Buffer Marketing

NOVEMBER 28, 2023

Can you run a social media account only using AI? I recently took some time off work and thought I’d use the opportunity to answer this question.  See, it’s hard coming up with new content consistently, but I’m a bit of a purist when it comes to what I share on social media and how I share it. We’ve even covered this before while addressing how the Buffer Content team uses AI in our creative process.

User-Generated 135

User-Generated Thought Leadership Branding Analytics 135

Content Marketing Institute

NOVEMBER 28, 2023

All the disruption this year may have you feeling uneasy about your content work. But you can head into 2024 with a spirit of innovation, creativity, and inspiration with this renewed case for strategic content.

105

105

Aspiration Marketing

NOVEMBER 28, 2023

Efficiency in business operations is the cornerstone of success. In the digital age, where data drives decisions and automation streamlines workflows, HubSpot Operations Hub emerges as a game-changer. From understanding the service tiers to configuring it for your unique needs, we'll take you on a journey to harness the full potential of this platform.

208

208

Search Engine Land

NOVEMBER 28, 2023

Google confirmed that the November 2023 core update – the fourth core update this year – has completed rolling out. The update started on November 2, 2023, only a couple of weeks after the October 2023 core update , which started rolling out on October 5 and was completed on October 19. The November core update finished on November 28, 2023, 26 days after it started to roll out.

SEO 143

SEO Branding 143

Marketing Insider Group

NOVEMBER 28, 2023

An increasing number of businesses are seeing the value of a clear content marketing strategy. At the start of 2022, 57% had a defined process, and that number jumped to 66% the following year. However, your content marketing strategy doesn’t just involve what you’re doing but also who is doing it and how. If you’re going to succeed, you need to fill all of the essential content marketing roles.

Content Marketing 130

Content Marketing Marketers Marketing Management 130

Hubspot Marketing

NOVEMBER 28, 2023

Choosing the right logo color scheme for your brand can make a significant impact on memorability and awareness. In fact, 75% of people recognize a brand by its logo, and 45% identify brands based on their brand colors. Simply put, your brand colors matter. Whether you’re going through a rebrand or starting your business from scratch, here’s some inspiration for logo color combinations that you can use to create a memorable brand icon.

Branding 117

Branding Energy Shipping Communications 117

CMO Network

NOVEMBER 28, 2023

These Under 30s are harnessing artificial intelligence, talent and technology to push brands forward.

Advertisers 117

Advertisers Advertising Marketers Marketing 117

Martech

NOVEMBER 28, 2023

Personalized marketing isn’t just a trend. It’s a cornerstone strategy for businesses aiming to forge deeper connections with their audiences. By crafting messages that resonate on a personal level, companies are not just capturing attention. They are cultivating conversations and building lasting brand loyalty. This shift is particularly crucial in sectors like SaaS, where diverse markets demand a keen understanding and targeted messaging.

Customer 109

Customer Transform Retail eCommerce 109

Animalz blog

NOVEMBER 28, 2023

Our in-house innovation lead, Tim Metz, explores new ideas and technologies for our customers and content. In this article, he shows how content teams can use AI tools in their research process. Your first experiences with ChatGPT are likely similar to mine: excitement, wonder, and fear, quickly followed by disappointment — and some relief — about its hallucinations.

Content Marketing 108

Content Marketing Marketing Strategy Communications SEO 108

Martech

NOVEMBER 28, 2023

Questions about consumer reluctance and lackluster discounts were answered by strong Cyber Week numbers this year. Over the five days from Thanksgiving to Cyber Monday online shoppers spent $38 billion total, up 7.8% year-over-year. Cyber Monday itself was a record breaker with U.S. consumers spending $12.4 billion, up 9.6% year-over-year, according to Adobe Analytics ecommerce data.

eCommerce 109

eCommerce Shoppers Price Retail 109

Search Engine Land

NOVEMBER 28, 2023

Google has been accused of quietly placing search ads on non-Google websites, posing a potential risk to brand safety. Google denies the accusation, saying Adalytics, publisher of the report, has a track record of publishing inaccurate reports that misrepresent Google’s products and make exaggerated claims, according to Dan Taylor, Vice President, Global Ads at Google.

Place 106

Place Advertisers Advertising Branding 106

Martech

NOVEMBER 28, 2023

If you thought ushering the 2020s in with a global pandemic would be the unlikeliest thing to happen for a while, you weren’t alone. But even as 2023 gives way to 2024, unexpected and unexplainable things remain in the air for businesses and their marketing teams. While the pandemic devastated industries like travel, tourism and hospitality, it created a boom for segments like B2B technology, home goods retailers and home improvement businesses.

