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Want to grow your business? Wondering how to create videos that position you as a relatable authority? In this article, you’ll discover how to use video to connect with your target audience. Why Video Storytelling Matters Storytelling is one of the fundamental things that makes us human. From telling stories around campfires, reading stories to […] The post Video and Storytelling: How to Connect With an Audience appeared first on Social Media Examiner.
Webinars have emerged as a highly effective marketing tool, allowing businesses to connect with their audience more deeply. However, the success of a webinar hinges on choosing a topic that genuinely resonates with the target audience. In this comprehensive guide, we'll delve into selecting a webinar topic that captivates and engages your audience, enabling you to leave a lasting impact on your audience and drive valuable results for your business.
Individuals and businesses are leveraging artificial intelligence (AI) to improve productivity, streamline operations, and enhance customer service. In fact, research shows that more than half of organizations use some form of AI to automate various aspects of their companies. As artificial intelligence technology revolutionizes numerous sectors, content creation is no exception.
We are a small team on a mission to help innovative companies grow their businesses – and along the way, we're championing a more human way to work. As a remote team who can hire from anywhere in the world, the traditional approach to hiring has come with some unique challenges. And at Buffer, we’re always looking for ways to improve our processes (as seen in our four-day workweek , transparency , and remote work approach).
Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.
In the span of 26 years, social media has transformed from a simple communication tool to a powerful marketing platform. From the early days of Six Degrees to the rise of TikTok and the introduction of Threads, brands have had to adapt to this constantly changing landscape. And as a result, so has the role of social media managers. From content creation to community management, the responsibilities of social teams have expanded significantly.
Email remains a powerful and cost-effective tool for content delivery and marketing offers, despite frequent predictions to the contrary. But acquiring new email addresses requires a lot of effort, which raises the question of return on investment. How much can you afford to spend on a new email address? Let’s start with a very simple calculation: Value = revenue from emails ÷ deliverable email addresses For example, if your email program brings in $100,000 and you have 100,000 deliverable names
Email remains a powerful and cost-effective tool for content delivery and marketing offers, despite frequent predictions to the contrary. But acquiring new email addresses requires a lot of effort, which raises the question of return on investment. How much can you afford to spend on a new email address? Let’s start with a very simple calculation: Value = revenue from emails ÷ deliverable email addresses For example, if your email program brings in $100,000 and you have 100,000 deliverable names
Contrary to how we typically start articles, I want to share a disclaimer: we know as much about Threads as you do. That means we won’t be sharing any strategies or research-backed tips – instead, we’ll focus on: what you need to know about Threads and personal and expert observations about the platform. So in this article, expect an overview of Threads from its July 5th launch date till date.
Global home appliances company Electrolux owns over 70 brands, including Frigidaire and AEG. They sell approximately 60 million household products in around 120 markets. With an organization of this size, there was great value to be gained by unifying data and deploying analytics. But to implement this kind of change, Electrolux needed a roadmap. The organization formed a global consumer and analytics team in 2021.
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Before this week’s AI-powered marketing technology releases, here are some interesting and related statistics. 20% to 30% of customer service and support agents will be replaced with generative AI by 2026, according to Gartner. Uma Challa, Gartner’s customer service expert, says this is shortsighted because the technology isn’t yet up to the task.
The rapid rise of AI-powered displays, touchless technology, and sensory marketing is reshaping the future of in-store engagement. Yet for many retail executives, the real challenge is not identifying new tools - it is knowing which signals to trust, which inputs to prioritize, and how to architect decisions that elevate in-store leadership rather than dilute it.
Social media is kind of magical, right? With just a few taps on the keyboard, you can share any message you want with the whole wide world. But with great power… comes great potential to get yourself in trouble with the SEC. Gulp. Even if you don’t take your social media content too seriously, the U.S. Securities and Exchange Commission (SEC) does. The SEC can — and will!
To maximize the effectiveness of your marketing , you need to understand your target audience members. The psychology of curated content can massively impact how effective your content is, how authoritative your brand seems in its niche or industry, and more. So, where should you start? Read on to learn more about how to understand user behaviour and leverage user psychology to create and deliver more engaging, curated content.
