Social Media Examiner

AUGUST 3, 2023

Want to grow your business? Wondering how to create videos that position you as a relatable authority? In this article, you’ll discover how to use video to connect with your target audience. Why Video Storytelling Matters Storytelling is one of the fundamental things that makes us human. From telling stories around campfires, reading stories to […] The post Video and Storytelling: How to Connect With an Audience appeared first on Social Media Examiner.

Social Media Marketing 98

Social Media Marketing Marketers Marketing 98

Aspiration Marketing

AUGUST 3, 2023

Webinars have emerged as a highly effective marketing tool, allowing businesses to connect with their audience more deeply. However, the success of a webinar hinges on choosing a topic that genuinely resonates with the target audience. In this comprehensive guide, we'll delve into selecting a webinar topic that captivates and engages your audience, enabling you to leave a lasting impact on your audience and drive valuable results for your business.

Marketers 245

Marketers Marketing 245

Trade Press Services Newsletter

AUGUST 3, 2023

Individuals and businesses are leveraging artificial intelligence (AI) to improve productivity, streamline operations, and enhance customer service. In fact, research shows that more than half of organizations use some form of AI to automate various aspects of their companies. As artificial intelligence technology revolutionizes numerous sectors, content creation is no exception.

Copywriting 130

Copywriting Law User-Generated Communications 130

Buffer Marketing

AUGUST 3, 2023

We are a small team on a mission to help innovative companies grow their businesses – and along the way, we're championing a more human way to work. As a remote team who can hire from anywhere in the world, the traditional approach to hiring has come with some unique challenges. And at Buffer, we’re always looking for ways to improve our processes (as seen in our four-day workweek , transparency , and remote work approach).

Energy 98

Energy Management Product 98

Speaker: Karen Swim, APR

Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.

Sprout Social

AUGUST 3, 2023

In the span of 26 years, social media has transformed from a simple communication tool to a powerful marketing platform. From the early days of Six Degrees to the rise of TikTok and the introduction of Threads, brands have had to adapt to this constantly changing landscape. And as a result, so has the role of social media managers. From content creation to community management, the responsibilities of social teams have expanded significantly.

Entertainment 98

Entertainment Transform Social Media Marketing Communications 98

Buffer Marketing

AUGUST 3, 2023

Contrary to how we typically start articles, I want to share a disclaimer: we know as much about Threads as you do. That means we won’t be sharing any strategies or research-backed tips – instead, we’ll focus on: what you need to know about Threads and personal and expert observations about the platform. So in this article, expect an overview of Threads from its July 5th launch date till date.

Social Media Marketing 98

Social Media Marketing Entertainment Communications Education 98

Martech

AUGUST 3, 2023

Global home appliances company Electrolux owns over 70 brands, including Frigidaire and AEG. They sell approximately 60 million household products in around 120 markets. With an organization of this size, there was great value to be gained by unifying data and deploying analytics. But to implement this kind of change, Electrolux needed a roadmap. The organization formed a global consumer and analytics team in 2021.

Analytics 98

Analytics Customer Customer Journey Communications 98

Content Marketing Institute

AUGUST 3, 2023

GA4 is here. It's weird. And you're gonna have to get used to it. Use this guide to finally figure out where to find the reports you need (and how to make sense of them).

98

98

Martech

AUGUST 3, 2023

Before this week’s AI-powered marketing technology releases, here are some interesting and related statistics. 20% to 30% of customer service and support agents will be replaced with generative AI by 2026, according to Gartner. Uma Challa, Gartner’s customer service expert, says this is shortsighted because the technology isn’t yet up to the task.

Product 98

Product User-Generated Analytics Communications 98

Speaker: Steve Worthy, MBA

The rapid rise of AI-powered displays, touchless technology, and sensory marketing is reshaping the future of in-store engagement. Yet for many retail executives, the real challenge is not identifying new tools - it is knowing which signals to trust, which inputs to prioritize, and how to architect decisions that elevate in-store leadership rather than dilute it.

Retail

Hootsuite

AUGUST 3, 2023

Social media is kind of magical, right? With just a few taps on the keyboard, you can share any message you want with the whole wide world. But with great power… comes great potential to get yourself in trouble with the SEC. Gulp. Even if you don’t take your social media content too seriously, the U.S. Securities and Exchange Commission (SEC) does. The SEC can — and will!