Retail 108

Retail Marketers Marketing Advertising 108

Search Engine Land

NOVEMBER 28, 2023

The best SEO tactics aren’t high-level, complex theories, but simple, actionable insights. All the pivot tables in the world won’t save your bacon if you fail to drive results. And results come from outputs , from action, not analysis. So close out those multi-tab spreadsheets and roll up your sleeves. This short, simple article will help get you back to basics right in time to kick-start growth for next year.

SEO 103

SEO Health Branding Search Marketers 103

Martech

NOVEMBER 28, 2023

Imagine walking into a hotel room and discovering a personalized note next to a plate of your favorite food. Opening the note reveals information about hotel amenities and recommendations for local attractions aligned with your interests. It sounds like a dream scenario, doesn’t it? Personalization plays a crucial role in various industries, particularly in hospitality.

Customer loyalty 107

Customer loyalty Customer Food Entertainment 107

Search Engine Land

NOVEMBER 28, 2023

An effective SEO strategy must evolve over time to account for changes within your company and the broader digital landscape. An annual review is key to keeping your approach up to date and results-driven. This article outlines critical internal and external elements you need to assess when refreshing your SEO plan, from website changes to competitive shifts to algorithm updates.

SEO 100

SEO Thought Leadership Product Place 100

Martech

NOVEMBER 28, 2023

Salesforce and AWS are expanding their integration and now many of Salesforce’s core products can be purchased through the AWS Marketplace. In addition, the CRM giant is launching connections for AWS’ cloud that will make it easier to customize large language models. Dig deeper: IAB Tech Lab’s updated data clean room standards: What marketers need to know This expansion of their existing long-term partnership was announced Monday at the AWS re:Invent 2023 conference.

CRM 104

CRM User-Generated Customer Management 104

Search Engine Land

NOVEMBER 28, 2023

X’s major advertisers have not posted on the platform in almost two weeks. Reports initially suggested that companies like Disney, Paramount, Lionsgate, Sony Pictures, and Universal had temporarily paused campaigns. However, key brands have actually ceased advertising altogether after Elon Musk endorsed an antisemitic conspiracy theory – which he has since refused to apologize for.

Advertisers 99

Advertisers Advertising Search Marketers Branding 99

Martech

NOVEMBER 28, 2023

Television advertising has undergone significant transformations in recent years, and 2024 promises to be no different. Advertisers must adapt to remain relevant and effective as technology evolves and consumer preferences shift. Here are a few of the key trends shaping the future of TV advertising in 2024. 1. Addressable TV advertising Despite some challenges, addressable TV advertising will continue to build momentum as advertisers continue to look for ways to make their ad dollars go further

Advertisers 103

Advertisers Advertising Transform Retail 103

Search Engine Land

NOVEMBER 28, 2023

TikTok has rolled out a new feature to help small businesses create content that is more engaging, relevant, and relatable. Creative Cards are data-backed prompts offering creators tips on how to make posts that resonates more effectively with their audience. These cards are divided into five categories: Community. Edutainment. Creator tools. Trends.

Customer loyalty 92

Customer loyalty Communications Search Marketers Product 92

Martech

NOVEMBER 28, 2023

More frequently than not, B2B commerce buyers are vetting sellers based not only on product specifications, pricing, and other traditional factors but also on the digital experiences they deliver. Failing to adapt to these rising customer expectations can be costly. Deloitte Digital conducted a study of more than 500 B2B executives at U.S. companies and discovered that 77% of B2B executives agree that digital transformation is critical to their company’s success.

Transform 100

Transform Price Customer Product 100

Search Engine Land

NOVEMBER 28, 2023

Google Bard can now answer questions about the content of YouTube videos. Bard now summarizes video footage when users enter a YouTube URL. Why we care. Expanding Bard’s capabilities could lead to greater engagement for content creators. Summaries of video content may also enhance users’ experiences. This functionality makes content more accessible, whether users are subscribing to a YouTube channel or making a purchase.

Entertainment 91

Entertainment SEO Search Marketers Branding 91

CMO Network

NOVEMBER 28, 2023

In an era where data reigns supreme, marketers have a new ally: artificial intelligence.

Retail 91

Retail CMO Marketers Marketing 91

Search Engine Land

NOVEMBER 28, 2023

Microsoft Advertising launched a new analytics dashboard to help publishers measure their advertising revenue more effectively. The dashboard, Monetize Insights, is now available worldwide on the tech giant’s supply-side platform, Microsoft Monetize. Monetize Insights provides performance intelligence and capabilities, such as: Graphs and comparison charts that tell the full story of ad revenue performance.

