Martech

APRIL 18, 2025

Digital transformation has reached near-universal adoption but success remains elusive. Most large organizations have spent the last decade modernizing systems, embedding data teams and rethinking customer journeys. Despite this progress, failure rates remain stubbornly high estimates range from 70% to 88%. The reasons are well-documented, but the solution lies in something more specific: shifting how transformation is delivered in practice, especially within marketing, data, martech and digit

Transform 79

Transform Communications Customer Journey User-Generated 79

Buffer Marketing

APRIL 18, 2025

If you’ve followed Buffer for a while, then you know we have a few uncommon approaches to teammate benefits and compensation. The example I’ll dig into today is our “Dependent Grant,” which we launched in 2016.  Our Dependent Grant is separate benefit, outside of salary, that we grant teammates who are taking care of and supporting family members.

Place 56

Place 56

Martech

APRIL 18, 2025

MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. Source: The 2025 AMA Marketing Skills Report. Click to enlarge. The 2025 AMA Marketing Skills Report identifies the skills marketers need to thrive today and in the future. The report is based on a survey of more than 1,200 marketers, more than 450 job postings and interviews with industry experts.

Marketing 58

Marketing Marketers Analytics Digital Marketing 58

SocialPilot

APRIL 18, 2025

Instagram Reels is a fantastic opportunity for creators. Its one of the hottest features on the platform and a way to supercharge your Instagram growth. Reels is a direct competitor to TikTok and targets the same type of content – short-form video. Recent statistics show that while emerging TikTok influencers earned around 18% more engagement than influencers on other platforms, Reels outpace other Instagram content by 22% in terms of engagement rates.

Gen Z 78

Gen Z User-Generated Entertainment Analytics 78

Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage

This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.

Marketing

Zumvu

APRIL 18, 2025

Vibe coding is transforming digital production, no matter what you do as an artist, musician, or hobbyist coder. Let's explore what vibe coding is, why it's important, and some great tools to improve your next project.

Transform 52

Transform Product 52

Martech

APRIL 18, 2025

You hit send. Then you wait. Opens trickle in. Clicks? Meh. Unsubscribes? More than you’d like. You didn’t cut corners. You proofed, segmented, tested. Why is performance dropping? It’s not you it’s your email strategy. The playbook that worked in 2020 is collecting dust in 2025. The “Hi, {First Name}!” intro? Weak.

Whitepaper 112

Whitepaper Thought Leadership Price Education 112