Search Engine Land

JUNE 6, 2024

As is the case with B2B keyword research and other niche-specific SEO activities, home services SEO has both: Nuances that are specific to the home services niche. Elements that apply universally across SEO and local SEO. This article tackles general SEO best practices and uniquely effective tactics for home service providers. SEO best practices for home service providers When doing SEO for a home services company, you want to focus on a few key areas at a high level: Google Maps placement.

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SEO Finance PR Education 87

Trade Press Services Newsletter

JUNE 6, 2024

With over one billion members worldwide, LinkedIn is the go-to platform for brands and business professionals to network, connect, showcase industry expertise, and build their identities. Simply having a profile on the site, however, isn’t enough. To stand out, it’s vital for individuals and companies to tell their unique stories in a compelling, engaging, and meaningful way.

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Transform Thought Leadership Manufacturing Communications 249

Aspiration Marketing

JUNE 6, 2024

Ever feel like you're constantly creating content but struggling to see real results? You're not alone. Many businesses fall into the content creation trap – churning out posts without a clear direction. But there's a better way. A content strategy is your roadmap to success, ensuring your content resonates with your audience and achieves your marketing goals.

Marketing 208

Marketing Marketers Marketing Strategy Content Marketing 208

Search Engine Land

JUNE 6, 2024

Can you rank in the top 10 of Google with very few links? Not according to a new analysis published today by Internet Marketing Ninjas. It found that: Over 96% of websites ranking in the top 10 of Google had more than 1,000 backlinks from unique domains. Only 0.3% had less than 100 backlinks. Why we care. Google has been saying that links are no longer one of the top three ranking signals and needs “very few links to rank pages.” However, clearly, websites that rank well tend to have

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Branding Marketing Marketers SEO 144

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Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.

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Buffer Marketing

JUNE 6, 2024

With over ten years of social media expertise, freelance social media consultant Val Razo often hears from small businesses that they lack social proof. In this article, Val explains the importance of social proof and shares tips on how small businesses can encourage social proof on Instagram. At the beginning of my social media marketing career, when I worked in a digital marketing agency and we helped global supplier of cat and dog food Royal Canin establish and maintain an Instagram presence,

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User-Generated Social Media Marketing Promotion Communications 132

Calvyn Lee Blog

JUNE 6, 2024

In the ever-evolving landscape of personal growth and financial empowerment, the Wealth Flow board game has emerged as a transformative tool, guiding individuals towards a life of abundance and fulfillment. At the heart of this innovative approach lies the role of the Wealth Flow certified coach – a beacon of inspiration, guiding others on their journey to mastery.

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Transform Entertainment Communications 130

Content Marketing Institute

JUNE 6, 2024

The U.S. Transportation Security Administration is serious business, but its social media team doesn’t see why they can’t have fun with that. Go behind the scenes to see how they attract millions who probably expected boring posts.

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Martech

JUNE 6, 2024

No one doubts AI can be a great help to businesses. However, is it any good as a business? None of the companies that develop AI models — including Google, Microsoft and OpenAI — can say when they might even break even on their huge investments in it. As Christopher Mims pointed out in the Wall Street Journal: Silicon Valley venture capital firm Sequoia calculated that in 2023 the industry spent $50 billion on chips from Nvidia to train AI while only bringing in $3 billion in revenue.

User-Generated 124

User-Generated B2C Marketing Mix Analytics 124

Search Engine Land

JUNE 6, 2024

The May 2024 Google leak has shed light on the growing importance of author and publisher entities in SEO. This article explains how the Google leak confirms that the search engine can identify content creators and website owners. It also shows why this is a great opportunity for SEOs to optimize author and publisher entities in their strategies. Expanding SEO: Beyond websites to publishers and authors For over 30 years, SEO has focused on website and content-level optimization.

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SEO User-Generated Education Place 121

Martech

JUNE 6, 2024

The growing use of cloud data warehouses by premium brands will challenge how we think about martech stacks. It goes beyond the composable CDP and the composable customer engagement platform. It calls for a radical rethinking of the relationship between applications and data. That was the challenging, but also compelling, message delivered by Ben Bloom, Gartner VP, analyst, in his session at the Gartner Symposium this week.

