Social Media Examiner

DECEMBER 6, 2023

Want to position your agency as an industry leader? Wondering how hosting a live event can help? In this article, you’ll discover how producing live events can yield results for your marketing agency. Lessons From an Agency Owner and Conference Host In the ultra-competitive world of marketing agencies, sustaining a business for more than 26 […] The post How to Improve Your Marketing Agency’s Reputation With Live Events appeared first on Social Media Examiner.

Marketers 132

Marketers Marketing 132

Aspiration Marketing

DECEMBER 6, 2023

Web traffic is the lifeblood of online success. Among the various sources of this invaluable traffic, organic search stands out as a beacon of opportunity for modern businesses. Here to guide you through digital marketing success, this blog will shed light on organic search and why it's crucial for your business.

Digital Marketing 227

Digital Marketing Inbound Marketing Marketers Marketing 227

Content Marketing Institute

DECEMBER 6, 2023

What’s ahead in content and marketing for 2024? AI gets a lot of attention in these predictions, but in surprising ways. Plus, these experts forecast the impact of social media and world turmoil and give a healthy dose of hope.

Content Marketing 138

Content Marketing Marketers Marketing 138

CMO Network

DECEMBER 6, 2023

The generations that proudly wear the labels of tech-savvy, socially conscious, and effortlessly unconventional have, unsurprisingly, ushered in a new era of coffee.

Gen Z 136

Gen Z CMO 136

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Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.

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Martech

DECEMBER 6, 2023

This February, Google and Yahoo will begin enforcing new requirements for bulk email senders. The guidelines largely focus on three areas: authentication of outgoing emails, reported spam rates and the ability to easily unsubscribe from email lists. Google defined bulk senders in an early-October announcement as “those who send more than 5,000 messages to Gmail addresses in one day,” which caught the attention of email marketers in both B2B and B2C circles.

Email Marketing 134

Email Marketing B2C User-Generated Education 134

Sprout Social

DECEMBER 6, 2023

Every member of a procurement team is more than just a professional—they’re people. Parents, pickleball players, podcast enthusiasts—and those are just the P’s. On and off the clock, they research potential purchases just as everyone else might. There lies the magic of B2B influencer marketing. Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience.

Influencer Marketing 131

Influencer Marketing Branding B2C Marketers 131

Search Engine Land

DECEMBER 6, 2023

Google Analytics 4 audiences can now be easily created and applied directly within Google Ads. Marketers now have the capability to build Analytics audiences, including predictive audiences, using the Audience Manager feature and during the campaign creation process Why we care. This new capability helps marketers understand their audience better through Google Ads.

Analytics 126

Analytics Promotion Search Marketers Customer 126

Calvyn Lee Blog

DECEMBER 6, 2023

Google recently provided Reddit with the biggest boost in search engine rankings that the site has ever seen. As an odd sort of thank you, Reddit threatened to block Google from crawling its pages. This drama between the two internet giants has caught bloggers and content creators like us right in the middle. The Rise of Reddit in Google Rankings This surprising saga began in June 2022 when journalist Charlie Warzel wrote an article in The Atlantic about the poor quality of Google’s search resul

Affiliate Marketing 130

Affiliate Marketing Fashion Promotion Branding 130

Search Engine Land

DECEMBER 6, 2023

Generative AI is revolutionizing SEO , especially for large websites dealing with complex technical challenges. AI’s exceptional capacity to analyze data, forecast trends, aid content creation and automate tasks can help shift your SEO approach from reactive to proactive. Discover 10 ways to enhance your SEO using generative AI tools like ChatGPT, Bing Chat and Claude by Anthropic. 1.

SEO 122

SEO User-Generated Transform Market Trends 122

Sprout Social

DECEMBER 6, 2023

You’d be hard-pressed to find healthcare marketers that don’t understand the value of social media for healthcare , according to Jill Florence, Director of Enterprise Sales at Sprout Social. As Florence explains, “Social is a non-negotiable part of driving brand awareness and building connections with patients, physicians and community members. But it can be a challenge for the marketing teams on the digital front lines to overcome the concerns of security and privacy teams—especially at the int

Health 121

Health Law Education Branding 121

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Management

Martech

DECEMBER 6, 2023

Google is providing advertisers with the option to opt out of the Search Partner Network (SPN). This decision comes in the wake of an Adalytics report claiming that Google search ads were appearing on inappropriate non-Google websites through the SPN, creating potential risks for brand safety. The flagged websites referenced in the research contain pornographic, sanctioned, and pirated content.

