Aspiration Marketing

JANUARY 9, 2025

In the ever-evolving landscape of Google Search, one thing remains constant: the importance of trust. Google's E-E-A-T guidelines emphasize Experience, Expertise, Authoritativeness, and Trustworthiness as crucial ranking factors. This blog post delves into the "T" in E-E-A-T, exploring why trustworthiness is paramount and providing actionable strategies to demonstrate it on your website.

Content Marketing 205

Content Marketing SEO Marketers Marketing 205

Trade Press Services Newsletter

JANUARY 9, 2025

2025 is here, and the landscape of B2B marketing continues to evolve at breakneck speed. Rapid technological advancements, intense shifts in consumer behavior, and trends like personalization make it difficult for marketers to keep up. As 2025 unfolds, the marketers who thrive will be the ones who adapt quickly, embrace innovation, and stay customer-focused,” says strategist, speaker, and author Eric Holtzclaw.

Marketing Plan 130

Marketing Plan Whitepaper Direct Mail Marketers 130

Social Media Examiner

JANUARY 9, 2025

Want to know how top marketers are getting hundreds of thousands of newsletter subscribers on LinkedIn? Wondering why LinkedIn newsletters are outperforming traditional email marketing right now? Learn the exact strategies successful creators use to grow massive LinkedIn newsletters, including how to optimize for subscribers, create engaging content, and turn your newsletter into a lead […] The post How to Use LinkedIn Newsletters: A Guide for Businesses appeared first on Social Media Exam

Email Marketing 77

Email Marketing Social Media Marketing Marketers Marketing 77

Martech

JANUARY 9, 2025

With consumers feeling squeezed by rising prices and dealing with too many choices when shopping online, brands are turning to artificial intelligence to help consumers make better decisions. Rising prices and the paradox of choice As people try to be smarter with their money, they’re running into another problem: too many choices when shopping online.

Customer 62

Customer Transform Shoppers eCommerce 62

Advertiser: ZoomInfo

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

eBook

Buffer Marketing

JANUARY 9, 2025

Your TikTok account is hitting off. You aren’t getting the cold sweats while publishing TikTik videos nowadays. And then, you wonder, how can I get more out of my TikTok strategy ? Enter: TikTok ads. A TikTok ad is an advertisement by a brand or creator appearing on people’s For You page. For example, I got the following ad by Adobe Photoshop on my feed recently: While the TikTok ad blended seamlessly with the other TikTok videos on my feed, the “sponsored” label and

Advertisers 63

Advertisers Advertising User-Generated Gen Z 63

Martech

JANUARY 9, 2025

The most recent CMO Survey results have been released, offering fresh insights into the state of marketing strategies. A key theme emerges from the survey: the growing pressure on CMOs to demonstrate value and ROI amid a shifting marketing landscape. Since this fall 2024 survey does not ask the exact same questions as the spring edition, this analysis wont be able to make a direct, question-by-question comparison between the two.

CMO 68

CMO CRM Communications Marketing Strategy 68

Martech

JANUARY 9, 2025

For many marketers, handing over customer interactions to an automated genAI-powered process requires a leap of faith. The good news is that as more AI agents come to market, the use of this technology to improve engagement and drive revenue will become clearer. Adoption is already underway. During the 2024 holidays , traffic to retail sites from genAI-powered chatbots increased 13X over the previous year.

Customer loyalty 62

Customer loyalty CMO Retail Customer Journey 62

Content Marketing Institute

JANUARY 9, 2025

Original research is one-of-a-kind content. But if you dont promote it, that uniqueness wont help your business. To help attract an audience, follow one or more of these five research promotion ideas.

Promotion 60

Promotion 60

Martech

JANUARY 9, 2025

Amazons new Retail Ad Service is bringing retail media networks available to everyone. The service lets retailers use Amazon’s powerful advertising technology to sell ads on their websites. This is a big step for the ecommerce and advertising giant which primarily focused on selling ads within its ecosystem. The company is now directly competing with retail adtech leaders like Criteo, Epsilon and Koddi.

