Martech

JUNE 28, 2024

Performance media has enjoyed many years of supercharged growth. Its high trackability in digital media has made it a preferred investment for marketers and CMOs alike, looking to drive direct and measurable impact on the top line. But as many have noted, the pendulum is swinging back. Brands are having a moment. Many advertisers are shifting investment back up the funnel after realizing their performance-heavy investment strategies may have starved their brands of the reach and relevance neede

Branding 102

Branding Key Performance Indicator Marketing Marketers 102

Search Engine Land

JUNE 28, 2024

Microsoft’s AI CEO Mustafa Suleyman believes most web content is “freeware’ that can be used for training AI models. The only exception: websites that explicitly opt out. Freeware is any form of copyrighted software that can be freely downloaded, installed and used by end users. The quote. Here’s what Suleyman told CNBC’s Andrew Ross Sorkin at the Aspen Ideas Festival: “…With respect to content that is already on the open web, the social contract of that conte

SEO 120

SEO 120

Backlinko

JUNE 28, 2024

An SEO consultant helps your business improve search engine rankings. Through services like keyword research, site audits, and on-page SEO. Which can drive organic traffic and generate leads. They have a good understanding of how search engine algorithms work. And can assist both individuals and businesses with any SEO-related issues they face, answer their questions, and provide guidance on how to improve their search engine rankings.

SEO 91

SEO Price User-Generated Communications 91

Search Engine Land

JUNE 28, 2024

Google Colab has been around since 2017 but has gained more popularity recently from SEO professionals sharing code samples. SEOs love Colab because, unlike GitHub, you can actually run the code directly on the platform. What is Google Colab? Google Colab is a tool that allows users to quickly run Python directly on the platform with little to no setup.

SEO 101

SEO User-Generated Price Place 101

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

PR

Content Marketing Institute

JUNE 28, 2024

Ad Age released the Agency Report for 2024, and it’s not good news for big firms. Frankly, it’s not that great for small, independent firms either. Find out the possible reasons and what successful agencies should do now.

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Search Engine Land

JUNE 28, 2024

Apple is set to extend its 30% fee on Facebook and Instagram ad purchases made through iOS devices to advertisers worldwide, starting July 1. Why we care. This move could significantly impact digital advertising costs and strategies for businesses of all sizes, potentially altering marketing strategies and budget allocation toward mobile advertising.

Advertising 93

Advertising Advertisers Price Marketing Strategy 93

Search Engine Land

JUNE 28, 2024

Google Search may look at the items in your menu within your Google Business Profile and how busier your establishment is during popular times as local ranking factors and signals. A report by Claudia Tomina documents her tests on this where she claims these are ranking signals that Google uses for ranking businesses in Google Maps and Google Search’s local pack.

SEO 77

SEO Management 77

Hootsuite

JUNE 28, 2024

Has the elusive unicorn of Instagram automation ever tempted you? We can’t blame you. The powerful solution promises to streamline social media management and free up your time, so you can kick back and relax. Even brands like Nike and Nasa are jumping on board. But does it really work? In this blog post, we’ll dive into the world of Instagram automation, and explore the best tools to help optimize your social media presence.

Shipping 73

Shipping User-Generated Analytics Fashion 73

Sales Force: CMO

JUNE 28, 2024

Ever since a CD copy of Sting’s “10 Summoner’s Tales” became the first item sold on the internet in 1994, customers have left behind a trail of digital breadcrumbs that can tell you a lot about their likes and dislikes. For today’s businesses, data is a crucial component of success. And when it comes to analyzing consumer behavior, having the right data is key.

Shoppers 59

Shoppers Price Retail Fashion 59

Zumvu

JUNE 28, 2024

Consistent branding is the cornerstone of any successful business strategy, serving as a guiding light that shapes perceptions, builds trust, and fosters loyalty among customers.

Branding 52

Branding Customer 52

Speaker: Steven Bryerton, SVP of Sales at ZoomInfo & Robin Izsak-Tseng, VP of Revenue Marketing at G2

Join Steven Bryerton, SVP of Sales at ZoomInfo, and Robin Izsak-Tseng, VP of Revenue Marketing at G2 in this webinar where you're guaranteed to walk away with a fresh understanding of and a new perspective on intent data! Turn your go-to-market motions around with intent data! Instead of searching for ways to showcase your products, reach out to the customers that are searching for your solutions — then build your messaging around their needs to set you apart from the competition. 🚀 With

Marketers

Search Engine Land

JUNE 28, 2024

Businesses can easily neglect the optimization of organic traffic. This happens because stakeholders often don’t understand how it works or its impact on company goals. Continue reading and learn how to translate SEO concepts into business terms so you can onboard your business partners and secure their buy-in for organic projects. Improving customer experience Customer experience is one of those aspects of the business that almost all leaders agree is super important.

SEO 88

SEO B2C Food Promotion 88

Hootsuite

JUNE 28, 2024

Need an Instagram planning tool that puts the fun in functional? Managing an Instagram account can feel like a juggling act, but the right tools make it a breeze. Imagine effortlessly scheduling posts , finding the best times to engage your audience, and organizing your grid for maximum visual impact. In this blog, we’ll explore the best Instagram planning tools of 2024, highlighting both free and paid options to help you stay cool, calm, and collected.

Price 67

Price Analytics Management User-Generated 67

Search Engine Land

JUNE 28, 2024

Google is rolling out its AI-powered Product Studio to merchants in the UK, India, and Japan, while introducing new features to streamline product image creation. Why it matters. This expansion gives more e-commerce businesses access to free tools for creating high-quality product images, potentially leveling the playing field for smaller merchants competing in a visually-driven online marketplace.

Product 94

Product New Markets Advertising Advertisers 94

Martech

JUNE 28, 2024

In the age of unlimited information, decision paralysis has become a significant challenge for businesses and consumers alike. With so many choices, the fear of making the wrong decision can lead to complete inaction. This is particularly true in the B2B sector, where purchase decisions are often complex and involve multiple stakeholders, but they can happen during any purchasing decision.

Marketing Strategy 88

Marketing Strategy Shoppers Transform Marketing 88

Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode

Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o

Marketers

Martech

JUNE 28, 2024

Marketers gather at MACH THREE in New York to discuss approaches to composable architecture. Image: The MACH Alliance. Marketers gathered in New York last week to share strategies and gains in making their stacks composable. The MACH Alliance hosted MACH THREE, a two-day event that welcomed over 600 attendees. Representatives from IKEA, Mars Wrigley, Nieman Marcus Group, Abbot and other big organizations spoke about the change in technology and company culture needed to support a transition to c

Transform 78

Transform eCommerce Retail Manufacturing 78