Advertisers 119

Advertisers Advertising Branding Customer 119

Hubspot Marketing

DECEMBER 6, 2023

It’s been an eventful week for Spotify. As reported by our sister newsletter The Hustle , the company announced a round of layoffs just days after the launch of its annual campaign Spotify Wrapped. While The Hustle talked about the business and employee implications of Spotify’s recent layoffs immediately following Wrapped, I’d like to take a look at this series of events from a marketing perspective.

User-Generated 115

User-Generated Branding Marketers Marketing 115

Customers.ai

DECEMBER 6, 2023

For years, Meta Ads have been a mainstay in digital marketing strategies, with companies predicted to spend between $36.5 billion and $40 billion in Q4 2023 alone. However, the landscape is undergoing a seismic shift, with the repercussions of privacy changes reverberating across the advertising sphere. The recent implementation of iOS 17 changes and the impending removal of third-party cookies in Google Chrome in 2024 are casting shadows on the once-expansive reach of Meta Ads.

Outbound Marketing 115

Outbound Marketing CRM Advertising Advertisers 115

Search Engine Land

DECEMBER 6, 2023

Google today announced Gemini, a multimodal large language model, and confirmed the AI model will be added to Search and Ads next year. Gemini in Search. Gemini will become available in Search, Ads and other Google products in the coming months. Meanwhile, Google Search is already testing Gemini, which has reduced the latency of Search Generative Experience responses by 40% for English in the U.S. and led to other unspecified quality improvements, Google said.

User-Generated 114

User-Generated Product SEO 114

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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.

Branding

Martech

DECEMBER 6, 2023

We’re excited to share WordPress VIP’s 2023 Content Marketing Tech Report. This in-depth research of over 1,500 marketing professionals reveals key insights into how top brands are leveraging martech tools and AI to drive business growth through content. This report is essential reading for anyone looking to maximize their content marketing results.

Transform 114

Transform Digital Marketing Content Marketing Marketers 114

Hubspot Marketing

DECEMBER 6, 2023

In the competitive realm of digital advertising, understanding your PPC competitors is crucial. If your ads aren‘t performing at their best, it’s likely because you're not fully tuned into what others in the space are doing. Competitors might be employing tactics you haven't considered or even mirroring your brand to divert your audience. A thorough PPC competitor analysis helps you pinpoint these strategies, allowing you to refine your campaigns for better performance.

Price 111

Price Advertising Advertisers SEO 111

Martech

DECEMBER 6, 2023

Channel99, the B2B performance marketing platform, has launched its new “view-through” technology for digital campaigns. The technology uses a universal, cookie-free impression pixel that customers can add to digital campaign content to track reach, engagement and impact. The aim is to distinguish efficient channels for messaging customers and eliminate the waste of those channels that are ineffective.

B2C 112

B2C CRM Performance Marketing Customer 112

Search Engine Land

DECEMBER 6, 2023

Google is providing advertisers with the option to opt out of the Search Partner Network (SPN). This decision comes in the wake of an Adalytics report claiming that Google search ads were appearing on inappropriate non-Google websites through the SPN, creating potential risks for brand safety. The flagged websites referenced in the research contain pornographic, sanctioned, and pirated content.

Advertisers 111

Advertisers Advertising Branding Search Marketers 111

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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

Marketing

Martech

DECEMBER 6, 2023

Negotiating with martech vendors requires a strategic approach that goes beyond budget considerations. From defining core needs to mastering emotional intelligence, here is a roadmap to navigate the nuances of vendor dynamics. Dealing with martech vendors Martech vendor negotiations are never the same – even when dealing with a company you already do business with.

Price 112

Price Communications Management Product 112

CMO Network

DECEMBER 6, 2023

The global aviation industry is expected to experience a significant increase in passenger traffic in 2024, says the IATA.

CMO 110

CMO 110

Search Engine Land

DECEMBER 6, 2023

Google’s November 2023 core update took about 26 days to fully roll out and was completed on November 28th. Now that the update is done, I wanted to share some data on how this November core update compared to the data on the October 2023 core update. In short, the data shows that the November 2023 core update was more volatile than the October 2023 core update.