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New Technology Advertisers Advertising Analytics 120

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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Practical eCommerce - Marketing

JUNE 6, 2024

Google announced over 30 new advertising features at this year's event. Here are the most impactful for merchants. The post Google Ad Updates from Marketing Live 2024 appeared first on Practical Ecommerce.

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eCommerce Marketers Marketing Advertising 107

Martech

JUNE 6, 2024

When you organize your data around “the customer,” you assume “the customer” has the same meaning for all your use cases. That’s not always a good assumption. The general purpose of a customer data platform (CDP) is to gather information from different sources and consolidate that data into a single record. If you’re not careful, that single customer record can obscure larger issues, and it can trip up some of your use cases.

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Customer eCommerce Retail Management 115

Search Engine Land

JUNE 6, 2024

Microsoft Advertising is rolling out a new feature that lets advertisers import conversion goals from Google Ads to optimize their campaigns. Why it matters. This move aims to streamline cross-platform workflows, helping marketers work more efficiently across both Google and Microsoft’s ad platforms. Why we care. This looks like Microsoft is trying to make advertiser’s lives easier when it comes to conversion tracking.

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David Meerman Scott

JUNE 6, 2024

The Marketing AI Institute’s fabulous AI for B2B Marketers Summit today delivered tons of strategies and tactics on how AI can revolutionize business-to-business marketing and drive company growth. At the virtual event, I moderated a barnburner of a panel The Reality of AI Adoption in B2B Marketing. I'm sharing some highlights here.

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Marketers Marketing 98

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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.

Branding

Search Engine Land

JUNE 6, 2024

I attended Google Marketing Live (GML) 2024 at Google’s Mountain View headquarters, and it was quite an experience. I witnessed firsthand the array of new product launches and updates that Google unveiled and had a chance to talk with Google’s product leadership about it. With over 30 new features to enhance advertisers’ capabilities, there were clear trends (ecommerce is a big priority) and notable gaps (B2B use cases were sparse).

Advertising 96

Advertising Advertisers Transform User-Generated 96

The LeadG2 Blog

JUNE 6, 2024

Marketing automation has become an essential tool for businesses in all sectors. Surveys indicate that nearly half of all companies have adopted this technology, with even higher adoption rates among B2B businesses. An impressive 91% of marketers agree that marketing automation is "essential" for their success across various marketing channels. While its marketing benefits are well-recognized, automation's potential for sales is often overlooked.

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Marketing Automation Platform CRM Marketers Marketing 92

yorCMO

JUNE 6, 2024

How do you carve out your niche in a sea of competitors? The answer lies in understanding and harnessing your unique selling proposition.

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Marketers Marketing 103

Duct Tape Marketing

JUNE 6, 2024

How Podcasting Can Transform Your Business: Lessons in Networking and Lead Generation written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Josh Elledge , a U.S. Navy veteran who launched UpMyInfluence.com to help agencies, consultants, coaches, and other high-ticket B2B service providers skyrocket their sales.

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Transform PR Affiliate Marketing Fashion 91

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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

Marketing

Search Engine Land

JUNE 6, 2024

Google is launching a new set of AI-powered “Brand Recommendations” within the Recommendations page of Google Ads, the company announced today. The big picture. The tailored Brand Recommendations span awareness and consideration campaigns with cost-per-thousand (CPM) and cost-per-view (CPV) bidding. They complement the existing performance recommendations for cost-per-action campaigns, giving advertisers a “full funnel” of optimization choices.

Branding 91

Branding Advertisers Advertising Customer 91

CopyBlogger

JUNE 6, 2024

Finding customers is one of the biggest challenges brands face when selling products or services. As a blogger, you’ve already. Continue Reading The post How To Make Money Blogging: 9 Strategies That Work appeared first on Copyblogger.