Law 98

Law Communications Manufacturing Social Media Marketing 98

Scoop.it!

AUGUST 3, 2023

To maximize the effectiveness of your marketing , you need to understand your target audience members. The psychology of curated content can massively impact how effective your content is, how authoritative your brand seems in its niche or industry, and more. So, where should you start? Read on to learn more about how to understand user behaviour and leverage user psychology to create and deliver more engaging, curated content.

Whitepaper 98

Whitepaper Copywriting Social Media Marketing Email Marketing 98

Spiralytics

AUGUST 3, 2023

In the 1980s, telecommunication company AT&T ran an ad campaign with the slogan “Reach out and touch someone.” Given our current marketing climate, truer words were never spoken. With ad blindness and tools like AdBlock, customers have become adept at ignoring marketing messages. So, what is a marketer to do? Well, the best solution is to reach out and touch target audiences with compelling storytelling.

Branding 98

Branding Advertisers Advertising Fashion 98

Martech

AUGUST 3, 2023

Today, brands often make decisions based on gut and guesswork. But, in a world where consumer behaviors and preferences shift at a record pace and customer expectations have reached an all-time high, this approach will no longer cut it. Learn from experts on how you can leverage actionable insights for product development and set new standards for customer-centric innovation.

Customer 98

Customer Product Branding Performance Marketing 98

Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead

Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.

Event Marketing

Businesses Grow

AUGUST 3, 2023

My friend Amanda Russell and I had a vital discussion about the connection between strategy, AI-generated content, and the personal brand. Obviously, these factors are interconnected. For many creators, entrepreneurs, and businesses, content drives the brand, and the brand drives the business. We are in a period of incredible upheaval as AI-generated content swarms our lives like locusts on a grassy plain.

Entertainment 98

Entertainment Branding Market Trends Place 98

Search Engine Land

AUGUST 3, 2023

Trivago’s decision to opt out of Google’s new property promotion ads was apparently a costly mistake. Revenue was down 14% year-on-year to $137 million in the second quarter of 2023, following a decrease in website traffic, Trivago reported. Meanwhile, revenue for Expedia , which did advertise with on the search engine’s new ad unit, reported a record second quarter with revenue up 6%.

Product 96

Product Advertisers Advertising Performance Marketing 96

Kuno Creative

AUGUST 3, 2023

Whether anyone wants to admit it or not, we’re still feeling shockwaves from the – yeah, I know it’s a dirty word – pandemic. Then enters ChatGPT and recession talk, which once again demands you to rethink your strategic marketing plan, pushing you out of your comfort zone. As a marketing agency, our finger is always on the pulse of B2B inbound marketing strategy trends , and we can tell you that pulse has become more rapid and unpredictable just within the past six months.

Inbound Marketing 94

Inbound Marketing Marketing Strategy Marketers Marketing 94

yorCMO

AUGUST 3, 2023

Building your own brand is the key to unlocking a world of endless opportunities. From discovering your passions to honing your skills, it's a journey of self-discovery and growth. The post Building Your Own Brand: Unleashing Your True Potential appeared first on yorCMO.

Branding 94

Branding 94

Speaker: Speakers:

Brace yourself, B2B marketers. Your beloved SEO is getting a makeover, and its name is Language Model Optimization (LMO). What does that mean for your digital strategy? Join Jesse McFarland of SpearPoint Marketing on the next B2B Growth Show as we unravel the mystery and get you prepped for the next evolution in search. Here’s what you’ll walk away with: A clear breakdown of SEO vs.

SEO

Search Engine Land

AUGUST 3, 2023

Amazon generated $10.68 billion from its ad services in the second quarter of 2023. The figure marks a 22% increase from the same period in 2022, as the wider digital ad market begins to show signs of recovery from the economic downturn. Why we care. Following a slump in the digital ad market amid the economic downturn, Google , Meta and Microsoft have all reported improvements in advertising revenue.

Retail 92

Retail Advertisers Advertising New Technology 92

CopyBlogger

AUGUST 3, 2023

You may have heard that you can make thousands of dollars sending emails, but what’s the difference between an email. Continue Reading The post How to Make Money Writing Emails – Path To Six Figures appeared first on Copyblogger.

