Aspiration Marketing
APRIL 7, 2025
Promoting your business doesn't have to be a struggle. If you are not sure how to promote your company effectively, this guide will get you on track. You have lots of options when it comes to business promotion, and all of these options should fit into most budgets. Getting the most out of your business' conversion opportunities is essential if you want your business to thrive and grow.
Buffer Marketing
APRIL 7, 2025
Think you know which social platform has the most engagement? The data might surprise you. Social media trends are always evolving, but lately, engagement has been shifting in unexpected ways. LinkedIn is seeing record-high interactions, Pinterest is quietly on the rise, and Threads — once a breakout success — is settling into more stable patterns.
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Martech
APRIL 7, 2025
Most marketers define their competition too narrowly and it’s costing them. They focus on companies that offer similar products or services, but customers don’t make decisions based on industry categories. They care about outcomes. If you want your positioning to resonate and drive real growth you need to redefine who you’re competing against.
Hubspot Marketing
APRIL 7, 2025
Meta houses three huge social media platforms, each offering their own benefits and drawbacks. When we surveyed marketers in 2025, we wanted to find out which one is best for social metrics like audience growth and site traffic and where they're re-investing. Well dive into that along with key differences among various segments, like B2B vs. B2C brands, company sizes, and industry.
Speaker: Speakers:
Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.
Martech
APRIL 7, 2025
ROI in B2B marketing was meant as a noble metric to evaluate the effectiveness of marketing investments. But in our quest to prove the return to our CEO and CFO, we’ve tried to apply metrics to tactical outcomes to justify our budgets. Complex B2B buying situations take months, involve many stakeholders and rely on things we can’t know or see because buyers choose to self-educate until they refine their shortlist.
Backlinko
APRIL 7, 2025
Like it or not, were all at the mercy of Googles ranking systems. Systems that reward some sites with high rankings. And wipe others off the SERPs overnight. But its not all doom and gloom. Google provides fairly detailed guidelines about the type of content its looking for: helpful content. We follow these guidelines here at Backlinko. For example, our SEO strategy guide dominates the search results.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Businesses Grow
APRIL 7, 2025
As AI approaches and exceeds human intelligence, I’ve been thinking a lot about where humans fit in the mix. I hope you’re thinking about this, too. Compared to any time in history, there are a few unique aspects about the technological change we’re facing. First, we’re not replacing a horse with a car, or a book with a Kindle.
Martech
APRIL 7, 2025
At the end of 2024 and the dawn of 2025, customer data platforms (CDPs) were the popular acquisition targets in the martech space. Digital experience vendors gobbled up three CDPs in a couple of months which got everyone talking about the future of the CDP as a standalone tool. Here we are a few months later, and another target is catching the eye of large agencies in particular.
Hubspot Marketing
APRIL 7, 2025
When you hear the word agent, what do you think of? A real estate agent, an insurance agent, or even an FBI agent? Far beyond an assistant following rote instructions, an agent has the power and ability to make things happen on your behalf. Wouldnt it be great if we had technology that could carry out independent tasks and take work off your plate? Autonomous agents are rapidly becoming a reality, capable of completing tasks for humans ranging from mundane to complex.
Set Up
APRIL 7, 2025
Advances in AI, fintech disruption, and consumer expectations for seamless digital experiences are pushing financial brands to rethink how they engage, market, and operate. With agentic AI systems driving automation, fintech innovations setting new standards, and post-pandemic digital acceleration cementing permanent shifts in behavior, the financial marketing landscape is evolving at a rapid speed.
Speaker: Speakers:
Discover why a traditional website is no longer enough to meet B2B buyer expectations in our must-attend session of The B2B Growth Show, The AI Revolution: Why B2B Buyers Expect More Than Just a Website. Learn how cutting-edge AI tools can transform your B2B website into a results-driven powerhouse that delivers the right message to the right visitor, every time.