Retail 62

Retail Shoppers Advertisers Advertising 62

Use Insider

JANUARY 9, 2025

Braze and Adobe Experience Cloud tools are often compared for use cases like omnichannel marketing, customer targeting , personalization, and journey orchestration. They offer many similar capabilities in these areas but they also have big differences. For example, Adobe offers over 50+ tools as part of its Experience Cloud, many of which serve use cases that Braze doesnt, like data unification, content management, and learning management.

Customer Journey 52

Customer Journey eCommerce Analytics Price 52

Advertisement

Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.

Transform

Martech

JANUARY 9, 2025

A new loyalty management solution aimed at retailers and CPG brands will be released by SAP in the second half of 2025. It also entered the agentic space on behalf of retail, with a shopping assistant AI agent, made to integrate with any ecommerce storefront, that will be generally available in the first half of 2025. The news came at the NRF event in New York this week.

Retail 59

Retail Management Shoppers eCommerce 59

illumin

JANUARY 9, 2025

Every January, the wellness industry takes over as consumers everywhere seek to fulfill New Year’s resolutions and improve their health. However, there are growing concerns about toxic brands within the wellness space. This includes the promotion of eating disorder culture, health profiteering, and unsafe practices. How do advertisers highlight their strengths, and differentiate themselves from the malicious players they share an industry with?

Health 52

Health Promotion Advertisers Advertising 52

Kuno Creative

JANUARY 9, 2025

No surprise that branding both as a strategy and how its executed is never static. Sometimes the shifts are subtle, like the ongoing ripple effects of generative AI (did a person write that ad youre ingesting?). Other times, specific marketing moments move the needle more dramatically (think, the Barbie movies claim on pink). The point is, branding is constantly pushing all of us to rethink how we connect with our audiences and one another.

Branding 52

Branding Marketers Marketing Digital Marketing 52

Martech

JANUARY 9, 2025

Its frighteningly easy to poison a large language model (LLM). Whats even more unnerving is you dont need access to do it. A new study from NYU scientists dives deep into how much medical misinformation an AI can handle before it starts giving wrong answers. They found that even a tiny amount of fake info just 0.001% of the data it learns from can mess up the AI.

Retail 56

Retail User-Generated Advertisers Advertising 56

Advertisement

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Management

Six & Flow

JANUARY 9, 2025

Discover the key differences between CRM systems and marketing automation tools, and learn how they can work together to optimise your sales and marketing efforts.

CRM 52

CRM Marketers Marketing 52

SMA Marketing

JANUARY 9, 2025

How does your digital marketing stack up? Check out these marketing statistics for 2025 to learn about search behavior and proven search marketing strategies.

Marketers 52

Marketers Marketing Digital Marketing Marketing Strategy 52

AWeber

JANUARY 9, 2025

Running a small business can feel pretty isolating, cant it? The long hours, endless decisions, and constant second-guessingall while flying solo. It's easy to feel like youre the only one navigating this wild journey. But heres a little secret: you dont have to go it alone! Why Small Business Owners Often Feel Isolated The day-to-day grind of running a business means you're wearing multiple hatsowner, marketer, customer service, and more.

Marketing Strategy 52

Marketing Strategy Customer Marketers Marketing 52

SocialPilot

JANUARY 9, 2025

It is normal for people to look up a business online. Your consumers want to know more about you before they actually visit your store or interact with you online. Customer reviews play a critical role here as they act as social proof, influencing potential customers’ decisions. Positive reviews can build trust and credibility, encouraging more people to choose your business, while negative reviews can deter them.

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Management Branding Promotion Customer 52

Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester

Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!

Customer

Duct Tape Marketing

JANUARY 9, 2025

The Secret to Smarter, Focused Productivity written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Tommy Mello In this episode of the Duct Tape Marketing Podcast , I interviewed Jay Papasan, a bestselling author, VP of strategic content at Keller Williams Realty International, and co-creator of The One Thing. Jay has dedicated his career to helping individuals and businesses achieve extraordinary results by simplifying priorities and mastering the art of fo

Product 41

Product Real Estate Thought Leadership Transform 41