Aspiration Marketing
JUNE 20, 2024
Have you ever noticed search results that stand out from the crowd? Listings with star ratings, detailed event snippets, or clear summaries of informative articles? These eye-catching results are powered by a secret weapon in the SEO arsenal: Schema markup. Schema markup acts like a translator for search engines, helping them understand your website's specific content and value.
Search Engine Land
JUNE 20, 2024
Google has unleashed a new search spam update today, the June 2024 spam update. This spam update may take up to one week to complete, Google wrote. Google posted this update and wrote: One week to roll out. Released the June 2024 spam update. The rollout may take up to 1 week to complete. Spam updates. Google linked to its standard spam updates documentation that reads: While Google’s automated systems to detect search spam are constantly operating, we occasionally make notable improvement
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illumin
JUNE 20, 2024
First-party data is an excellent way to understand customers and is a perfect addition to any email marketing campaign. User data can be collected alongside email list signups and then emails sent to users provide a perfect opportunity to gather information and feedback. First-hand data, like that collected via email marketing, can then be an effective tool for all future marketing efforts.
Search Engine Land
JUNE 20, 2024
Google appears to have pulled back further on AI Overviews following well-earned criticism about its AI-generated answers giving users incorrect, misleading and dangerous answers. Let’s dive into new findings from two separate SEO platforms: SEOClarity looked at 2,700 keywords. SERanking analyzed 100,000 keywords. AI Overviews reduction. Google is showing AI Overviews less often, though the analyses disagree on the percentage.
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Ready to streamline your marketing efforts and achieve more with less? Our guide provides a step-by-step roadmap to: Build a Strong Foundation: Set up your automation infrastructure for success. Execute Proven Tactics: Implement effective strategies to nurture leads and drive conversions. Measure and Optimize: Track your results and make data-driven adjustments.
Lusha
JUNE 20, 2024
Selling to salespeople just might sound like the easiest gig in the world. After all, who understands the art (and joy) of making a deal better than a fellow sales pro? But it’s not without unexpected challenges. In this post, we’ll dive into the world of selling to salespeople, exploring both the advantages and potential pitfalls you might encounter – and the ways that it’s not so different from selling to anyone else.
Social Media Examiner
JUNE 20, 2024
Do you need a better Instagram marketing plan? Wondering how to use Reels, Carousels, and photo posts to convert more followers? In this article, you'll learn how to create a sustainable Instagram strategy. Why Marketers and Creators Struggle With Instagram Marketing With over 2 billion monthly active users and a constantly evolving algorithm, standing out […] The post Creating a Sustainable Instagram Strategy in Five Easy Steps appeared first on Social Media Examiner.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Martech
JUNE 20, 2024
Implementing a marketing automation platform (MAP) like Adobe Marketo Engage requires a clear vision by the organization and alignment among its teams. Here are some key areas where a MAP implementation can be made or broken. Make sure marketing and sales teams are connected The most crucial part of implementing a MAP is ensuring alignment across all the stakeholders in the business who will use the new technology.
Search Engine Land
JUNE 20, 2024
Google is consolidating its content suitability levers for advertisers across YouTube and the Display Network starting in September. What’s changing: Several content label exclusions will be removed for YouTube ads (DL-G, DL-PG, DL-T, DL-MA, “not yet labeled”) but remain for Display “Embedded YouTube videos”, “Live streaming”, and “Families” exclusions only available account-wide, not per YouTube campaign Many topic-based exclusions still off
The CMO Survey
JUNE 20, 2024
The post Amperity Unveils New Tools to Boost Digital Ad Measurement appeared first on The CMO Survey.
Search Engine Land
JUNE 20, 2024
Everyone wants to be a rockstar, but if it were easy to achieve this status in the SEO industry, everyone would do it. To succeed in SEO, one must have great discipline, a wide range of knowledge, experimentation and true skill. In this article, I will describe some of the things required to be a top SEO consultant in the following areas: Skills Experience and expertise Methodology Execution Skills Mastering technical skills in SEO is essential, but I want to talk about the soft skills that can
Speaker: Jesse Simms, VP at Giant Partners
This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.
The LeadG2 Blog
JUNE 20, 2024
Lead nurturing has become an essential part of any successful marketing strategy. When done right, it can significantly enhance engagement and provide your sales team with warm, high-quality leads ready for conversion. Let's dig into how nurturing leads across multiple channels can be the key to maximizing engagement and ensuring your sales team has the best leads to work with.
Search Engine Land
JUNE 20, 2024
As we explore the diverse applications of AI, it’s crucial for organizations to create a strong AI roadmap and assess their “AI readiness.” This involves carefully evaluating key factors such as data quality, technical expertise, organizational culture and ethical considerations related to AI adoption. By building a comprehensive AI roadmap that accounts for the latest AI developments and their potential impact on search and content optimization, enterprises can ensure they are
The CMO Survey
JUNE 20, 2024
The post Amperity Announces New Media Measurement Tools appeared first on The CMO Survey.
Search Engine Land
JUNE 20, 2024
First things first: the biggest “release” of the year to date is Google’s umpteenth delay of cookie deprecation. Aside from Google’s AI Overviews (formerly SGE), OpenAI’s product expansions and continued AI features will certainly throw some curveballs as the year progresses. However, short of Microsoft shocking the world by switching its full search experience to ChatGPT – and maybe not even then – I don’t anticipate any other release this year will have anything close to the same fundamental s
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The CMO Survey
JUNE 20, 2024
The post Amperity Launches New Media Measurement Tools appeared first on The CMO Survey.