Power Digital Marketing
APRIL 7, 2025
In todays digital landscape, TikTok has transformed from a viral video platform into a powerful ecommerce driver, particularly for beauty and consumer packaged goods (CPG) brands. The apps unique ability to captivate audiences through short-form video content has changed how consumers discover, research, and ultimately purchase products. One of the most intriguing trends to emerge is how TikTok fuels Amazon sales, as users see products on TikTok and then turn to Amazon to compare pricing, shippi
Exposure Ninja
APRIL 7, 2025
So, your business is ready to go online and join the 1.1 billion websites worldwide. But before you can add your business to this global digital arena, you need to choose the right website platform. When it comes to Wix vs Squarespace vs WordPress vs Shopify , each platform has its strengths and trade-offs. The best fit will depend on your growth goals, budget, and technical expertise.
Sachs Marketing Group
APRIL 7, 2025
Marketing automation has long been a cornerstone of modern digital marketing strategy. It enables marketers to streamline repetitive tasks, nurture leads, and improve campaign efficiency. However, the integration of artificial intelligence (AI) into marketing automation is completely redefining what is possible. At Sachs Marketing Group , we stay on the cutting edge of AI trends, helping businesses harness the full potential of AI-powered marketing automation to stay competitive and agile.
Power Digital Marketing
APRIL 7, 2025
Are you struggling with rising customer acquisition costs (CAC), often relying heavily on paid media to drive growth? While paid advertising can be an effective tool, an over-reliance on it creates vulnerabilities higher costs , diminishing returns , and dependence on unpredictable platform changes. To build a more sustainable and profitable model, brands must diversify their acquisition strategies.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
The CMO Survey
APRIL 7, 2025
The post Marketings Impact, Grocery Retail, Returns on Social: 5 Interesting Stats to Start Your Week appeared first on The CMO Survey.
yorCMO
APRIL 7, 2025
Fractional CMOs provide the expertise businesses need to elevate their marketing. Learn how to improve marketing strategies and drive real growth. The post Is Your Marketing Good Enough? appeared first on yorCMO.
The CMO Survey
APRIL 7, 2025
The post Tariffs and the EconomyEverything Brands and Agencies Need to Know About the Changing Market appeared first on The CMO Survey.
Practical eCommerce - Marketing
APRIL 7, 2025
Some recommendations from Google Ads can improve performance. Others, not so much. The post Google Ads Recommendations Worth Doing appeared first on Practical Ecommerce.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Marketing Insider Group
APRIL 7, 2025
Did you know that 40-60% of digital ad spend is wasted due to inefficiencies and poor management? Thats a staggering figure, especially when every dollar counts. If youre investing in paid advertising , you want every penny to drive results. How can you avoid throwing money down the drain? With proper campaign management, you can refine your strategy, reach the right audience, and improve your return on investment.
David Meerman Scott
APRIL 7, 2025
New graduates should learn about AI and how it relates to the work you are interested in build a personal website to showcase who you are.
Six & Flow
APRIL 7, 2025
Your CRM should work for you, not against you, and that starts with the quality of your data. Even the most advanced CRM wont deliver results if its running on half-baked, outdated, or missing information.
Hubspot Marketing
APRIL 7, 2025
Once upon a time, SEO was just SEO. (Cue Mr. Incredible meme.) Whether you were a billion-dollar national brand or a teen with a Spice Girls Tumblr, you played the same game: Trying to get your page in those ten blue links. Now, two marketers might not even be playing the SEO game on the same field, let alone with the same rules. So how do they hope to win?
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Orbit Media Studios
APRIL 7, 2025
By Andy Crestodina A visitor clicks submit …and a lead is born. It happens a million times a day, all over the web. They searched, they found a website, it was clear and persuasive, they filled out the contact form. Thats what a lead generation website does. It builds a bridge from a traffic source to a thank you page. This is the purpose of B2B digital marketing.
Hubspot Marketing
APRIL 7, 2025
Earlier this year, HubSpot went viral and not exactly in a good way. A few companies posted data suggesting that we had lost 80% of our blog traffic. Overnight, the news was all over X and LinkedIn. As marketers ourselves, we know better than anyone that hot takes drive clicks. But, what actually happened to our traffic? Have we really reached the end of SEO as we know it?
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