In the 1980s, telecommunication company AT&T ran an ad campaign with the slogan “Reach out and touch someone.” Given our current marketing climate, truer words were never spoken. With ad blindness and tools like AdBlock, customers have become adept at ignoring marketing messages. So, what is a marketer to do? Well, the best solution is to reach out and touch target audiences with compelling storytelling.
Today, brands often make decisions based on gut and guesswork. But, in a world where consumer behaviors and preferences shift at a record pace and customer expectations have reached an all-time high, this approach will no longer cut it. Learn from experts on how you can leverage actionable insights for product development and set new standards for customer-centric innovation.
Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead
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My friend Amanda Russell and I had a vital discussion about the connection between strategy, AI-generated content, and the personal brand. Obviously, these factors are interconnected. For many creators, entrepreneurs, and businesses, content drives the brand, and the brand drives the business. We are in a period of incredible upheaval as AI-generated content swarms our lives like locusts on a grassy plain.
Trivago’s decision to opt out of Google’s new property promotion ads was apparently a costly mistake. Revenue was down 14% year-on-year to $137 million in the second quarter of 2023, following a decrease in website traffic, Trivago reported. Meanwhile, revenue for Expedia , which did advertise with on the search engine’s new ad unit, reported a record second quarter with revenue up 6%.
Whether anyone wants to admit it or not, we’re still feeling shockwaves from the – yeah, I know it’s a dirty word – pandemic. Then enters ChatGPT and recession talk, which once again demands you to rethink your strategic marketing plan, pushing you out of your comfort zone. As a marketing agency, our finger is always on the pulse of B2B inbound marketing strategy trends , and we can tell you that pulse has become more rapid and unpredictable just within the past six months.
Building your own brand is the key to unlocking a world of endless opportunities. From discovering your passions to honing your skills, it's a journey of self-discovery and growth. The post Building Your Own Brand: Unleashing Your True Potential appeared first on yorCMO.
Brace yourself, B2B marketers. Your beloved SEO is getting a makeover, and its name is Language Model Optimization (LMO). What does that mean for your digital strategy? Join Jesse McFarland of SpearPoint Marketing on the next B2B Growth Show as we unravel the mystery and get you prepped for the next evolution in search. Here’s what you’ll walk away with: A clear breakdown of SEO vs.
Amazon generated $10.68 billion from its ad services in the second quarter of 2023. The figure marks a 22% increase from the same period in 2022, as the wider digital ad market begins to show signs of recovery from the economic downturn. Why we care. Following a slump in the digital ad market amid the economic downturn, Google , Meta and Microsoft have all reported improvements in advertising revenue.
You may have heard that you can make thousands of dollars sending emails, but what’s the difference between an email. Continue Reading The post How to Make Money Writing Emails – Path To Six Figures appeared first on Copyblogger.
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Welcome to the email marketing Super Bowl. Despite a rise in shopping holidays throughout the year (looking at you, Prime Day), retail’s favorite pseudo-holiday, Black Friday , is still one of the busiest e-commerce days of the year. If you want to close out Q4 on a high note, this is the campaign to nail. Black Friday continues to break records, with 2022 breaking $9 billion in sales.
Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
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Revolutionizing Design with AI: Exploring the World of Generative Design written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Russ Perry In this episode of the Duct Tape Marketing Podcast , I interview Russ Perry. Russ, the founder, and CEO of Design Pickle, is a seasoned creative leader, entrepreneur, author, and thought leader.
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Contrary to how we typically start articles, I want to share a disclaimer: we know as much about Threads as you do. That means we won’t be sharing any strategies or research-backed tips – instead, we’ll focus on: what you need to know about Threads and personal and expert observations about the platform. So in this article, expect an overview of Threads from its July 5th launch date till date.
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Today, brands often make decisions based on gut and guesswork. But, in a world where consumer behaviors and preferences shift at a record pace and customer expectations have reached an all-time high, this approach will no longer cut it. Learn from experts on how you can leverage actionable insights for product development and set new standards for customer-centric innovation.
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When it comes to ecomm, it’s all about getting that shop online and runnin’, right? Weeeeeell, kinda. Just setting up an online storefront and calling it a day is a bit like adopting a “if they build it, they will come” mentality. Products don’t sell themselves—especially in crowded markets—so telling the story around your product can be way more effective.
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