Thu.Jan 09, 2025

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Google EEAT Trustworthiness: What is it and How do I Show it?

Aspiration Marketing

In the ever-evolving landscape of Google Search, one thing remains constant: the importance of trust. Google's E-E-A-T guidelines emphasize Experience, Expertise, Authoritativeness, and Trustworthiness as crucial ranking factors. This blog post delves into the "T" in E-E-A-T, exploring why trustworthiness is paramount and providing actionable strategies to demonstrate it on your website.

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How to Future-Proof Your 2025 B2B Marketing Plan

Trade Press Services Newsletter

2025 is here, and the landscape of B2B marketing continues to evolve at breakneck speed. Rapid technological advancements, intense shifts in consumer behavior, and trends like personalization make it difficult for marketers to keep up. As 2025 unfolds, the marketers who thrive will be the ones who adapt quickly, embrace innovation, and stay customer-focused,” says strategist, speaker, and author Eric Holtzclaw.

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AI agents: 2025 predictions

Martech

For many marketers, handing over customer interactions to an automated genAI-powered process requires a leap of faith. The good news is that as more AI agents come to market, the use of this technology to improve engagement and drive revenue will become clearer. Adoption is already underway. During the 2024 holidays , traffic to retail sites from genAI-powered chatbots increased 13X over the previous year.

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How to Use LinkedIn Newsletters: A Guide for Businesses

Social Media Examiner

Want to know how top marketers are getting hundreds of thousands of newsletter subscribers on LinkedIn? Wondering why LinkedIn newsletters are outperforming traditional email marketing right now? Learn the exact strategies successful creators use to grow massive LinkedIn newsletters, including how to optimize for subscribers, create engaging content, and turn your newsletter into a lead […] The post How to Use LinkedIn Newsletters: A Guide for Businesses appeared first on Social Media Exam

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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How AI can combat the ‘paradox of choice’ and improve customer outcomes

Martech

With consumers feeling squeezed by rising prices and dealing with too many choices when shopping online, brands are turning to artificial intelligence to help consumers make better decisions. Rising prices and the paradox of choice As people try to be smarter with their money, they’re running into another problem: too many choices when shopping online.

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How to Run Ads on TikTok: A Step-By-Step Guide to TikTok Advertising

Buffer Marketing

Your TikTok account is hitting off. You aren’t getting the cold sweats while publishing TikTik videos nowadays. And then, you wonder, how can I get more out of my TikTok strategy ? Enter: TikTok ads. A TikTok ad is an advertisement by a brand or creator appearing on people’s For You page. For example, I got the following ad by Adobe Photoshop on my feed recently: While the TikTok ad blended seamlessly with the other TikTok videos on my feed, the “sponsored” label and

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CMOs and AI: Leading marketers into a new way of working

Sprout Social

There are a few universal questions that keep CMOs up during the quiet hours of the night: How do we do more with fewer resources? And how do we make a greater impact without burning out our teams? When Lisa Cole, former Chief Marketing Officer at Cellebrite, stepped into her role, these were the questions constantly on her mind. She wanted to illustrate the marketing departments ability to drive results and improve work-life balance for employees.

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Amazon’s new Retail Ad Service brings RMN to the masses

Martech

Amazons new Retail Ad Service is bringing retail media networks available to everyone. The service lets retailers use Amazon’s powerful advertising technology to sell ads on their websites. This is a big step for the ecommerce and advertising giant which primarily focused on selling ads within its ecosystem. The company is now directly competing with retail adtech leaders like Criteo, Epsilon and Koddi.

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How to Leave a Review on Facebook

SocialPilot

It is normal for people to look up a business online. Your consumers want to know more about you before they actually visit your store or interact with you online. Customer reviews play a critical role here as they act as social proof, influencing potential customers’ decisions. Positive reviews can build trust and credibility, encouraging more people to choose your business, while negative reviews can deter them.

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SAP to launch loyalty management solution for retailers

Martech

A new loyalty management solution aimed at retailers and CPG brands will be released by SAP in the second half of 2025. It also entered the agentic space on behalf of retail, with a shopping assistant AI agent, made to integrate with any ecommerce storefront, that will be generally available in the first half of 2025. The news came at the NRF event in New York this week.

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Making the Moment: The Art of Creating Events That Drive Results

Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective

In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.

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Not all is well in the wellness industry. How to have a healthy ad strategy in 2025

illumin

Every January, the wellness industry takes over as consumers everywhere seek to fulfill New Year’s resolutions and improve their health. However, there are growing concerns about toxic brands within the wellness space. This includes the promotion of eating disorder culture, health profiteering, and unsafe practices. How do advertisers highlight their strengths, and differentiate themselves from the malicious players they share an industry with?

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AI-powered martech news and releases: January 9

Martech

Its frighteningly easy to poison a large language model (LLM). Whats even more unnerving is you dont need access to do it. A new study from NYU scientists dives deep into how much medical misinformation an AI can handle before it starts giving wrong answers. They found that even a tiny amount of fake info just 0.001% of the data it learns from can mess up the AI.

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Strong Branding Strategy Examples for 2024 | Kuno Creative

Kuno Creative

No surprise that branding both as a strategy and how its executed is never static. Sometimes the shifts are subtle, like the ongoing ripple effects of generative AI (did a person write that ad youre ingesting?). Other times, specific marketing moments move the needle more dramatically (think, the Barbie movies claim on pink). The point is, branding is constantly pushing all of us to rethink how we connect with our audiences and one another.

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Feeling Isolated as a Small Business Owner? You’re Not Alone—Find Your Community!

AWeber

Running a small business can feel pretty isolating, cant it? The long hours, endless decisions, and constant second-guessingall while flying solo. It's easy to feel like youre the only one navigating this wild journey. But heres a little secret: you dont have to go it alone! Why Small Business Owners Often Feel Isolated The day-to-day grind of running a business means you're wearing multiple hatsowner, marketer, customer service, and more.

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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

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How To Promote Your Original Research Report To Get Maximum Press Coverage

Content Marketing Institute

Original research is one-of-a-kind content. But if you dont promote it, that uniqueness wont help your business. To help attract an audience, follow one or more of these five research promotion ideas.

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Is a CRM different from a Marketing Automation Tool

Six & Flow

Discover the key differences between CRM systems and marketing automation tools, and learn how they can work together to optimise your sales and marketing efforts.

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Marketing Stats for 2025

SMA Marketing

How does your digital marketing stack up? Check out these marketing statistics for 2025 to learn about search behavior and proven search marketing strategies.

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Braze vs Adobe: Key tools, use cases, limitations & alternative

Use Insider

Braze and Adobe Experience Cloud tools are often compared for use cases like omnichannel marketing, customer targeting , personalization, and journey orchestration. They offer many similar capabilities in these areas but they also have big differences. For example, Adobe offers over 50+ tools as part of its Experience Cloud, many of which serve use cases that Braze doesnt, like data unification, content management, and learning management.

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The Intersection of AI and Sales: Personalization Without Compromise

Speaker: Jesse Hunter and Brynn Chadwick

Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.

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The Secret to Smarter, Focused Productivity

Duct Tape Marketing

The Secret to Smarter, Focused Productivity written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Tommy Mello In this episode of the Duct Tape Marketing Podcast , I interviewed Jay Papasan, a bestselling author, VP of strategic content at Keller Williams Realty International, and co-creator of The One Thing. Jay has dedicated his career to helping individuals and businesses achieve extraordinary results by simplifying priorities and mastering the art of fo

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