Aspiration Marketing
SEPTEMBER 30, 2024
Social media marketing has taken the world by storm in recent years as businesses become increasingly able to use platforms like TikTok, Facebook, and Instagram to interact with customers, increase sales, and drive website traffic. TikTok, in particular, presents big opportunities for brands with its impressive number of users, engaging video formats, and a suite of marketing tools.
Hubspot Marketing
SEPTEMBER 30, 2024
It’s no secret that AI is driving marketing industry growth. As a writer in the marketing industry, I've seen it myself. AI can help with everything from brainstorming to content creation. But another marketing task that AI excels at? Personalization. I’ve received plenty of personalized marketing assets, and it’s obvious when something uses surface-level personalization and when something is tailored to my specific interests and behaviors — and the latter always grabs my attention.
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Buffer Marketing
SEPTEMBER 30, 2024
The secret to engaging social media posts has been in front of you this whole time. And it's not about having a ton of followers or decoding a complex algorithm. Instead, it all boils down to your opening words. Copywriters call it a 'hook,' and learning how to write social media hooks can be the difference between your followers scrolling past your post or stopping in their tracks to see what you have to say.
Martech
SEPTEMBER 30, 2024
Let’s face it: the marketing world is already complicated. Agile marketing isn’t easy to implement or continuously manage, and the promise of helping teams prioritize work — and say no to some things — remains elusive. But now, marketing processes are shifting even more rapidly, with generative AI emerging as the top catalyst. How do you combine agile marketing and generative AI?
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Businesses Grow
SEPTEMBER 30, 2024
On vacation in Italy, I visited a lovely wine shop in Florence. So of course, I wanted to talk to the owner about marketing (can’t help myself). The proprietor had a lovely place filled with antiques and art — such an interesting, visual environment! And yet, she wasn’t on Instagram. In fact, she didn’t use social media at all, a personal decision that certainly goes against the grain. “Everyone tells me I should be posting,” she said. “But I don’t
Martech
SEPTEMBER 30, 2024
Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Martech
SEPTEMBER 30, 2024
On Friday, Google concluded its defense in the Department of Justice’s lawsuit over its advertising technology. Even though Nobel Prize-winning economist Paul Milgrom provided supporting testimony, it’s still easy to see gaps in Google’s arguments. Here are the ones that stand out to me: 1. “Duty to deal” argument Google’s stance : Google argues that it should not be required to share its ad tech tools or platforms with competitors, as there is no legal obligation for a company to do so under U
Welcome Software
SEPTEMBER 30, 2024
When only 26% of executives noted that they don't have a unified definition of personalization across their organization, we took notice. In fact, we took it. personally. Fun fact : the GOAT never actually said the phrase ".and I took that personally." Just another example of a Mandela effect happening as we speak. Another fun fact : 62% of executives have increased their personalization budget compared to the previous year, which means personalization is clearly on everybody's mind.
Bannerflow
SEPTEMBER 30, 2024
As the end of the fiscal year approaches, marketing teams can find themselves under pressure to close deals, boost revenue, and maximize ROI before the clock resets. Not to mention finding new ways to make attention-grabbing ads that stand out in an already saturated space. This is particularly challenging for highly regulated sectors, where ads must not only be impactful but also meet strict compliance regulations.
Welcome Software
SEPTEMBER 30, 2024
Editor's Note: This email from our CEO, Alex Atzberger, was shared with our customers, and we wanted to share with all of you. We are also excited to share this short video between Alex and Vijay Ganesan, the CEO of NetSpring. Media: media We have big news to share: our acquisition of warehouse-native analytics company NetSpring. I'm especially excited because NetSpring is a category leader, and by joining forces, we are bringing world class warehouse native analytics to the world's largest expe
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Practical eCommerce - Marketing
SEPTEMBER 30, 2024
Our all-new rundown of new social networks includes decentralized platforms, live-streaming apps, location-based services, and more. The post 12 New Social Networks for 2024 appeared first on Practical Ecommerce.
Martech
SEPTEMBER 30, 2024
Automated SEO audits from tools like Ahrefs or Semrush are a bane of the SEO industry. While an SEO audit may be useful, it won’t help build your SEO strategies, achieve your KPIs and grow your business. Your entire SEO strategy might become misdirected. Why most SEO audits are inherently flawed There are three big core flaws with SEO audits: 1.
Welcome Software
SEPTEMBER 30, 2024
Editor's Note: This email from our CEO, Alex Atzberger, was shared with our customers, and we wanted to share with all of you. We are also excited to share this short video between Alex and Vijay Ganesan, the CEO of NetSpring. Media: media We have big news to share: our acquisition of warehouse-native analytics company NetSpring. I'm especially excited because NetSpring is a category leader, and by joining forces, we are bringing world class warehouse native analytics to the world's largest expe
SMA Marketing
SEPTEMBER 30, 2024
The SEO landscape constantly evolves, but the August 2024 Core Update has left many site owners, SEO professionals, and digital marketers dealing with an ongoing rollercoaster of ranking changes. What seemed like small wins in search rankings for some quickly turned into confusion when rankings reversed in September. Let’s dive into what’s happening with this.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Bannerflow
SEPTEMBER 30, 2024
Ensuring compliance is becoming increasingly complex for brands, particularly in highly regulated industries such as finance and healthcare. Advertising regulations are ever-evolving - so how can you keep up?
