Martech

JUNE 28, 2024

Performance media has enjoyed many years of supercharged growth. Its high trackability in digital media has made it a preferred investment for marketers and CMOs alike, looking to drive direct and measurable impact on the top line. But as many have noted, the pendulum is swinging back. Brands are having a moment. Many advertisers are shifting investment back up the funnel after realizing their performance-heavy investment strategies may have starved their brands of the reach and relevance neede

Branding 132

Branding Key Performance Indicator Marketers Marketing 132

Search Engine Land

JUNE 28, 2024

Microsoft’s AI CEO Mustafa Suleyman believes most web content is “freeware’ that can be used for training AI models. The only exception: websites that explicitly opt out. Freeware is any form of copyrighted software that can be freely downloaded, installed and used by end users. The quote. Here’s what Suleyman told CNBC’s Andrew Ross Sorkin at the Aspen Ideas Festival: “…With respect to content that is already on the open web, the social contract of that conte

SEO 123

SEO 123

Martech

JUNE 28, 2024

In the age of unlimited information, decision paralysis has become a significant challenge for businesses and consumers alike. With so many choices, the fear of making the wrong decision can lead to complete inaction. This is particularly true in the B2B sector, where purchase decisions are often complex and involve multiple stakeholders, but they can happen during any purchasing decision.

Marketing Strategy 126

Marketing Strategy Shoppers Transform Marketers 126

Content Marketing Institute

JUNE 28, 2024

Ad Age released the Agency Report for 2024, and it’s not good news for big firms. Frankly, it’s not that great for small, independent firms either. Find out the possible reasons and what successful agencies should do now.

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101

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Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.

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Martech

JUNE 28, 2024

Marketers gather at MACH THREE in New York to discuss approaches to composable architecture. Image: The MACH Alliance. Marketers gathered in New York last week to share strategies and gains in making their stacks composable. The MACH Alliance hosted MACH THREE, a two-day event that welcomed over 600 attendees. Representatives from IKEA, Mars Wrigley, Nieman Marcus Group, Abbot and other big organizations spoke about the change in technology and company culture needed to support a transition to c

Transform 109

Transform eCommerce Retail Manufacturing 109

Backlinko

JUNE 28, 2024

An SEO consultant helps your business improve search engine rankings. Through services like keyword research, site audits, and on-page SEO. Which can drive organic traffic and generate leads. They have a good understanding of how search engine algorithms work. And can assist both individuals and businesses with any SEO-related issues they face, answer their questions, and provide guidance on how to improve their search engine rankings.

SEO 97

SEO Price User-Generated Communications 97

Search Engine Land

JUNE 28, 2024

Google Colab has been around since 2017 but has gained more popularity recently from SEO professionals sharing code samples. SEOs love Colab because, unlike GitHub, you can actually run the code directly on the platform. What is Google Colab? Google Colab is a tool that allows users to quickly run Python directly on the platform with little to no setup.

SEO 95

SEO User-Generated Price Place 95

CopyBlogger

JUNE 28, 2024

What’s the difference between an average LinkedIn post and a top-performing LinkedIn post that earns hundreds of likes and comments? Continue Reading The post How To Write a LinkedIn Post That Sparks Engagement appeared first on Copyblogger.

Branding 94

Branding 94

Search Engine Land

JUNE 28, 2024

Apple is set to extend its 30% fee on Facebook and Instagram ad purchases made through iOS devices to advertisers worldwide, starting July 1. Why we care. This move could significantly impact digital advertising costs and strategies for businesses of all sizes, potentially altering marketing strategies and budget allocation toward mobile advertising.

Advertisers 91

Advertisers Advertising Price Marketing Strategy 91

Hootsuite

JUNE 28, 2024

Has the elusive unicorn of Instagram automation ever tempted you? We can’t blame you. The powerful solution promises to streamline social media management and free up your time, so you can kick back and relax. Even brands like Nike and Nasa are jumping on board. But does it really work? In this blog post, we’ll dive into the world of Instagram automation, and explore the best tools to help optimize your social media presence.

Shipping 87

Shipping User-Generated Analytics Fashion 87

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Management

Search Engine Land

JUNE 28, 2024

Businesses can easily neglect the optimization of organic traffic. This happens because stakeholders often don’t understand how it works or its impact on company goals. Continue reading and learn how to translate SEO concepts into business terms so you can onboard your business partners and secure their buy-in for organic projects. Improving customer experience Customer experience is one of those aspects of the business that almost all leaders agree is super important.

SEO 86

SEO B2C Food Promotion 86

Sales Force: CMO

JUNE 28, 2024

Ever since a CD copy of Sting’s “10 Summoner’s Tales” became the first item sold on the internet in 1994, customers have left behind a trail of digital breadcrumbs that can tell you a lot about their likes and dislikes. For today’s businesses, data is a crucial component of success. And when it comes to analyzing consumer behavior, having the right data is key.

Shoppers 59

Shoppers Price Retail Fashion 59

Search Engine Land

JUNE 28, 2024

Google Search may look at the items in your menu within your Google Business Profile and how busier your establishment is during popular times as local ranking factors and signals. A report by Claudia Tomina documents her tests on this where she claims these are ranking signals that Google uses for ranking businesses in Google Maps and Google Search’s local pack.

SEO 83

SEO Management 83

Zumvu

JUNE 28, 2024

Consistent branding is the cornerstone of any successful business strategy, serving as a guiding light that shapes perceptions, builds trust, and fosters loyalty among customers.

Branding 52

Branding Customer 52

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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.

Branding

Search Engine Land

JUNE 28, 2024

Google is rolling out its AI-powered Product Studio to merchants in the UK, India, and Japan, while introducing new features to streamline product image creation. Why it matters. This expansion gives more e-commerce businesses access to free tools for creating high-quality product images, potentially leveling the playing field for smaller merchants competing in a visually-driven online marketplace.

Product 83

Product New Markets Advertisers Advertising 83