The CMO Survey

JULY 17, 2024

The post Ready to Start Marketing Your Startup? 3 Crucial Questions all Founders Should Ask appeared first on The CMO Survey.

CMO 100

CMO Marketers Marketing 100

Aspiration Marketing

JULY 17, 2024

Consumers today are bombarded with marketing messages. Attention spans are shrinking, and traditional advertising methods are becoming less effective. This leaves businesses facing a constant challenge: how to attract high-quality leads and convert them into paying customers. But what if there was a way to connect with potential customers on a deeper level, build trust, and establish yourself as an industry authority – all while they're doing the dishes or commuting to work?

Customer 244

Customer Advertisers Advertising Marketing 244

Martech

JULY 17, 2024

Eighty-three percent of Chinese business decision-makers say their organizations are using AI. This contrasts with the U.S. (65%) and the U.K. (70%). However, closer questioning reveals that U.S. organizations are ahead in terms of genAI maturity, having fully implemented solutions. These statistics come from an extensive global survey of 1,600 decision makers in genAI strategy or data analytics in organizations across key sectors conducted by Coleman Parkes for data management and analytics ven

Transform 144

Transform Food Analytics Place 144

Businesses Grow

JULY 17, 2024

The two most important “soft skills” in marketing are empathy and curiosity. I realized that I’d written more than 3,000 blog posts and had never written about curiosity. How un-curious of me. Curiosity is the spark that ignites innovation in marketing. It’s the fuel that propels us beyond the mundane and into the realm of the remarkable.

Marketers 113

Marketers Marketing Email Marketing Customer 113

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Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.

Transform

Martech

JULY 17, 2024

Summer is a time to get out of the house and maybe on the road. It’s filled with activities like long-distance vacations, trips to the beach and farmers’ markets. Digital out-of-home (DOOH) advertising’s dynamic content and precision targeting capabilities make it perfect for reaching audiences at this time of year. Here’s why DOOH is the ticket to this summer’s marketing success.

Advertising 125

Advertising Advertisers Retail Marketers 125

Content Marketing Institute

JULY 17, 2024

If you can’t capture your audience immediately, they won’t keep watching, listening, or reading. Learn how to develop strong hooks that transform the ordinary into extraordinary, and watch your audience grow.

Transform 122

Transform 122

Duct Tape Marketing

JULY 17, 2024

Hypothesis-Driven Growth: How to Turn Data into Revenue written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Doug Davidoff, the founder and CEO of Lift Enablement and the author of The Revenue Acceleration Framework. Dough Davidoff brings over 20 years of experience advising small and mid-market companies focused on significant growth.

Transform 94

Transform Manufacturing Place CRM 94

Martech

JULY 17, 2024

As companies scale, marketing leaders face increasing pressure to deliver results with limited resources while adapting to evolving market dynamics. Marketing must drive the transition from problem-market fit to product-market fit. Here’s why it matters and how it can be done. A marketing VP’s dilemma In 2022, Emma was the confident VP of Marketing for a thriving SaaS analytics platform.

Product Marketing 105

Product Marketing Product Transform Marketers 105

SmartBrief - Marketing

JULY 17, 2024

Business agility is a requirement for survival and growth in today’s market competition. Along the same lines, modern data management practices are at the core of gaining the much-desired agility for any organization to respond timely to changes in markets or operational challenges. Effective data management empowers an organization toward improved decision-making, rationalization of processes and innovation.

Management 82

Management Analytics New Technology Market Trends 82

Martech

JULY 17, 2024

Digital experience platform Optimizely has launched a new SaaS CMS while vowing continued support for its PaaS CMS. The new CMS is headless by design and incorporates a new Visual Builder, a user-friendly interface allowing content to be easily created and previewed. The SaaS CMS and Visual Builder were announced last year and have been available for preview in beta.

Management 121

Management 121

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Management

Search Engine Land

JULY 17, 2024

Men earn an average of 36% more than women in search marketing in 2024, according to a new Search Engine Land survey. While there is less of a gender pay gap disparity in senior positions, there is still a disparity. Additionally, women were more likely to have changed jobs or received promotions more recently than men. And men and women are similarly satisfied with their current role, the survey revealed.

Search Marketers 89

Search Marketers Promotion Marketers Marketing 89

SocialPilot

JULY 17, 2024

You have put a lot of effort into your social media content, but you are unsure how well it performs, right? You are not alone. Many marketers and businesses like you struggle to understand if their social media efforts are hitting the mark or falling flat. But what if you had a clear roadmap to guide you? Social media benchmarks are your guiding compass, helping you measure how your current performance stacks up against the industry standards and competitors.

Transform 64

Transform Food Education Fashion 64

Search Engine Land

JULY 17, 2024

Google announced significant updates to its AdMob policies, set to take effect this month, aimed at improving clarity and transparency for publishers. These changes will impact how and where ads can be placed within apps, particularly in private communication spaces, affecting publishers’ monetization strategies. Key changes: “Ads on Dynamic Content” policy replaced with “Ads in Private Communications” policy “Personalized Advertising” policy moved from

Communications 78

Communications Advertisers Advertising Place 78

Rock Content

JULY 17, 2024

The recent news that Meta is using our public posts to train their Artificial Intelligence (AI) models left many of us with an unsettling feeling, especially the artists. Seriously, imagine being an artist in this AI-driven world. If you’re an artist, you might feel a bit uneasy with some AI advancements. Not because you think AI will replace you, but because you might be afraid of two main things: AI stealing your intellectual property to generate artwork.