Analytics 91

Analytics Advertisers Advertising Key Performance Indicator 91

Duct Tape Marketing

NOVEMBER 28, 2023

The 7 Deadly Marketing Mistakes written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast , I’m doing a solo show, and I’m gonna talk about 7 marketing mistakes that business owners usually make and I give you some tips on how to avoid them. Key Takeaway: Businesses often make seven deadly marketing mistakes: lacking a clear vision, trying to please everyone, being just like their competition, wasting marketing

Price 91

Price Marketers Marketing Marketing Strategy 91

Search Engine Land

NOVEMBER 28, 2023

The pressure is on for marketing leaders as we round out the year. The directive is to end 2023 strong and prepare for 2024 long before it’s started. Although the new year is still weeks away, budget planning shouldn’t be a last minute shot in the dark. Budgets are created from company goals, historical data and forward-looking considerations. To make budgeting more difficult, CMOs face challenges going into 2024, including: Higher inflation rates than in the recent past and economic uncertaint

Advertisers 89

Advertisers Advertising User-Generated CRM 89

CMO Network

NOVEMBER 28, 2023

Amazon One offers superior accuracy and privacy compared to other biometric ID systems, but can it overcome customer concerns and competitor reluctance?

Customer 69

Customer Retail CMO 69

Search Engine Land

NOVEMBER 28, 2023

More frequently than not, B2B commerce buyers are vetting sellers based not only on product specifications, pricing, and other traditional factors but also on the digital experiences they deliver. Failing to adapt to these rising customer expectations can be costly. Deloitte Digital conducted a study of more than 500 B2B executives at U.S. companies and discovered that 77% of B2B executives agree that digital transformation is critical to their company’s success.

Transform 89

Transform Price Whitepaper Product 89

CMO Network

NOVEMBER 28, 2023

Few will argue that Sales and Marketing should not be better aligned. But how best to do that creates intense debates. Here is 6sense's unique solution to the challenge.

Marketers 55

Marketers Marketing CMO 55

Search Engine Land

NOVEMBER 28, 2023

Imagine walking into a hotel room and discovering a personalized note next to a plate of your favorite food. Opening the note reveals information about hotel amenities and recommendations for local attractions aligned with your interests. It sounds like a dream scenario, doesn’t it? Personalization plays a crucial role in various industries, particularly in hospitality.

Customer loyalty 86

Customer loyalty Customer Food Entertainment 86

InTouch Marketing

NOVEMBER 28, 2023

In the dynamic business landscape, pricing stands out as a pivotal element. Beyond merely impacting profitability, it influences customer perceptions and overall market positioning. Navigating this terrain successfully requires a meticulous approach to setting pricing objectives. This article delves into the intricacies of various pricing methods, provides examples of pricing objectives, and offers strategies to optimize the pricing of products for both profitability and customer satisfaction.

Price 52

Price Product Customer Marketers 52

Welcome Software

NOVEMBER 28, 2023

Websites and applications that load quickly and deliver seamless experiences not only enhance user satisfaction but also drive conversions. To achieve these goals, organizations turn to experimentation platforms like Optimizely to fine-tune their digital assets. In this thought leadership blog post, we will explore the key performance indicators (KPIs) for performance optimization, the impact of Optimizely Web and client-side experimentation, and why Optimizely Server-Side Experimentation shines

Key Performance Indicator 40

Key Performance Indicator Thought Leadership SEO 40

AWeber

NOVEMBER 28, 2023

You know email marketing is a super effective way to nurture leads, turn them into paying customers, and retain existing customers. But achieving your goals requires sending emails consistently and frequently — likely at least once per week. And coming up with that many email marketing campaign ideas is tough. Maybe you’ve hit a creative dead-end. Maybe your previous activity hasn’t delivered the desired results.

Email Marketing 89

Email Marketing eCommerce Marketers Marketing 89

Welcome Software

NOVEMBER 28, 2023

As with any aspect of a company's operations, experimentation programs evolve and mature over time. One crucial indicator of this maturity is experiment velocity. In this post, we will explore the different levels of experimentation program maturity, how experiment velocity serves as a proxy for this maturity, and the challenges companies face in accelerating their experiment velocity.

Promotion 40

Promotion Customer 40

Search Engine Land

NOVEMBER 28, 2023

Google will impose new restrictions on personalized ads related to consumer financial products and services next year, when it updates its Personalized ads policy in February. Google’s “credit in personalized ads” policy will be broadened to include “consumer finance in personalized ads.” “We’ve long had personalized ads policies that prohibit advertisers from targeting people on the basis of sensitive categories.

Finance 91

Finance Advertisers Advertising Management 91