Zumvu
JUNE 20, 2024
Lead generation is a crucial part of business growth. Without effective lead generation, businesses struggle to grow and thrive in a competitive market.
The CMO Survey
JUNE 20, 2024
The post Amperity Announces New Media Measurement Tools appeared first on The CMO Survey.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Aspiration Marketing
JUNE 20, 2024
Have you ever noticed search results that stand out from the crowd? Listings with star ratings, detailed event snippets, or clear summaries of informative articles? These eye-catching results are powered by a secret weapon in the SEO arsenal: Schema markup. Schema markup acts like a translator for search engines, helping them understand your website's specific content and value.
The CMO Survey
JUNE 20, 2024
The post Amperity Unveils New Tools to Boost Digital Ad Measurement appeared first on The CMO Survey.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Social Media Examiner
JUNE 20, 2024
Do you need a better Instagram marketing plan? Wondering how to use Reels, Carousels, and photo posts to convert more followers? In this article, you'll learn how to create a sustainable Instagram strategy. Why Marketers and Creators Struggle With Instagram Marketing With over 2 billion monthly active users and a constantly evolving algorithm, standing out […] The post Creating a Sustainable Instagram Strategy in Five Easy Steps appeared first on Social Media Examiner.
The CMO Survey
JUNE 20, 2024
The post Amperity Launches New Media Measurement Tools appeared first on The CMO Survey.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Martech
JUNE 20, 2024
My previous article, “ 3 pointers to navigate the confusing martech marketplace ,” offered essential strategies for navigating the evolving martech landscape. Staying updated with new strategies and tools is crucial for driving your martech transformation as this ecosystem grows. It’s just as important to approach this transformation with a strategic, deliberate and evidence-based mindset to ensure success.
illumin
JUNE 20, 2024
First-party data is an excellent way to understand customers and is a perfect addition to any email marketing campaign. User data can be collected alongside email list signups and then emails sent to users provide a perfect opportunity to gather information and feedback. First-hand data, like that collected via email marketing, can then be an effective tool for all future marketing efforts.
Lusha
JUNE 20, 2024
Selling to salespeople just might sound like the easiest gig in the world. After all, who understands the art (and joy) of making a deal better than a fellow sales pro? But it’s not without unexpected challenges. In this post, we’ll dive into the world of selling to salespeople, exploring both the advantages and potential pitfalls you might encounter – and the ways that it’s not so different from selling to anyone else.
Martech
JUNE 20, 2024
Implementing a marketing automation platform (MAP) like Adobe Marketo Engage requires a clear vision by the organization and alignment among its teams. Here are some key areas where a MAP implementation can be made or broken. Make sure marketing and sales teams are connected The most crucial part of implementing a MAP is ensuring alignment across all the stakeholders in the business who will use the new technology.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Backlinko
JUNE 20, 2024
Apple currently ranks as one of the most valuable companies with a market cap of $3.31 trillion. Founded in 1976, the company had a long history of innovations from introducing the iPhone in 2007 to releasing the mixed-reality headset Apple Vision Pro in 2024. Today, there are over 2.2 billion active Apple devices worldwide. Apple dominates various categories worldwide and in the US, from smartphones to tablets, and has a massive services business.
Martech
JUNE 20, 2024
As a senior leader, one of your core responsibilities is pushing your team’s operational maturity forward so you are ready to meet tomorrow’s challenges. Operational maturity refers to the optimization of your processes, systems and team members to deliver high-quality work efficiently and effectively. Maturity models generally start with a novice category (ad hoc, siloed, reactive) and work their way up through intermediate levels to an apex at the expert level (predictable, integrated,
Zumvu
JUNE 20, 2024
In today's competitive business landscape, the ability to generate quality sales leads can make or break a company's success.
Martech
JUNE 20, 2024
One of OpenAI’s founders has a new company dedicated to solving a problem that doesn’t exist and likely never will. Ilya Sutskever’s Safe Superintelligence is focused on making an AI that, if it becomes sentient, doesn’t want to destroy humanity. I have yet to see a coherent explanation for how a system whose “ primary goal, insofar as they have one, is to produce human-like text ,” becomes an existential threat to the human race.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Search Engine Land
JUNE 20, 2024
Google appears to have pulled back further on AI Overviews following well-earned criticism about its AI-generated answers giving users incorrect, misleading and dangerous answers. Let’s dive into new findings from two separate SEO platforms: SEOClarity looked at 2,700 keywords. SERanking analyzed 100,000 keywords. AI Overviews reduction. Google is showing AI Overviews less often, though the analyses disagree on the percentage.
The LeadG2 Blog
JUNE 20, 2024
Lead nurturing has become an essential part of any successful marketing strategy. When done right, it can significantly enhance engagement and provide your sales team with warm, high-quality leads ready for conversion. Let's dig into how nurturing leads across multiple channels can be the key to maximizing engagement and ensuring your sales team has the best leads to work with.
SocialPilot
JUNE 20, 2024
A social media calendar is a resource that a social media manager can not live without. It is a medium for them to create a metric ton of content every week, month, and year. A calendar helps keep our systems and processes in place and eventually attract more engagement; in simple words, it makes social media management freaking easy. We all know that, but do you know about Google Sheets social media calendar?