Email Marketing 88

Email Marketing Marketers Marketing 88

Search Engine Land

AUGUST 3, 2023

Link building is a consistent and proactive practice that requires time, effort and resources. It remains a fundamental aspect of SEO, but success doesn’t come easily. As you fine-tune your SEO action plan for the rest of the year, consider ways to win – or fail – at link building. Fails: Common link building mistakes Fail: Ignoring personal connections Start with who you know.

SEO 89

SEO Branding Place Search Marketers 89

Litmus

AUGUST 3, 2023

Welcome to the email marketing Super Bowl. Despite a rise in shopping holidays throughout the year (looking at you, Prime Day), retail’s favorite pseudo-holiday, Black Friday , is still one of the busiest e-commerce days of the year. If you want to close out Q4 on a high note, this is the campaign to nail. Black Friday continues to break records, with 2022 breaking $9 billion in sales.

Shoppers 79

Shoppers Retail Millennials Analytics 79

Advertisement

Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,

CRM

Search Engine Land

AUGUST 3, 2023

Are your Google Shopping campaigns profitable? Tracking your PPC performance will help you make better business decisions. You can unlock data beyond basic revenue metrics by implementing margin-based structures and advanced tracking methods. This article discusses three strategies to approach profitability-based tracking and campaign structuring methods. 1.

Shipping 87

Shipping Price eCommerce Advertisers 87

Duct Tape Marketing

AUGUST 3, 2023

Revolutionizing Design with AI: Exploring the World of Generative Design written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Russ Perry In this episode of the Duct Tape Marketing Podcast , I interview Russ Perry. Russ, the founder, and CEO of Design Pickle, is a seasoned creative leader, entrepreneur, author, and thought leader.

Food 57

Food Transform Price Management 57

Search Engine Land

AUGUST 3, 2023

Walmart is expanding its digital advertising offering in stores. The supermarket giant will soon show customers targeted ads from third parties on screens in self-checkout lanes. Brands interested in purchasing this ad space will be able to choose regions or specific stores in which to promote their campaigns. Why we care. Walmart is the biggest supermarket chain in the US with 4,700 stores across the country, and approximately 90% of Americans living within a 10-mile radius of one.

Shoppers 83

Shoppers Retail Advertisers Advertising 83

Buffer Marketing

AUGUST 3, 2023

Contrary to how we typically start articles, I want to share a disclaimer: we know as much about Threads as you do. That means we won’t be sharing any strategies or research-backed tips – instead, we’ll focus on: what you need to know about Threads and personal and expert observations about the platform. So in this article, expect an overview of Threads from its July 5th launch date till date.

Social Media Marketing 52

Social Media Marketing Entertainment Communications Education 52

Speaker: Speakers:

Marketing and sales might be two halves of the same coin, but how often do they feel like they’re tossed in completely different directions? It’s time to bridge the gap, align your teams, and start building a pipeline instead of frustration. Join us for this insightful webinar to transform your siloed teams into a powerhouse partnership. What you’ll learn: A clear understanding of why sales and marketing alignment is crucial for business growth.

Marketing

Search Engine Land

AUGUST 3, 2023

Today, brands often make decisions based on gut and guesswork. But, in a world where consumer behaviors and preferences shift at a record pace and customer expectations have reached an all-time high, this approach will no longer cut it. Learn from experts on how you can leverage actionable insights for product development and set new standards for customer-centric innovation.

Customer 77

Customer Whitepaper Product Branding 77

Sachs Marketing Group

AUGUST 3, 2023

Pay-per-click (PPC) advertising allows businesses to place ads on platforms, paying a fee only when the ad is clicked. It offers quick, measurable results and allows precise targeting of audiences, making it a powerful tool for small businesses. In the crowded digital marketplace, small businesses often struggle to gain visibility and reach their target audience.

Advertisers 52

Advertisers Advertising User-Generated Traditional Marketing 52

Unbounce

AUGUST 3, 2023

When it comes to ecomm, it’s all about getting that shop online and runnin’, right? Weeeeeell, kinda. Just setting up an online storefront and calling it a day is a bit like adopting a “if they build it, they will come” mentality. Products don’t sell themselves—especially in crowded markets—so telling the story around your product can be way more effective.

Branding 52

Branding eCommerce Food Product 52