Health 109

Health SEO Retail 109

Martech

DECEMBER 6, 2023

For years, CTV and linear television have been battling it out for viewership numbers. And it looks like CTV is coming out on top. Seeking more flexibility and lower costs, consumers have cut cords en masse , resulting in CTV viewership surpassing linear. With ~230 million users in the U.S. alone, CTV offers a clear opportunity for advertisers to reach new audiences.

Advertisers 107

Advertisers Advertising Transform Manufacturing 107

Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester

Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!

Customer

Search Engine Land

DECEMBER 6, 2023

In an era influenced by powerful algorithms, the intersection of SEO and PR is crucial but often overlooked by enterprise leadership. This partnership has its challenges. PR may not always acknowledge the intricacies of SEO. While SEO, focused on shaping the customer experience, may overlook the human stories conveyed by PR. By harnessing the methodical prowess of SEO and the storytelling of PR, the enterprise can orchestrate an integrated marketing campaign that resonates in a way that influenc

PR 104

PR SEO Transform Customer Journey 104

Martech

DECEMBER 6, 2023

Can you recall a piece of content you were working on that was either all text or all imagery? As marketers, we often work with a mix of text and visuals — social posts, ebooks, blog posts, email campaigns, white papers, landing pages and paid advertising. Our best tactics combine words and images to help tell a memorable story, emotionally connect with our audience, and create meaning.

Whitepaper 106

Whitepaper eBook Advertising Advertisers 106

Businesses Grow

DECEMBER 6, 2023

Over the past few months, I’ve been immersed in projects and research that have reinforced the idea that creators and community are driving huge changes in commercial strategies. These new dynamics are re-inventing what we used to think of as media and media buying. It’s already happening. Consider that a YouTube star like Mr. Beast has a bigger following than all the prime-time American news channels combined.

Fashion 104

Fashion Food Entertainment Advertising 104

CMO Network

DECEMBER 6, 2023

Pamela Anderson's "no makeup" trend championship teaches us valuable lessons in a world craving authenticity and realness.

CMO 103

CMO 103

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

Marketing

Search Engine Land

DECEMBER 6, 2023

For years, CTV and linear television have been battling it out for viewership numbers. And it looks like CTV is coming out on top. Seeking more flexibility and lower costs, consumers have cut cords en masse , resulting in CTV viewership surpassing linear. With ~230 million users in the U.S. alone, CTV offers a clear opportunity for advertisers to reach new audiences.

Advertisers 100

Advertisers Advertising Transform Manufacturing 100

Sachs Marketing Group

DECEMBER 6, 2023

What is PPC campaign management? PPC campaign management involves overseeing and directing pay-per-click advertising campaigns. It encompasses planning, executing, monitoring, and optimizing ads on platforms like Google Ads and Bing Ads, aiming to maximize return on investment and reach targeted audiences effectively. If your PPC ads aren’t driving your target audience toward your business, you may need to invest in PPC campaign management.

Management 98

Management Advertisers Advertising Digital Marketing 98

Search Engine Land

DECEMBER 6, 2023

Google Search Console will stop reporting on the product search results within the Performance reports in Search Console and the Search Console API starting in January 2024. Those websites that have product pages will soon no longer be able to click on the search appearance filter and see the product results option. Announcement. Google posted this news at around 3:45 am ET on X, saying, “Earlier this year, Search Console split the Product results search appearance into two: Merchant listi

Product 98

Product Place SEO 98

SocialPilot

DECEMBER 6, 2023

One of the best personal branding examples that I see happening everyday is, when one of my room mates asks me if I’ve seen their iPhone or if we have any band-aids. Not all phones are iPhones and not all bandages are Band-Aids but these brands have become so popular that they’ve overtaken the noun, how crazy is that? Google was founded in 1998 so 20 years ago the verb ‘to Google’ didn’t exist.

Branding 98

Branding Promotion Analytics Place 98

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Unlock the secrets to building strong communities and sustaining growth with GrowthZone’s “5 Pillars of Community” ebook. In today's digital era, fostering a sense of belonging is more important than ever. GrowthZone’s informative ebook will help you transform your association’s community and discover new opportunities for growth. Explore the importance of personal and virtual communities, the ACHIEVE Model for success, and the key pillars including Direction, Shared Responsibility, Personal Val

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