Content Marketing Institute
JANUARY 26, 2024
If you think Google’s removal of third-party cookies for Chrome browser users requires a legal or technical solution, you would be wrong. Marketers should do this instead.
Martech
JANUARY 26, 2024
Email strategies are facing a whirlwind of change: from legislative pressure to announcements from companies like Yahoo! and Google, this is the perfect time to give your email strategy a thorough once-over. Plus, with email still topping the charts as one of the top-performing revenue channels for marketers, you could be missing dollars in the pipeline.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Rock Content
JANUARY 26, 2024
2023 has served as a powerful reminder that some things, especially in the dynamic world of tech, marketing, and content, simply don’t follow a script. Last week I wrote a post about 2024 marketing “non-predictions” ; in fact, I decided to turn my attention to possibilities and emerging trends already reshaping the marketing and content landscapes. SEO wasn’t on my radar, but its importance demands dedicated attention.
Martech
JANUARY 26, 2024
Engaging customers on social media is a full-funnel strategy, and not just for consumer brands. Salesforce reaches customers and prospects on over 150 social channels. The company partnered with social media management platform Sprout Social in 2022. Capabilities include social listening, analytics and managing direct messages. This boost in learnings from social media, and management of messaging on social, impacts the organization far beyond social media marketing and shows how B2B businesses
Advertisement
Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.
Search Engine Land
JANUARY 26, 2024
Google is currently working on fixing an issue with advertisers being unable to access the Google Ads console. When you try to login to Google Ads, you are presented with a loading screen that can load for several minutes and then a red notice may pop up that reads, “Something went wrong. Reload Google Ads to continue.” What it looks like.
Martech
JANUARY 26, 2024
As CEO of The Marketing AI Institute, Paul Roetzer is about as plugged into businesses’ use of artificial intelligence as you can get. While there’s a lot of long-term analysis/navel gazing going on about AI, we wanted to get his take on what to expect in the coming year. He also discussed some worrying blindspots when it comes to how AI will impact business and society.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Martech
JANUARY 26, 2024
Already calling itself a “platform,” agency holding company Publicis Groupe will evolve into an “intelligent system” through a 300 million Euro investment in AI capabilities. This builds on the boosting of its digital commerce and data competencies through the acquisitions of Sapient and Epsilon. CoreAI will be the over-arching name for the capabilities Publicis plans to layer across its offerings.
SocialPilot
JANUARY 26, 2024
Influencer marketing seems to have become the holy grail for achieving social media success of brands. According to marketers, influencer-generated content earns 8x more engagement than sophisticated branded content. So, it’s a proven fact that everybody loves them. Not only the audience but brands also favor them, given the fact that every $1 spent on influencers generates $5 to $6.50 in revenue.
Search Engine Land
JANUARY 26, 2024
Winning and losing clients is part of the agency business. But with the right processes in place, you can smooth client transitions and maintain positive relationships no matter the outcome. Let’s tackle best practices for onboarding new clients and offboarding those who leave that will improve the client experience, get to work quickly, and enable future referrals.
SocialPilot
JANUARY 26, 2024
Ever wondered how writing a clear and guided AI prompt can set the stage for the content you want to produce? As a content strategist and having to work with AI on a regular basis, I’ve seen firsthand how the right prompts can significantly impact the desired outcomes. Imagine you’re giving directions to someone; the clearer and more specific your instructions are, the more likely they are to reach the exact destination they wanted.
Advertisement
What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
SmartBrief - Marketing
JANUARY 26, 2024
The theme of this year’s tech show was “All On,” a play on words that tells me that anything with an on button is getting its moment at the annual gathering of consumer electronics companies, and CES 2024 didn’t disappoint. Robots were on, interoperability was on, every home appliance was on and listening, and your car’s on button could be pushed from the comfort of your couch via smartphone.
illumin
JANUARY 26, 2024
The alarm has been sounding for years, but the event some marketers have dreaded for years is finally upon us – the post-cookie era is here. As we enter this new age of advertising, both security and compliance are more important than ever. Privacy is top of mind for advertisers (and AdTech companies) because it is a central concern for their customers – both existing and potential.
Zumvu
JANUARY 26, 2024
When we hear the words “cyber crime”, our minds tend to conjure up images straight out of a James Bond film.
Six & Flow
JANUARY 26, 2024
Have you ever considered whether your tech stack could potentially be the cause of inefficient operations? Your stack may have the industry's best tools to support your marketing, sales, customer service, internal operations and other crucial aspects of the business. But when you look at it from the perspective of an ecosystem, you have to ensure that all your tools integrate seamlessly with each other to eliminate inefficiencies.
Advertisement
Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.
Traackr
JANUARY 26, 2024
Long-term influencer relationships are your key to a successful influencer program. Here are 3 tips for making it happen.
Martech
JANUARY 26, 2024
Generating revenue growth is the ultimate goal for any B2B founder. While many other metrics matter, revenue is what enables success. Do you know what drives revenue growth? Focusing deeply on the customers you serve. Winning your clients’ loyalty brings you much more revenue. Satisfied customers don’t just come for more, they’ll spread the word about you.
Search Engine Land
JANUARY 26, 2024
In March, I published a study on generative AI platforms to see which was the best. Ten months have passed since then, and the landscape continues to evolve. OpenAI’s ChatGPT has added the capability to include plugins. Google’s Bard has been enhanced by Gemini. Anthropic has developed its own solution, Claude. Therefore, I decided to redo the study while adding more test queries and a revised approach to evaluating the results.
Expert insights. Personalized for you.
123 
Let's personalize your content