This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Performance media has enjoyed many years of supercharged growth. Its high trackability in digital media has made it a preferred investment for marketers and CMOs alike, looking to drive direct and measurable impact on the top line. But as many have noted, the pendulum is swinging back. Brands are having a moment. Many advertisers are shifting investment back up the funnel after realizing their performance-heavy investment strategies may have starved their brands of the reach and relevance neede
Microsoft’s AI CEO Mustafa Suleyman believes most web content is “freeware’ that can be used for training AI models. The only exception: websites that explicitly opt out. Freeware is any form of copyrighted software that can be freely downloaded, installed and used by end users. The quote. Here’s what Suleyman told CNBC’s Andrew Ross Sorkin at the Aspen Ideas Festival: “…With respect to content that is already on the open web, the social contract of that conte
Ad Age released the Agency Report for 2024, and it’s not good news for big firms. Frankly, it’s not that great for small, independent firms either. Find out the possible reasons and what successful agencies should do now.
In the age of unlimited information, decision paralysis has become a significant challenge for businesses and consumers alike. With so many choices, the fear of making the wrong decision can lead to complete inaction. This is particularly true in the B2B sector, where purchase decisions are often complex and involve multiple stakeholders, but they can happen during any purchasing decision.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Need an Instagram planning tool that puts the fun in functional? Managing an Instagram account can feel like a juggling act, but the right tools make it a breeze. Imagine effortlessly scheduling posts , finding the best times to engage your audience, and organizing your grid for maximum visual impact. In this blog, we’ll explore the best Instagram planning tools of 2024, highlighting both free and paid options to help you stay cool, calm, and collected.
An SEO consultant helps your business improve search engine rankings. Through services like keyword research, site audits, and on-page SEO. Which can drive organic traffic and generate leads. They have a good understanding of how search engine algorithms work. And can assist both individuals and businesses with any SEO-related issues they face, answer their questions, and provide guidance on how to improve their search engine rankings.
Marketers gather at MACH THREE in New York to discuss approaches to composable architecture. Image: The MACH Alliance. Marketers gathered in New York last week to share strategies and gains in making their stacks composable. The MACH Alliance hosted MACH THREE, a two-day event that welcomed over 600 attendees. Representatives from IKEA, Mars Wrigley, Nieman Marcus Group, Abbot and other big organizations spoke about the change in technology and company culture needed to support a transition to c
Marketers gather at MACH THREE in New York to discuss approaches to composable architecture. Image: The MACH Alliance. Marketers gathered in New York last week to share strategies and gains in making their stacks composable. The MACH Alliance hosted MACH THREE, a two-day event that welcomed over 600 attendees. Representatives from IKEA, Mars Wrigley, Nieman Marcus Group, Abbot and other big organizations spoke about the change in technology and company culture needed to support a transition to c
Has the elusive unicorn of Instagram automation ever tempted you? We can’t blame you. The powerful solution promises to streamline social media management and free up your time, so you can kick back and relax. Even brands like Nike and Nasa are jumping on board. But does it really work? In this blog post, we’ll dive into the world of Instagram automation, and explore the best tools to help optimize your social media presence.
What’s the difference between an average LinkedIn post and a top-performing LinkedIn post that earns hundreds of likes and comments? Continue Reading The post How To Write a LinkedIn Post That Sparks Engagement appeared first on Copyblogger.
Google Colab has been around since 2017 but has gained more popularity recently from SEO professionals sharing code samples. SEOs love Colab because, unlike GitHub, you can actually run the code directly on the platform. What is Google Colab? Google Colab is a tool that allows users to quickly run Python directly on the platform with little to no setup.
Ever since a CD copy of Sting’s “10 Summoner’s Tales” became the first item sold on the internet in 1994, customers have left behind a trail of digital breadcrumbs that can tell you a lot about their likes and dislikes. For today’s businesses, data is a crucial component of success. And when it comes to analyzing consumer behavior, having the right data is key.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Businesses can easily neglect the optimization of organic traffic. This happens because stakeholders often don’t understand how it works or its impact on company goals. Continue reading and learn how to translate SEO concepts into business terms so you can onboard your business partners and secure their buy-in for organic projects. Improving customer experience Customer experience is one of those aspects of the business that almost all leaders agree is super important.
Consistent branding is the cornerstone of any successful business strategy, serving as a guiding light that shapes perceptions, builds trust, and fosters loyalty among customers.
Google Search may look at the items in your menu within your Google Business Profile and how busier your establishment is during popular times as local ranking factors and signals. A report by Claudia Tomina documents her tests on this where she claims these are ranking signals that Google uses for ranking businesses in Google Maps and Google Search’s local pack.
Google is rolling out its AI-powered Product Studio to merchants in the UK, India, and Japan, while introducing new features to streamline product image creation. Why it matters. This expansion gives more e-commerce businesses access to free tools for creating high-quality product images, potentially leveling the playing field for smaller merchants competing in a visually-driven online marketplace.
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Apple is set to extend its 30% fee on Facebook and Instagram ad purchases made through iOS devices to advertisers worldwide, starting July 1. Why we care. This move could significantly impact digital advertising costs and strategies for businesses of all sizes, potentially altering marketing strategies and budget allocation toward mobile advertising.
We organize all of the trending information in your field so you don't have to. Join 143,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
122 
Let's personalize your content