Kuno Creative
JUNE 12, 2024
As the earth’s temperatures continue to rise, so does the consumer demand for eco-friendly products and ethical business practices. If you want to compete in this market, using good sustainable marketing strategies to show the world what your company is doing to positively impact people and the planet is imperative. Crafting sustainability messages is often easier said than done.
Aspiration Marketing
JUNE 12, 2024
Are you dreaming of expanding your Chinese brand into the vast North American market? Congratulations! You're on the right track. North America boasts a thriving e-commerce scene, with millions of potential customers eager to discover exciting new products. But with established giants like Amazon and the rising star Temu, navigating this landscape can feel daunting.
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Social Media Examiner
JUNE 12, 2024
Are you tired of the feast-or-famine business cycle in your agency? Want to sell based on the value you provide rather than the time it takes? In this article, you’ll discover a proven strategy for implementing a monthly recurring revenue model that can transform your agency's growth and success. The Pitfalls of the Feast-Or-Famine Cycle […] The post How to Transition to a Monthly Recurring Revenue Model appeared first on Social Media Examiner.
Content Marketing Institute
JUNE 12, 2024
Businesses are the most trusted entity today. Adding B2B influencer marketing to your owned media strategy can boost that advantage. Learn the benefits, influencer types, estimated pricing, and how to get started today.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Hubspot Marketing
JUNE 12, 2024
Imagine you have hundreds of files in a folder labeled “Important Files.” Some of the files are named by date, some by subject, and some by author. You have to sift through all of them to find a review of the new neighborhood pizza place. Without a consistent filename or organizational structure, you’re not going to find that review anytime soon. That scenario illustrates the value of technical SEO , which I learned about while managing a project to rebuild a previous employer’s website from the
Martech
JUNE 12, 2024
This week, CRM and BPM software company Pega announced new generative AI capabilities, including enhancements to its new product, Blueprint, and to its AI assistant or copilot Knowledge Buddy. Before understanding what value these products might deliver for marketing or the CX organization in general, it’s worth taking a closer look at what they are and how they work.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Martech
JUNE 12, 2024
We know martech and demand generation strategies work best to engage prospects when brand recognition is present. So, why don’t we consistently use those strategies on existing customers with a higher brand understanding? Many marketing teams neglect the opportunity to engage and upsell customers using proven, data-driven prospecting techniques. Customer marketing and prospecting are not the same.
Zumvu
JUNE 12, 2024
Managing social media accounts efficiently and effectively is quite essential for businesses. With the inflow of increasing content and interactions on social platforms, it might be difficult to manage it manually.
Martech
JUNE 12, 2024
This week Apple announced it was (finally) going all in on AI, adding a suite of generative AI capabilities to all its operating systems. While not unexpected, Apple’s AI push is an interesting development for two reasons. First, there are signs that some businesses are slowing AI investment because of the cost and a high rate of AI implementation failure.
Zumvu
JUNE 12, 2024
Today, having a strong online presence is crucial for any business, regardless of size or industry. It's the virtual storefront that attracts customers, builds brand awareness, and creates a sense of loyalty and belonging.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Search Engine Land
JUNE 12, 2024
In March 2024, SparkToro and Datos published a study revealing insights about “where users spent time vs. where traffic referrals originate.” It has been seen by over 250,000 people since being released. SparkToro Founder Rand Fishkin later wrote a clarifying article concluding that you should never focus on SEO , stating: “The only reasonable move is to invest in the sources of influence to which your audience pays attention: social accounts they follow, YouTube channels they
AWeber
JUNE 12, 2024
Looking to increase organic search traffic to your site? Then you need to follow these SEO best practices for blogs! After all, optimizing blog posts for SEO is one of the best ways to secure more leads and drive more conversions. In fact, SEO leads have a 14.6% close rate , and 60% of marketers say that inbound strategies are their highest-quality source of leads.
Search Engine Land
JUNE 12, 2024
SMX Advanced Day 2 kicked off with Aaron Levy reminding us about the complex nature of search marketing and the need to focus on customers in our strategy. Here are some highlights of his keynote talk, which included a look back at what the search marketing industry has been through, how the new wave of AI change is nothing new and his bet on the fact that search isn’t going away anytime soon. 1.
Duct Tape Marketing
JUNE 12, 2024
Gated vs.Ungated Content: What Works Best in Today’s Market? written by Tosin Jerugba read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Jonathan Gandolf, the founder and CEO of The Juice, a B2B content platform aimed at solving marketers’ biggest pain points in distribution, reach, and audience engagement.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
verse.ai
JUNE 12, 2024
BDRs have been necessary for over 20 years. As of late, hyperbolic claims are circulating around the death of the BDR role. The purpose of BDRs’ work is to book qualified opportunities with account executives in a cost-efficient manner—but is this still the most effective, cost-efficient way? With technological innovation, including artificial intelligence (AI), and [.
Unbounce
JUNE 12, 2024
/ Ecommerce How to increase your ecommerce sales: 22 actionable tips By Josh Gallant. Updated on June 12, 2024. 21 min read You’re running an online store with great products you’re proud to be selling, but sales just aren’t coming through as often as you’d like. The traffic is there, but visitors aren’t converting. What’s missing?
Six & Flow
JUNE 12, 2024
According to Ebsta's State of Sales Report 2024 , B2B sales teams experienced a 16% increase in sales cycles during the first half of 2023 and a staggering 38% increase compared to 2021. These extended sales cycles indicate that businesses are taking longer to close deals, a trend driven by complex processes and tighter budgets.
Zumvu
JUNE 12, 2024
AI website builders are transforming website creation utilising artificial intelligence to streamline the process. Imagine a personal web designer who intuitively understands user needs after asking a few questions.
Speaker: Jesse Hunter and Brynn Chadwick
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
Buffer Marketing
JUNE 12, 2024
What’s a struggle that marketers and creators have in common? Finding new and engaging social media content to post. And let's face it, creating every piece of content from scratch isn’t always doable, especially when you’re short on time and budget. Even if you had an all-seeing eye, easy access to a ton of great content exactly when you need it just isn’t the reality for most people.
Zumvu
JUNE 12, 2024
Leveraging business intelligence software transforms raw data into actionable insights, enabling you to uncover trends, streamline operations, and stay ahead of market shifts.
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