Martech
JUNE 20, 2024
One of OpenAI’s founders has a new company dedicated to solving a problem that doesn’t exist and likely never will. Ilya Sutskever’s Safe Superintelligence is focused on making an AI that, if it becomes sentient, doesn’t want to destroy humanity. I have yet to see a coherent explanation for how a system whose “ primary goal, insofar as they have one, is to produce human-like text ,” becomes an existential threat to the human race.
Search Engine Land
JUNE 20, 2024
Google will make Display & Video 360’s instant reports accessible through the Bid Manager API over the next few months as part of a migration from offline reporting. The big change. Once a partner is migrated, instant reports will be included in responses from the queries.list API endpoint. Why we care. Instant reports provide advertisers with real-time or near real-time reporting data, as opposed to waiting for offline/batch reports.
Backlinko
JUNE 20, 2024
Apple currently ranks as one of the most valuable companies with a market cap of $3.31 trillion. Founded in 1976, the company had a long history of innovations from introducing the iPhone in 2007 to releasing the mixed-reality headset Apple Vision Pro in 2024. Today, there are over 2.2 billion active Apple devices worldwide. Apple dominates various categories worldwide and in the US, from smartphones to tablets, and has a massive services business.
Speaker: Alex Moore, Co-Founder of Stratagon Marketing & Technology
Ever wondered why sales and marketing teams often struggle to collaborate effectively? Diverging goals, poor communication, and conflicting strategies frequently create silos, leading to a disconnect where marketing efforts fail to translate into substantial sales conversions. Enter Account-Based Marketing (ABM). ABM aligns marketing and sales efforts toward specific target accounts, fostering personalized interactions with high-value prospects.
Search Engine Land
JUNE 20, 2024
Are you ready to move beyond basic personalization? Today’s customers expect more than just their name being recognized. They crave interactions that feel genuine and tailored to their needs. Join Deloitte Digital’s personalization experts for a deep dive into how you can transform personalization into a win-win proposition. Learn how to craft meaningful customer interactions that build stronger connections, drive business growth, and enrich the lives of your customers, no matter the
Zumvu
JUNE 20, 2024
Lead generation is a crucial part of business growth. Without effective lead generation, businesses struggle to grow and thrive in a competitive market.
Sprout Social
JUNE 20, 2024
Is your brand looking to expand across the UK? Or perhaps you’re an international brand planning to enter the UK market? UK influencers may help get your offer in front of the right people. These social media stars know the ins and outs, have the trust of their followers and have a proven track record of creating engaging content. Plus, with their established credibility and extensive networks, aligning with a UK influencer will give your brand the localized social proof it needs to thrive.
Zumvu
JUNE 20, 2024
In today's competitive business landscape, the ability to generate quality sales leads can make or break a company's success.
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Ensure you are contacting leads on their schedule with this report! In our study of over 754,000 leads, we looked at what time of day people are most likely to respond, as well as response rates and qualification rates during business hours and after-hours. Download now to learn more.
David Meerman Scott
JUNE 20, 2024
The marketing & PR world has changed significantly in the past two years because of the wide adoption of Generative AI tools like ChatGPT. I’ve been working for months on the newest version of The New Rules of Marketing and PR to include the tools and tactics for how to deploy AI.
yorCMO
JUNE 20, 2024
Learn how to create a customer-focused strategy for B2C marketing to enhance customer satisfaction and boost your business growth.
Traackr
JUNE 20, 2024
A good influencer media kit is essential to landing great brand deals. Here are 6 tips and a free template to help you!
SocialPilot
JUNE 20, 2024
A social media calendar is a resource that a social media manager can not live without. It is a medium for them to create a metric ton of content every week, month, and year. A calendar helps keep our systems and processes in place and eventually attract more engagement; in simple words, it makes social media management freaking easy. We all know that, but do you know about Google Sheets social media calendar?
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Traackr
JUNE 20, 2024
Discover 11 rising and top influencers in the beverage industry for your next influencer marketing campaign.
Martech
JUNE 20, 2024
My previous article, “ 3 pointers to navigate the confusing martech marketplace ,” offered essential strategies for navigating the evolving martech landscape. Staying updated with new strategies and tools is crucial for driving your martech transformation as this ecosystem grows. It’s just as important to approach this transformation with a strategic, deliberate and evidence-based mindset to ensure success.
Animalz blog
JUNE 20, 2024
Content marketing is one of the few marketing channels that gets more valuable over time. Pay for an article once, and you can generate traffic, links, and sales from it for months to come. To a point. Traffic to older content naturally decays. Without a strategy in place, early results (if they ever happen) soon fade to nothing. To complicate matters, blogs can easily become so crowded that staying on top of every single article is difficult.
Martech
JUNE 20, 2024
As a senior leader, one of your core responsibilities is pushing your team’s operational maturity forward so you are ready to meet tomorrow’s challenges. Operational maturity refers to the optimization of your processes, systems and team members to deliver high-quality work efficiently and effectively. Maturity models generally start with a novice category (ad hoc, siloed, reactive) and work their way up through intermediate levels to an apex at the expert level (predictable, integrated,
Speaker: Steven Bryerton, SVP of Sales at ZoomInfo & Robin Izsak-Tseng, VP of Revenue Marketing at G2
Join Steven Bryerton, SVP of Sales at ZoomInfo, and Robin Izsak-Tseng, VP of Revenue Marketing at G2 in this webinar where you're guaranteed to walk away with a fresh understanding of and a new perspective on intent data! Turn your go-to-market motions around with intent data! Instead of searching for ways to showcase your products, reach out to the customers that are searching for your solutions — then build your messaging around their needs to set you apart from the competition. 🚀 With
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