Search Engine Land
JUNE 20, 2024
Google seems to have a bug where it has not indexed new content across both large and smaller publishers over the past several hours. The issue seemed to have started at about 5 p.m. ET, when Google Search was not showing most of the new content that content creators were publishing to their websites. What are we seeing. Sites as large as AP News, CNN, Wall Street Journal, NY Times, Fox News, CNBC and even small sites like the Search Engine Roundtable, are all seeing issues with new content not
Speaker: Jesse Hunter and Brynn Chadwick
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
Scoop.it!
JUNE 20, 2024
Content marketing has emerged as a powerful tool for small businesses to compete on a global scale. By creating high-quality and valuable content, you can reach out to your target audience effectively, build brand awareness, and establish your business as an industry expert. However, implementing content marketing strategies on a budget can be challenging for small businesses with limited resources.
Search Engine Land
JUNE 20, 2024
Google is consolidating its content suitability levers for advertisers across YouTube and the Display Network starting in September. What’s changing: Several content label exclusions will be removed for YouTube ads (DL-G, DL-PG, DL-T, DL-MA, “not yet labeled”) but remain for Display “Embedded YouTube videos”, “Live streaming”, and “Families” exclusions only available account-wide, not per YouTube campaign Many topic-based exclusions still off
yorCMO
JUNE 20, 2024
Learn how to create a customer-focused strategy for B2C marketing to enhance customer satisfaction and boost your business growth.
Search Engine Land
JUNE 20, 2024
Everyone wants to be a rockstar, but if it were easy to achieve this status in the SEO industry, everyone would do it. To succeed in SEO, one must have great discipline, a wide range of knowledge, experimentation and true skill. In this article, I will describe some of the things required to be a top SEO consultant in the following areas: Skills Experience and expertise Methodology Execution Skills Mastering technical skills in SEO is essential, but I want to talk about the soft skills that can
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
Sprout Social
JUNE 20, 2024
Is your brand looking to expand across the UK? Or perhaps you’re an international brand planning to enter the UK market? UK influencers may help get your offer in front of the right people. These social media stars know the ins and outs, have the trust of their followers and have a proven track record of creating engaging content. Plus, with their established credibility and extensive networks, aligning with a UK influencer will give your brand the localized social proof it needs to thrive.
Search Engine Land
JUNE 20, 2024
As we explore the diverse applications of AI, it’s crucial for organizations to create a strong AI roadmap and assess their “AI readiness.” This involves carefully evaluating key factors such as data quality, technical expertise, organizational culture and ethical considerations related to AI adoption. By building a comprehensive AI roadmap that accounts for the latest AI developments and their potential impact on search and content optimization, enterprises can ensure they are
Animalz blog
JUNE 20, 2024
Content marketing is one of the few marketing channels that gets more valuable over time. Pay for an article once, and you can generate traffic, links, and sales from it for months to come. To a point. Traffic to older content naturally decays. Without a strategy in place, early results (if they ever happen) soon fade to nothing. To complicate matters, blogs can easily become so crowded that staying on top of every single article is difficult.
Search Engine Land
JUNE 20, 2024
First things first: the biggest “release” of the year to date is Google’s umpteenth delay of cookie deprecation. Aside from Google’s AI Overviews (formerly SGE), OpenAI’s product expansions and continued AI features will certainly throw some curveballs as the year progresses. However, short of Microsoft shocking the world by switching its full search experience to ChatGPT – and maybe not even then – I don’t anticipate any other release this year will have anything close to the same fundamental s
Speaker: Speakers:
Think creating impactful B2B video is intimidating, boring, or requires a Hollywood-level budget? Think again. Join our "B2B Growth Show" to uncover the secrets of building video strategies that drive ROI, captivate your audience, and leave your competition in the dust. What you’ll learn: Why video is non-negotiable for B2B in 2025 Storytelling tips to engage your target audience and keep them coming back Case studies from printing companies to telecom giants with jaw-dropping results Practical
Traackr
JUNE 20, 2024
A good influencer media kit is essential to landing great brand deals. Here are 6 tips and a free template to help you!
Search Engine Land
JUNE 20, 2024
Google will make Display & Video 360’s instant reports accessible through the Bid Manager API over the next few months as part of a migration from offline reporting. The big change. Once a partner is migrated, instant reports will be included in responses from the queries.list API endpoint. Why we care. Instant reports provide advertisers with real-time or near real-time reporting data, as opposed to waiting for offline/batch reports.
Traackr
JUNE 20, 2024
Discover 11 rising and top influencers in the beverage industry for your next influencer marketing campaign.
Search Engine Land
JUNE 20, 2024
Are you ready to move beyond basic personalization? Today’s customers expect more than just their name being recognized. They crave interactions that feel genuine and tailored to their needs. Join Deloitte Digital’s personalization experts for a deep dive into how you can transform personalization into a win-win proposition. Learn how to craft meaningful customer interactions that build stronger connections, drive business growth, and enrich the lives of your customers, no matter the
Advertisement
GrowthZone’s 11th annual survey highlights trends, challenges, and strategies shaping the membership industry through insights from U.S. and Canadian association professionals. Get your copy of the 2025 Association Survey Results Report to see how your organization measures up: The biggest challenges associations are facing Membership retention trends and non-renewal insights Strategies for automatic renewals and reinstatements Shifts in member engagement tactics Why members are joining (and sta
Expert insights. Personalized for you.
98 
Let's personalize your content