Martech
SEPTEMBER 30, 2024
Since California legislators passed a fiercely contested AI safety bill at the end of August, the question has been whether Governor Gavin Newsom would sign it into law. We now know the answer, with Newsom vetoing the bill after saying earlier this month that it could “have a chilling effect on the industry.” That industry accounts for almost 20% of the state’s gross regional product.
Bannerflow
SEPTEMBER 30, 2024
Since the 2008 financial crisis, banks across the US have been fined around $243 billion. Across highly regulated industries, the cost of compliance is often seen purely through a financial lens — and for good reason, of course, given these high figures.
Martech
SEPTEMBER 30, 2024
Traditional marketing tracking methods like unique phone numbers and coupon codes are becoming less effective. With stricter privacy regulations and consumers gaining more control over their data, marketers have turned to digital attribution using pixel-based tracking. However, this method overlooks the full customer journey by focusing only on the last interaction before conversion.
Speaker: Jesse Hunter and Brynn Chadwick
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
Marketing Insider Group
SEPTEMBER 30, 2024
Search engine optimization (SEO) and content marketing are powerful tools that drive online success. SEO focuses on optimizing your website so search engines can discover and rank your content. According to First Page Sage, the first organic result for a search term on Google receives a click-through rate of nearly 40% , pushing immediate traffic to your site.
Hubspot Marketing
SEPTEMBER 30, 2024
Welcome to Creator Columns , where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Technology offers new ways to communicate, but real human interaction remains the cornerstone of building trust and fostering genuine relationships. This is where event organizers play a crucial role — not just in coordinating logistics or securing speakers, but in creating environments that encourage meaningful connections among attendees.
Search Engine Land
SEPTEMBER 30, 2024
Keyword research is a cornerstone of SEO success, but many SEOs do it incorrectly. Instead of focusing on keywords that drive revenue, they only chase traffic volume. Instead of focusing on keywords that generate revenue, they often prioritize traffic volume alone. This guide tackles a new approach to keyword research that boosts your online presence and directly contributes to your bottom line.
Campaign Monitor
SEPTEMBER 30, 2024
Marketers typically gravitate towards paid search as their de facto channel for acquisition because search inventory converts well and it’s supported by a robust platform of tools. Why does search convert so well? Because marketers are feeding it transactional queries, declaring intent to buy something. Even with the never-ending broad match transitions, it remains the most relevant ad inventory available to marketers.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
Search Engine Land
SEPTEMBER 30, 2024
Automated SEO audits from tools like Ahrefs or Semrush are a bane of the SEO industry. While an SEO audit may be useful, it won’t help build your SEO strategies, achieve your KPIs and grow your business. Your entire SEO strategy might become misdirected. Why most SEO audits are inherently flawed There are three big core flaws with SEO audits: 1.
DirectMail2.0
SEPTEMBER 30, 2024
Morgan DiGiorgio & Brad Kugler presented this session to hundreds of attendees at The World’s Largest Virtual Direct Mail Conference called DELIVERED 2024! Transcript below. Welcome to our session my name is Morgan DiGiorgio. I am the senior vice president sales and marketing for Direct 0:06 Mail 2.0 and who’s mailing what where our sole purpose is to make Direct Mail the most effective form of marketing by 0:13 integrating it with Cutting Edge Technologies and I’m joined h
Search Engine Land
SEPTEMBER 30, 2024
Google Search Console performance report filters will now stick to the last setting you left it at. The “Search Console Performance report filters are now sticky,” Google announced on social. There is also a “reset filters” button to quickly clear any of those filters. More details. The Search Console performance reports, including the Search performance report, the Discover performance report and the News performance report will keep the filters you set across each, as y
Search Engine Land
SEPTEMBER 30, 2024
Google concluded its defense in the Department of Justice’s lawsuit over its advertising technology, making its case for why the DOJ’s claims miss the mark. Even though Nobel Prize-winning economist Paul Milgrom provided supportive testimonies, it’s still easy to see that Google’s testimony could have gaps. Here are my favorite ones: 1. “Duty to deal” argument Google’s stance : Google argues that it should not be required to share its ad tech tools or platforms with compe
Speaker: Speakers:
Think creating impactful B2B video is intimidating, boring, or requires a Hollywood-level budget? Think again. Join our "B2B Growth Show" to uncover the secrets of building video strategies that drive ROI, captivate your audience, and leave your competition in the dust. What you’ll learn: Why video is non-negotiable for B2B in 2025 Storytelling tips to engage your target audience and keep them coming back Case studies from printing companies to telecom giants with jaw-dropping results Practical
Search Engine Land
SEPTEMBER 30, 2024
My first day working at my company was Cyber Monday. Everyone gave me a warm welcome, told me they were busy and let me watch. As I rolled my office chair from desk to desk and listened to calls, I learned about what Cyber Monday meant to ecommerce. I’m reminded of this experience as the 2024 holiday season approaches, and I think about the new marketers who will experience the Black Friday through Cyber Monday trial by fire.
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