Search Engine Land

JULY 5, 2024

Working in SEO requires various tools for research and analysis. We need to understand website performance, market trends, user behavior, competitor activity and the effort needed to achieve our goals. While premium tools offer many useful features, several free tools can significantly enhance your SEO efforts. If you are a freelancer just starting out or working in-house with little budget to spend on tools and software, the following can provide you with (almost) everything you need. 1.

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Martech

JULY 5, 2024

HubSpot introduced a wave of new updates in June. We’ve explored them all to separate the nice-to-haves from the game changers. June’s biggest updates include improvements to enhance your data management, automate more routine tasks and streamline workflows. Sales teams will also be excited to hear about new enhancements to research tools and lead prioritization.

Health 117

Health CRM User-Generated Finance 117

Search Engine Land

JULY 5, 2024

Google rolled out a Chrome extension designed to help advertisers troubleshoot their Enhanced Conversions setup called EC Assist. Why we care. Enhanced Conversions are crucial for improving Google Ads performance, but setting them up correctly can be a challenge. How it works: Advertisers install the EC Assist Chrome extension They run a test conversion on their website EC Assist identifies potential issues and suggested next steps Between the lines.

Advertising 125

Advertising Advertisers 125

Martech

JULY 5, 2024

As we bid Google Universal Analytics (UA) its final adieu , we caught up with Product Director of Google Analytics, Steve Ganem, about its successor — Google Analytics 4 (GA4). We wanted to know how it is meeting the needs of digital marketers, its privacy compliance, and what’s on the roadmap for enhancements. (The interview was edited for brevity and clarity.

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Analytics Product User-Generated Advertising 112

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Unlock the secrets to building strong communities and sustaining growth with GrowthZone’s “5 Pillars of Community” ebook. In today's digital era, fostering a sense of belonging is more important than ever. GrowthZone’s informative ebook will help you transform your association’s community and discover new opportunities for growth. Explore the importance of personal and virtual communities, the ACHIEVE Model for success, and the key pillars including Direction, Shared Responsibility, Personal Val

Transform

Search Engine Land

JULY 5, 2024

Google released new help articles for advanced data source management in Merchant Center Next, alongside a new add-on for enhanced product data control. Key features: Attribute rules: Automatically fix common data errors. Supplemental data sources: Enhance primary product data with additional details. Why it matters. These updates enable advertisers to potentially improve product visibility and performance on Google’s shopping platforms.

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Management Product Advertising Advertisers 105

Martech

JULY 5, 2024

Dynamic pricing, once a standard practice in ancient marketplaces, is making a comeback in today’s digital age. This pricing strategy, which involves adjusting prices based on various factors such as demand, time and customer behavior, has evolved from its roots in the airline and ride-sharing industries and has become a consideration across diverse sectors, including fast food and retail.

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illumin

JULY 5, 2024

The omnipresence of AI is steadily growing in the 2020s, including in advertising. Here’s a snapshot of how AI is shaping today’s programmatic strategies. In the digital age, the integration of artificial intelligence (AI) into our lives is growing. It’s no different in the world of marketing, as AI slowly shapes digital advertising in front of our eyes.

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Advertising Advertisers Pharmaceutical User-Generated 92

yorCMO

JULY 5, 2024

What leadership burnout is, what causes burnout, strategies to overcome (and prevent) burnout, and when additional help might be needed.

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Zumvu

JULY 5, 2024

Artificial Intelligence (AI) is no longer a futuristic concept; it's here, and it's transforming the way businesses approach digital marketing.

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