The CMO Survey

JULY 17, 2024

The post Ready to Start Marketing Your Startup? 3 Crucial Questions all Founders Should Ask appeared first on The CMO Survey.

CMO 100

CMO Marketers Marketing 100

Aspiration Marketing

JULY 17, 2024

Consumers today are bombarded with marketing messages. Attention spans are shrinking, and traditional advertising methods are becoming less effective. This leaves businesses facing a constant challenge: how to attract high-quality leads and convert them into paying customers. But what if there was a way to connect with potential customers on a deeper level, build trust, and establish yourself as an industry authority – all while they're doing the dishes or commuting to work?

Customer 234

Customer Advertising Advertisers Marketing 234

Martech

JULY 17, 2024

Eighty-three percent of Chinese business decision-makers say their organizations are using AI. This contrasts with the U.S. (65%) and the U.K. (70%). However, closer questioning reveals that U.S. organizations are ahead in terms of genAI maturity, having fully implemented solutions. These statistics come from an extensive global survey of 1,600 decision makers in genAI strategy or data analytics in organizations across key sectors conducted by Coleman Parkes for data management and analytics ven

Transform 136

Transform Food Analytics Place 136

Businesses Grow

JULY 17, 2024

The two most important “soft skills” in marketing are empathy and curiosity. I realized that I’d written more than 3,000 blog posts and had never written about curiosity. How un-curious of me. Curiosity is the spark that ignites innovation in marketing. It’s the fuel that propels us beyond the mundane and into the realm of the remarkable.

Marketing 113

Marketing Marketers Email Marketing Customer 113

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Marketing

Content Marketing Institute

JULY 17, 2024

If you can’t capture your audience immediately, they won’t keep watching, listening, or reading. Learn how to develop strong hooks that transform the ordinary into extraordinary, and watch your audience grow.

Transform 106

Transform 106

Search Engine Land

JULY 17, 2024

Men earn an average of 36% more than women in search marketing in 2024, according to a new Search Engine Land survey. While there is less of a gender pay gap disparity in senior positions, there is still a disparity. Additionally, women were more likely to have changed jobs or received promotions more recently than men. And men and women are similarly satisfied with their current role, the survey revealed.

Search Marketers 105

Search Marketers Promotion Marketers Marketing 105

Search Engine Land

JULY 17, 2024

In 2024, brands are encountering a variety of challenges that can impact their reputation. Their decisions are under close scrutiny and require strategic foresight to effectively manage these issues. Brand reputation issues in 2024 NewsWhip’s report, “ The Biggest Reputation Issues Impacting Brands in 2024 ,” examines four specific types of crises that brands have faced in the first half of 2024: Food inflation.

Branding 93

Branding PR Food Gen Z 93

Martech

JULY 17, 2024

Digital experience platform Optimizely has launched a new SaaS CMS while vowing continued support for its PaaS CMS. The new CMS is headless by design and incorporates a new Visual Builder, a user-friendly interface allowing content to be easily created and previewed. The SaaS CMS and Visual Builder were announced last year and have been available for preview in beta.

Management 94

Management 94

Search Engine Land

JULY 17, 2024

Google announced significant updates to its AdMob policies, set to take effect this month, aimed at improving clarity and transparency for publishers. These changes will impact how and where ads can be placed within apps, particularly in private communication spaces, affecting publishers’ monetization strategies. Key changes: “Ads on Dynamic Content” policy replaced with “Ads in Private Communications” policy “Personalized Advertising” policy moved from

Communications 93

Communications Advertising Advertisers Place 93

Martech

JULY 17, 2024

As companies scale, marketing leaders face increasing pressure to deliver results with limited resources while adapting to evolving market dynamics. Marketing must drive the transition from problem-market fit to product-market fit. Here’s why it matters and how it can be done. A marketing VP’s dilemma In 2022, Emma was the confident VP of Marketing for a thriving SaaS analytics platform.

Product Marketing 91

Product Marketing Product Transform Marketers 91

Speaker: Jesse Simms, VP at Giant Partners

This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.

Direct Mail

Search Engine Land

JULY 17, 2024

Google is now expanding the rollout of Merchant Center Next to all merchant accounts, following its announcement at Google Marketing Live 2023. Merchant Center Next (GMC Next) brings a revamped interface and new features to Google’s ecommerce platform, potentially streamlining operations for online retailers. Key points: New users and many existing ones already have access.

eCommerce 90

eCommerce Retail Advertising Advertisers 90

Martech

JULY 17, 2024

Personalization has always been a buzzword in marketing, but not every brand does it the way consumers want. Wunderkind’s 2024 Consumer Insights Report is a survey of over 1,503 consumers across the United States and United Kingdom about several topics from personalization to online shopping habits, advertising and more. In this article, we’ll dive into what we found when we asked consumers about personalization.

Transform 89

Transform Shipping Communications Advertising 89

Search Engine Land

JULY 17, 2024

Personalization has always been a buzzword in marketing, but not every brand does it the way consumers want. Wunderkind’s 2024 Consumer Insights Report is a survey of over 1,503 consumers across the United States and United Kingdom about several topics from personalization to online shopping habits, advertising and more. In this article, we’ll dive into what we found when we asked consumers about personalization.