User-Generated 52

User-Generated Analytics Communications Product 52

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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.

Branding

Search Engine Land

JULY 17, 2024

Personalization has always been a buzzword in marketing, but not every brand does it the way consumers want. Wunderkind’s 2024 Consumer Insights Report is a survey of over 1,503 consumers across the United States and United Kingdom about several topics from personalization to online shopping habits, advertising and more. In this article, we’ll dive into what we found when we asked consumers about personalization.

Transform 73

Transform Shipping Communications Advertisers 73

David Meerman Scott

JULY 17, 2024

The new film Fly Me to the Moon starring Scarlett Johansson & Channing Tatum is a romantic comedy set in the 1969 race to the moon. Johansson plays a marketing strategist planning a fake moon landing video in a NASA warehouse.

Marketing 57

Marketing Marketers Advertising Advertisers 57

Search Engine Land

JULY 17, 2024

Google is now expanding the rollout of Merchant Center Next to all merchant accounts, following its announcement at Google Marketing Live 2023. Merchant Center Next (GMC Next) brings a revamped interface and new features to Google’s ecommerce platform, potentially streamlining operations for online retailers. Key points: New users and many existing ones already have access.

eCommerce 76

eCommerce Retail Advertisers Advertising 76

Lusha

JULY 17, 2024

Let’s face it: traditional marketing can feel like throwing darts blindfolded. You blast out your message to the masses, hoping something sticks. But what if you could laser-focus your efforts on the accounts that truly matter – the ones with the highest revenue potential? That’s the essence of Account-Based Marketing (ABM). It’s not about casting a wide net; it’s about strategically hunting big game.

Direct Mail 52

Direct Mail CRM Marketing Automation Platform Key Performance Indicator 52

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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

Marketing

Search Engine Land

JULY 17, 2024

Have you ever found yourself in one of the following situations? A stakeholder asks you the exact date that you adjusted the Target ROAS for a specific campaign, and you have to comb through the Change History to track it down. You have difficulty recalling your projects and explaining your value during performance review time. You forget to check in proactively to see how a new set of ad copy is performing after a few weeks.

Management 68

Management Manufacturing Communications Product 68

Lusha

JULY 17, 2024

In 2024, when things are constantly changing, lead generation is still the most important thing for any business that wants to succeed. It’s the art and science of attracting potential customers, nurturing their interest, and guiding them toward becoming paying clients. But in this digital age, the game has changed. Gone are the days of relying solely on cold calls and mass emails.

CRM 52

CRM PR Marketing Automation Platform User-Generated 52

Search Engine Land

JULY 17, 2024

In 2024, brands are encountering a variety of challenges that can impact their reputation. Their decisions are under close scrutiny and require strategic foresight to effectively manage these issues. Brand reputation issues in 2024 NewsWhip’s report, “ The Biggest Reputation Issues Impacting Brands in 2024 ,” examines four specific types of crises that brands have faced in the first half of 2024: Food inflation.

Branding 79

Branding PR Food Gen Z 79

Lusha

JULY 17, 2024

The Art of Turning a “No” into a “Yes” The Scenario: You’re on a promising sales call, but then the dreaded “no” pops up. Your prospect is full of objections—it’s too expensive, not needed, or they simply want to “think about it.” Does this sound familiar? Objections are a natural part of sales.

Price 52

Price CRM Product Transform 52

Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester

Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!

Customer

Martech

JULY 17, 2024

U.S. Supreme Court rulings don’t often impact marketing, but a decision handed down last month likely will. Lober v. Raimondo sharply curtails the power of federal regulators — like the FTC and FCC — saying federal courts should no longer defer to them when interpreting laws. Chief Justice John Roberts said federal judges “must exercise their independent judgment in deciding whether an agency has acted within its statutory authority.

Pharmaceutical 122

Pharmaceutical Law Manufacturing Advertising 122

Search Engine Land

JULY 17, 2024

Trending topics represent popular or emerging points of discussion online. In SEO , trends are opportunities to connect with a wider audience when they are most engaged. A trend-led SEO approach can increase brand awareness and advocacy, setting your content apart from competitors’ often homogeneous strategies. Trends offer a unique edge, allowing brands to deliver distinctive and timely content.

SEO 98

SEO Fashion PR Influencer Marketing 98

Buffer Marketing

JULY 17, 2024

A single word or phrase can change the trajectory of your social media posts’ performance. Power words can increase your conversions, engagement , and click-through rates. They aren’t magic pills, but they can convert the same-old social media copy to strong, sticky, and persuasive posts. In this article, I’ll explain how power words work and how you can sprinkle them into your social media content.

Copywriting 114

Copywriting Social Media Marketing Product Education 114