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Product Branding Customer 77

Set Up

JUNE 6, 2024

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. Set up President, Amanda Thompson , spoke with Mika Yamamoto , the Chief Customer and Marketing Officer at Freshworks, about the power of perseverance and believing in yourself, Warby Parker’s tactful and intentional experiential marketing, the importance of listening to your team for campaign input and success, and more. “ Believe in yourself, believe that you can do whatev

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CMO Thought Leadership Price Performance Marketing 69

Kuno Creative

JUNE 6, 2024

This week, HubSpot announced new functionality within the platform that supports standard sensitive data storage. Now in public beta and available only for Enterprise level HubSpot clients, these updates allow HubSpot users to use the platform in compliance with HIPAA. HubSpot is now a real option for many healthcare organizations, clinics and hospital networks throughout the United States.

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Marketing Marketers 59

Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester

Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!

Customer

Lusha

JUNE 6, 2024

Most of communication in a face-to-face (or screen-to-screen) conversation isn’t about the words you actually use – popular research shows that in certain situations, only about 7% of communication is verbal. That means the way you hold yourself, your gestures, facial expressions, and posture can dramatically impact how your messages are received during both virtual and in-person meetings.

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Communications Energy Price Customer 52

illumin

JUNE 6, 2024

Third-party cookies are being phased out by major browsers like Google Chrome and Mozilla Firefox and first-party data is more important than ever. While third-party cookies rely on data from other websites to track the behavior of users, first-party data gathers information from a site’s own users and visitors. First-party data is not only reliable, but it is also readily available to marketers – all they have to do is ask.

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Advertisers Advertising Digital Marketing Marketing Strategy 52

ConsumerTalk

JUNE 6, 2024

The perfect starter guide to understanding digital media planning, buying, and placement. Programmatic media.

Digital Marketing 45

Digital Marketing Advertising Advertisers Marketing 45

Six & Flow

JUNE 6, 2024

HubSpot announced a public beta making it a HIPAA compliant CRM software. Learn more about CRM compliance and how to securely store sensitive data.

CRM 40

CRM 40

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

Marketing

Hootsuite

JUNE 6, 2024

If you’ve ever wondered about the difference between social listening vs. social monitoring, we’re here to fill you in. They may sound similar, but in terms of execution and strategic purpose, they’re quite different. While social listening is more high-level and proactive, social monitoring tends to be more reactive and on a smaller scale.

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Management Place User-Generated Health 114

Rock Content

JUNE 6, 2024

Although there’s plenty to be said for investing in your brand’s organic reach on Instagram, the right Instagram ads make a terrific addition to any campaign. Advertising on Instagram supports your ongoing digital marketing efforts by boosting brand awareness and exposing your business to a wider audience. However, there’s an art to getting social media ads just right.

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Advertising Advertisers Digital Marketing Promotion 98

Sprout Social

JUNE 6, 2024

If you can believe it, Sprout recently celebrated its 14th anniversary. Thinking back on what social media looked like in 2010—Pinterest and Instagram had just launched, Vine and Google+ weren’t even around yet—it’s safe to say our industry has endured more than one evolution over the last few years. Through that time, our north star has always been to help our customers not just manage but maximize the power of social.

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Influencer Marketing User-Generated Analytics Management 116

Unbounce

JUNE 6, 2024

/ Landing page examples 12 fitness landing page examples for gyms, personal trainers, and coaches By Josh Gallant. Updated on June 6, 2024. 12 min read The fitness world gets pretty competitive. (And we don’t just mean your favorite teams going head-to-head.) There are always people looking to get fit, lose weight, and improve their health. If you run a gym, or you work as a personal trainer or coach, then you know firsthand how in-demand your services are… …and how important it is to stand out

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Health User-Generated Real Estate Transform 52

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Unlock the secrets to building strong communities and sustaining growth with GrowthZone’s “5 Pillars of Community” ebook. In today's digital era, fostering a sense of belonging is more important than ever. GrowthZone’s informative ebook will help you transform your association’s community and discover new opportunities for growth. Explore the importance of personal and virtual communities, the ACHIEVE Model for success, and the key pillars including Direction, Shared Responsibility, Personal Val

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