Transform 85

Transform Shipping Communications Advertising 85

SmartBrief - Marketing

JULY 17, 2024

Business agility is a requirement for survival and growth in today’s market competition. Along the same lines, modern data management practices are at the core of gaining the much-desired agility for any organization to respond timely to changes in markets or operational challenges. Effective data management empowers an organization toward improved decision-making, rationalization of processes and innovation.

Management 82

Management Analytics New Technology Market Trends 82

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Email Marketing

Duct Tape Marketing

JULY 17, 2024

Hypothesis-Driven Growth: How to Turn Data into Revenue written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Doug Davidoff, the founder and CEO of Lift Enablement and the author of The Revenue Acceleration Framework. Dough Davidoff brings over 20 years of experience advising small and mid-market companies focused on significant growth.

Transform 79

Transform Manufacturing Place CRM 79

David Meerman Scott

JULY 17, 2024

The new film Fly Me to the Moon starring Scarlett Johansson & Channing Tatum is a romantic comedy set in the 1969 race to the moon. Johansson plays a marketing strategist planning a fake moon landing video in a NASA warehouse.

Marketing 57

Marketing Marketers Advertising Advertisers 57

Rock Content

JULY 17, 2024

The recent news that Meta is using our public posts to train their Artificial Intelligence (AI) models left many of us with an unsettling feeling, especially the artists. Seriously, imagine being an artist in this AI-driven world. If you’re an artist, you might feel a bit uneasy with some AI advancements. Not because you think AI will replace you, but because you might be afraid of two main things: AI stealing your intellectual property to generate artwork.

User-Generated 52

User-Generated Analytics Communications Product 52

Lusha

JULY 17, 2024

The Art of Turning a “No” into a “Yes” The Scenario: You’re on a promising sales call, but then the dreaded “no” pops up. Your prospect is full of objections—it’s too expensive, not needed, or they simply want to “think about it.” Does this sound familiar? Objections are a natural part of sales.

Price 52

Price CRM Product Transform 52

Speaker: Alex Moore, Co-Founder of Stratagon Marketing & Technology

Ever wondered why sales and marketing teams often struggle to collaborate effectively? Diverging goals, poor communication, and conflicting strategies frequently create silos, leading to a disconnect where marketing efforts fail to translate into substantial sales conversions. Enter Account-Based Marketing (ABM). ABM aligns marketing and sales efforts toward specific target accounts, fostering personalized interactions with high-value prospects.

Marketing

Buffer Marketing

JULY 17, 2024

A single word or phrase can change the trajectory of your social media posts’ performance. Power words can increase your conversions, engagement , and click-through rates. They aren’t magic pills, but they can convert the same-old social media copy to strong, sticky, and persuasive posts. In this article, I’ll explain how power words work and how you can sprinkle them into your social media content.

Copywriting 92

Copywriting Social Media Marketing Product Education 92

Lusha

JULY 17, 2024

Let’s face it: traditional marketing can feel like throwing darts blindfolded. You blast out your message to the masses, hoping something sticks. But what if you could laser-focus your efforts on the accounts that truly matter – the ones with the highest revenue potential? That’s the essence of Account-Based Marketing (ABM). It’s not about casting a wide net; it’s about strategically hunting big game.

Direct Mail 52

Direct Mail CRM Marketing Automation Platform Key Performance Indicator 52

Search Engine Land

JULY 17, 2024

Have you ever found yourself in one of the following situations? A stakeholder asks you the exact date that you adjusted the Target ROAS for a specific campaign, and you have to comb through the Change History to track it down. You have difficulty recalling your projects and explaining your value during performance review time. You forget to check in proactively to see how a new set of ad copy is performing after a few weeks.

Management 78

Management Manufacturing Communications Product 78

SocialPilot

JULY 17, 2024

You have put a lot of effort into your social media content, but you are unsure how well it performs, right? You are not alone. Many marketers and businesses like you struggle to understand if their social media efforts are hitting the mark or falling flat. But what if you had a clear roadmap to guide you? Social media benchmarks are your guiding compass, helping you measure how your current performance stacks up against the industry standards and competitors.

Transform 62

Transform Food Education Fashion 62

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Martech

JULY 17, 2024

U.S. Supreme Court rulings don’t often impact marketing, but a decision handed down last month likely will. Lober v. Raimondo sharply curtails the power of federal regulators — like the FTC and FCC — saying federal courts should no longer defer to them when interpreting laws. Chief Justice John Roberts said federal judges “must exercise their independent judgment in deciding whether an agency has acted within its statutory authority.

Pharmaceutical 105

Pharmaceutical Law Manufacturing Advertising 105

Lusha

JULY 17, 2024

In 2024, when things are constantly changing, lead generation is still the most important thing for any business that wants to succeed. It’s the art and science of attracting potential customers, nurturing their interest, and guiding them toward becoming paying clients. But in this digital age, the game has changed. Gone are the days of relying solely on cold calls and mass emails.

CRM 52

CRM PR Marketing Automation Platform User-Generated 52

Search Engine Land

JULY 17, 2024

Trending topics represent popular or emerging points of discussion online. In SEO , trends are opportunities to connect with a wider audience when they are most engaged. A trend-led SEO approach can increase brand awareness and advocacy, setting your content apart from competitors’ often homogeneous strategies. Trends offer a unique edge, allowing brands to deliver distinctive and timely content.

SEO 116

SEO Fashion PR Influencer Marketing 116