, and start sending it out to your target audience. Subscribers are engaging and it’s performing well! But then a landing page goes down without you knowing, preventing your subscribers from taking action and crushing the opportunity for your email to foster positive brand experiences and drive revenue.

Email Marketing 101

Email Marketing Branding Customer Marketing 101

Search Engine Land

MARCH 6, 2024

Billions of users log into Meta technologies like Facebook and Instagram every day – an advertiser’s dream. But reaching these users with ads that are relevant to what they’re looking for is a challenge if you don’t have the right data, particularly in the era of third-party cookie deprecation and data privacy restrictions. To reach the right customers at the right time with the right message, you need a strong data strategy.

eBook 99

eBook Advertisers Advertising Customer 99

Martech

MARCH 6, 2024

LinkedIn is back up and running after a global outage prevented users from accessing their accounts. The technical glitch was impacting users globally, including the U.S. and UK, with more than 48,000 reports of issues via Downdetector. Earlier this week, Meta reported an outage that impacted its Facebook, Instagram and WhatsApp platforms. Why we care.

Management 93

Management Social Media Marketing Marketing Marketers 93

Duct Tape Marketing

MARCH 6, 2024

Navigating Failure: The Science of Failing Well in Entrepreneurship written by Tosin Jerugba read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Amy Edmondson, the Novartis professor of leadership and management at the Harvard Business School. Renowned for her research on psychological safety and author of several acclaimed books, including The Fearless Organization, and the Science of Failing Well &

Manufacturing 93

Manufacturing Management Product Promotion 93

Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester

Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!

Customer

AWeber

MARCH 6, 2024

Less than three seconds. That’s the average amount of time you have to capture a subscriber’s attention in his or her crowded inbox. Talk about a short window. So what’s an easy way to make an impact and stand out? Include an email preheader in each message you send. What is an email preheader? When viewing a message in your inbox, an email preheader — also known as the Johnson Box or preview text — is a snippet of text shown next to or underneath the subject line.

Shipping 87

Shipping Promotion Email Marketing Customer 87

Influence & Co

MARCH 6, 2024

In today's bustling digital marketplace, the allure of website accessibility extends far beyond the legal confines of Americans With Disabilities Act (ADA) compliance. It's a clarion call to innovate, embrace the diversity of our global community, and, quite unexpectedly, unlock a treasure trove of untapped return on investment. So if you've ever pondered, "Is ADA compliance mandatory for websites?

Content Marketing 78

Content Marketing Marketing Marketers 78

Customers.ai

MARCH 6, 2024

In the fast-paced world of digital marketing, businesses are constantly seeking innovative solutions to not only attract leads but to understand and nurture them through every step of the customer journey. The ability to transform anonymous website visitors into well-understood leads is not just an advantage; it’s a necessity for companies looking to thrive in a competitive online landscape.

Transform 64

Transform Customer Journey Outbound Marketing Shipping 64

Exposure Ninja

MARCH 6, 2024

Are you tired of juggling multiple PPC campaigns and optimisations to get results in your Google Ads campaigns? Then it’s time to master the art of Performance Max, Google’s latest all-in-one super campaign. Like a PPC Swiss army knife, Performance Max, also known as PMax, blends powerful automation with cross-channel reach. But simply creating one won’t make you a Performance Max ninja overnight.

eCommerce 52

eCommerce User-Generated Analytics Management 52

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

Marketing

Use Insider

MARCH 6, 2024

What is a real-time CDP? A CDP with real-time processing is a centralized system that instantaneously collects, integrates, and analyzes customer data from various sources. Unlike traditional CDPs, which may delay data processing, real-time CDPs provide instant insights into customer behavior, preferences, and interactions across connected channels.

Transform 52

Transform Marketers Marketing Market Trends 52

Exposure Ninja

MARCH 6, 2024

Are you tired of juggling multiple PPC campaigns and optimisations to get results in your Google Ads campaigns? Then it’s time to master the art of Performance Max, Google’s latest all-in-one super campaign. Like a PPC Swiss army knife, Performance Max, also known as PMax, blends powerful automation with cross-channel reach. But simply creating one won’t make you a Performance Max ninja overnight.

eCommerce 52

eCommerce User-Generated Analytics Management 52

Zumvu

MARCH 6, 2024

Successful PR campaigns are often multifaceted. Creating a positive image and building relationships takes work. Here is what a typical PR campaign looks like.

PR 52

PR 52

Exposure Ninja

MARCH 6, 2024

Are you tired of juggling multiple PPC campaigns and optimisations to get results in your Google Ads campaigns? Then it’s time to master the art of Performance Max, Google’s latest all-in-one super campaign. Like a PPC Swiss army knife, Performance Max, also known as PMax, blends powerful automation with cross-channel reach. But simply creating one won’t make you a Performance Max ninja overnight.

eCommerce 52

eCommerce User-Generated Analytics Management 52

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Unlock the secrets to building strong communities and sustaining growth with GrowthZone’s “5 Pillars of Community” ebook. In today's digital era, fostering a sense of belonging is more important than ever. GrowthZone’s informative ebook will help you transform your association’s community and discover new opportunities for growth. Explore the importance of personal and virtual communities, the ACHIEVE Model for success, and the key pillars including Direction, Shared Responsibility, Personal Val

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